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Alex Sherman

@sherman4949.cnbc.com
3.4K followers 256 following 221 posts

CNBC Media and Sports reporter. Email alex.sherman@nbcuni.com Sign up for the weekly CNBC Sport newsletter — it’s free! www.cnbc.com/lander?id=sport-newsle…

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Alex Sherman @sherman4949.cnbc.com · 27/02/2026
Spoke with a bunch of WBD employees today. For the most part, they wish Netflix had won the auction. www.cnbc.com/2026/02/27/w...
cnbc.com
WBD employees fear coming wave of job losses as Paramount tops Netflix's bid to acquire company
WBD employees fear potential job cuts, culture clashes and high debt loads as Paramount supplants Netflix as the company's acquirer.
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Alex Sherman @sherman4949.cnbc.com · 17/02/2026
I spoke with now minority Lakers owner Jeanie Buss about why she sold the team, LeBron’s future on the Lakers (she sounded doubtful), building the team around Luka, her own future with the Lakers and her tequila business. www.cnbc.com/2026/02/17/l...
cnbc.com
Lakers governor Jeanie Buss talks year of transition, says father would have supported sale to Mark Walter
Los Angeles Lakers governor Jeanie Buss said new majority owner Mark Walter's access to capital will help the team best compete with the NBA's top franchises.
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Alex Sherman @sherman4949.cnbc.com · 12/02/2026
This week’s CNBC Sport video podcast guest is:
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Alex Sherman @sherman4949.cnbc.com · 29/01/2026
Everything you ever wanted to know about the business of being a professional snowboarder …. I spoke with gold medal favorite Scotty James: www.cnbc.com/video/2026/0...
cnbc.com
CNBC Sport: Snowboarder Scotty James on Olympic preparations, AI and growing the sport
NBC's Alex Sherman sits down with Scotty James, Australian professional snowboarder and two-time Olympic medalist.
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Alex Sherman @sherman4949.cnbc.com · 09/01/2026
Sat down with Mike Tirico and Cris Collinsworth to talk about the NFL season and the craft of sports broadcasting. www.cnbc.com/video/2026/0...
cnbc.com
CNBC Sport: Mike Tirico and Cris Collinsworth say a new generation of QBs are reshaping the NFL
CNBC's Alex Sherman sits down with Mike Tirico, host and play-by-play voice for NBC Sports, and Cris Collinsworth, analyst for NBC's Sunday Night Football.
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Carl Quintanilla @carlquintanilla.bsky.social · 18/12/2025
Alex Sherman’s “Anonymous Media Executive 2026 Predictions” are in: @sherman4949.cnbc.com www.cnbc.com/2025/12/18/2...
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Alex Sherman @sherman4949.cnbc.com · 05/12/2025
The latest on what to expect from Paramount, WBD and Netflix — with @carlquintanilla.bsky.social: www.cnbc.com/video/2025/1...
cnbc.com
Netflix wins Warner Bros. Discovery bidding war — the path to the deal
CNBC's Alex Sherman reports on how Netflix won over Warner Bros. Discovery Bros.
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Alex Sherman @sherman4949.cnbc.com · 13/11/2025
The new CNBC Sport newsletter is out today — with the latest on the Disney-YouTube TV ongoing standoff and an exclusive interview with Las Vegas Aces head coach Becky Hammon: www.cnbc.com/2025/11/13/d...
cnbc.com
CNBC Sport: Disney and YouTube TV stalemate drags on
Disney and YouTube TV are in the longest Disney carriage blackout ever, topping 2024's DirecTV dispute, which lasted 13 days.
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Richard Deitsch @richarddeitsch.bsky.social · 11/11/2025
NEW PODCAST: CNBC's @sherman4949.cnbc.com joins the Sports Media Podcast to discuss the YouTube TV-ESPN/Disney dispute, which side has leverage, and how it might play out. link.chtbl.com/SportsMediaP...
link.chtbl.com
Sports Media with Richard Deitsch
The Sports Media Podcast with Richard Deitsch is a weekly show that features interviews with members of the sports media about their work, as well as roundtables with sports media reporters about tele...
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Alex Sherman @sherman4949.cnbc.com · 23/10/2025
My interviews with Eddy Cue and John Tesh: podcasts.apple.com/us/podcast/c...
podcasts.apple.com
Roundball Rock’s John Tesh & Apple’s Eddy Cue 10/23/25
Podcast Episode · CNBC Sport · 10/23/2025 · 43m
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Alex Sherman @sherman4949.cnbc.com · 21/10/2025
youtu.be/Eba7iaDIihk
youtu.be
Roundball Rock
YouTube video by John Tesh - Topic
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Alex Sherman @sherman4949.cnbc.com · 25/09/2025
I’m hearing both YouTube TV and NBCU are preparing for a potential blackout at the end of the month — one source told me YouTube TV “needs to make an example out of someone” to show the media world its power now that it has about 10 million subscribers. www.cnbc.com/2025/09/25/c...
cnbc.com
CNBC Sport: NFL’s Roger Goodell on Tom Brady controversy; and a YouTube-NBC collision course
NFL Commissioner Roger Goodell fundamentally dismissed the notion that Tom Brady had a conflict of interest.
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Alex Sherman @sherman4949.cnbc.com · 25/09/2025
Roger Goodell to me on the Tom Brady conflict of interest question: “Where’s the conflict?” www.cnbc.com/2025/09/25/c...
cnbc.com
CNBC Sport: NFL’s Roger Goodell on Tom Brady controversy; and a YouTube-NBC collision course
NFL Commissioner Roger Goodell fundamentally dismissed the notion that Tom Brady had a conflict of interest.
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Alex Sherman @sherman4949.cnbc.com · 24/09/2025
NFL wants to accelerate TV rights renegotiations, Commissioner Goodell says www.cnbc.com/2025/09/24/n...
cnbc.com
NFL wants to accelerate TV rights renegotiations to as early as next year, Commissioner Goodell says
The NFL would need agreement from its media partners — Disney, Comcast's NBCUniversal, Paramount, Amazon and Fox — to start discussions earlier than planned.
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Alex Sherman @sherman4949.cnbc.com · 22/09/2025
Disney has always had a good relationship with Kimmel, and the Hollywood backlash to removing him permanently would have been brutal. Those saying he was fired or that he was being canceled for low ratings — including President Trump — were wrong.
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Alex Sherman @sherman4949.cnbc.com · 19/09/2025
CNBC got in to Stephen Colbert’s show taping today … Here’s what he said about Kimmel/Trump: www.cnbc.com/2025/09/18/j...
cnbc.com
Stephen Colbert defends Jimmy Kimmel, calls Trump an 'autocrat'
ABC pulled the "Jimmy Kimmel Live!" show off the air indefinitely over comments its host made about the alleged killer of Charlie Kirk.
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Alex Sherman @sherman4949.cnbc.com · 18/09/2025
Assuming Kimmel returns to his show as planned and intended, his opening monologue is going to be watched by and dissected by a lot of people. He’s had a good relationship with Disney for many years.
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Alex Sherman @sherman4949.cnbc.com · 18/09/2025
In case it’s not clear, I’m told by sources familiar with the matter that Kimmel hasn’t been fired and Disney plans to speak with him about a response when he returns to air. www.cnbc.com/2025/09/17/c...
cnbc.com
ABC pulls 'Jimmy Kimmel Live' off air 'indefinitely' over Charlie Kirk comments
Jimmy Kimmel suggested that Tyler Robinson, the man accused of killing Charlie Kirk, was aligned with President Donald Trump's MAGA movement.
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Alex Sherman @sherman4949.cnbc.com · 14/09/2025
Cutting Jake Moody may have switched the special teams juju for the Niners
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Alex Sherman @sherman4949.cnbc.com · 14/09/2025
My interview with NCAA president Charlie Baker on how he’s against prop betting in college sports, his thoughts on private equity investment in teams, protecting Title IX, and much more: m.youtube.com/watch?v=D4nV...
m.youtube.com
NCAA President Charlie Baker Cautions About Private Equity In College Sports
YouTube video by CNBC Television
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Alex Sherman @sherman4949.cnbc.com · 19/07/2025
My interview with MLB Commissioner Rob Manfred on the future of media rights, the salary cap/salary floor debate, and much more: www.cnbc.com/video/2025/0...
cnbc.com
CNBC Sport: MLB Commissioner Rob Manfred on the future of baseball, media, expansion and the CBA
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Richard Deitsch @richarddeitsch.bsky.social · 18/07/2025
NEW PODCAST: The guest is @sherman4949.cnbc.com. Topic: What is MLB's media strategy? link.chtbl.com/SportsMediaP...
link.chtbl.com
Sports Media with Richard Deitsch
The Sports Media Podcast with Richard Deitsch is a weekly show that features interviews with members of the sports media about their work, as well as roundtables with sports media reporters about tele...
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Alex Sherman @sherman4949.cnbc.com · 08/07/2025
A little news this afternoon: HBO Max officially returns tomorrow, I’m told by multiple sources. The transition from Max to HBO Max will be automatic and will happen throughout the day for people globally.
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Alex Sherman @sherman4949.cnbc.com · 02/07/2025
As Mitt Romney would say … No apology.
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max tani @maxtani.bsky.social · 02/07/2025
Details of the Paramount settlement with Trump over 60 Minutes lawsuit: - $16 million for Trump presidential library - Release of transcripts in the future - No apology
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Alex Sherman @sherman4949.cnbc.com · 18/06/2025
Tomorrow, in your inbox at 6 am if you’re a CNBC Sport newsletter subscriber (sign up at cnbc.com/sport — it’s free!) This week’s videocast guest is:
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Alex Sherman @sherman4949.cnbc.com · 04/06/2025
Tonight is the night: Our 30-min CNBC Sport feature “Curry Inc.: The Business of Stephen Curry” airs only on CNBC at 9 pm ET/PT. Please tune in! I interviewed Curry on a yacht in the SF Bay! www.cnbc.com/video/2025/0...
cnbc.com
A sneak peek at CNBC Sport's 'Curry Inc.: The Business of Stephen Curry'
Tune in on June 4 at 9 p.m. ET for CNBC Sport's "Curry Inc.: The Business of Stephen Curry" as media and sports reporter Alex Sherman takes you inside the NBA superstar's business ventures and off-the...
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Alex Sherman @sherman4949.cnbc.com · 03/06/2025
🎵Time to get it right and fix the Knicks Doing my best, yes, that’s my promise I check with my friends, call Isiah Thomas🎵
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Alex Sherman @sherman4949.cnbc.com · 02/06/2025
I spoke with Steph Curry, on a boat, about life after basketball — and many other topics, including his growing business empire. The full length CNBC special will air Wednesday at 9 pm ET/PT. Here are some early clips: www.cnbc.com/2025/06/02/s...
cnbc.com
Stephen Curry considers broadcasting, team ownership and PGA Tour Champions as NBA retirement inches closer
Stephen Curry is already thinking about his post-NBA plans, which could include broadcasting, team ownership and even playing on the senior PGA Tour.
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Alex Sherman @sherman4949.cnbc.com · 19/05/2025
New details on CBS News prez/CEO Wendy McMahon stepping down. A press release made it sound like she is resigning on her own, but in reality, Paramount Global co-CEO George Cheeks asked for her resignation on Saturday. www.cnbc.com/2025/05/19/p...
cnbc.com
Paramount ousts CBS News CEO Wendy McMahon amid divide with leadership
There has been tension between McMahon and Shari Redstone in recent months, including over a potential "60 Minutes" settlement with the Trump administration.
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Alex Sherman @sherman4949.cnbc.com · 15/05/2025
This week’s CNBC Sport videocast is a two-for-one: UConn women’s basketball star Sarah Strong AND her mom, former Harvard star and WNBA veteran Allison Feaster www.cnbc.com/video/2025/0...
cnbc.com
CNBC Sport: UConn star Sarah Strong and Celtics exec Allison Feaster on NIL and team ownership
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Richard Deitsch @richarddeitsch.bsky.social · 09/05/2025
Sherman getting the break before next week's Disney upfronts.
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Alex Sherman @sherman4949.cnbc.com · 09/05/2025
Scoop: ESPN will call its upcoming flagship streaming app …. Ready for this? ESPN. t.co/UBY8RB3R8l
t.co
https://www.cnbc.com/2025/05/09/espn-flagship-streaming-app-to-be-named-espn.html
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Alex Sherman @sherman4949.cnbc.com · 03/05/2025
Some breaking news for you — Roundball Rock will officially return as the NBA on NBC theme song next season. A deal is done with John Tesh — at long last. This negotiation has taken nearly a year. NBC just ran a promo during its Kentucky Derby coverage.
media.tenor.com
a man is singing into a microphone while another man is playing a keyboard .
ALT: a man is singing into a microphone while another man is playing a keyboard .
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Alex Sherman @sherman4949.cnbc.com · 11/04/2025
Enjoyed speaking with ESPN’s Adam Schefter on the golden handcuffs of his job and what he’d like to do next — including some news about how he would have wanted Woj’s job had Woj stuck around to the end of his contract. www.cnbc.com/video/2025/0...
cnbc.com
CNBC Sport: ESPN's Adam Schefter says contracts prevented him from seriously pursuing Woj's NBA Insider job
Schefter said if Woj had waiting until his contract was up to quit ESPN, he would have been interested in expanding his role to NFL and the NBA.
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Alex Sherman @sherman4949.cnbc.com · 10/04/2025
Sources tell me and @lillianrizzo.cnbc.com that MLB and team owners are privately discussing changing the economic structure of baseball. One idea includes instituting a salary cap and floor to improve competitive balance. But will the MLBPA go for it? Story here: www.cnbc.com/2025/04/10/m...
cnbc.com
MLB weighs a salary cap as potential lockout looms in 2026
MLB executives at both the league and team level have discussed what a new league economic structure could look like as the CBA expires 2026.
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Alex Sherman @sherman4949.cnbc.com · 10/04/2025
This week’s CNBC Sport videocast guest is ESPN’s Adam Schefter! We talk about the craft of breaking news, and how he’s climbed the ranks to the top of his profession … but also how his decades of source collecting has put him in a spot that may limit his future options. t.co/owodALCsKk
t.co
https://www.cnbc.com/video/2025/04/09/cnbc-sport-espn-adam-schefter.html
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Alex Sherman @sherman4949.cnbc.com · 04/04/2025
Tomorrow: Episodes 3 and 4 of CNBC Sport: On The Record debut live on @cnbc! I speak with Stephen A Smith, Mets prez of baseball operations David Stearns, KC Chiefs owner Clark Hunt and more! Saturday at 3 and 3:30 pm ET!
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Alex Sherman @sherman4949.cnbc.com · 03/04/2025
Some counter 401K programming: The new CNBC Sport newsletter is out! I argue NIL and the transfer portal are killing March Madness! Sign up for the newsletter in your inbox each week at cnbc.com/sport. It’s free! www.cnbc.com/2025/04/03/c...
cnbc.com
CNBC Sport: How NIL and the transfer portal are mellowing March Madness
Top seeds are dominating this year's March Madness, and that could be the new normal in the era of NIL and the transfer portal.
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Alex Sherman @sherman4949.cnbc.com · 02/04/2025
CNBC Sport scoop: UFC signs wide ranging sponsorship deal with Meta as Dana White moves even closer to Mark Zuckerberg. White joined Meta’s board earlier this year. www.cnbc.com/2025/04/02/u...
cnbc.com
UFC signs wide-ranging sponsorship deal with Meta, bringing Mark Zuckerberg closer to Dana White
Meta and mixed martial arts league UFC reached a multimillion-dollar, multiple-year sponsorship deal that will span the tech company's portfolio, UFC told CNBC.
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Alex Sherman @sherman4949.cnbc.com · 28/03/2025
I’d just like everyone to know, I’m also planning on retiring in 2087, if all the stars are aligned.
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Alex Sherman @sherman4949.cnbc.com · 28/03/2025
Today’s CNBC Sport newsletter - with exclusive reporting on MLB’s 2024 media revenue and the league’s plan to boost $$ after 2028. www.cnbc.com/2025/03/27/c...
cnbc.com
CNBC Sport: MLB’s playbook to grow media revenue
MLB is working toward a new media rights agreement after ESPN walked away from its "Sunday Night Baseball" package.
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Alex Sherman @sherman4949.cnbc.com · 25/03/2025
Exciting CNBC Sport news: We are debuting our new CNBC TV show, CNBC Sport: On The Record, this Saturday at 3 pm ET. Episode No. 1 features interviews with NBA Commissioner Adam Silver, TKO Group COO Mark Shapiro, and ESPN’s favorite Bluesky user, @minakimes.bsky.social
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Alex Sherman @sherman4949.cnbc.com · 20/03/2025
The new CNBC Sport newsletter is out! This week: *A look at the women’s sports investment thesis - and how March Madness showcases the growth potential *Exclusive interviews with executives at Robinhood and Kalshi about sports prediction markets. And much more! www.cnbc.com/2025/03/20/c...
cnbc.com
CNBC Sport: March Madness showcases the growth potential of women’s sports
The delta between women's and men's sports, in terms of attention and media dollars, compared to the growth potential is what makes some people so bullish.
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Alex Sherman @sherman4949.cnbc.com · 19/03/2025
CNBC Sport scoop: www.cnbc.com/2025/03/19/n...
cnbc.com
NBA may bring back iconic highlight show 'NBA Inside Stuff'
The NBA has filed a trademark application for "NBA Inside Stuff," with intent to bring the popular show back.
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Alex Sherman @sherman4949.cnbc.com · 14/03/2025
CNBC Sport is launching a weekly TV show and is working on a Steph Curry production. Big things happening! www.hollywoodreporter.com/business/bus...
hollywoodreporter.com
CNBC Will Bring Its Sports Business Brand to TV and Events in Expansion (Exclusive)
CNBC Sport will add a weekly TV series and launch CNBC Sport-branded productions (starting with a Steph Curry special) in the coming weeks.
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Alex Sherman @sherman4949.cnbc.com · 13/03/2025
At one time, in the not that distant past, this would have been a major scandal.
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Alex Sherman @sherman4949.cnbc.com · 10/03/2025
Based on all of the deals I’ve seen so far, the early winner of NFL free agency is: Every team that hasn’t signed a free agent yet.
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Alex Sherman @sherman4949.cnbc.com · 10/03/2025
This is Bluesky’s day to shine! NFL reporters, fire up the app!
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Alex Sherman @sherman4949.cnbc.com · 05/03/2025
Tomorrow - in your inbox at 6 am ET - I speak with TGL co-founder Mike McCarley on the success of his new venture, and we get in the weeds on the future of sports media/business. If you haven’t already, sign up for the *free* CNBC Sport newsletter at cnbc.com/sport
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