iiinova — where your digital self keeps evolving

Matt McGee @seosavvyagent.com · 24/09/2026

Happy birthday to me. Wish me luck. 🤞

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Matt McGee @seosavvyagent.com · 10/09/2026

Drew Lock > Drake Maye Mike MacDonald for president. M.O.B. Go Hawks!!!!

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Matt McGee @seosavvyagent.com · 31/08/2026

Thank you to the Marketing Unlocked reader who submitted this feedback at 2:20 AM THIS MORNING. 😲 My first reaction was a big smile. My second reaction was, "I sure hope you're based on the east coast!"

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Matt McGee @seosavvyagent.com · 22/08/2026

when you ask a question and Google thinks the most relevant answer is more questions 😭

screenshot of a Google search results page where the first "answer" to a question about hurricane season in Florida is "People also ask" with four more questions about hurricane season in Florida

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Matt McGee @seosavvyagent.com · 06/08/2026

Flying into Seattle is undefeated. This is Mt. Adams in the distance, then pan to Mt St. Helens in the distance, then Mt. Rainier up close. 😍

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Matt McGee @seosavvyagent.com · 13/07/2026

You haven't lived until you've heard 20,000 people singing this together as if their lives depended on it.

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Matt McGee @seosavvyagent.com · 05/06/2026

After a week-long business trip, Concert Tee of the Day is back today with... Counting Crows!! I love the college logo-type design on this. Plus it's Cal Berkeley colors, which is where they're from. It's also a tagless shirt, which all shirts should be. 😅

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Matt McGee @seosavvyagent.com · 30/05/2026

Today's Concert Tee of the Day is the unforgettably-named... Toad the Wet Sprocket!! They're not only one of my favorite bands, but also one of my wife's. She was the one who suggested we see them 2x in the last couple years! She's always had a little crush on Glen P., the lead singer. :-)

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Matt McGee @seosavvyagent.com · 29/05/2026

Concert Tee of the Day today is...Van Halen! 🤘🎸 I didn't buy a tee when I saw them in 1986, but I needed one for when I saw Van Hagar two summers ago. Found this online and wore it proudly to that show. Behind U2, VH was my 2nd fave band of the '80s. And I like both versions -- DLR and Sammy.

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Matt McGee @seosavvyagent.com · 28/05/2026

Concert Tee of the Day today... Men at Work!! I loved this band so much in the early '80s. Never saw them until they came to WA last summer as an opening act. I was really there to see them. Had to walk the entire amphitheater, from merch stand to merch stand, to find this in my size. 💪

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Matt McGee @seosavvyagent.com · 28/05/2026

In local real estate, I'm seeing more AIOs and Reddit is once again everywhere....

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Matt McGee @seosavvyagent.com · 27/05/2026

Concert Tee of the Day is back on a sunny, 80-degree day and today's is.... Foo Fighters! I enjoyed both of their shows I've seen mainly because it's really fun to watch the die-hards in the GA pit get super into a show, and Dave's great engaging with them.

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Matt McGee @seosavvyagent.com · 25/05/2026

Concert Tee of the Day is... Sting! Got this in PDX in 2023, the first time I saw him live (first of now two). It's one of the best-quality concert tees I've ever owned, and still in great shape almost three years later.

A black concert tee with an image of Sting

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Matt McGee @seosavvyagent.com · 22/05/2026

Concert Tee of the Day is almost exactly one year old. Saw Simple Minds on May 17, 2025, in Seattle and it was a bit of a revelation. I knew the hits, of course, but listened to a great playlist of their songs leading up to the show and was like, "How did I miss out all these years?"

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Matt McGee @seosavvyagent.com · 21/05/2026

Today's Concert Tee of the Day is one I had no intention of buying. I got a free Journey tee when I saw them in 2024, so didn't plan to get one last month. Then I saw the cassette spines on the back and... sold!! All the bands should do shirts like this. I'd buy every one. 🎸💯 Two pics attached.

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Matt McGee @seosavvyagent.com · 20/05/2026

Concert Tee of the Day is...not quite a concert tee! This is a Gang of Youths shirt that I made myself before seeing them in 2019. It's their first 4 album covers pixellated to where only a fan would recognize them. So, didn't buy it AT a show, made it FOR a show. Still counts - my rules. :-)

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Matt McGee @seosavvyagent.com · 19/05/2026

Today's Concert Tee of the Day is...Pearl Jam! This is a special edition Seattle Mariners X Pearl Jam shirt that the team offered only to people who had Pearl Jam tickets for the show the night before. And what's more stereotypical than a dude in Washington state sporting a shirt like this?? 😅

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Matt McGee @seosavvyagent.com · 18/05/2026

It's back! After several cold and windy days, it's warm enough to wear concert tees again and the Concert Tee of the Day is... Modern English!! Saw them open for Simple Minds last year. Really fun show. '80s music ftw.

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Matt McGee @seosavvyagent.com · 12/05/2026

Concert tee of the day: Duran Duran On three different occasions, Gen X/Boomer ladies have shouted or approached me to say "I LOVE Duran Duran!!" when they see me wearing this. One even asked for a photo that she could share with her kids. 😅 Concert: June 1, 2023 in PDX

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Matt McGee @seosavvyagent.com · 11/05/2026

Warm weather is concert t-shirt season. I wear whichever one is on the bottom of the shelf. Today: Billy Joel at MSG on Sep 10, 2023, show 94 of his monthly residency. My favorite moment was 20k people singing and waving as he sang, "waving Brenda and Eddie goodbye." 💙 Fantastic show. Daily T 1.

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Matt McGee @seosavvyagent.com · 03/05/2026

Stay for the heavy sigh at the end.

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Matt McGee @seosavvyagent.com · 19/04/2026

Let’s go Flyers, let’s go!! Let’s go Flyers, let’s go!! Let’s go Flyers, let’s go!! Let’s go Flyers, let’s go!!

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Matt McGee @seosavvyagent.com · 16/04/2026

I had confetti cam duty last night at Journey 😂

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Matt McGee @seosavvyagent.com · 07/04/2026

Nice rebound for Nerdwallet since the Core Update began.

screenshot of Nerdwallet's SEO traffic as measured by Semrush

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Matt McGee @seosavvyagent.com · 02/04/2026

This wrecked me. Artemis II (Echoey voices in the middle are the astronauts)

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Matt McGee @seosavvyagent.com · 01/04/2026

Love it when Google Discover treats an April Fools' joke as real news.

Screenshot of an April Fools' joke article in google Discover

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Matt McGee @seosavvyagent.com · 01/04/2026

Some media outlets are tougher to crack than others -- the Wall Street Journal is one of them. But I managed to land Cari a mention and quote in there today. woot! woot! That's 7 media placements for her so far in 2026. Best of all? Perfect timing -- today's her birthday!! 🎉

screenshot of a Wall Street Journal article with a quote from "Cari McGee, a real estate agent in Kennewick, Wash."

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Matt McGee @seosavvyagent.com · 28/03/2026

May we all find someone who loves us the way our dog loves her rope toy.

German shepherd chewing on a rope toy in the grass

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Matt McGee @seosavvyagent.com · 27/03/2026

Adventures in real estate keyword research. It's never dull. 😅 SEO friends, post your screenshots in the comments -- whatever industry you've been helping.

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Matt McGee @seosavvyagent.com · 24/03/2026

Just realized 10,000 Maniacs were singing about too much AI use way back in '92

graphic with lyrics that read:

So their eyes are growing hazy
Cos they wanna turn it on
So their minds are soft and lazy, well

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Matt McGee @seosavvyagent.com · 23/03/2026

The first two paragraphs of this article are something else

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Matt McGee @seosavvyagent.com · 19/03/2026

Ring alerts are starting to sound like opening lines from murder mysteries

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Matt McGee @seosavvyagent.com · 17/03/2026

It's wild how much this @dannysullivan.bsky.social SEO advice from 1997 still holds up.

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Matt McGee @seosavvyagent.com · 14/03/2026

Another example of "bot-free experience" as a marketing differentiator.

Consumer Cellular ad that says "no bots."

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Matt McGee @seosavvyagent.com · 13/03/2026

Former Googler "became disillusioned" because "Gemini seemed to prevent people from exploring the fullness of the web."

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Matt McGee @seosavvyagent.com · 12/03/2026

(Too funny, I just commented on your LI post. I'll put it here, too, for anyone who doesn't see that.) "especially on a small scale" -- FWIW, I've got two examples of small business sites who only did 1-2 articles calling themselves the best, and both are down (see one example attached).

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Matt McGee @seosavvyagent.com · 10/03/2026

Idiots using AI to run our govt rn explains a lot

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Matt McGee @seosavvyagent.com · 08/03/2026

The Hard Rock Hotel in Vegas is gonna be sick.

Photo of The Hard Rock Hotel in Vegas about halfway constructed in the shape of a guitar

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Matt McGee @seosavvyagent.com · 07/03/2026

Love listening to these harmonies. Chef's kiss. 💯

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Matt McGee @seosavvyagent.com · 01/03/2026

Def Leppard still puts on a fantastic show. Last Tuesday in Vegas. 🎸🇬🇧🔥

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Matt McGee @seosavvyagent.com · 20/02/2026

As a newsletter writer, I'm deathly afraid of ever having my audience feel this way. 👇 I've tried having AI write mine, but I can never get it to feel like me. Sometimes it sounds like me, but it never FEELS like me. Plus, I loooooove to write. It helps me think and learn.

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Matt McGee @seosavvyagent.com · 02/02/2026

@gavinhuman.co.uk I linked to your AI article in my newsletter on Sunday and just got this anonymous feedback from a reader. Thought you'd appreciate it. :-)

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Matt McGee @seosavvyagent.com · 21/01/2026

Is it bad when the TIME magazine issue on AI has an article titled, "We May Survive"?

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