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Why selling to developers is so hard (and how to do it right) | B2B Growth Jump
Selling to developers sounds easy. Until you try it. They understand the problem. They see the value. And still… they might not buy. Why? Because developers think differently. They believe they can build it themselves. They undervalue their own time. And often, the real buyer isn’t even the one you’re talking to. In this episode of B2B Growth Jump, we talk with Arnold Noronha (founder of Screenshotbot) about why selling developer tools is so hard, and what founders can do to actually make it work. In this episode, we cover: ✅ Why most DevTools startups struggle with sales ✅ Why developers resist buying (even when they need the product) ✅ Why bottom-up sales works better than top-down ✅ How open source can help (and hurt) your business ✅ How AI is changing how developers think about building vs buying If you’re a B2B founder building for developers, this episode is for you. Perfect for: ✅ B2B founders building DevTools ✅ Engineers thinking about starting a company ✅ GTM teams selling to technical audiences You can find out more about Screenshotbot via https://screenshotbot.io/ #b2bmarketing #b2bsales #b2bsaas #devtools #b2bgrowth #opensource #landingrabbit
