iiinova — where your digital self keeps evolving

Seth Rose @sethrose.dev · 15/07/2026

Someone asked what SocialSpool does. I said 'you write posts on Monday and forget about them til next Monday.' They said 'oh, that's actually useful.' First real reaction.

Seth Rose @sethrose.dev · 14/07/2026

My Injections are routine now. So is the weight loss. So was the overeating. The opposite of exciting but at least this one works.

Seth Rose @sethrose.dev · 14/07/2026

Refactored a worker today. Nobody will notice. That's kinda the point though, right?

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Seth Rose @sethrose.dev · 14/07/2026

A user signed up. Didn't convert. Didn't matter. Someone found the site, read the page, and clicked a button. That's a funnel. A leaky one but a funnel.

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Seth Rose @sethrose.dev · 13/07/2026

I sleep 6 hours most nights. Not bragging. It's killing me. But 6 hours of sleep with progress beats 8 hours of sleep with regret.

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Seth Rose @sethrose.dev · 13/07/2026

Sometimes the only way out is through.

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Seth Rose @sethrose.dev · 10/07/2026

Friday night. Kid's asleep. Codex is open. Not because I have to. Because for the first time in 12 projects, I think this one might work.

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Seth Rose @sethrose.dev · 10/07/2026

Down 23.5 lbs. The scale moved 0.5 this week. That's a stick of butter. I lost a stick of butter. I'll take it.

Seth Rose @sethrose.dev · 10/07/2026

I used to think marketing was hard. It isn't. It's just telling people what you built. The hard part was my excuse to avoid it.

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Seth Rose @sethrose.dev · 09/07/2026

Protein: 180g target. Actual: maybe 120. The math doesn't work and neither will my muscles if I keep this up. Eating more today.

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Seth Rose @sethrose.dev · 09/07/2026

Someone asked if SocialSpool has an API. Yes. Full API. Docs. CLI. MCP. The product is ready. The marketing is the part I'm learning.

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Tirzepatide doesn't fix your relationship with food. It quiets the noise so you can actually work on it. The work is still yours.

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My ADHD means I can either do one thing for 6 hours straight or zero things while bouncing between 8 tabs. There is no inbetween.

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People ask what stack I use. The stack doesn't matter. Shipping matters. Pick one and go.

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Some days I feel like a founder. Some days I feel like a guy with a domain name and a Stripe account. Today is a Stripe account day.

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Alcohol wipe, draw, inject, dispose. 90 seconds. The result is 23 lbs down. Worth it.

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My biggest competitor isn't Buffer or Typefully. It's the voice in my head that says 'you're not enough.' That voice has 0 MRR too.

The MCP server works. Tested it with ChatGPT. It created a draft. Read my accounts. Helped me schedule some content.

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Seth Rose @sethrose.dev · 06/07/2026

Woke up at 5. Coded til 7. Kid woke up at 7:02. The window is small. You learn to be fast or you learn to be okay with unfinished code.

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New week. Same goal. Post every day. Ship something. Don't quit.

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Seth Rose @sethrose.dev · 03/07/2026

One thing tirzepatide taught me: hunger and boredom feel identical in my brain. Half the time I wasn't hungry.

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Seth Rose @sethrose.dev · 03/07/2026

The hardest part of building in public is building in public.

Seth Rose @sethrose.dev · 02/07/2026

Saturday is injection day. Down 23 lbs. 80 more to go. One week at a time.

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Seth Rose @sethrose.dev · 02/07/2026

If I could go back 2 months I'd tell myself: stop building. Start posting. The feature you're working on won't matter if nobody sees it.

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Seth Rose @sethrose.dev · 02/07/2026

Every indie hacker I follow has more MRR than me. Used to bother me. Now I just study their first 6 months. Everyone starts at 0.

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Seth Rose @sethrose.dev · 01/07/2026

Protein shake before bed. Not because I want one. Because my muscles are leaving and I need them to stick around.

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Seth Rose @sethrose.dev · 01/07/2026

The difference between a side project and a SaaS is a Stripe integration. The difference between a SaaS and a business is a customer. I'm working on step 2.

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Seth Rose @sethrose.dev · 01/07/2026

Third week of posting daily. The algorithm rewards showing up, well, in theory, I think. I hope.

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Tirzepatide week 18. The weirdest part is not thinking about my next meal while eating my current one.

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SocialSpool has exactly one paying customer target: Needs to post. Doesn't want to live on social media.

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Every time I open Codex I have to fight the urge to start a new project. 12 is enough. Probably. Right?

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Weighed in at 276.4. Down 0.7 from last week. The pace is slow. The direction is right. I'll take it.

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Woke up this morning and deleted half of a feature. Felt better than shipping, tbh.

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Someone asked how I stay motivated. I don't.

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Told myself I'd work on marketing today. Spent 3 hours refactoring an AI Agent instead. The agent didn't need refactoring lol

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Seth Rose @sethrose.dev · 26/06/2026

Week 2. Still $0. Still posting. The difference between week 1 and week 52 is just not stopping.

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40. ADHD. 12 side projects. $0 revenue. Building in public. Losing weight in public.

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Seth Rose @sethrose.dev · 26/06/2026

Tirzepatide deletes your appetite. If you don't force protein, your body eats itself.

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My kid has ADHD too. She's 8. Watching her struggle with the same focus issues I have is a mirror I didn't ask for. We're figuring it out together. Some days are better than others.

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My "strategy"? Day job til 5, code til 1am. That's not a strategy. That's a sleep deprivation schedule and I know @anthonydo can relate.

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22.9 lbs gone. The ROI is infinite. You can't put a price on not thinking about food 200 times a day.

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Spent $0 on ads. Not strategy. Fear. I'm afraid to spend $50 on something that might get 0 clicks. So I call it "organic growth" and pretend that's the plan.

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Down 1.3 lbs/week. Slower is actually better for muscle retention. My brain knows this. My brain also wants 3 lbs gone every morning. Brains are dumb.

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ADHD brain + code = hyperfocus for 6 hours. ADHD brain + marketing = staring at a blank tweet for 45 minutes.

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I have no traffic. You can't A/B test a conversion rate when traffic is 0 lol.

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