Our own Julie Rubash has been featured in this article from AdExchanger's Allison Schiff, discussing the significance of understanding UOOMs for publishers.
www.adexchanger.com/data-privacy...
We'd like to hear your thoughts: How are you approaching universal opt-outs?
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If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This | AdExchanger
Universal opt-out mechanisms – like a legally mandated version of Do Not Track – are about to start getting more attention from regulators.