Sign in

Tuija Aalto

@taalto.bsky.social
809 followers 870 following 36 posts

Helsinki-based all-round-digital-media-pundit. Doctoral student w. Tampere University. Expert at Strategy and customer insights w. Yle the Finnish Broadcasting Company.

PostsRepliesMedia
Tuija Aalto @taalto.bsky.social · 29/06/2026
As creators’ influence grows, so does pressure to hold them accountable. Denmark plans to establish a media ombudsman to oversee influencers, and Spain tries to extend right of reply and rectification to large social media accounts. open.substack.com/pub/aalto/p/...
open.substack.com
Regulating influence: Europe’s next media policy frontier
Europe moves to hold influencers accountable
120
Tuija Aalto @taalto.bsky.social · 21/06/2026
Looking forward to testing the new W Social soon. #wsocial Also Interesting this week: following the social footprint of Nordic societal discourse fron #almedalen and #suomiareena
210
Reposted by Tuija Aalto
Suomen Lehdistö @suomenlehdisto.fi · 17/06/2026
Kolmannes suomalaisista seuraa uutisia sosiaalisen median vaikuttajien välityksellä. Miten kilpailuun tulisi vastata? @taalto.bsky.social ja @perttu.bsky.social Kauppinen kommentoivat Reuters-instituutin vuosittaisen kyselytutkimuksen tuloksia. 👉 suomenlehdisto.fi/vaikuttajien... #journalismi
011
Tuija Aalto @taalto.bsky.social · 20/02/2026
New article on Journalistic social media influencers published, no paywall Aalto, T., & Frig, M. (2026). Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism. doi.org/10.1080/1751...
doi.org
Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism
Tensions have arisen from journalists increasingly capitalising on their visibility as social media influencers (SMIs). In this paper, we analyse a diverse set of media texts published between 2019...
010
Tuija Aalto @taalto.bsky.social · 30/12/2025
An article two years in the making, accepted for publication. Yay!
Acceptance email
150
Tuija Aalto @taalto.bsky.social · 27/07/2025
substack.com/@tuija/note/...
substack.com
Tuija Aalto (@tuija)
New post about a research article on TikTok’s problematic influencer governance documentation
010
Tuija Aalto @taalto.bsky.social · 07/07/2025
My thoughts on authenticity vs. inauthenticity related to platformized influence open.substack.com/pub/aalto/p/...
010
Tuija Aalto @taalto.bsky.social · 27/04/2025
When did you pick up the podcast habit ? open.substack.com/pub/aalto/p/...
open.substack.com
Where were you when podcasts went mainstream?
Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?
010
Reposted by Tuija Aalto
Nieman Lab @niemanlab.org · 20/12/2024
"Performed authenticity has become more important than ever before because of social media," writes @sethclewis.bsky.social
buff.ly
The expert class confronts reality
"While perceived authenticity has always been an important piece of evaluating trustworthiness, <em>performed</em> authenticity has become much more important than ever before because of social…
4127
Tuija Aalto @taalto.bsky.social · 05/12/2024
I crafted the image below to convey the idea of the multiple actors online, from SMI to creators to artists, sportspeople and journalists as doing commercial collaborations, and to “newsfluencers” (Pew Research Center 2024). What am I missing? open.substack.com/pub/aalto/p/...
open.substack.com
Influencers and influencer marketing defined, plus context
Influencers are people who successfully commercialize their social media following
131
Tuija Aalto @taalto.bsky.social · 04/12/2024
Creator-led journalism: journalist youtuber Johnny Harris launches a network called Newpress and introduces a new channel called Tunnelvision. Entrepreneurial Journalism within Creator Industry. Impressive, quality storytelling, exiting development indeed. youtu.be/uhq-e7_6xSg?...
030
Tuija Aalto @taalto.bsky.social · 02/12/2024
Hmm this is a change in research findings until now, what do you make of this Ofcom / BBC report @rasmuskleis.bsky.social ?
220
Tuija Aalto @taalto.bsky.social · 25/11/2024
A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023 aalto.substack.com/p/a-nordic-f...
 Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023
011
Tuija Aalto @taalto.bsky.social · 23/11/2024
I co-wrote a nonfiction book on making oneself discoverable on social media (aka personal branding) in 2010. Little did I foresee influencer industry and the media landscape w. newsfluencers and all. Future always ends up surprising, no matter how much foresight. And that’s great. #furiouslycurious
140
Tuija Aalto @taalto.bsky.social · 21/11/2024
TikTok - a mystery. This educational video actually does a pretty good job explaining the multifaceted regulation and governance challenge ByteDance poses for western nations youtu.be/5CZNlaeZAtw?...
youtu.be
TikTok Ban: Last Week Tonight with John Oliver (HBO)
YouTube video by LastWeekTonight
121
Tuija Aalto @taalto.bsky.social · 18/11/2024
Learning how to amplify: what is to resend on Bluesky? re-tweet it is not, re-post perhaps? re-skeeting has also been proposed)
183
Reposted by Tuija Aalto
Kari Haakana @karihaakana.net · 18/11/2024
Tiedättekö mikä päivä huomenna on? Huomenna television HD-kanavat vaihtuvat maanpäällisessä antenniverkossa kanavapaikkojen kärkeen. Eli jatkossa kanavapaikalla näkyy YLE TV1:n HD-versio SD:n sijaan. Tämä siis ennakkovaroituksena että tiedät miksi äitisi/isoisäsi soittaa huomenna kolmen jälkeen.
911619
Tuija Aalto @taalto.bsky.social · 17/11/2024
Podcasting theorized - this sounds super interesting looking forward to reading!
030
Tuija Aalto @taalto.bsky.social · 16/11/2024
open.substack.com/pub/aalto/p/...
021
Tuija Aalto @taalto.bsky.social · 15/11/2024
MAINOS Oletko se, joka tietää ? #olesejokatietää areena.yle.fi/1-72480510?u...
areena.yle.fi
Traileri: Ole se, joka tietää
Lataa Yle-sovellus ja tiedät ensimmäisenä, mitä tapahtuu.
120
Tuija Aalto @taalto.bsky.social · 13/11/2024
Oh hi Good to see you again What have you been up to? #smalltalk #socialnetworks
130
Tuija Aalto @taalto.bsky.social · 10/12/2023
That feeling when you submit the final piece of coursework required for the completion of the course 🤩#computationalsocialsciences
000