11 startups in line to hit unicorn status

AI financial advice has become one of the fintech industry’s most closely watched battlegrounds. From budgeting tools to automated savings plans, consumer finance apps have spent years nudging users towards better financial habits. But the next frontier — and potentially the most lucrative — is fully personalised financial advice delivered by AI. That shift is already underway. Digital banking giants Starling Bank and Revolut have rolled out AI assistants that analyse spending habits and help customers manage budgets. This month, OpenAI launched a feature in the US allowing paying users to connect bank accounts to ChatGPT for personalised financial insights. […]

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