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Terry O’Reilly @terryoinfluence.bsky.social · 01/08/2026

Make the drive feel shorter. Begin your binge: podcasts.apple.com/ca/podcast/u...

Terry O’Reilly @terryoinfluence.bsky.social · 15/07/2026

Our sister show “We Regret To Inform You” airs today on CBC. The topic: The amazing Hayley Wickenheiser - and how she overcame endless obstacles on her way to the Hockey Hall of Fame. 11:30am CBC Radio One

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Terry O’Reilly @terryoinfluence.bsky.social · 01/07/2026

The world needs more Canada. Here’s a link to some remarkable Canadian creativity: pod.link/undertheinfl...

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Terry O’Reilly @terryoinfluence.bsky.social · 27/06/2026

It’s our last episode of the season before our summer break. Today, we answer fun listener questions. Like - what famous luxury brand is owned by a charity? 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 25/06/2026

It’s our last show before the summer break. Today we answer listener questions. Like - why do all gas prices have a decimal point? Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 20/06/2026

u up? Today we look at Canadian ad campaigns that just won big awards. Including one where IKEA made a booty call. 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 13/06/2026

Remember flexi discs? Cheap, effective promotional records. Usually distributed in magazines, newspapers or cereal boxes. In one story today, they were attached to helium balloons. Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 11/06/2026

Hey, remember flexi discs? Those super slim records you’d find in the mail or attached to magazines? Today we look at flexi discs as a cheap but effective marketing tool. Including a McDonald’s flexi contest where a family won a million bucks. Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 06/06/2026

The man who directed the commercial that featured this famous line has passed away. Joe Sedelmaier was a control freak, had an eye for talent, and was utterly unique. And he kicked me off the set of my own commercial once. A tribute today. 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 01/06/2026

Got a question about a commercial you like - or hate? Or a question about Under The Influence? Need hair tips? Best questions will be aired on our show.

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Terry O’Reilly @terryoinfluence.bsky.social · 23/05/2026

Today is our annual Bookmarks episode. Where we tell the stories that didn’t fit into our regular episodes. Including why numbers from grade school math classes influence us today. And why Discovery Channel should run “Bathtub Week” instead of “Shark Week.” 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 21/05/2026

Today it’s our annual Bookmarks show. Where we tell the stories that didn’t fit into our regular episodes. We’ll talk about the difference between fear and danger. And count the surprising parallels between James Bond and the Beatles. 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 16/05/2026

Today we look at debuts. Including the very first commercial for a new burger called the Big Mac. The first acting job for an Oscar winner. And the first ad for something called Tim Horton’s. 11:30am Under The Influence CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 14/05/2026

Today it’s part 2 of Debut Commercials. Including the very first commercial for something called the Big Mac and the very first jingle for the Blue Jays. Plus the first commercial for something called Tim Horton’s - starring Tim Horton. 11:30am Under The Influence CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 13/05/2026

The late Astrid Kirchherr passed away six years ago this month. She was a close friend of the Beatles, taking some of the earliest photos of the band in Hamburg and helped style their famous moptop hair styles. I was lucky to do an interview with her: podcasts.apple.com/ca/podcast/u...

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Terry O’Reilly @terryoinfluence.bsky.social · 09/05/2026

Today we listen to the very first commercials for famous products. Including the first ad for the Jolly Green Giant (scary), to the first Ronald McDonald ad (also scary), to the debut commercial for a new car called the Mustang. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 02/05/2026

Many landmark buildings are actually named after famous brands. But we often forget that. From the CN Tower to the Chrysler Building to Massey Hall. Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 30/04/2026

Saw this recently. The difference between a million(aire) and a billion(aire). One million seconds = 11 days. One billion seconds = 31 years.

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Terry O’Reilly @terryoinfluence.bsky.social · 30/04/2026

Many classic landmark buildings are actually named after famous brands. But we often forget that. Today, we look at “Branded Buildings” - and tell their remarkable stories. Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 25/04/2026

Today it’s our annual Brand Envy episode. Where I tip my hat to ideas that last. Including a comedic character who has more YouTube subscribers than Adele, and almost twice as many Facebook followers as Taylor Swift. Any guesses? 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 23/04/2026

Today is our annual Brand Envy episode. Where we tip our hat to a character who makes the world laugh without uttering a single word. An idea born on the side of the highway. And a movie with the longest run in cinema history. Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 22/04/2026

The classic 1979 print ad (and TV commercial) for Maxell. “Blown Away Guy” was created to sell Maxell cassette tapes. Image still used today to sell Maxell batteries & headphones (minus the speaker). Recently seen on Times Square billboard.

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Terry O’Reilly @terryoinfluence.bsky.social · 20/04/2026

If you’re 7’1” tall, this isn’t the car for you. But if you’re 6’7”… #AdsILove

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Terry O’Reilly @terryoinfluence.bsky.social · 18/04/2026

Hilarious signs from above. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 11/04/2026

Boxer Jack Dempsey meets promoter Tex Rickard. And the era of super fights begins. “The Marketing of Combat Sports” Today on Under The Influence. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 09/04/2026

From pro boxing to the WWE to the UFC, marketing combat sports had one major influence. This man. “Selling Violence” Today on Under The Influence. 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 08/04/2026

You gotta love the movie clapboard they used while making Jaws.

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Terry O’Reilly @terryoinfluence.bsky.social · 06/04/2026

In honour of Artemis II, one of my fav ads of all time:

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Terry O’Reilly @terryoinfluence.bsky.social · 04/04/2026

This week’s podcast has dropped. We explore the world of absurd advertising: podcasts.apple.com/ca/podcast/u... If you’re a subscriber, you already have next week’s episode.

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Terry O’Reilly @terryoinfluence.bsky.social · 02/04/2026

Puppy Monkey Baby. Puppy Monkey Baby. Remember that weird, strange Super Bowl commercial? Does absurd, unhinged advertising work? Let’s find out. Today on Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 28/03/2026

A mattress company gave various discounts depending on how loud you snore. A non-profit left a vinyl record of “You Are My Sunshine” out in the sun for 10 minutes to prove the harm of UV rays. Awesome Audio. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 26/03/2026

A mattress company asked couples to record their partner’s snoring. Then it gave discounts on a new mattress - the louder the snore, the bigger the discount. The creative ways companies use sound as a marketing tool. Today on Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 21/03/2026

A product may be made for one purpose, but people may use it for very different reasons. Including diapers (!) “Unintended Uses” 11:30am CBC radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 14/03/2026

In celebration of the Oscars, we take a look at some of the most creative movie marketing ideas. Like the mini billboards that were used to promote Ant-Man. And the billboard for an action movie that actually sweated. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 12/03/2026

To celebrate the Oscars, we look at the most creative movie marketing. Like the Monty Python film “Life of Brian” It got banned. Best thing that ever happened to it. Under The Influence Today at 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 07/03/2026

Today we talk about tiny inventions that changed our world. Like the bread clip. The coffee sleeve. And that little arrow on your car’s fuel gauge. “Small Wonders” Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 05/03/2026

Today we tell stories about the small inventions that changed our lives. Like that tiny arrow on your fuel gauge. “Small Wonders” Today on Under The Influence 11:30am CBC Radio

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Terry O’Reilly @terryoinfluence.bsky.social · 02/03/2026

Remember those funny Polaroid commercials starring James Garner and Mariette Hartley? They were so convincing as a couple, people thought they were married in real life.

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Reposted by Terry O’Reilly

Ken Milne MD @thesgem.bsky.social · 01/03/2026

SGEM Xtra podcast with author @terryoinfluence.bsky.social discussing his book, Against the Grain, is now available. podcasts.apple.com/ca/podcast/t... @cbcradiocanada.bsky.social @casinoshiftmd.bsky.social

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Terry O’Reilly @terryoinfluence.bsky.social · 28/02/2026

Today we celebrate companies that go the extra inch. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 21/02/2026

Did you know VW makes sausages? Rolls Royce makes honey. Ford makes hot sauce. Lexus is in the restaurant business. And some cars are named after foods. It’s true. 11:30am CBC Radio #podcast

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Terry O’Reilly @terryoinfluence.bsky.social · 20/02/2026

There are so many small ways to add personality to a brand.

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Terry O’Reilly @terryoinfluence.bsky.social · 19/02/2026

A difficult subject. Such a smart solution:

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Terry O’Reilly @terryoinfluence.bsky.social · 14/02/2026

Catalogues have been around since the mid-1800s. Many have disappeared over the years (Eaton’s). But they are making a comeback. And did you know the J. Peterman catalogue is co-owned by actor John O’Hurley (Seinfeld)? 11:30am CBC Radio #podcast

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