The Fashion Law @tfl.bsky.social · 16/01/2026Join us for a free webinar designed to provide brands with a clear, practical overview of how a large retail bankruptcy typically unfolds & what steps they should be considering now. us06web.zoom.us/webinar/regi... 062
The Fashion Law @tfl.bsky.social · 18/12/2025TFL is growing & we’re looking for a Business Development Manager who’s ready to hit the ground running. Come join our team! www.thefashionlaw.com/careers/ 072
The Fashion Law @tfl.bsky.social · 16/12/2025Dior has escaped a handful of lawsuits over its handling of a cyberattack that exposed the personal data of customers in the U.S. www.thefashionlaw.com/dior-dodges-...thefashionlaw.comDior Dodges Data Breach Lawsuits Tied to Salesforce HackDior has escaped a handful of lawsuits over its handling of a data breach that exposed the personal data of customers in the U.S. 192
The Fashion Law @tfl.bsky.social · 15/12/2025Federal judge has questions about Marc Jacobs' "Schedule A" filing strategy. www.thefashionlaw.com/marc-jacobs-...thefashionlaw.comMarc Jacobs Faces Scrutiny Over “Schedule A” StrategySchedule A cases dominate dockets in Illinois and Florida, but growing judicial discomfort suggests the strategy may face tighter scrutiny. 052
The Fashion Law @tfl.bsky.social · 04/12/2025Adidas has successfully avoided defeat on appeal this week in a stock drop case over its Yeezy venture. www.thefashionlaw.com/adidas-beats...thefashionlaw.comAdidas Beats Appeal in Lawsuit Over Yeezy Partnership CollapseThe 9th Circuit affirmed that adidas did not mislead shareholders or violate securities laws in connection with its Yeezy partnership. 040
The Fashion Law @tfl.bsky.social · 12/11/2025This spring, Aritzia applied to register the trademark ARITZIA DUPE for use on various types of bags. www.thefashionlaw.com/aritzia-argu...thefashionlaw.comWhat is Behind Aritzia’s Bid to Register a "DUPE" Trademark?When Aritzia applied to register the trademark ARITZIA DUPE, the U.S. Patent and Trademark Office (“USPTO”) was not convinced. 030
The Fashion Law @tfl.bsky.social · 10/11/2025Coty has filed suit in a U.K. curt against Gucci & Kering over the long-standing Gucci beauty & fragrance license. www.thefashionlaw.com/kering-beaut...thefashionlaw.comKering Beauty Deal Prompts Lawsuit from Gucci Licensee, CotyCoty Inc.’s Swiss subsidiary filed a lawsuit in U.K. commercial court against Gucci and its parent company Kering. 030
The Fashion Law @tfl.bsky.social · 29/10/2025Agentic commerce is emerging as AI agents move from recommending products to completing in-chat purchases. www.thefashionlaw.com/ai-goes-shop...thefashionlaw.comAI Goes Shopping: Inside the New Era of Agentic CommerceLooking ahead, big companies in the tech, retail, and financial services segments are touting the next phase of “agentic commerce.” 020
The Fashion Law @tfl.bsky.social · 24/10/2025Louis Vuitton & Pharrell are looking to escape a case waged against them for allegedly infringing Coogi’s copyright and trade dress. www.thefashionlaw.com/louis-vuitto...thefashionlaw.comLouis Vuitton, Pharrell Say Coogi is Trying to Monopolize a VibeLouis Vuitton and Pharrell Williams are looking to escape a case waged against them for infringing Coogi copyrights and trade dress. 141
The Fashion Law @tfl.bsky.social · 24/10/2025The trademark angle of the NYC Mayoral race: The Knicks have reportedly send Mamdani a cease & desist over this ... 130
The Fashion Law @tfl.bsky.social · 22/10/2025Lululemon has secured a trademark registration from the USPTO for an unexpected phrase: LULULEMON DUPE. www.thefashionlaw.com/lululemon-re...thefashionlaw.comLululemon Registers LULULEMON DUPE, Here’s What it MeansOn October 21, Lululemon secured a trademark registration from the U.S. Patent and Trademark Office for LULULEMON DUPE. 172
The Fashion Law @tfl.bsky.social · 14/10/2025The EU is targeting luxury brands (Gucci, Loewe, and Chloe in particular) in a headline-making enforcement action centering on their attempts to control the retail prices of their wares. www.thefashionlaw.com/eu-slaps-lux...thefashionlaw.comEU Slaps Luxury Giants with €157M in Fines Over Price ControlsThe EU is targeting luxury brands in a headline-making enforcement action centering on their attempts to control the price of their wares. 071
The Fashion Law @tfl.bsky.social · 06/10/2025A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection. www.thefashionlaw.com/court-says-u...thefashionlaw.comCourt Says UGG Boot Designs Are Generic in Dupes DisputeUGG’s efforts to claim exclusive rights in boot designs are at the center of a closely watched case over dupes. 0101
The Fashion Law @tfl.bsky.social · 02/10/2025A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs. www.thefashionlaw.com/farfetch-exe...thefashionlaw.comFarfetch Execs Beat Investors’ Securities Fraud LawsuitA federal judge has tossed out a securities fraud lawsuit against former Farfetch executives in its entirety. 030
The Fashion Law @tfl.bsky.social · 02/10/2025Shein has beaten key claims waged against it by ultra-fast fashion rival Temu. www.thefashionlaw.com/tl-dr-shein-...thefashionlaw.comShein Sidesteps Temu’s Monopoly, Trade Secret Claims in CourtShein has sidestepped key monopolization and misappropriation claims waged against it in U.S. federal court by its closest rival, Temu. 041
The Fashion Law @tfl.bsky.social · 01/10/2025Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. www.thefashionlaw.com/pop-mart-rai...thefashionlaw.comPop Mart Raises the Stakes in 7-Eleven "Counterfeit" Labubu ClashPop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. 010
The Fashion Law @tfl.bsky.social · 30/09/2025Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes. www.thefashionlaw.com/louis-vuitto...thefashionlaw.comLouis Vuitton Nabs $584M Damages Award in Counterfeits CaseLouis Vuitton has secured an eye-watering damages award in its ongoing battle against the sale of counterfeits. 130
The Fashion Law @tfl.bsky.social · 26/09/2025NikeSKIMS is here. So, what does it look like behind the scenes? www.thefashionlaw.com/nikeskims-th...thefashionlaw.comNikeSKIMS: The Business & Legal Architecture Behind the BrandWith NikeSKIMS, the companies aim to deliver what they claim that no other label currently can, “a new aesthetic and system of dress." 030
The Fashion Law @tfl.bsky.social · 24/09/2025Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL." www.thefashionlaw.com/chanel-beats...thefashionlaw.comChanel Beats Out “JNANEL” Trademark in EUIPO ClashIn a newly-issued decision, the Opposition Division also held that the CHANEL trademark is distinctive to a “normal degree”. 130
The Fashion Law @tfl.bsky.social · 23/09/2025Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads. www.thefashionlaw.com/revolve-nabs...thefashionlaw.comCourt Sends Revolve Influencer Ad Lawsuit to ArbitrationThe influencer marketing model used by Revolve is at the center of a consumer lawsuit that will be resolved behind closed doors. 110
The Fashion Law @tfl.bsky.social · 22/09/2025France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity. www.thefashionlaw.com/french-court...thefashionlaw.comFrench Court Confirms Heavy Penalties in Louboutin Fakes CaseSiding with Louboutin, the Cour de cassation’s decision affirms an earlier order from Paris Court of Appeal in the case over fakes. 020
The Fashion Law @tfl.bsky.social · 18/09/2025Hermès has beaten an antitrust lawsuit accusing it of conditioning the sale of Birkin bags on purchases of other Hermès products. www.thefashionlaw.com/hermes-beats...thefashionlaw.comHermès Beats Antitrust Case Over Alleged Birkin Bag SchemeA California federal judge has dismissed – with prejudice – a closely watched antitrust lawsuit accusing Hermès of anti competition. 030
The Fashion Law @tfl.bsky.social · 17/09/2025For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground. www.thefashionlaw.com/what-a-uk-ca...thefashionlaw.comWhat a UK Case Means for Dupes and Luxury’s Legal PlaybookDupes often succeed not by tricking buyers at checkout, but by mimicking the overall look of well-known goods. 020
The Fashion Law @tfl.bsky.social · 15/09/2025WWD & Rolling Stone owner PMC is waging competition claims against Google over its AI-generated search feature. www.thefashionlaw.com/wwd-rolling-... 131
The Fashion Law @tfl.bsky.social · 11/09/2025European Parliament signed off on a landmark law to slash textile waste. www.thefashionlaw.com/europe-crack...thefashionlaw.comEurope Cracks Down on Fashion Waste With New LawEurope is rewriting the rules of fashion waste with a landmark law that takes aim and high fashion and fast fashion, alike. 021
The Fashion Law @tfl.bsky.social · 03/09/2025As Aldi aims to dominate the U.S. market, its growth is being fueled, in part, by cheap “dupes." www.thefashionlaw.com/behind-aldis...thefashionlaw.comBehind Aldi’s U.S. Expansion is a Robust Dupes-Centric StrategyDupes – or more specifically for Aldi, private-label products designed to closely resemble well-known brands - are central to its strategy. 030
The Fashion Law @tfl.bsky.social · 28/08/2025Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...thefashionlaw.comA Fight Over Vetements' Name Lands Before the Supreme CourtIn its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle. 031
The Fashion Law @tfl.bsky.social · 26/08/2025Briohny Smyth claims that after she turned 40, she began to face wage cuts, reduced bonuses & fewer opportunities from Alo. www.thefashionlaw.com/alo-under-fi...thefashionlaw.comALO Under Fire as Star Instructor Sues for Alleged DiscriminationA new lawsuit filed in California state court claims that ALO yoga's public values about "mindfullness" are a façade. 030
The Fashion Law @tfl.bsky.social · 21/08/2025We’re excited to announce BRAND FORWARD, our inaugural event this fall in New York City. Register your interest today. www.thefashionlaw.com/conference/ 020
The Fashion Law @tfl.bsky.social · 20/08/2025For marketers and brand strategists, the takeaway from a new report is that brand name misspellings *can* work. www.thefashionlaw.com/the-art-of-m...thefashionlaw.comHow Misspelled Brand Names Shape Consumer PerceptionsA new peer-reviewed paper published in the Journal of Consumer Research found that using misspelled brand names can work. 020
The Fashion Law @tfl.bsky.social · 15/08/2025Taylor Swift is not simply protecting her music but is seeking ownership over the entire ecosystem of her brand. www.thefashionlaw.com/the-business...thefashionlaw.comThe Business of Taylor Swift: The Blueprint Behind the BrandTaylor Swift announced some early details about her next album, a cultural moment and a choreographed exercise in brand building and control. 041
The Fashion Law @tfl.bsky.social · 07/08/2025The Trump Organization has built a robust retail operation around Donald’s presidency. Now copycat TRUMP merch is flooding the market. www.thefashionlaw.com/policing-bra...thefashionlaw.comPolicing Brand Trump: Inside the Crackdown on Counterfeit MerchA new lawsuit filed by the Trump Organization sheds light on the sheer scope of the Trump-branded merch machine – and the appeal of the brand. 010
The Fashion Law @tfl.bsky.social · 06/08/2025A slew of expensive counterfeits being sold by a New York-based jeweler are not just infringing, they are directly competing with the originals, Richemont argues in a new lawsuit. www.thefashionlaw.com/richemont-ta...thefashionlaw.comRichemont Takes on Cartier, Van Cleef & Arpels SuperfakesNot a run of the mill counterfeits case. Richemont is targeting the upper tier of the counterfeit market – the so-called “superfake” goods. 000
The Fashion Law @tfl.bsky.social · 05/08/2025Watches of Switzerland & its former creative director are locked in a legal battle over ownership of 800+ luxury marketing ads. www.thefashionlaw.com/watches-of-s...thefashionlaw.comWatches of Switzerland, Former Creative Director Clash Over AdsA high-profile dispute has erupted between Watches of Switzerland and its former creative director over watch-centric photos and videos. 010
Reposted by The Fashion LawThe Fashion Law @tfl.bsky.social · 28/07/2025For a dive into upcycling and customization (among other issues), join us for our inaugural Fashion Law Fundamentals program this weekend ... www.thefashionlaw.com/fundamentals/thefashionlaw.comFashion Law Fundamentals - The Fashion LawJoin us for a virtual education program covering the essentials of fashion law, featuring expert speakers and practical resources designed to educate the next generation of retail lawyers. 031
The Fashion Law @tfl.bsky.social · 01/08/2025Fashion Law Fundamentals is a certificate program dedicated to helping you build a foundation in retail law and business. Join us on Saturday. thefashionlaw.com/fundamentals/ 020
The Fashion Law @tfl.bsky.social · 30/07/2025Chanel is facing a new lawsuit from a AR tech co., which claims that Chanel’s “Virtual Try-On” infringes its patented tech. www.thefashionlaw.com/chanel-sued-...thefashionlaw.comChanel Sued Over Makeup Try-On Tool as Tech Battles GrowAs virtual try-on tool tech becomes increasingly common in e-commerce, lawsuits are plaguing some of retail’s biggest names. 010
The Fashion Law @tfl.bsky.social · 28/07/2025The latest handbag to test the boundary between homage & infringement? A $1,600 upcycled tote called the “Boatkin." thefashionlaw.com/what-happene...thefashionlaw.comWhat Happened to the "Boatkin" Bag?The latest handbag to test the boundary between homage and infringement? A $1,600 upcycled tote called the “Boatkin." 161
The Fashion Law @tfl.bsky.social · 21/07/2025LABUBU’s meteoric rise is forcing POP MART to face off against a wave of counterfeits targeting the wide-eyed, bunny-eared, 9-toothed toy. www.thefashionlaw.com/7-eleven-acc...thefashionlaw.com7-Eleven Accused of Selling Fake LABUBU Figures in New Lawsuit7-Eleven, Inc. and eight of its California franchisees are being accused of selling fake versions of its cult-favorite LABUBU figures. 021
The Fashion Law @tfl.bsky.social · 17/07/2025In a market where consumers reward the look rather than the label, even the most robust brand narratives are not a defense against dupes. www.thefashionlaw.com/from-consume...thefashionlaw.comHow Dupes Took Hold of the MarketDupes have evolved from niche drugstore alternatives into a mainstream commercial force, driven by social media and changing consumers. 001
The Fashion Law @tfl.bsky.social · 16/07/2025Join us for a virtual program covering the essentials of fashion law, featuring expert speakers & practical resources designed to educate the next generation of retail lawyers. www.thefashionlaw.com/fundamentals/ 000
The Fashion Law @tfl.bsky.social · 15/07/2025The “Made in Italy” label - long synonymous with quality & craftsmanship - is under scrutiny as legal investigations expose labor abuses. www.thefashionlaw.com/made-in-ital...thefashionlaw.com“Made in Italy” Under the Microscope: What the Label Really MeansIn the world of luxury fashion, the "Made in Italy" label has traditionally carried with it a unique prestige. 120
The Fashion Law @tfl.bsky.social · 14/07/2025A case over "counterfeit" Rolex watches is testing the limits of trademark enforcement in the secondary market. www.thefashionlaw.com/rolex-resale...thefashionlaw.comRolex Resale Fight Tests Limits of Trademark PowerA case over allegedly counterfeit Rolex watches is raising questions about how far companies can go to control resale markets. 041
The Fashion Law @tfl.bsky.social · 10/07/2025Jane Birkin’s original Hermès bag sold for €8.58M ($10M) to a phone-in bidder during a Sotheby's auction in Paris today. www.thefashionlaw.com/breaking-dow...thefashionlaw.comThe Hermès Birkin: Breaking Down the Building of an "It" BagIn June, New York federal judge cemented Hermès’s win in the closely-watched lawsuit over the BIRKIN trademark. 001
The Fashion Law @tfl.bsky.social · 10/07/2025The likely reality behind the explosion in Goyard bags? The company has a counterfeiting problem. www.thefashionlaw.com/rising-deman...thefashionlaw.comGoyard Has a Problem With CounterfeitsThe likely explanation behind the sheer number of Goyard print handbags in the world? Goyard has a problem with counterfeits. 000
The Fashion Law @tfl.bsky.social · 01/07/2025Sol de Janeiro is trying to claim exclusive rights in design elements that are widely used in the beauty space, MCoBeauty argues. www.thefashionlaw.com/sol-de-janei...thefashionlaw.comSol de Janeiro "Dupes" Case Faces Pushback from MCoBeautyAmong the steadily growing number of lawsuits targeting dupes is the case that Sol de Janeiro filed in November 2024. 022
The Fashion Law @tfl.bsky.social · 25/06/2025As a result of skyrocketing demand for Labubu & the rise in infringing versions, specialized authentication is coming into play. www.thefashionlaw.com/labubu-a-toy...thefashionlaw.comLabubu Craze Sparked a Counterfeit Surge & Authentication RaceThe company says that it is the first U.S.-based company to offer authentication specifically for Labubu figures. 012
The Fashion Law @tfl.bsky.social · 23/06/2025Chanel is intensifying efforts to control where and how its products are sold. www.thefashionlaw.com/chanel-quest...thefashionlaw.comHow Chanel Polices Where & How Its Products Are SoldChanel is engaged in an enduring effort to successfully stomp out unauthorized entities from offering up Chanel-branded goods. 020
The Fashion Law @tfl.bsky.social · 20/06/2025The judgment includes a narrow exception that allows for certain customizations by the Shoe Surgeon. www.thefashionlaw.com/nike-nabs-in...thefashionlaw.comNike Nabs Injunction in Shoe Surgeon Case With an ExceptionNike and the Shoe Surgeon alerted the court that they have entered into a confidential agreement to settle the case. 011