iiinova — where your digital self keeps evolving

Stentor Content @stentorcontent.bsky.social · 06/10/2026

The skill is in adapting your voice to suit different topics and audiences. That's what keeps copywriting so interesting and exciting.

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Stentor Content @stentorcontent.bsky.social · 06/10/2026

Don't get me wrong. If you're able to write about something you're passionate about, it's undoubtedly easier and your passion will shine through. Writing about nature and conservation, languages and geography, or music and comedy are much easier for me because I need to do less research.

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Stentor Content @stentorcontent.bsky.social · 06/10/2026

With product copy in particular, you need to understand which technical attributes will help a customer decide if that product and its brand are right for them. So, once you've achieved the skill of analysing and dissecting what makes a product valuable, I think you can apply that to new fields.

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Stentor Content @stentorcontent.bsky.social · 06/10/2026

But as for solar panels, despite taking a keen interest in environmental issues, the inner workings of solar technology was new to me. In essence, though, a copywriter's job is to identify what it is that a reader will care about.

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Stentor Content @stentorcontent.bsky.social · 06/10/2026

Before starting this freelance venture, I wrote copy for a large PPE and safety equipment supplier and a small solar panel wholesaler. With the PPE supplier, I had the headstart of having worked in their purchasing and supply teams first so I knew a bit about the products already.

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Stentor Content @stentorcontent.bsky.social · 06/10/2026

As a copywriter, I often find that people assume you're an expert in the thing you're writing about. To be fair, it's a compliment, because you must be doing the job well enough to sound knowledgeable and authoritative. However, I don't think you need to be an expert in everything you write about.

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Stentor Content @stentorcontent.bsky.social · 05/10/2026

So if the content on your website needs a revamp and you want it to stand out, drop us a message. Stentor Content will make your voice heard.

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Stentor Content @stentorcontent.bsky.social · 05/10/2026

Most business owners don't want their business to be average. They want to stand out from the crowd. They want to be noticed. Using too much generative AI will make people think they’ve seen it all before, because they have.

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Stentor Content @stentorcontent.bsky.social · 05/10/2026

The thing you need to remember about generative AI is how it works. If you want it to write copy, it takes all of the copy it's seen before and works out an average of that copy. If you ask it to create an image, it takes all of the images it's seen before and works out an average of those images.

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Stentor Content @stentorcontent.bsky.social · 05/10/2026

‘But couldn’t I just use AI?’ Yes, of course you could. It's free and many people say it's easy. The latter is debatable because people seem to forget how many times they need to go back and forth saying 'no, not like that'.

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Stentor Content @stentorcontent.bsky.social · 02/10/2026

So that's the reason behind Stentor Content, and that's why there's a megaphone on the logo. Many thanks to Susie Dent for continued inspiration.

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Stentor Content @stentorcontent.bsky.social · 02/10/2026

Yes, I'm a word nerd and the proud owner of a Countdown winner's teapot. In the book, there's a section about Stentor and it clicked. Copywriting and SEO is about making a business's voice heard. What better way to make your voice heard than with the bellow of 50 men?

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Stentor Content @stentorcontent.bsky.social · 02/10/2026

So I must know a lot about Greek mythology? A bit, not really. I had been considering other names but those which resonated had already been taken by other businesses. Then, last week on holiday in Croatia, I was reading @susiedentwords.bsky.social 's book, Interesting Stories about Curious Words.

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Stentor Content @stentorcontent.bsky.social · 02/10/2026

So what's the name, Stentor Content, all about? Stentor was a herald of the Greek army during the Trojan war (the war featured in the recent blockbuster film, The Odyssey). Stentor was said to have had a voice as loud as 50 men and is the origin of the English adjective, stentorian: 'loud-voiced'.

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Stentor Content @stentorcontent.bsky.social · 01/10/2026

So what services do we offer? If you run a website but don't have the resources for someone to manage it full-time, find out how we can help with copywriting, digital merchandising and master data. Get in touch: stentorcontent@gmail.com

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Stentor Content @stentorcontent.bsky.social · 30/09/2026

Over the next few days, I'll be sharing more info about what I can do and why I love it, so hit that follow button to find out more. In the meantime, if you think I can help your business, please get in touch. #freelancer

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Stentor Content @stentorcontent.bsky.social · 30/09/2026

If you have a website that you want to stand out from the crowd, I can help you find your voice. I've worked within large and small businesses, overhauling their web content and data to get them ranking in traditional and AI-powered search. Now I'm branching out on my own to help more businesses.

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Stentor Content @stentorcontent.bsky.social · 30/09/2026

Hello! You've found the Bluesky page for Stentor Content. Thanks for coming! My name's James and I specialise in copywriting, SEO, digital merchandising, product data governance and ecommerce management. I'm based in the beautiful market town of Beverley, East Yorkshire.

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