Sue Keogh @smkeogh.bsky.social · 17hWhen you’re leading an orchestra, how do you communicate with 80 musicians, all at once – when you’re the ONE person who can’t make a noise? In Untangling Leadership, conductor Robert Ziegler shares lessons in leadership communication from his incredible career leading orchestras around the world. 220
Sue Keogh @smkeogh.bsky.social · 04/10/2026Sunday night cinema - Verity - did my usual thing of not reading reviews, actually didn't know anything about it at all. Really gripping! I've actually been working all day; something that needed full focus and flow, hence weekend working. Good to completely switch context and get lost in a film 010
Sue Keogh @smkeogh.bsky.social · 02/10/2026🥑 You're a serial entrepreneur and founder of a subscription box for perfectly ripe avocados... 🧦 You've built SockTok, a social network exclusively for people who have lost a sock... 🍞 You're an award-winning expert on toast texture and author of The Future Of Breakfast... 110
Sue Keogh @smkeogh.bsky.social · 24/09/2026“Make friends in peacetime so when you get to the situation, you’re managing the situation, not the process of managing an emergency.” Dublin Port join me to Untangle Emergency & explain how to build a crisis communications plan so your organisation is fit for any eventuality. 110
Sue Keogh @smkeogh.bsky.social · 22/09/2026“Calm spreads like panic” is a phrase that’s really stuck from recording Untangling Emergency with Dr Brendan Fletcher from @eastangliairamb. Good communication is contagious. By walking into the scene, not running, everyone around calms down. Enabling the paramedics to do their job. 110
Sue Keogh @smkeogh.bsky.social · 21/09/2026You don’t get a higher-pressure communications environment than the scene of a road traffic accident or when someone’s having a cardiac arrest, do you? In Untangling Emergency, Dr Brendan Fletcher of the East Anglian Air Ambulance explains how paramedics use body language to spread a sense of calm. 111
Sue Keogh @smkeogh.bsky.social · 19/09/2026Congratulations to Cambridge Tech Week for another outstanding week of innovation, insights and inspiration! Great to see the focus on communication woven in throughout the discussion on Startup to Scaleup Day, from panels like Building the Next Global Tech Champions to the pitching contest. 240
Sue Keogh @smkeogh.bsky.social · 18/09/2026Fireworks in a fireworks factory…speakers standing, sitting, walking around the Circle of Trust….the fast-paced back-and-forth MCing. I loved the energy of Nudgestock 2026, the behavioural science conference from Ogilvy Consulting. 120
Sue Keogh @smkeogh.bsky.social · 13/09/2026Very happy with how the launch of series 3 of my podcast Communication Untangled has gone this week! Why not give episode 1 a listen... in Untangling Humour I talk to the Founder of Robin Cancer Trust about using humour to break the stigma, plus public speaking tips on using wit to win 'em over 130
Sue Keogh @smkeogh.bsky.social · 11/09/202678% of people would rather be run over by a steamroller than be forced to do public speaking, and the other 22% are lying. Or so it says here, in a survey we’ve just made up. 120
Sue Keogh @smkeogh.bsky.social · 10/09/2026I'm at SidneySussex College, Cambridge today to give a lecture to international MBA students, covering... * Cambridge business ecosystem * Communications complex concepts * Managing successful marketing projects * Industry outlook for tech, marketing and comms 030
Sue Keogh @smkeogh.bsky.social · 09/09/2026I've been thinking all day about the group of men who wanted to visit the Eiffel Tower and demanded that female staff shouldn't be present. So the women were removed, like unsightly pieces of furniture www.bbc.co.uk/news/article...bbc.co.ukEiffel Tower: Investigation after female staff replaced by men for religious visitThe move saw outraged staff walk off the job on Monday, closing the French landmark for a day. 221
Sue Keogh @smkeogh.bsky.social · 09/09/2026“You have to understand that you’re not marketing to everyone. Joy and humour and laughing is a basic human emotion, it’s something that connects us. So it’s about finding what works for people.” 110
Sue Keogh @smkeogh.bsky.social · 08/09/2026Meet Toby Freeman. Founder and CEO of The Robin Cancer Trust, he's often to be found running marathons dressed as a 7ft high pair of testicles. Seems like a good place to start for the new series of Communication Untangled! 130
Sue Keogh @smkeogh.bsky.social · 07/09/2026What do you get when you cross an orchestra conductor, two funeral directors, and a man dressed as a giant pair of testicles? Series 3 of Communication Untangled! It’s the podcast which explores the tiny facets of communication which shape our behaviour – but which we often don't notice. 110
Sue Keogh @smkeogh.bsky.social · 02/09/2026If I only consumed what was advertised to me on Instagram I'd be 75% powders, 8% supplements and 17% juice cleanses. Sloshing and frothing about the place and trying to remember what solid food was like 010
Sue Keogh @smkeogh.bsky.social · 30/08/2026What makes this acronym so effective is that it's so easy to remember 010
Sue Keogh @smkeogh.bsky.social · 27/08/2026Ah, another colourful icon gone! Incredible woman www.theguardian.com/artanddesign...theguardian.comYayoi Kusama, Japanese artist who became a global superstar, dies aged 97From the 1950s to the 2020s, Kusama produced vivid paintings, sculptures and vast installations that often drew on her experience of hallucinations 110
Sue Keogh @smkeogh.bsky.social · 26/08/2026Just cranking up some bluegrass from Dolly over breakfast! And remembering how good the podcast series Dolly Parton's America was. It's a few years old now but definitely worth a listen: www.wnycstudios.org/podcasts/dol...wnycstudios.orgDolly Parton's America : Episodes | WNYC Studios | PodcastsThe story of a legend at the crossroads of America’s culture wars. 041
Sue Keogh @smkeogh.bsky.social · 25/08/2026So very sad to hear about the death of Dolly Parton. What an inspiration, what a woman! I often say I've got one degree in Communication Studies, and one in country music, after spending 3 years helping produce the BBC Radio 2 country show, followed by 4 years as Editor of the BBC Country website 141
Sue Keogh @smkeogh.bsky.social · 19/08/2026As you've been out and about this summer, how often have you stopped to look at the ticket that's gained you entrance to the concert, museum or other visitor attraction - and thought about the design? Ahead of series 3 of Communication Untangled, I'm picking out some favourite episodes... 230
Sue Keogh @smkeogh.bsky.social · 18/08/2026What's the most important word in business communications right now? And why is it on the agenda for Hermès, Blinkist and X? Read the latest Letter from the Editor and find out: preview.mailerlite.io/preview/1745... 110
Sue Keogh @smkeogh.bsky.social · 12/08/2026Love getting emails with the subject line, "Our four steps to a fully trained, GDPR-aware workforce"...from a company who added me to their mailing list without asking me 120
Sue Keogh @smkeogh.bsky.social · 12/08/2026Do the fonts, colours and material that menus are printed on affect what you choose to eat? Why should every restaurant offer something that lets you blow the budget? And why are pictures so important in fast food menus or on a plane (see pic, snapped on a Ryanair flight to Gran Canaria)? 100
Sue Keogh @smkeogh.bsky.social · 10/08/2026What expectations have been formed about your type of business & how it communicates? How can you beat competitors who only do the bare minimum? In my ongoing quest to put an academic framework on 25+ years of 'doing' comms, I've just completed a marketing psychology course with Saïd Business School 110
Sue Keogh @smkeogh.bsky.social · 09/08/2026This is particularly bad on LinkedIn where you get the video's captions, LinkedIn's captions, and a load of text at the top of the screen 🤦🏻♀️ 120
Sue Keogh @smkeogh.bsky.social · 08/08/2026Interesting move by Twitter (yes I know it's X - I'm just stubborn and grumpy) which is to introduce the Original Content Rewards Program, in an attempt to incentivise quality content on the platform. 110
Sue Keogh @smkeogh.bsky.social · 07/08/2026My favourite thing on the internet at the moment is the reaction on Instagram to Nike Women's series of posts on their new and ever-more ghastly SKIMS collaboration. 1000s of despairing comments 110
Sue Keogh @smkeogh.bsky.social · 06/08/2026In sunny London today to deliver LinkedIn training with a senior leadership team in healthcare, including... * latest trends (including the AI slop button) * writing for engagement * time-saving tips for busy people * 90-day action plan * best practice examples and fun activities 130
Sue Keogh @smkeogh.bsky.social · 31/07/2026Thinking about what books to take on holiday? Drawn to marketing and media? I've put together a list of good fiction on a communications theme...what would you add? Think: Characters who are writers, journalists or filmmakers...or a bookish or broadcast setting...⛱️ 110
Sue Keogh @smkeogh.bsky.social · 25/07/2026Love this; the eight building blocks of birdsong defined. Three types of trill, three types of whistle, chaotic notes and harmonies. BBC News - Scientists find the secret of birdsong's 'spectacular diversity' www.bbc.co.uk/news/article...bbc.co.ukSecrets of birdsongs' 'spectacular diversity' revealedA scientific study has revealed the acoustic secret that connects all birdsong - and it is surprisingly simple 010
Sue Keogh @smkeogh.bsky.social · 24/07/2026Fun to go on BBC Radio Ulster to talk about this some more ⏬ 010
Sue Keogh @smkeogh.bsky.social · 23/07/2026If you're interested in political comms strategy, you'll enjoy Ros Atkins' & The Media Show's explainers of Andy Burnham's use of social media: * Continuing his authentic, video-first approach * The Reddit AMA * YouTube interview with Gary Lineker, not scrutiny from serious political journalistsbbc.co.ukThe Media Show - Andrew Neil, the PM and the press, AI actor Tilly Norwood - BBC SoundsAndy Burnham’s social media strategy, Andrew Neil on becoming a Youtuber, AI in Hollywood. 110
Sue Keogh @smkeogh.bsky.social · 09/07/2026Very much enjoying hearing the word 'trousered' a lot at the moment, as in "He trousered £5m..." Also a client told me today we don't have the green light on a project after all because the budget's been snaffled. Another good word! 030
Sue Keogh @smkeogh.bsky.social · 02/07/2026For more than a decade, Sookio has built trusted relationships with teams across the University of Cambridge, supporting communications in 25+ divisions through effective strategy, content and campaigns. Case study: www.sookio.com/case-studies... 010
Reposted by Sue KeoghColeen Murphy @ctmurphy1.bsky.social · 17/06/2026one anecdote: I was searching for a link to one of my old papers on Google, and the automated Gemini summary attributed all of my lab's work to my husband 1041711907
Reposted by Sue KeoghSteve Parks @steveparks.me · 17/06/2026This is terrible. My proudest moment at the BBC was not producing a lead item for the Nine O'Clock News, but producing a lead item for The World Tonight. It is a pinnacle of calm, incisive, authoritative journalism. It is exactly what the BBC needs more of. www.theguardian.com/media/2026/j...theguardian.comBBC to axe Radio 4’s The World Tonight after more than 50 yearsNews programme broadcast every weekday evening is one of first victims of corporation’s drive to cut £500m in costs 2111
Sue Keogh @smkeogh.bsky.social · 17/06/2026First rule of marketing; make people look attractive and they will share your stuff. This month, we're talking about the difference it makes to your marketing strategy if you make people look gorgeous, smart and interesting. preview.mailerlite.io/preview/1745... Sign up: sookio.com/mailing-list 010
Reposted by Sue KeoghCambridge University Press & Assessment @cambridge.org · 15/06/2026Cambridge is among the first organisations to join The Alliance for Responsible Innovation in the Arts & Media (ARIAM). 🔗 Read more about the new global coalition: cambrid.ge/4em8cWy 092
Sue Keogh @smkeogh.bsky.social · 15/06/2026Although not initially in favour of a UK social media ban for under-16s because I feel strong that the platforms should be built with a safety-by-design and not feature harmful content in the first place... the likes of Meta have done zero to improve the situation, despite regulation. 120
Sue Keogh @smkeogh.bsky.social · 14/06/2026Have been in Oxford over the weekend. Always love how the sandstone makes the place just *glow*, it's so uplifting 130
Sue Keogh @smkeogh.bsky.social · 10/06/2026We hand to hand in devices at the 11 Downing Street event yesterday, which is fair enough. But Enterprise Nation kindly shared some of the official pics, which was nice 120
Sue Keogh @smkeogh.bsky.social · 10/06/2026What could be more British than standing outside 10 Downing Street and everyone naturally forming a queue so we all had an opportunity to take a photo 😊 It was an honour to attend a reception next door at 11 Downing Street in celebration of #LondonTechWeek. 120
Sue Keogh @smkeogh.bsky.social · 07/06/2026Huge congratulations to all the winners at the National Business Women's Awards on Friday. Back for my 5th year as a judge, it was an honour to give out the trophies for Service Excellence, Social Impact and Best New Business and celebrate so many phenomenal businesswomen out there! 150
Sue Keogh @smkeogh.bsky.social · 03/06/2026Great to join the Marketing Leaders Network on a panel with Joanna Lane (Tony's Chocolonely) and Patrick Pordage (Monumo) where we talked about the power of the pivot. If you're going to change direction in your marketing career, how do you decide when to make the leap, and how do you get it right? 010