iiinova — where your digital self keeps evolving

Shop TODAY @shoptoday.today.com · 04/08/2026

Sponsored by Wayfair. Looking to maximize space? These Wayfair finds have you covered.

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Shop TODAY @shoptoday.today.com · 05/03/2026

We can't get over how many items Alysa Liu keeps from her fans. 🥹💓

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Shop TODAY @shoptoday.today.com · 28/08/2025

We spoke to a neurologist to see if the product's claims were actually true. More here: on.today.com/3JOUWOs

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Shop TODAY @shoptoday.today.com · 26/08/2025

"After testing these for months, I haven’t noticed any sort of soreness or foot strain." on.today.com/3ViG90X

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Shop TODAY @shoptoday.today.com · 25/08/2025

We spoke to a neurologist to see if the product's claims were actually true. More here: on.today.com/3JOUWOs

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Shop TODAY @shoptoday.today.com · 20/08/2025

Add thickness and length back into your hair. on.today.com/47EJXRD

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Shop TODAY @shoptoday.today.com · 18/08/2025

Sponsored by Walmart. Looking for a new go-to sneaker? This affordable pick is just as comfortable and durable as the other high-end options out there. on.today.com/3V4L1Xo

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Shop TODAY @shoptoday.today.com · 18/08/2025

Stay cool this summer! on.today.com/4mFenYV

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Shop TODAY @shoptoday.today.com · 17/08/2025

Whether you're curling or drying, these are the best tools to use. on.today.com/46ZzJeu

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Shop TODAY @shoptoday.today.com · 16/08/2025

Which tracker gives the best data and analytics? on.today.com/4lnXmAJ

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Shop TODAY @shoptoday.today.com · 15/08/2025

Find out if it is worth it! on.today.com/47tvo3i

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Shop TODAY @shoptoday.today.com · 14/08/2025

Our team reviewed hundreds of products and narrowed them down to 52 winners! on.today.com/45z6igV

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Shop TODAY @shoptoday.today.com · 13/08/2025

Which one is best for healing cracked skin? Read more here: on.today.com/45tdPO9

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Shop TODAY @shoptoday.today.com · 12/08/2025

White tanks are trending, here are the ones you should be buying. Read more here: on.today.com/415WF7X

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Shop TODAY @shoptoday.today.com · 11/08/2025

Which sponge can tackle the toughest dishes? Find out which one came out on top here: on.today.com/3UlPIvV

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Shop TODAY @shoptoday.today.com · 09/08/2025

Valued at over $250, you can score this box for just $69 right now! marketplace.today.com/boxes

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Shop TODAY @shoptoday.today.com · 08/08/2025

Are you using an electric toothbrush yet? on.today.com/4lh84cg

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Shop TODAY @shoptoday.today.com · 06/08/2025

Dealing with thinning hair? Learn more about if biotin can help. on.today.com/456CCJ9

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Shop TODAY @shoptoday.today.com · 05/08/2025

"As someone who spends a large amount of time testing and writing about sneakers, I often get asked about my favorite brands. And for the last few years, my answer has remained the same: Hoka and New Balance," says one Shop TODAY writer. on.today.com/47dqDL4

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Shop TODAY @shoptoday.today.com · 04/08/2025

Find the right fit for you. on.today.com/4l5axX7

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Shop TODAY @shoptoday.today.com · 02/08/2025

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Shop TODAY @shoptoday.today.com · 31/07/2025

We looked at how these two popular bottles stacked up. on.today.com/3WgKseb

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Shop TODAY @shoptoday.today.com · 30/07/2025

Sponsored by Amazon. Watch as the wrinkles disappear. on.today.com/44Vcnnr

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Shop TODAY @shoptoday.today.com · 30/07/2025

Discover why they're worth it! on.today.com/4o9yxvf

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Shop TODAY @shoptoday.today.com · 29/07/2025

Get it on sale with this exclusive discount code. on.today.com/4l0m2iA

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Shop TODAY @shoptoday.today.com · 28/07/2025

Raspberry fans, we have news for you!

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Shop TODAY @shoptoday.today.com · 28/07/2025

As a part of our Shopping Diaries series, we asked entrepreneur and reality star Kristin Cavallari to walk us through her beauty must-haves and the item she always keeps in her bag — and her picks didn't disappoint. on.today.com/4o1eu1M

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Shop TODAY @shoptoday.today.com · 27/07/2025

Dermatologist Dr. Dendy Engelman stopped by TODAY to share some of her favorite products for hair loss. on.today.com/44Q7eOV

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Shop TODAY @shoptoday.today.com · 26/07/2025

Dust mites, dead skin and more can live in your sheets. on.today.com/4lRNkcq

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Shop TODAY @shoptoday.today.com · 25/07/2025

Travel far and wide with these sneakers. on.today.com/4lO8NTu

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Shop TODAY @shoptoday.today.com · 25/07/2025

Get salon nails at home! on.today.com/40DIFSN

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Shop TODAY @shoptoday.today.com · 24/07/2025

Sponsored by Walmart. Fall is just around the corner! on.today.com/4ffx1ne

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Shop TODAY @shoptoday.today.com · 24/07/2025

The right fan will keep you cool this summer! on.today.com/45JKnFu

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Shop TODAY @shoptoday.today.com · 23/07/2025

The queen of fashion has spoken! 👸 Do you agree with these takes?

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Shop TODAY @shoptoday.today.com · 23/07/2025

One editor put these brands to the test to find the best pair. on.today.com/3TQozRs

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Shop TODAY @shoptoday.today.com · 22/07/2025

Sponsored by Amazon. Annoying bug bites? We've got a chemical-free hack for that. on.today.com/44Vcnnr

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Shop TODAY @shoptoday.today.com · 22/07/2025

The right lip liner can take you far! on.today.com/44KaVpk

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Shop TODAY @shoptoday.today.com · 21/07/2025

There's one clear winner! on.today.com/3GZvsgh

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Shop TODAY @shoptoday.today.com · 21/07/2025

Check out our latest Shop TODAY Box valued at over $400! It's full of skin care goodies, sunglasses and much more. on.today.com/44TBDdJ

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Shop TODAY @shoptoday.today.com · 20/07/2025

Do you wash your beach towel after every use?

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Shop TODAY @shoptoday.today.com · 18/07/2025

The right white tee can make all the difference. on.today.com/4f373Do

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Shop TODAY @shoptoday.today.com · 18/07/2025

Say goodbye to fine lines and wrinkles. on.today.com/44UsamG

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Shop TODAY @shoptoday.today.com · 17/07/2025

Sponsored by Nordstrom. This is your sign to upgrade your sock collection! Shop here: on.today.com/410NjKx

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Shop TODAY @shoptoday.today.com · 17/07/2025

Side sleepers will love this! on.today.com/3YGdSE7

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Shop TODAY @shoptoday.today.com · 16/07/2025

Sponsored by Amazon. Stay cool and de-puff your face at the same time! More here: on.today.com/3Iwnagi

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Shop TODAY @shoptoday.today.com · 16/07/2025

The right towel makes all the difference. on.today.com/4jtNvZl

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Shop TODAY @shoptoday.today.com · 15/07/2025

Sponsored by Amazon. Stay cool and de-puff your face at the same time! on.today.com/3Iwnagi

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Shop TODAY @shoptoday.today.com · 15/07/2025

Solve hair thinning once and for all! on.today.com/3IMGohN

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Shop TODAY @shoptoday.today.com · 14/07/2025

Hydro Flask or Stanley: Which water bottle is right for you? We put the two viral water bottles through a series of tests to compare leak resistance, insulation and durability. Which one do you think came out on top? More here: on.today.com/3WgKseb

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