iiinova — where your digital self keeps evolving

Kyle Yates @thekyleyates.bsky.social · 20h

I have nearly 15 years in digital media, including recently leading a digital media department that scaled from 300,000 to over 2,000,000 annual impressions, and I'm now turning that knowledge around to help you grow. We help organizations scale. Come see what that means at www.rare13media.com 📈

rare13media.com

Rare 13 Media

Rare 13 Media is a comprehensive digital media agency platform dedicated to helping organizations scale through expert social media management, content production, and strategic digital consulting.

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Kyle Yates @thekyleyates.bsky.social · 20h

That's where we come in. Rare 13 Media is a full-service digital media agency - social media management, podcast editing, website creation, YouTube growth, short-form video, and content strategy - built to give leaders their time back while their reach grows.

rare13media.com

Rare 13 Media

Rare 13 Media is a comprehensive digital media agency platform dedicated to helping organizations scale through expert social media management, content production, and strategic digital consulting.

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Kyle Yates @thekyleyates.bsky.social · 20h

I wanted to honor her and this naming felt like an amazing way to do that. Here's the problem I set out to solve. Business owners, church leaders, nonprofit executive directors...you're already working full-time running your organization.

rare13media.com

Rare 13 Media

Rare 13 Media is a comprehensive digital media agency platform dedicated to helping organizations scale through expert social media management, content production, and strategic digital consulting.

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Kyle Yates @thekyleyates.bsky.social · 20h

First, the name. My daughter Payton was born with an exceptionally rare chromosomal abnormality in her 13th chromosome. Her resilience has reshaped how I think about purpose and excellence, and it's the standard behind everything this company does.

rare13media.com

Rare 13 Media

Rare 13 Media is a comprehensive digital media agency platform dedicated to helping organizations scale through expert social media management, content production, and strategic digital consulting.

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Kyle Yates @thekyleyates.bsky.social · 20h

🚀 Big news: Rare 13 Media is officially here. For the last few months, I've been quietly building something, and today I get to finally say it out loud: my new company, Rare 13 Media, is officially launching.

rare13media.com

Rare 13 Media

Rare 13 Media is a comprehensive digital media agency platform dedicated to helping organizations scale through expert social media management, content production, and strategic digital consulting.

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Kyle Yates @thekyleyates.bsky.social · 15/10/2026

The two things I talk about with my clients for growing on social media in today's digital age are: consistency and intentionality. If you make those two things your priority, you'll grow faster than your competitors.

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Kyle Yates @thekyleyates.bsky.social · 13/10/2026

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

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Kyle Yates @thekyleyates.bsky.social · 10/10/2026

“Let justice roll down like waters, and righteousness like an ever-flowing stream.” - Amos 5:24

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Kyle Yates @thekyleyates.bsky.social · 09/10/2026

Silence can feel neutral when speaking up carries a cost. But when someone’s dignity is at stake, neutrality often protects the arrangement that is already hurting them.

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Kyle Yates @thekyleyates.bsky.social · 09/10/2026

In business, a price is not just a number attached to your work. It tells you whether the business can keep delivering it well. Underpricing may win a yes today and quietly make tomorrow impossible.

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Kyle Yates @thekyleyates.bsky.social · 09/10/2026

“Don’t be intimidated by what you don’t know. That can be your greatest strength.” - Sara Blakely

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Kyle Yates @thekyleyates.bsky.social · 09/10/2026

Indifference asks nothing of us. Kindness asks us to activate when we see people struggling around us.

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Kyle Yates @thekyleyates.bsky.social · 08/10/2026

When a loud noise happens in the other room, I ask my four year old what it was, and he says, "Nuffing!"

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Kyle Yates @thekyleyates.bsky.social · 08/10/2026

Generosity is a form of trust in the future...you offer help without controlling where it goes. And then let someone else decide what to do with the good they received.

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Kyle Yates @thekyleyates.bsky.social · 07/10/2026

In the Kingdom that Jesus was bringing to earth, the table is not a prize for the already-important...it is where status gets overturned and all people learn to belong.

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Kyle Yates @thekyleyates.bsky.social · 07/10/2026

“Price is what you pay. Value is what you get.” - Warren Buffett

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Kyle Yates @thekyleyates.bsky.social · 07/10/2026

Kind-hearted feedback names the gap without turning it into an identity. “This missed the mark” leaves room to improve. “You’re not good at this” closes the door.

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Kyle Yates @thekyleyates.bsky.social · 07/10/2026

I'm in the middle of this right now... But a business becomes more valuable when its best work can happen without your constant presence. Build the process so quality survives your absence, not just your effort. So much easier said than done!

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Kyle Yates @thekyleyates.bsky.social · 07/10/2026

You may not feel like you're ready to launch something new, but no one ever truly feels fully prepared. Take the small step and then take the next one...

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Kyle Yates @thekyleyates.bsky.social · 06/10/2026

A small business doesn’t have to be everything to everyone. A clear promise, kept exceptionally well for a specific group, can be more sustainable than a large menu that fails to deliver quality.

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Kyle Yates @thekyleyates.bsky.social · 06/10/2026

Jesus kept asking whether religious rules were serving people or making people serve the rules.

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Kyle Yates @thekyleyates.bsky.social · 06/10/2026

You can hold yourself accountable without speaking to yourself like an enemy. Growth needs honesty, but it also needs enough kindness to make trying again feel like it's worth it...

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Kyle Yates @thekyleyates.bsky.social · 05/10/2026

A policy can be efficient and still be unjust if it treats people as numbers to move. Good policy asks a harder question: what would this feel like to the person living inside its consequences?

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Kyle Yates @thekyleyates.bsky.social · 05/10/2026

A difficult conversation is not a failure of leadership. Avoiding the conversation is... Say what is true, name why it matters, and leave the other person’s dignity intact.

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Kyle Yates @thekyleyates.bsky.social · 05/10/2026

For businesses, the fastest way to become forgettable is to make your work broadly acceptable. Specificity gives the right people a reason to remember you, return to you, and tell someone else about you. Narrow your focus.

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Kyle Yates @thekyleyates.bsky.social · 05/10/2026

“Be still, and know that I am God.” Stillness is not a surrender to apathy. Sometimes it is the discipline that helps us stop confusing frantic motion with faithful action.

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Kyle Yates @thekyleyates.bsky.social · 03/10/2026

Someone's potential shouldn’t depend on their ZIP code. Equal respect requires more than opening the same door...it means noticing who was never given a fair path to reach it.

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Kyle Yates @thekyleyates.bsky.social · 03/10/2026

“Trust in the Lord with all your heart, and do not rely on your own insight.” — Proverbs 3:5. Faith means saying yes to the journey without knowing where it will lead.

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Kyle Yates @thekyleyates.bsky.social · 02/10/2026

In leadership, a compelling vision doesn’t pretend the path is easy. It makes the destination clear enough that people can see why today’s difficult work matters.

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Kyle Yates @thekyleyates.bsky.social · 02/10/2026

In business, growth isn’t only what you sell. It’s what you deliberately put back into the business: better tools, sharper skills, stronger relationships. Reinvestment turns a good month into a more capable next year.

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Kyle Yates @thekyleyates.bsky.social · 02/10/2026

“The most common way people give up their power is by thinking they don’t have any.” - Alice Walker

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Kyle Yates @thekyleyates.bsky.social · 02/10/2026

A platform is not only a place to be heard. It’s a chance to make room for voices the usual conversation leaves out, then point attention their way.

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Kyle Yates @thekyleyates.bsky.social · 01/10/2026

Ted Lasso this season has got me all in my feels. This week's episode ❤️ 💔

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Kyle Yates @thekyleyates.bsky.social · 01/10/2026

The people you hire as a business owner should not be copies of you. Find the people who make your blind spots visible, then give them enough room to solve problems differently. A strong team does more than multiply effort. It expands what the business can see...

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Kyle Yates @thekyleyates.bsky.social · 01/10/2026

“If you are neutral in situations of injustice, you have chosen the side of the oppressor.” - Desmond Tutu

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Kyle Yates @thekyleyates.bsky.social · 29/09/2026

“The cost of being wrong is usually smaller than the cost of never trying.” - Seth Godin

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Kyle Yates @thekyleyates.bsky.social · 29/09/2026

The strongest leader in the room may be the one making everyone else better without needing credit. Influence is not always the spotlight. Sometimes it's the conditions you create for others to shine.

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Kyle Yates @thekyleyates.bsky.social · 29/09/2026

Listening is more than waiting for your turn to speak. It is letting someone finish a thought without rushing to repair, correct, compare, or redirect it. Simply giving someone your attention can create a safe enough place for them to feel valued.

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Kyle Yates @thekyleyates.bsky.social · 28/09/2026

“Hope is a discipline.” - Mariame Kaba

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Kyle Yates @thekyleyates.bsky.social · 28/09/2026

I've been tearing through BEMA Podcast - which has been huge in my reconstruction faith journey - and I've come to learn this. The kingdom Jesus announced does not rank people by wealth or status. It asks a different question: who is being overlooked, and what would love put in their hands?

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Kyle Yates @thekyleyates.bsky.social · 28/09/2026

You may forget the message you sent in thirty seconds. Someone else may carry its encouragement for thirty years. Never measure a small act by the size of the moment it took.

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Kyle Yates @thekyleyates.bsky.social · 28/09/2026

I learned this when I first launched my own company in 2022: A failed launch is not a verdict on your ability. It's an opportunity to gain knowledge. Learn what worked, or what didn't, and take that information into your next endeavor.

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Kyle Yates @thekyleyates.bsky.social · 24/09/2026

“Efficiency is doing things right; effectiveness is doing the right things.” - Peter Drucker

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Kyle Yates @thekyleyates.bsky.social · 24/09/2026

Faith is not comfort for the powerful. The prophets repeatedly asked who was being ignored, exploited, or silenced - and called communities back to justice. Spiritual conviction should make us more honest about harm.

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Kyle Yates @thekyleyates.bsky.social · 23/09/2026

Indifference is easy because it asks nothing of us. Kindness takes courage: it notices, moves closer, and spends something (time, attention, pride, etc.) to make another person’s day less heavy.

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Kyle Yates @thekyleyates.bsky.social · 23/09/2026

“There is no such thing as a single-issue struggle because we do not live single-issue lives.” - Audre Lorde

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Kyle Yates @thekyleyates.bsky.social · 23/09/2026

A blank page is not proof that you lack an advantage. It is an invitation to build one through repeated, useful work. Start before confidence arrives...

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Kyle Yates @thekyleyates.bsky.social · 23/09/2026

The strongest leader in the room is often the one making other people stronger. Serve the work, remove obstacles, share credit, and let the team’s growth become your legacy.

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Kyle Yates @thekyleyates.bsky.social · 23/09/2026

“A community is only as strong as the stories it tells about who belongs.” - Brené Brown

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