iiinova — where your digital self keeps evolving

Niklas Stephenson @stephenson.dk · 17/09/2026

That moment when you realize real people out there are actually using your product!

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Niklas Stephenson @stephenson.dk · 15/09/2026

We’re trying a new style for this week’s vlog, more like a mini documentary. A bit more behind the scenes this time, including an office jam session! Would love to know what you think: www.youtube.com/watch?v=Vj_...

youtube.com

Inside a VC-backed phone startup

What does a VC-funded phone startup actually look like from the ins...

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Niklas Stephenson @stephenson.dk · 08/09/2026

New episode of Still Early is out, including a pro tip for anyone who likes to talk to AI while they drive! www.youtube.com/watch?v=vos...

youtube.com

Working while I drive

In this episode:- Peter went to Laravel Live Denmark, which grew o...

Niklas Stephenson @stephenson.dk · 14/07/2026

Need something to listen to on a long holiday drive? We just released a new episode of Still Early about building products in the age of AI, value hacking vs. growth hacking, and a bunch of other fun things that are on our minds.

Niklas Stephenson @stephenson.dk · 19/06/2025

What is the best video course you have ever bought?

Niklas Stephenson @stephenson.dk · 13/06/2025

It's time to show you Teeeach, my side project! When my sister created her first video course, I saw the pain of the complexity from existing solutions. I watched her question the risk of their pricing models. Teeeach is a reaction to this.

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Niklas Stephenson @stephenson.dk · 28/05/2025

My upcoming product does not have a monthly subscription, but a revenue share instead. I am super excited about the aligned incentives it creates!

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Niklas Stephenson @stephenson.dk · 15/04/2025

My next company will have the most agressive (positive) stock options for employees possible in Denmark. It's a life goal to create a Nordic version of the PayPal Mafia.

Niklas Stephenson @stephenson.dk · 02/04/2025

What amount revenue marks your company's liftoff?

Niklas Stephenson @stephenson.dk · 24/03/2025

Who offers API-based white-labeled banking services (bank accounts, physical and virtual credit cards, etc.) in the EU?

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Niklas Stephenson @stephenson.dk · 17/03/2025

I'm thinking about starting a new company on a major platform. There's a big option in Europe and a massive one in America. Even though the American platform has better APIs and offerings, I wanted to try the EU infrastructure, but they refused to talk.

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Niklas Stephenson @stephenson.dk · 10/03/2025

Can you build a startup from zero to one with a remote team? I am in doubt, what is your experience?

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Niklas Stephenson @stephenson.dk · 10/03/2025

Whimsical could build the best interface for AI-generated software; their visual tools are a much more human way of expressing ideas and business logic.

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Niklas Stephenson @stephenson.dk · 03/03/2025

SaaS products have lost their spark—dull grey, white, and black. Bring back the feelings and the Zendesk Buddha!

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Niklas Stephenson @stephenson.dk · 28/02/2025

European prosperity by the Stripe founders is a good kick in the balls! Let's fucking fix Europe! Read the last section (or the entire letter) here: assets.stripeassets.com/fzn2n1nzq96...

Niklas Stephenson @stephenson.dk · 24/02/2025

Anyone use @v0 or @lovable_dev for building products with little dev experience? I’d love to learn from you!

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Niklas Stephenson @stephenson.dk · 24/02/2025

Anyone building a SaaS with v0, lovable, or other pure AI tools? I'd love to chat and get inspired!

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Niklas Stephenson @stephenson.dk · 17/02/2025

Do I know anybody who is starting a SaaS and is at zero MRR? Would love to help!

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Niklas Stephenson @stephenson.dk · 17/02/2025

AI won't kill SaaS. SaaS is a healthy business model, providing solutions for a recurring fee. AI won't eliminate delivering value for money. BUT AI is going to enable more people to start SaaS companies!

Niklas Stephenson @stephenson.dk · 12/02/2025

First day back from parental leave; back into startup life and stepping into the office post-pandemic. Can't wait!

Niklas Stephenson @stephenson.dk · 03/02/2025

Is it time to finally do The United States of Europe?

Niklas Stephenson @stephenson.dk · 31/01/2025

I crosspost most of my Twitter-style posts to LinkedIn, X, and Bluesky, but LinkedIn gets more engagement than the other two combined.

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Niklas Stephenson @stephenson.dk · 30/01/2025

I'm thinking of uninstalling my code editor until I validate my business idea.

Niklas Stephenson @stephenson.dk · 30/01/2025

What are the best books on testing and evaluating business ideas? The mom test is a classic. What else should I read?

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Niklas Stephenson @stephenson.dk · 23/01/2025

What are your thoughts on .inc domains?

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Niklas Stephenson @stephenson.dk · 22/01/2025

What are your take on some of the new TLDs? .inc, .app etc? Is it better to have brand.app then getbrand.com?

getbrand.com

Branding agency – Getbrand (v.2)

Create your own site from scratch and get even more audience!

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Niklas Stephenson @stephenson.dk · 17/01/2025

How do you feel about launching a company in an unfamiliar field? When I founded Firmafon, I knew nothing about telcos, but disliked existing products. Researching new markets now is overwhelming, yet I see huge markets where I dislike all options.

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Niklas Stephenson @stephenson.dk · 15/01/2025

If your app doesn't have bark mode, don't launch.

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Niklas Stephenson @stephenson.dk · 13/01/2025

Do you prefer an embedded payment form or a hosted checkout when implementing payments in your SaaS product?

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Niklas Stephenson @stephenson.dk · 13/01/2025

I love drafting without editing! I aim to write 30 minutes daily about founder-led product during my parental leave.

Niklas Stephenson @stephenson.dk · 08/01/2025

If your startup needs a product leader before 100 employees, your founding team is the real issue.

Niklas Stephenson @stephenson.dk · 08/01/2025

Did Trump just threaten one of their close allies with war?

Niklas Stephenson @stephenson.dk · 07/01/2025

When legal or compliance issues block your business, remember many stop there. Push through!

Niklas Stephenson @stephenson.dk · 06/01/2025

Whenever I start a new Rails app, the first thing I do is deploy it to production. Am I the only one with this habit?

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Niklas Stephenson @stephenson.dk · 05/01/2025

I miss New York, I have spend so much time in that city, yet explored it so little.

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Niklas Stephenson @stephenson.dk · 04/01/2025

There are better business ideas hidden in the wake of successful companies who have moved up market and left their original product market fit open then there are in building something entirely new.

Niklas Stephenson @stephenson.dk · 02/01/2025

Today is my first day of parental leave. A return to entrepreneurship awaits after this month-long break. 2025 is going to be fun!

Niklas Stephenson @stephenson.dk · 22/12/2024

I should stop complaining about other people's products and spend the time finishing my own.

Niklas Stephenson @stephenson.dk · 21/12/2024

I can’t wait to ship this small thing I am working on!

Niklas Stephenson @stephenson.dk · 20/12/2024

Who uses Hatchbox for hosting rails in production? Happy with it?

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Niklas Stephenson @stephenson.dk · 19/12/2024

Getting fucked by my tax lawyer was not on my 2024 bingo card.

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Niklas Stephenson @stephenson.dk · 19/12/2024

Stripe has become so fucking complicated and massive. Have we come full cycle, and it's time for a new, simpler player?

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Niklas Stephenson @stephenson.dk · 17/12/2024

I am starting to dream that my next company will be generational. An "X & Sons".

Niklas Stephenson @stephenson.dk · 16/12/2024

I just incorporated a new company 2 hours ago. I still need to get the paperwork back from the lawyer, and I just received my first cold call. This is ridiculous.