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The Fashion Law

@tfl.bsky.social
3.9K followers 12 following 624 posts

The leading source for retail law & beyond: breaking down lawsuits, deals & billion-dollar brand strategies •• Subscribe to our free newsletter: tinyurl.com/NewsTFL www.thefashionlaw.com

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The Fashion Law @tfl.bsky.social · 16/01/2026
Join us for a free webinar designed to provide brands with a clear, practical overview of how a large retail bankruptcy typically unfolds & what steps they should be considering now. us06web.zoom.us/webinar/regi...
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The Fashion Law @tfl.bsky.social · 18/12/2025
TFL is growing & we’re looking for a Business Development Manager who’s ready to hit the ground running. Come join our team! www.thefashionlaw.com/careers/
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The Fashion Law @tfl.bsky.social · 16/12/2025
Dior has escaped a handful of lawsuits over its handling of a cyberattack that exposed the personal data of customers in the U.S. www.thefashionlaw.com/dior-dodges-...
thefashionlaw.com
Dior Dodges Data Breach Lawsuits Tied to Salesforce Hack
Dior has escaped a handful of lawsuits over its handling of a data breach that exposed the personal data of customers in the U.S.
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The Fashion Law @tfl.bsky.social · 15/12/2025
Federal judge has questions about Marc Jacobs' "Schedule A" filing strategy. www.thefashionlaw.com/marc-jacobs-...
thefashionlaw.com
Marc Jacobs Faces Scrutiny Over “Schedule A” Strategy
Schedule A cases dominate dockets in Illinois and Florida, but growing judicial discomfort suggests the strategy may face tighter scrutiny.
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The Fashion Law @tfl.bsky.social · 04/12/2025
Adidas has successfully avoided defeat on appeal this week in a stock drop case over its Yeezy venture. www.thefashionlaw.com/adidas-beats...
thefashionlaw.com
Adidas Beats Appeal in Lawsuit Over Yeezy Partnership Collapse
The 9th Circuit affirmed that adidas did not mislead shareholders or violate securities laws in connection with its Yeezy partnership.
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The Fashion Law @tfl.bsky.social · 12/11/2025
This spring, Aritzia applied to register the trademark ARITZIA DUPE for use on various types of bags. www.thefashionlaw.com/aritzia-argu...
thefashionlaw.com
What is Behind Aritzia’s Bid to Register a "DUPE" Trademark?
When Aritzia applied to register the trademark ARITZIA DUPE, the U.S. Patent and Trademark Office (“USPTO”) was not convinced.
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The Fashion Law @tfl.bsky.social · 10/11/2025
Coty has filed suit in a U.K. curt against Gucci & Kering over the long-standing Gucci beauty & fragrance license. www.thefashionlaw.com/kering-beaut...
thefashionlaw.com
Kering Beauty Deal Prompts Lawsuit from Gucci Licensee, Coty
Coty Inc.’s Swiss subsidiary filed a lawsuit in U.K. commercial court against Gucci and its parent company Kering.
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The Fashion Law @tfl.bsky.social · 29/10/2025
Agentic commerce is emerging as AI agents move from recommending products to completing in-chat purchases. www.thefashionlaw.com/ai-goes-shop...
thefashionlaw.com
AI Goes Shopping: Inside the New Era of Agentic Commerce
Looking ahead, big companies in the tech, retail, and financial services segments are touting the next phase of “agentic commerce.”
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The Fashion Law @tfl.bsky.social · 24/10/2025
Louis Vuitton & Pharrell are looking to escape a case waged against them for allegedly infringing Coogi’s copyright and trade dress. www.thefashionlaw.com/louis-vuitto...
thefashionlaw.com
Louis Vuitton, Pharrell Say Coogi is Trying to Monopolize a Vibe
Louis Vuitton and Pharrell Williams are looking to escape a case waged against them for infringing Coogi copyrights and trade dress.
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The Fashion Law @tfl.bsky.social · 24/10/2025
The trademark angle of the NYC Mayoral race: The Knicks have reportedly send Mamdani a cease & desist over this ...
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The Fashion Law @tfl.bsky.social · 22/10/2025
Lululemon has secured a trademark registration from the USPTO for an unexpected phrase: LULULEMON DUPE. www.thefashionlaw.com/lululemon-re...
thefashionlaw.com
Lululemon Registers LULULEMON DUPE, Here’s What it Means
On October 21, Lululemon secured a trademark registration from the U.S. Patent and Trademark Office for LULULEMON DUPE.
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The Fashion Law @tfl.bsky.social · 14/10/2025
The EU is targeting luxury brands (Gucci, Loewe, and Chloe in particular) in a headline-making enforcement action centering on their attempts to control the retail prices of their wares. www.thefashionlaw.com/eu-slaps-lux...
thefashionlaw.com
EU Slaps Luxury Giants with €157M in Fines Over Price Controls
The EU is targeting luxury brands in a headline-making enforcement action centering on their attempts to control the price of their wares.
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The Fashion Law @tfl.bsky.social · 06/10/2025
A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection. www.thefashionlaw.com/court-says-u...
thefashionlaw.com
Court Says UGG Boot Designs Are Generic in Dupes Dispute
UGG’s efforts to claim exclusive rights in boot designs are at the center of a closely watched case over dupes.
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The Fashion Law @tfl.bsky.social · 02/10/2025
A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs. www.thefashionlaw.com/farfetch-exe...
thefashionlaw.com
Farfetch Execs Beat Investors’ Securities Fraud Lawsuit
A federal judge has tossed out a securities fraud lawsuit against former Farfetch executives in its entirety.
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The Fashion Law @tfl.bsky.social · 02/10/2025
Shein has beaten key claims waged against it by ultra-fast fashion rival Temu. www.thefashionlaw.com/tl-dr-shein-...
thefashionlaw.com
Shein Sidesteps Temu’s Monopoly, Trade Secret Claims in Court
Shein has sidestepped key monopolization and misappropriation claims waged against it in U.S. federal court by its closest rival, Temu.
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The Fashion Law @tfl.bsky.social · 01/10/2025
Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. www.thefashionlaw.com/pop-mart-rai...
thefashionlaw.com
Pop Mart Raises the Stakes in 7-Eleven "Counterfeit" Labubu Clash
Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts.
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The Fashion Law @tfl.bsky.social · 30/09/2025
Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes. www.thefashionlaw.com/louis-vuitto...
thefashionlaw.com
Louis Vuitton Nabs $584M Damages Award in Counterfeits Case
Louis Vuitton has secured an eye-watering damages award in its ongoing battle against the sale of counterfeits.
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The Fashion Law @tfl.bsky.social · 26/09/2025
NikeSKIMS is here. So, what does it look like behind the scenes? www.thefashionlaw.com/nikeskims-th...
thefashionlaw.com
NikeSKIMS: The Business & Legal Architecture Behind the Brand
With NikeSKIMS, the companies aim to deliver what they claim that no other label currently can, “a new aesthetic and system of dress."
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The Fashion Law @tfl.bsky.social · 24/09/2025
Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL." www.thefashionlaw.com/chanel-beats...
thefashionlaw.com
Chanel Beats Out “JNANEL” Trademark in EUIPO Clash
In a newly-issued decision, the Opposition Division also held that the CHANEL trademark is distinctive to a “normal degree”.
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The Fashion Law @tfl.bsky.social · 23/09/2025
Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads. www.thefashionlaw.com/revolve-nabs...
thefashionlaw.com
Court Sends Revolve Influencer Ad Lawsuit to Arbitration
The influencer marketing model used by Revolve is at the center of a consumer lawsuit that will be resolved behind closed doors.
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The Fashion Law @tfl.bsky.social · 22/09/2025
France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity. www.thefashionlaw.com/french-court...
thefashionlaw.com
French Court Confirms Heavy Penalties in Louboutin Fakes Case
Siding with Louboutin, the Cour de cassation’s decision affirms an earlier order from Paris Court of Appeal in the case over fakes.
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The Fashion Law @tfl.bsky.social · 18/09/2025
Hermès has beaten an antitrust lawsuit accusing it of conditioning the sale of Birkin bags on purchases of other Hermès products. www.thefashionlaw.com/hermes-beats...
thefashionlaw.com
Hermès Beats Antitrust Case Over Alleged Birkin Bag Scheme
A California federal judge has dismissed – with prejudice – a closely watched antitrust lawsuit accusing Hermès of anti competition.
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The Fashion Law @tfl.bsky.social · 17/09/2025
For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground. www.thefashionlaw.com/what-a-uk-ca...
thefashionlaw.com
What a UK Case Means for Dupes and Luxury’s Legal Playbook
Dupes often succeed not by tricking buyers at checkout, but by mimicking the overall look of well-known goods.
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The Fashion Law @tfl.bsky.social · 15/09/2025
WWD & Rolling Stone owner PMC is waging competition claims against Google over its AI-generated search feature. www.thefashionlaw.com/wwd-rolling-...
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The Fashion Law @tfl.bsky.social · 11/09/2025
European Parliament signed off on a landmark law to slash textile waste. www.thefashionlaw.com/europe-crack...
thefashionlaw.com
Europe Cracks Down on Fashion Waste With New Law
Europe is rewriting the rules of fashion waste with a landmark law that takes aim and high fashion and fast fashion, alike.
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The Fashion Law @tfl.bsky.social · 03/09/2025
As Aldi aims to dominate the U.S. market, its growth is being fueled, in part, by cheap “dupes." www.thefashionlaw.com/behind-aldis...
thefashionlaw.com
Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy
Dupes – or more specifically for Aldi, private-label products designed to closely resemble well-known brands - are central to its strategy.
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The Fashion Law @tfl.bsky.social · 28/08/2025
Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...
thefashionlaw.com
A Fight Over Vetements' Name Lands Before the Supreme Court
In its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle.
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The Fashion Law @tfl.bsky.social · 26/08/2025
Briohny Smyth claims that after she turned 40, she began to face wage cuts, reduced bonuses & fewer opportunities from Alo. www.thefashionlaw.com/alo-under-fi...
thefashionlaw.com
ALO Under Fire as Star Instructor Sues for Alleged Discrimination
A new lawsuit filed in California state court claims that ALO yoga's public values about "mindfullness" are a façade.
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The Fashion Law @tfl.bsky.social · 21/08/2025
We’re excited to announce BRAND FORWARD, our inaugural event this fall in New York City. Register your interest today. www.thefashionlaw.com/conference/
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The Fashion Law @tfl.bsky.social · 20/08/2025
For marketers and brand strategists, the takeaway from a new report is that brand name misspellings *can* work. www.thefashionlaw.com/the-art-of-m...
thefashionlaw.com
How Misspelled Brand Names Shape Consumer Perceptions
A new peer-reviewed paper published in the Journal of Consumer Research found that using misspelled brand names can work.
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The Fashion Law @tfl.bsky.social · 15/08/2025
Taylor Swift is not simply protecting her music but is seeking ownership over the entire ecosystem of her brand. www.thefashionlaw.com/the-business...
thefashionlaw.com
The Business of Taylor Swift: The Blueprint Behind the Brand
Taylor Swift announced some early details about her next album, a cultural moment and a choreographed exercise in brand building and control.
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The Fashion Law @tfl.bsky.social · 07/08/2025
The Trump Organization has built a robust retail operation around Donald’s presidency. Now copycat TRUMP merch is flooding the market. www.thefashionlaw.com/policing-bra...
thefashionlaw.com
Policing Brand Trump: Inside the Crackdown on Counterfeit Merch
A new lawsuit filed by the Trump Organization sheds light on the sheer scope of the Trump-branded merch machine – and the appeal of the brand.
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The Fashion Law @tfl.bsky.social · 06/08/2025
A slew of expensive counterfeits being sold by a New York-based jeweler are not just infringing, they are directly competing with the originals, Richemont argues in a new lawsuit. www.thefashionlaw.com/richemont-ta...
thefashionlaw.com
Richemont Takes on Cartier, Van Cleef & Arpels Superfakes
Not a run of the mill counterfeits case. Richemont is targeting the upper tier of the counterfeit market – the so-called “superfake” goods.
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The Fashion Law @tfl.bsky.social · 05/08/2025
Watches of Switzerland & its former creative director are locked in a legal battle over ownership of 800+ luxury marketing ads. www.thefashionlaw.com/watches-of-s...
thefashionlaw.com
Watches of Switzerland, Former Creative Director Clash Over Ads
A high-profile dispute has erupted between Watches of Switzerland and its former creative director over watch-centric photos and videos.
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Reposted by The Fashion Law
The Fashion Law @tfl.bsky.social · 28/07/2025
For a dive into upcycling and customization (among other issues), join us for our inaugural Fashion Law Fundamentals program this weekend ... www.thefashionlaw.com/fundamentals/
thefashionlaw.com
Fashion Law Fundamentals - The Fashion Law
Join us for a virtual education program covering the essentials of fashion law, featuring expert speakers and practical resources designed to educate the next generation of retail lawyers.
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The Fashion Law @tfl.bsky.social · 01/08/2025
Fashion Law Fundamentals is a certificate program dedicated to helping you build a foundation in retail law and business. Join us on Saturday. thefashionlaw.com/fundamentals/
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The Fashion Law @tfl.bsky.social · 30/07/2025
Chanel is facing a new lawsuit from a AR tech co., which claims that Chanel’s “Virtual Try-On” infringes its patented tech. www.thefashionlaw.com/chanel-sued-...
thefashionlaw.com
Chanel Sued Over Makeup Try-On Tool as Tech Battles Grow
As virtual try-on tool tech becomes increasingly common in e-commerce, lawsuits are plaguing some of retail’s biggest names.
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The Fashion Law @tfl.bsky.social · 28/07/2025
The latest handbag to test the boundary between homage & infringement? A $1,600 upcycled tote called the “Boatkin." thefashionlaw.com/what-happene...
thefashionlaw.com
What Happened to the "Boatkin" Bag?
The latest handbag to test the boundary between homage and infringement? A $1,600 upcycled tote called the “Boatkin."
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The Fashion Law @tfl.bsky.social · 21/07/2025
LABUBU’s meteoric rise is forcing POP MART to face off against a wave of counterfeits targeting the wide-eyed, bunny-eared, 9-toothed toy. www.thefashionlaw.com/7-eleven-acc...
thefashionlaw.com
7-Eleven Accused of Selling Fake LABUBU Figures in New Lawsuit
7-Eleven, Inc. and eight of its California franchisees are being accused of selling fake versions of its cult-favorite LABUBU figures.
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The Fashion Law @tfl.bsky.social · 17/07/2025
In a market where consumers reward the look rather than the label, even the most robust brand narratives are not a defense against dupes. www.thefashionlaw.com/from-consume...
thefashionlaw.com
How Dupes Took Hold of the Market
Dupes have evolved from niche drugstore alternatives into a mainstream commercial force, driven by social media and changing consumers.
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The Fashion Law @tfl.bsky.social · 16/07/2025
Join us for a virtual program covering the essentials of fashion law, featuring expert speakers & practical resources designed to educate the next generation of retail lawyers. www.thefashionlaw.com/fundamentals/
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The Fashion Law @tfl.bsky.social · 15/07/2025
The “Made in Italy” label - long synonymous with quality & craftsmanship - is under scrutiny as legal investigations expose labor abuses. www.thefashionlaw.com/made-in-ital...
thefashionlaw.com
“Made in Italy” Under the Microscope: What the Label Really Means
In the world of luxury fashion, the "Made in Italy" label has traditionally carried with it a unique prestige.
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The Fashion Law @tfl.bsky.social · 14/07/2025
A case over "counterfeit" Rolex watches is testing the limits of trademark enforcement in the secondary market. www.thefashionlaw.com/rolex-resale...
thefashionlaw.com
Rolex Resale Fight Tests Limits of Trademark Power
A case over allegedly counterfeit Rolex watches is raising questions about how far companies can go to control resale markets.
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The Fashion Law @tfl.bsky.social · 10/07/2025
Jane Birkin’s original Hermès bag sold for €8.58M ($10M) to a phone-in bidder during a Sotheby's auction in Paris today. www.thefashionlaw.com/breaking-dow...
thefashionlaw.com
The Hermès Birkin: Breaking Down the Building of an "It" Bag
In June, New York federal judge cemented Hermès’s win in the closely-watched lawsuit over the BIRKIN trademark.
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The Fashion Law @tfl.bsky.social · 10/07/2025
The likely reality behind the explosion in Goyard bags? The company has a counterfeiting problem. www.thefashionlaw.com/rising-deman...
thefashionlaw.com
Goyard Has a Problem With Counterfeits
The likely explanation behind the sheer number of Goyard print handbags in the world? Goyard has a problem with counterfeits.
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The Fashion Law @tfl.bsky.social · 01/07/2025
Sol de Janeiro is trying to claim exclusive rights in design elements that are widely used in the beauty space, MCoBeauty argues. www.thefashionlaw.com/sol-de-janei...
thefashionlaw.com
Sol de Janeiro "Dupes" Case Faces Pushback from MCoBeauty
Among the steadily growing number of lawsuits targeting dupes is the case that Sol de Janeiro filed in November 2024.
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The Fashion Law @tfl.bsky.social · 25/06/2025
As a result of skyrocketing demand for Labubu & the rise in infringing versions, specialized authentication is coming into play. www.thefashionlaw.com/labubu-a-toy...
thefashionlaw.com
Labubu Craze Sparked a Counterfeit Surge & Authentication Race
The company says that it is the first U.S.-based company to offer authentication specifically for Labubu figures.
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The Fashion Law @tfl.bsky.social · 23/06/2025
Chanel is intensifying efforts to control where and how its products are sold. www.thefashionlaw.com/chanel-quest...
thefashionlaw.com
How Chanel Polices Where & How Its Products Are Sold
Chanel is engaged in an enduring effort to successfully stomp out unauthorized entities from offering up Chanel-branded goods.
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The Fashion Law @tfl.bsky.social · 20/06/2025
The judgment includes a narrow exception that allows for certain customizations by the Shoe Surgeon. www.thefashionlaw.com/nike-nabs-in...
thefashionlaw.com
Nike Nabs Injunction in Shoe Surgeon Case With an Exception
Nike and the Shoe Surgeon alerted the court that they have entered into a confidential agreement to settle the case.
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