SoorajDeva Kaur @soorajdeva.bsky.social · 21/06/2026I learned a lot about public relations and communication strategies during this course. I especially enjoyed the real-life PR case studies because they made the concepts easier to understand. 😊📚 #UCWPUBR300 120
SoorajDeva Kaur @soorajdeva.bsky.social · 21/06/2026It’s hard to believe this is our last OGL Chat! 😊 I really enjoyed learning with everyone throughout this course. Thank you for all the discussions, feedback, and support. I learned a lot about public relations and will use these skills in the future. Wishing everyone the best of luck! 🎉 #UCWPUBR300 011
SoorajDeva Kaur @soorajdeva.bsky.social · 21/06/2026I enjoyed using #BlueskyForLearning because it made class discussions more interactive and engaging. It was a good way to share ideas, learn from classmates, and stay connected with course topics outside of class. 😊📱📚#UCWPUBR300 111
SoorajDeva Kaur @soorajdeva.bsky.social · 21/06/2026Yes, I have exams this week, and I’m preparing for them. Thank you for the good wishes! I’m looking forward to the wrap-up class on Friday. As mentioned in the course outline, we will also be covering final presentations and reviewing key concepts from the course. 😊📚#UCWPUBR300 010
SoorajDeva Kaur @soorajdeva.bsky.social · 14/06/2026find maintaining confidence while presenting the hardest skill to master. I can improve by practicing more, preparing thoroughly, and focusing on my key points instead of worrying about mistakes. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 14/06/2026One key takeaway from Logan Findlay’s talk was the importance of building strong relationships and understanding your audience. She also highlighted that successful PR campaigns require clear goals, creativity, and ongoing evaluation to measure results. #UCWPUBR300 120
SoorajDeva Kaur @soorajdeva.bsky.social · 14/06/2026I feel a little nervous but also excited about our final presentation. My best tip is to practice beforehand, stay confident, and speak clearly. I admire Simon Sinek because he makes presentations engaging and easy to understand. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 07/06/2026Social media has made crisis communication much faster. Information spreads instantly, so organizations must respond quickly, be transparent, and engage directly with the public to maintain trust and protect their reputation. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 07/06/2026I’d choose the client-side PR path because it allows me to build long-term relationships with one organization and support its communication goals. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 31/05/2026#UCWPUBR300 I chose Nike’s latest press release. The key messages are about inspiring athletes, innovation, and connecting communities. A news release works well because it shares official updates, and related articles also covered Nike’s new campaigns. 000
SoorajDeva Kaur @soorajdeva.bsky.social · 31/05/2026#UCWPUBR300 AI can help draft press releases by organizing ideas, improving writing, and saving time. However, it may lack human emotion or accuracy, so PR professionals should review, fact-check, and add an authentic brand voice. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 31/05/2026#UCWPUBR300 The key messages are to raise dementia awareness and support families affected by Alzheimer’s. The objective is to raise funds for care, support programs, and research through community participation. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 24/05/2026#UCWPUBR300 The EBC case study showed clear goals, audience understanding, and the use of different communication channels to create impact. It also highlighted the importance of measuring results and audience feedback. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 24/05/2026The user journey goes from awareness to interest to registration. Success can be measured through reach, clicks, engagement, and number of event registrations. #UCWPUBR300 111
SoorajDeva Kaur @soorajdeva.bsky.social · 24/05/2026The campaign used metrics like media reach, social engagement, and hashtag participation to measure awareness and audience impact. The case study also shows how trusted voices and personal stories can help reduce vaccine hesitancy. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 24/05/2026Evaluation is important in PR because it helps measure whether communication goals were achieved and what impact the campaign had. The user journey shapes our KPIs by showing which metrics matter most at each stage from awareness and engagement to action and loyalty. #UCWPUBR300 110
SoorajDeva Kaur @soorajdeva.bsky.social · 17/05/2026#UCWPUBR300 Destination BC used paid and social media to promote BC ski tourism in Australia. They engaged the audience with videos and travel content showing adventure, winter activities, and BC’s scenery. 000
SoorajDeva Kaur @soorajdeva.bsky.social · 17/05/2026#UCWPUBR300 Brands can control owned media like their website and social media posts, but they cannot fully control public reactions, reviews, or news coverage. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 17/05/2026#UCWPUBR300 I would use social media polls, surveys, and competitor research to understand customers. For the PESO model, I’d mainly focus on Instagram, TikTok, customer reviews, and micro-influencers because they are low-cost and effective. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 17/05/2026#UCWPUBR300 This situation shows how important crisis communication is in PR. The company needed to respond quickly, be transparent, and reassure customers about product safety to rebuild trust and protect its reputation. 220
SoorajDeva Kaur @soorajdeva.bsky.social · 17/05/2026A sponsored Instagram ad for a new food delivery app is an example of Paid Media in the PESO model because the company pays to promote the content and reach a larger audience. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 10/05/2026#UCWPUBR300 AI can help with audience research, trend analysis, and campaign planning. For example, it can track social media trends quickly. However, we should still fact-check and use human judgment to keep communication ethical and accurate. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 10/05/2026#UCWPUBR300 I was surprised that many PR professionals use AI tools but do not always disclose it clearly. This can affect trust and transparency with audiences. Companies should create clear AI guidelines and encourage honest disclosure when AI is used in communication content. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 10/05/2026#UCWPUBR300 The planning process helped the campaign stay organized with clear goals, targeted messaging, and the right communication channels. This made the campaign more effective and successful. 220
SoorajDeva Kaur @soorajdeva.bsky.social · 03/05/2026Kelsea’s session stood out for her focus on networking and real-life career advice, showing how connections can help you land your first PR job. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 03/05/2026Psychographics are more important because they show people’s interests, values, and attitudes, which helps create more effective PR messages. Demographics only give basic details like age or gender. #UCWPUBR300 010
SoorajDeva Kaur @soorajdeva.bsky.social · 03/05/2026Besides Google Analytics, you can use social media insights (Instagram Insights), social listening tools (Hootsuite), survey tools (SurveyMonkey), and SEO tools (SEMrush) to understand audience behavior and interests. #UCWPUBR300 230
SoorajDeva Kaur @soorajdeva.bsky.social · 03/05/2026AI helps the research stage of RACE by tracking trends, analyzing audience data, checking public sentiment, and summarizing information quickly, making research faster and more accurate. #UCWPUBR300 010
SoorajDeva Kaur @soorajdeva.bsky.social · 24/04/2026Good example of media integration—PR and digital combined. Clients benefit from consistent messaging and better results across all channels. #UCWPUBR300 110
SoorajDeva Kaur @soorajdeva.bsky.social · 24/04/2026“Be authentic” matters most in the AI age-people value real, human connection more than ever. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 24/04/2026This post stands out with bold visuals and a clean, futuristic design. It clearly shows the product benefits and feels more natural than a paid ad, making it more engaging. #UCWPUBR300 000
SoorajDeva Kaur @soorajdeva.bsky.social · 24/04/2026Still true-even more in the AI age. It’s not just about creating content, but being authentic, consistent, and responsible with AI. Every brand is a media company, but trust and originality matter more than ever. #UCWPUBR300 010
SoorajDeva Kaur @soorajdeva.bsky.social · 24/04/2026Still relevant even pre-AI. An integrated PR approach combining traditional and digital channels is even more important today for consistent messaging and real-time engagement. #UCWPUBR300 010
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026Great example! Nike often uses motivation and strong visuals to connect with young, active audiences. It clearly shows how brands combine inspiration with promotion to influence buying decisions. #UCWPUBR300 010
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026AI helps PR work faster and smarter, but human judgment is still needed. Balance is key to keep messages ethical and trustworthy. 000
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026This case shows that honesty and accountability are key in PR. When Kim Kardashian didn’t disclose a paid post, it damaged trust and led to penalties. It teaches that influencers must clearly label ads. Yes, I look for disclosure like #ad because it helps me judge the message more carefully. 320
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026Ethics is very important in PR because it builds trust and credibility. According to Canadian Public Relations Society, being honest and transparent helps protect a brand’s reputation. 010
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026In modern PR, honesty builds trust, especially with social media where information spreads quickly. For example, when a company admits a mistake and fixes it, people trust the brand more. 000
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026Hi! My weekend was good, I enjoyed the sunshine ☀️ Looking forward to the first post and learning more in PUBR 300: Public Relations In Practice & Theory! 010
SoorajDeva Kaur @soorajdeva.bsky.social · 19/04/2026Recently, I saw a brand message on Instagram from Nike and Beats by Dre promoting wireless earbuds. The audience is young adults and fitness-focused people. The purpose is to advertise the product and encourage purchase by highlighting its features and stylish design. 010
