iiinova — where your digital self keeps evolving

It's funny when students complain about profs reading from slides when I riffed for a good half hour this morning about Standard Oil, Microsoft/Internet Explorer, and antitrust, relative to Meta's "Muse." And that was before I got to slide 1 on "Climate Change, Sustainability, and Demarketing."

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Jonathan Cohn @jonathancohn.bsky.social · 17h

Who's funding Question 8, the ballot question to roll back the legalization of marijuana? An out-of-state dark money group founded by George W. Bush speechwriters, alleged to be bankrolled by the liquor industry and the pharmaceutical industry. Vote NO on 8.

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Spencer M Ross @srossmktg.com · 13h

Wait. That AI thing was an EO? I just thought he was being a numpty. Instead he was a numpty with a sharpie?

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Spencer M Ross @srossmktg.com · 14h

This Toronto Maple Leafs home opener player introduction is absolutely Lame AF. Random backing track waking out of a lame neon leaf. Weak audience applause. Wow. #GoHabsGo

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Spencer M Ross @srossmktg.com · 18h

Sure. He's also calling it Gulf of America and Lake America and getting Apple/Google to follow as though we're all supposed to accept the doublespeak.

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New Lines Magazine @newlinesmag.bsky.social · 20h

LISTEN: Jalale Getachew Birru and Alan Boswell join @kayliwewe.bsky.social to discuss the resumption of fighting in Ethiopia’s Tigray region, the new alliance of armed groups against Prime Minister Abiy Ahmed and Eritrea's changing role.

f.mtr.cool

Why Ethiopia Is at War Once Again

Jalale Getachew Birru and Alan Boswell join Kwangu Liwewe Agyei to discuss renewed fighting in Tigray, a new alliance of armed groups against Prime Minister Abiy Ahmed and Eritrea's changing role.

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Spencer M Ross @srossmktg.com · 29/09/2026

I'm going into class in 15 min and talking about the evolving understanding of the consumer decision journey/path to purchase and I want to see if students can arrive at how AI is changing it (by changing our brains). I suppose if I gave exams, it might be the singular exam question of the day.

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Spencer M Ross @srossmktg.com · 27/09/2026

Miserable weather = more work

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Spencer M Ross @srossmktg.com · 27/09/2026

The idea of a nation-state as we understand it today did not exist before 1848.

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Spencer M Ross @srossmktg.com · 26/09/2026

We formally define moral market entrapment as a self-reinforcing cyclical process where moralized governance structures and individualized responsibility narratives trap producers into reproducing the very conditions they seek to escape (i.e., inequity) under the illusion of empowerment.

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Spencer M Ross @srossmktg.com · 26/09/2026

I finally have a draft body of our Moral Market Entrapment Theory manuscript the result from my Fulbright in Colombia. Needs tables and figures, some better quotes from the data. But it's drafted.

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Spencer M Ross @srossmktg.com · 24/09/2026

There was a good 7-8 years where I felt my "customer" was employers and my role as a business school professor was job preparedness, but AI and postliteracy have disabused me of that notion.

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Spencer M Ross @srossmktg.com · 26/09/2026

Year round, 95% of my coffee is hot. Problem solved.

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Spencer M Ross @srossmktg.com · 26/09/2026

I finally have a draft body of our Moral Market Entrapment Theory manuscript the result from my Fulbright in Colombia. Needs tables and figures, some better quotes from the data. But it's drafted.

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Spencer M Ross @srossmktg.com · 25/09/2026

Everyone really needs to go back and watch Silicon Valley.

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Spencer M Ross @srossmktg.com · 25/09/2026

Speaking of City, I got Oasis tickets in Boston. #COYG

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Spencer M Ross @srossmktg.com · 25/09/2026

Decidedly, it's more worth my time today to skip a faculty retreat promoting more EdTech capture (while I'm doing the opposite) than it is to intensively work on a paper with a Thursday-target deadline to the journal...

Brewed coffee on a table with an open laptop editing word documents

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Spencer M Ross @srossmktg.com · 24/09/2026

There was a good 7-8 years where I felt my "customer" was employers and my role as a business school professor was job preparedness, but AI and postliteracy have disabused me of that notion.

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Max Berger @maxberger.bsky.social · 24/09/2026

One of my most galaxy-brained takes is that politicians and political groups should talk more about workers’ share of national income. It's one of the clearest, simplest ways to describe how billionaires and corporate elites captured so much of the economy--and something policy can change.

axios.com

U.S. workers' share of national income falls to a new low

Labor's bargaining position has worsened markedly in the last half-decade.

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Spencer M Ross @srossmktg.com · 23/09/2026

Remember the early days of Google when they said that paid ads were going to be visibly distinct from results (even "optimized" ones), as not to erode consumer trust? And now, as we seem to move into an era of "generative engine optimization," it seems easy to "poison 'The Oracles'"? Yeah...

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Spencer M Ross @srossmktg.com · 23/09/2026

I hope Google searches for "how the fuck do I get that stupid AI icon off the top of my Instagram" increased 10000%.

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Spencer M Ross @srossmktg.com · 22/09/2026

All semester so far, I've been trying to convince undergrads that, even if their future employers "require" them to use AI, they won't need me to teach it to them to be successful-- and, in fact, possibly the opposite.

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Spencer M Ross @srossmktg.com · 22/09/2026

That break fast was goooood.

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Spencer M Ross @srossmktg.com · 21/09/2026

Later in the show, he cries tears of white privilege about his apology.

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Spencer M Ross @srossmktg.com · 21/09/2026

The Disney Channel did not have ads.

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Spencer M Ross @srossmktg.com · 21/09/2026

גמר חתימה טובה

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Spencer M Ross @srossmktg.com · 20/09/2026

~1 hour window still open (usually I hit "send" as I head into services in the evening)

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Spencer M Ross @srossmktg.com · 20/09/2026

I guess this is discourse-a propos?

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Spencer M Ross @srossmktg.com · 20/09/2026

It's 2026 and we have not figured out how to academically cite a meme when either a) we cannot find its origin and/or b) a (sufficient) origin no longer exists.

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Spencer M Ross @srossmktg.com · 20/09/2026

I'd like to use this in the journal article I'm writing on why/how consumer responsibilization under neoliberalism fails structural problems (context: inequity in coffee markets)... Just put it right in the intro instead of a cliched quote.

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Spencer M Ross @srossmktg.com · 20/09/2026

~2.5 hour window still open (usually I hit "send" as I head into services in the evening)

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Spencer M Ross @srossmktg.com · 20/09/2026

As an Elder Millennial, I can assure you your students will be able learn and adapt to AI, whether you teach it to them or no; the value of education in a post-literate society is to leave students with higher-level, human thinking skills.

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Spencer M Ross @srossmktg.com · 20/09/2026

This is what happens when the Pentagon runs an unauditable slush fund.

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The Conversation U.S. @us.theconversation.com · 20/09/2026

A central theme of the Jewish High Holidays – and of Judaism itself – is that to do right by God, people must first do right by each other. A scholar of Jewish liturgy explains how the concluding prayer service of Yom Kippur captures this essential idea:

theconversation.com

Why the closing prayers of Judaism’s holiest holiday focus on repairing relationships with each other

A central theme of the High Holidays – and Judaism itself – is that to do right by God, people must first do right by each other.

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Spencer M Ross @srossmktg.com · 20/09/2026

My annual Yom Kippur email goes out about 22 hours from now. If you'd like to receive it, drop me your email. You don't need to be Jewish to (hopefully) find it meaningful.

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Spencer M Ross @srossmktg.com · 19/09/2026

The Romans made aqueducts. The Incans made mountain fortresses. Humans have been far more ingenious without digitalization. ...Which is not to say digitalization is bad. But we have a way of overselling machines, while also, concurrently underselling humans.

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Spencer M Ross @srossmktg.com · 19/09/2026

His take basically sounded like we're already in a post-literate society and we're not coming back so AI will shift how "literacy" looks. He thinks our children and grand children will be smarter than us because even (and especially) accounting for cognitive offload which was already happening.

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