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spark*advocacy

@sparkadvocacy.bsky.social
153 followers 50 following 93 posts

A public affairs, communications + advertising agency in Ottawa. 🔗 sparkadvocacy.ca

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spark*advocacy @sparkadvocacy.bsky.social · 24/09/2026
Meet Leah, our newest Account Director! 👋 With 15 years of experience across client services, operations, business development, and agency leadership, Leah brings a thoughtful, people-first approach to every partnership.
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spark*advocacy @sparkadvocacy.bsky.social · 22/09/2026
The future of Canada’s four largest airports is making headlines — but what do Canadians think? New spark* polling finds that 3 out of 4 Canadians are open to a different model for operating airports. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 17/09/2026
A Canadian mining leader, lighting up Times Square 🗽🇨🇦 Proud to partner with Agnico Eagle. Canada’s largest mining company and one of the world’s leading gold producers 🥇 Even prouder to help tell their story on the NYSE board in Times Square.
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spark*advocacy @sparkadvocacy.bsky.social · 10/09/2026
Meet Michelle, the newest member of the spark* targeting team! 👋 Michelle is a strategist and creative thinker who brings a data-driven approach to media planning. From digital and social to programmatic and out-of-home, she knows how to reach the right audiences and make every media dollar count.
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Reposted by spark*advocacy
National Newswatch @nationalnewswatch.com · 06/09/2026
Latest @sparkadvocacy.bsky.social survey via @dornochbruce.bsky.social: Canadians prefer trade peace, but are ready to defend ourselves with whatever it takes. 80% willing to tax or limit exports of oil, canola, potash & electricity.... bruce728.substack.com/p/canadians-...
bruce728.substack.com
Canadians prefer trade peace, but are ready to defend ourselves with whatever it takes.
80% are willing to tax or limit exports of oil, canola, potash and electricity, and end purchases of US military equipment.
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spark*advocacy @sparkadvocacy.bsky.social · 08/09/2026
80% of Canadians are willing to tax or limit exports of oil, canola, potash, and electricity, and end purchases of US military equipment. Canadians want trade peace, but they are also prepared to defend themselves. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 18/08/2026
Meet Rachel! 👋 With a background in Photography and Advertising, Rachel brings an artistic eye and creative vision to every project, from the first sketch to the final export. Rachel first joined us as in intern in April, and we're thrilled to now welcome her to the spark* team full time!
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spark*advocacy @sparkadvocacy.bsky.social · 11/08/2026
Our latest spark* insights shows that, with the Liberals leading by 19 points nationally, the mood heading into the by-elections is looking more “steady on” than “listen up.” Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 07/08/2026
Our latest spark*insights survey finds that Canadians aren't flinching, panicking, or capitulating in the face of Trump's pressure tactics. Trump's schtick is getting old. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 21/07/2026
Our latest spark*insights survey finds that two-thirds of Canadians would prefer a government led by Mark Carney over one led by Pierre Poilievre. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 20/07/2026
Instagram’s new “Customizable Feed” lets users shape their own algorithm. What does that mean for content creators? Our new blog breaks it all down, from what’s changing to how it will impact reach, engagement, and strategy. Read more: sparkadvocacy.ca/blog/2026/07...
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spark*advocacy @sparkadvocacy.bsky.social · 08/07/2026
Did you miss this month's edition of spark*insider? 📬 Subscribe today so you never miss exclusive insights, industry trends, and the latest updates from our team: sparkadvocacy.ca/subscribe
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spark*advocacy @sparkadvocacy.bsky.social · 06/07/2026
Say hello to Beatrix! 👋 Beatrix is rejoining the spark* team, and we're thrilled to welcome her back. Beatrix specializes in creating data-driven strategies and brings extensive experience in media strategy, audience targeting, and integrated digital campaigns.
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spark*advocacy @sparkadvocacy.bsky.social · 03/07/2026
We’re looking for an experienced, highly capable Public Relations Strategist to join the spark team! ✨ Learn more and apply: sparkadvocacy.ca/careers/publ...
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spark*advocacy @sparkadvocacy.bsky.social · 29/06/2026
Carney's initiative is likely to find broad acceptance. Based on results spark*insights found in May, 82% would support or go along with the idea of private donations to fund the 24 Sussex rebuild. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 29/06/2026
We're looking for an intermediate copywriter who can cut their teeth in advertising designed to educate audiences, shape opinions, and spur people to take action. Find out more and apply: sparkadvocacy.ca/careers/inte...
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spark*advocacy @sparkadvocacy.bsky.social · 26/06/2026
Could Nav Bains and the Ontario Liberals beat Doug Ford? Our spark*insights data suggests it's a possibility. While Ford has surpassed the expectations of his critics in the past, time and circumstances may be catching up. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 25/06/2026
In our latest spark*insights survey, only 27% believe that Canada will be worse off than before Trump's tariffs. Read more from Bruce Anderson: sparkadvocacy.ca/insights/2026/06/s…
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spark*advocacy @sparkadvocacy.bsky.social · 22/06/2026
Our latest polling finds 15% of Albertans support separation and 21% would back a binding referendum. A quarter of federal Conservative voters in Alberta want the province to leave Canada. See the full insights from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 19/06/2026
Our latest polling shows many Conservative and NDP voters are giving the Carney government solid marks across 22 key issues, suggesting broad approval on a range of priorities. See the full insights from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 18/06/2026
New spark*insights polling finds government approval at 66%, with voter sentiment suggesting continued support for Prime Minister Carney. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 17/06/2026
📊 New spark*insights polling finds that 83% of Canadians want an immediate end to the war with Iran. As concerns grow over global instability and economic impacts, Canadians are calling for de-escalation and diplomacy. Read more from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 26/05/2026
Meet Elie, our Senior Motion Designer! 👋 Whether it’s a fast-paced election campaign or a longer animation project, he brings a real passion for animation and illustration to help amplify progressive voices and spark change.
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spark*advocacy @sparkadvocacy.bsky.social · 20/05/2026
Trump's America has rewired the Canadian political market: ⚫ 2/3 of those in the centre, 🔴 4/5 of those on the left, 🔵 And even half of those on the right …all have a favourable view of Carney’s government. Read the full analysis from Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 30/04/2026
71% of Albertans don't want to leave Canada. 17% do. Who can influence the other 12% and what will matter to them? Find out in our latest spark*insights by Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 20/04/2026
Our latest survey finds that only one in four (24%) Quebecers want to see Quebec separate from Canada. Even half (46%) of those who voted BQ last year don’t think Quebec should separate, at least not now. Read the full breakdown by Bruce Anderson: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 16/04/2026
Meet Graham, our new Senior Creative! 👋 Graham joins our team after contributing to a variety of projects at spark* as a freelancer. His work is grounded in thoughtful problem-solving and a deep understanding of how strong concepts translate into effective marketing.
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spark*advocacy @sparkadvocacy.bsky.social · 13/04/2026
Our new polling shows Liberals lead by 14. Most of those who voted NDP and BQ, and a third of those who voted Conservative last year, approve of Mark Carney's efforts to date. Read more: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 09/04/2026
Our latest spark*insights survey finds most Canadians prefer a NATO without the US, to a NATO that bows to Trump's demands. Read more: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 06/04/2026
Approval of the Carney government hits 68% Our latest spark*insights national survey finds Liberal support at 46% compared to 30% for the Conservatives. 👇 See the full breakdown by @spocksky.bsky.social : sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 06/04/2026
Canadians are rethinking our place in a shifting global landscape. Our latest poll finds growing openness to exploring new partnerships, including with the EU. Read more from the Canadian Press 👇
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spark*advocacy @sparkadvocacy.bsky.social · 31/03/2026
Meet Abby, our new Senior Creative! 👋 Abby started as a freelancer at spark* and is now officially joining the team. Her background is rooted in campaign concept development and storytelling with art and design embedded in every project.
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spark*advocacy @sparkadvocacy.bsky.social · 26/03/2026
Marjorie Harris and Michael Hughes are deadlocked, with net favourability scores of +1. The thing is, these are made up names. What can this experiment tell us about bias in polling? Read the latest spark*insights to find out: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 18/03/2026
Our CEO, @perrytsergas.bsky.social, unpacks how upcoming by-elections could shift power in Ottawa and what they reveal about support for Mark Carney, on No Talking Points by @ipolitics.bsky.social. Listen in 🎧👇
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Reposted by spark*advocacy
Peter Mansbridge @petermansbridge.bsky.social · 18/03/2026
Today is another milestone for The Bridge: 20 million downloads. Thanks to the incredible teams SXM Canada Talks @sparkadvocacy.bsky.social @nationalnewswatch.com, & our lineup of weekly guests that make our program possible. Most of all, thank you to our listeners across Canada for your support 🇨🇦
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spark*advocacy @sparkadvocacy.bsky.social · 16/03/2026
spark*insights data reveals that Mark Carney's popularity is partly due to Canadians seeing something they thought was no longer possible in politics - bringing people together across dividing lines. 📊 Read more: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 11/03/2026
Our latest survey shows the Liberals with a double-digit lead over the Conservatives, and making gains in Alberta and Saskatchewan. Read more in @ipolitics.bsky.social 📊👇
ipolitics.ca
New Spark poll has the Liberals opening big lead over the Conservatives, making up ground in Alberta and Saskatchewan
The Spark Insights poll, released on Monday, has the Mark Carney-led Liberals the top choice of 46 per cent of respondents, with the Conservatives sitting a distant second at 31 per cent.
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spark*advocacy @sparkadvocacy.bsky.social · 09/03/2026
Our latest nationwide spark*insights survey shows Liberals lead by 15 points — and even the Prairies may be in play. Check out our findings in this month’s newsletter. Subscribe to spark*insider: sparkadvocacy.ca/subscribe
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spark*advocacy @sparkadvocacy.bsky.social · 02/03/2026
Meet Cassandra! 👋 Cassandra brings 10 years of experience in communications and client strategy. She blends creativity with strategy and thrives in fast-paced environments. At spark*, she helps clients turn complex priorities into clear, compelling narratives.
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spark*advocacy @sparkadvocacy.bsky.social · 10/02/2026
This #CdnAgDay, check out Canada’s Food System: Our Food. Our Future. 🇨🇦   Produced by spark*, this audio docuseries took our team across Canada to uncover where our food comes from: how it’s grown, who’s behind it, and how it makes its way to our plates. www.canadasfoodsystem.ca/docuseries/
canadasfoodsystem.ca
Canada's Food System: Our Food. Our Future - Canada’s Food System
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spark*advocacy @sparkadvocacy.bsky.social · 04/02/2026
Meet Vero, our new Account Director! 👋 She joins us from Minister Joly’s office, where she led national & international planning. Vero brings sharp political instinct and calm leadership under pressure, all while being fully bilingual.
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spark*advocacy @sparkadvocacy.bsky.social · 04/02/2026
For the last twenty years, digital advertising has followed a familiar formula: learn Google Ads, master Facebook targeting, optimize your way to clicks. That model is breaking down, and with OpenAI introducing ads inside ChatGPT, a new one is evolving: sparkadvocacy.ca/blog/2026/02...
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spark*advocacy @sparkadvocacy.bsky.social · 02/02/2026
spark*insights polling finds the Liberal Party with an 8-point advantage over the Conservative Party. Meanwhile, Mark Carney has a 30-point advantage over Pierre Poilievre. Poilievre’s speech in Calgary reflected a recognition that he had to change to be competitive.
sparkadvocacy.ca
Poilievre's speech revealed how Mark Carney has repriced the…
Red Tories and blue Liberals have found someone they like better, and trust more. Poilievre’s speech reflected a recognition that he had to change to be…
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spark*advocacy @sparkadvocacy.bsky.social · 26/01/2026
New spark*insights polling shows: 📊 Approval of Carney government rises to 64%. 📊 78% believe arrangement with China on canola and cars was the right thing to do. 📊 Two thirds of Canadians think the Conservatives should replace Poilievre, including 27% of Conservative voters.
sparkadvocacy.ca
Approval of Carney government rises to 64%; 78% believe arrangement…
Two thirds think the Conservatives should replace Poilievre, including 27% of Conservative voters.
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spark*advocacy @sparkadvocacy.bsky.social · 14/01/2026
Why are brands suddenly everywhere in the comments? 👀 Comment marketing is reshaping how brands connect, advocate, and build real community. This blog explains why replies may matter more than posts. Read it here: sparkadvocacy.ca/blog/2026/01...
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spark*advocacy @sparkadvocacy.bsky.social · 07/01/2026
Say hello to Colton, our new Public Relations Strategist! 👋 Colton joins us from CTV National News, where he worked as a parliamentary correspondent. With a decade of experience, he brings a sharp eye for storytelling, strong media relations expertise, and a passion for strategic communications.
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spark*advocacy @sparkadvocacy.bsky.social · 22/12/2025
It’s been a busy year at spark*… 🚀 60+ campaigns launched 📱 2,000+ social posts 👀 500M+ ad impressions 👆20M ad clicks 📹 300+ videos edited 💻 27 websites launched 📍 32 on-location shoots 📖 453 publications
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spark*advocacy @sparkadvocacy.bsky.social · 08/12/2025
Normally, if people are down about the economy, they’re angry at government. In Canada, something’s different today.   According to our latest survey, satisfaction with the Carney government is up 3 points to 62%.   📊 Read more: sparkadvocacy.ca/insights/202...
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spark*advocacy @sparkadvocacy.bsky.social · 03/12/2025
👋 Say hello to Jacob, our new Account Manager! With experience supporting campaigns across real estate, sustainability, education, and public affairs, Jacob is ready to help clients share their stories with clarity, imagination, and purpose.
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spark*advocacy @sparkadvocacy.bsky.social · 19/11/2025
🙌 Say hello to Katie, our new Account Coordinator! With a well-rounded background in all areas of advertising and strong communication skills, she brings insight, teamwork, and enthusiasm to every project. We’re excited to have her on the team!
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