Although purchasing more and better capital leads to higher productivity, explanations for when and why firms choose to adopt new technology are not straightforward. In this article, we shed some light on how manufacturers choose to adopt new technology by purchasing equipment. The decision can be complicated, so we surveyed manufacturers to get insights into how they approach it. We find that the top two reasons manufacturers invest in new equipment with advanced technology is to keep up with competitors and save on labor costs. But upgrading is not always an obvious choice. Manufacturers cite credit constraints and uncertainty about how beneficial the new technology will be as key barriers to making new investments.