iiinova — where your digital self keeps evolving

Fluke @theflukebadger.bsky.social · 30/07/2026

Sheppppyyyy 🥹 You are a GEM and you should be proud. Aurawra only gets better and better and not that I want to give you more work, but I recommend it to everyone. I am so glad you had a nice time and we got to have fun at the con together!! (FINALLY!!) 🥰💚

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Fluke @theflukebadger.bsky.social · 02/05/2026

Feels like we need to stop excusing furs saying “no hate but” and then saying really hateful things about groups of people who aren’t hurting them at all. So often I see, “no hate but, here’s me shitting on your body type, interests, personality, etc.”

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BADger After Dark 🔞 @downbadger.bsky.social · 15/04/2026

Well, X couldn’t handle my horny posting & suspended my account for no reason, so why not start here instead? Come on over, puppy.

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Fluke @theflukebadger.bsky.social · 09/04/2026

I can be your 🐶 or your 🦡 (New shiny fit 💚)

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THAT'S RUFF @thatsruff.com · 16/02/2026

Someone call a lifeguard... THE DAY AT THE BEACH TOWEL 🌊🏖️ 100% super soft cotton! Available at the Ruff Store from Wednesday & @melbfurcon this weekend (online soon!).

A photo of the new Day At The Beach Towel showing a range of our characters having a ruff day at the beach.

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THAT'S RUFF @thatsruff.com · 25/01/2026

THANK YOU FOR YOUR SUPPORT! 🥰 We couldn't have asked for a better turnout in our opening week! 🥺 We’re now open Wednesday–Sunday, 11am–6pm (and online all the time @ THATSRUFF.COM) to restock and gear up for upcoming collabs, events, & upgrades.

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THAT'S RUFF @thatsruff.com · 19/01/2026

RUFF HOUSE #001 - HOTTEST 💯 Busy Saturday? You might wanna reschedule. 🔥 Free entry to the RUFF HOUSE for our first ever event, listening to the Triple J Hottest 100! Hanging out & radio all day 11:00am - 10:00pm, 24/01/26 79 Johnston Street, Collingwood, Melbourne! 1/2

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Fluke @theflukebadger.bsky.social · 17/01/2026

🥹 it’s been a lot of fun and a LOT of work haha. I’m always just so chuffed at how much support we’ve gotten from everyone! Definitely keeps the momentum alive.

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Fluke @theflukebadger.bsky.social · 17/01/2026

Can’t wait to see you!! 🥰 it’s gonna be even cooler by the time you’re here

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Johari @joh.wtf · 16/01/2026

Best of luck to the @thatsruff.com crew for their grand opening today! Wish I could come down for it but if you're in Melbourne looking for something to do today then you should totally head over and show them some love! Genuinely a huge feat for what they're doing. Absolutely incredible.

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Fluke @theflukebadger.bsky.social · 16/01/2026

We made a store! A real life physical store! I am so proud of us and feel so blessed by all of the incredible support of everyone in the fandom who made this happen 🥹 Not just a place to support independent artists, but a real 3rd space in Melbourne for the entire community 🥰 Come say hi! 🙏

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THAT'S RUFF @thatsruff.com · 31/12/2025

HAPPY NEW YEAR! 🥂🎉 Things are officially getting ruffer in Melbourne. Our flagship RETAIL SHOPFRONT opens 17 January 2026! Stay tuned 👀

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THAT'S RUFF @thatsruff.com · 24/12/2025

XMAS PREVIEW LAUNCH! 🎄 Come see the ruff store before official launch in the new year 👀 Open Christmas Eve & Boxing Day as a special preview. + get some FREE STICKERS (also included in online orders) 79 Johnston Street, Collingwood, VIC, Australia!

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THAT'S RUFF @thatsruff.com · 13/11/2025

Status Update:

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Fluke @theflukebadger.bsky.social · 05/11/2025

Fullsuiting for the first time! 🥰 #infurnity Thank u for letting me borrow ur bou @skoo.ma I kinda loved being the tallest person at the con, maybe I do need antlers 🤔🦌

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Fluke @theflukebadger.bsky.social · 01/11/2025

Flexing on the rest of the world with our Infurnity Australian Snacks table 🫡🇦🇺 #infurnity #infurnity2025

Posing in front of a table while in costume, the table is full of Australian snacks

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Fluke @theflukebadger.bsky.social · 17/10/2025

Saying an artist shouldn’t bother to write a ToS is insane, look at the legal terms of service you agree to when you rent a movie. Whether that’s binding is up to the courts, but they’ll still write pages and pages of terms for it.

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Fluke @theflukebadger.bsky.social · 17/10/2025

It’s funny how many debates are going on rn about whether an artist’s terms of service hold up in court. When that’s literally the point of court. Court cases are not yes/no; they’re long, subjective arguments. The ToS is used as evidence & additional cover in a case.

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THAT'S RUFF @thatsruff.com · 11/10/2025

WHEN IT GETS TOO RUFF BOTTOM TEXT

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THAT'S RUFF @thatsruff.com · 02/10/2025

W O O F 🐶

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Fluke @theflukebadger.bsky.social · 30/09/2025

ITS FINALLY REAL (if you weren’t @aurawra.org or missed out) my fave apparel we’ve done to date tbh

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THAT'S RUFF @thatsruff.com · 29/08/2025

Employee efficiency is soaring with this new brand-safe style! 💹

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THAT'S RUFF @thatsruff.com · 26/08/2025

Our new tabby cat Puddles just can't seem to avoid bad weather... ⛈️😿

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THAT'S RUFF @thatsruff.com · 07/08/2025

How your email finds me.

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BlackLightFurryMarket @blacklightmarket.bsky.social · 04/08/2025

✨ - Tickets for Black Light Furry Market are now live! Head to the carrd in our bio to buy yours! - blacklightfurrymarket.carrd.co

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Fluke @theflukebadger.bsky.social · 05/08/2025

This was such a cool theme to work with, thank you @aurawra.org !! I’m really looking forward to doing more fun silly stuff like this, it made the den experience so much fun 🤩 #Aurawra2025 #aurawra25 #aurawra

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Fluke @theflukebadger.bsky.social · 31/07/2025

26 and I am still all legs… 🦵 Thank u @pinkdogy.bsky.social

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Fluke @theflukebadger.bsky.social · 28/07/2025

What a weekend 🥺 It’s only been a year since we were at Aurawra in the alley taking first preorders for a shirt, a hoodie & a hat. Now this year just… overwhelmed with love and support. I’m exhausted but also just so thankful this fandom is letting us do cool stuff. Thank you 🥺😭❤️‍🩹 more to come!

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THAT'S RUFF @thatsruff.com · 28/07/2025

#Aurawra2025 Thanks for joining us @aurawra.org fellow colleagues 🤝 We truly had a blast dealing at this wonderful event. We are so grateful for everyone who makes it happen ❤️‍🩹 And even though it’s over for another year, always remember…

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Fluke @theflukebadger.bsky.social · 22/07/2025

I’ve been so excited for this one 🥺

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THAT'S RUFF @thatsruff.com · 22/07/2025

✉️ TO ALL EMPLOYEES ✉️ Corporate is excited to announce the first items featuring our optimised, brand-safe “not safe @ work” style, debuting at Aurawra: • The 100% Hand Made Silk Tie: Only 50 will be available at the con, so don't miss out! • A Brand New Sticker Sheet!

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Fluke @theflukebadger.bsky.social · 22/07/2025

My favourite son (I am not meant to have favourites)

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THAT'S RUFF @thatsruff.com · 17/07/2025

💌 Subject: New Stuff ✉️ To: You 💬 Body: Hi boss, been a minute, I've scheduled the meeting with THAT’S RUFF 4 u. They r very excited 2 share their new collection (pic attached). Meeting is @aurawra.org dealers den for ur first opportunity to grab their new range. C u there. Best.

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THAT'S RUFF @thatsruff.com · 27/04/2025

We're back in action! Our site is up-to-date & your favourite fits are in stock across most sizes 👀 Don't wait to get your paws on what you've been waiting for & a few brand new items! Limited supply is available 🙀

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Fluke @theflukebadger.bsky.social · 09/04/2025

Insane to think we’ve only been doing this half a year & come so far. I love @furdu.com.au & all events like it, thanks to everyone who works to make it happen, I know firsthand how hard it is. You gave us the confidence to start making cool shit 🥹, we’ll see you again soon with even better stuff.

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THAT'S RUFF @thatsruff.com · 04/04/2025

GOOD MORNING @furdu.com.au ! ☀️🏖️ And welcome to our home open! Browse prime Real Estate & Brand new wares at tables 19 & 20 in den 3. Limited supply and exclusive deals. Get in before you miss out! 😻❤️‍🩹

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THAT'S RUFF @thatsruff.com · 02/04/2025

Ollie learnt this morning that 🍌 don't have that slippery reputation for nothing! 🛹

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THAT'S RUFF @thatsruff.com · 31/03/2025

Recycled paper bags now all hand-stamped & ready to carry away the new and exciting things we’re bringing to @furdu.com.au! 😻 See you on the Gold Coast 🏝️🏖️❤️‍🩹

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FurDU @furdu.com.au · 17/02/2025

🎨✨ Artist Spotlight for FurDU 2025! 🎉 We’re thrilled to feature THAT'S RUFF at Dealers 2, Tables #19-20! Check out their awesome range of t-shirts, accessories, pins, patches, and more! Don’t miss out on their unique designs! 🐾✨ #FurDU2025 #ArtistSpotlight

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Fluke @theflukebadger.bsky.social · 05/02/2025

People forget that Marvel Studios (and Disney) have been making complete ass looking posters with zero compositional soul for the past couple decades now. They don’t need AI, AI looks like shitty Marvel posters, all they need is a perpetual CS6 photoshop license and a dream.

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THAT'S RUFF @thatsruff.com · 06/01/2025

Can somebody help I think a bee stung my dog 🐝

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THAT'S RUFF @thatsruff.com · 01/01/2025

It's 2025! 🎊❤️‍🔥 Hang on, it's gonna be a ruff year ❤️‍🩹

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THAT'S RUFF @thatsruff.com · 26/12/2024

Today… 🎄💀

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Fluke @theflukebadger.bsky.social · 25/12/2024

Made this dumb charcuterie board yesterday 🎄

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Fluke @theflukebadger.bsky.social · 25/12/2024

I can’t thank everyone enough for their support of @pinkdogy.bsky.social @imnap.bsky.social & I’s incredible project ❤️‍🩹 It’s been so much fun & we have so much more fun stuff on the way! 🤩

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THAT'S RUFF @thatsruff.com · 23/12/2024

We knew you were keen for the new stuff, but not SO MUCH that people would sneak-in before we even announced they were live! 🫣❤️‍🩹 You can now FINALLY grab our new pocket-tee, enamel pins & two new sticker sheets! All on our brand-new revamped website! 😻 www.thatsruff.com

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