Is Google preparing a major update? Should publishers block its AI? And does prompt tracking really work?

It’s been a busy week for AI and for you, mere mortal. Let’s work out who actually won.

Why should you give a damn about entities? Why are newsrooms trapped in short-term loops? Where can I find decent strategy for managing bots? Read on and delight!

AI does not appear to judge a publisher from one definitive ‘About’ page. Instead, it assembles different evidence depending on the question it is being asked.

Free tools that help editors and publishers check their SEO and AI visibility basics.

My latest research shows that when AI assesses a news publisher’s trust, identity and value, most of the evidence comes from other websites.

YouTube video by Steven Wilson-Beales

This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.

AI does not appear to judge a publisher from one definitive page. It assembles different evidence depending on the question. Evidence from 4,003 AI answers and 20,016 citations

Environment Agency assessments find just 14.3% of country’s surface waters in good ecological status

The latest Reuters Digital News Report looks grim. But young audiences aren’t apathetic — their news habits have simply moved elsewhere.

We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller quali...

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

New updates to AI Mode and AI Overviews in Google Search make it easier for you to dive deeper online.

Join us for an hour-long conversation! Register now for our hour-long discussion with some of the best in the industry! Have a question? Submit it below

New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.