The app is focusing on popular #FilmTok and #BookTok locations and suggesting vacation ideas tied to spooky themes and the fall season.

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

The company launched X Lift at Advertising Week New York and said the new system can automatically convert a business URL to a promotional campaign.

The overview covers 11 key colors, finishes, scents and styles that have resonated with users in the app throughout 2026.

Here's how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge.

OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.

Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon.

Learn how to address negative search results and identify which links can be removed or hidden effectively.

Google is updating Search Console's Performance report filters so you can view combined Google Search traffic for several countries in a single filtered view.

Why don't SEOs talk more about Google's helpful content documentation? Its latest update shows exactly what the ranking systems are being trained to reward.

Keep Google and Meta from exhausting your ecommerce budget on existing demand by funding prospecting and rebuilding customer exclusions before Q4.

Google admits a "couldn't fetch" sitemap error may have nothing to do with whether Google can actually fetch it.

Relevant topics professionals can look forward to include artificial intelligence, influencer marketing and more.

The company is including supervision controls to allow parents and guardians to see the topics their children have been inquiring about, but not the conversations.

The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.

The app stressed its security and reliability ahead of the potentially divisive November midterms.

Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed ​content moderation metrics, per Reuters.

Search results culled from the company’s domestic and international travel flight data identified top destinations and pricing information.

The platform presented improved shopping and product discovery features, as well as expanded ad placement opportunities in the U.S.

OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it.

Google's John Mueller says AI training crawlers usually don't offer sitemap submission and suggests default sitemap names or RSS feeds to help them find sites.

Google is fighting back against SERP tracking. The explosion of AI agents may cause it to clamp down harder.

AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access.

Trace misleading sale badges and outdated product images to Google's hidden data layer, with checks that go beyond your current feed.

Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.

Google's recent changes provide strong clues about major changes from the next core algorithm update.

AI influencers are harder to spot, making transparency essential to protecting consumer trust.

The new editor features an improved captioning process and a more intuitive layout.

The feature would allow users to view profiles but would not enable liking, messaging or following.

Users can generate lyrics and music to share AI-generated tracks with their friends, echoing a similar paid Snapchat feature.

The feature allows users to add previously liked or saved posts to a Stories frame, replicating a similar quote post update.

Security researchers found that the artificial intelligence-powered app extracted information on users’ personal contacts, per reporting from Wired.

Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.

Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds.

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.

A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.

Google's AI Mode monitoring and OpenAI's dots keep requests active, with different tasks, sources, controls, and questions about site visibility.

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata.

New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.

Only 23 apps have historically been able to report that level of uptake, according to Yahoo Finance and data from Sensor Tower.

A new study commissioned by the app outlined its impact on jobs, small businesses and consumer learning opportunities.

YouTube's updating its recommendation systems to prioritize creator-made videos, which will also reduce the reach of aggregator accounts.

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others' clips without significant changes.

The feature aligns with similar tools on TikTok and X, and offers users a new way to add context to their posts in the app.

AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here's where the gap shows up and why it keeps widening.

Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything.

Gemini's new UTM parameters give site owners clearer attribution for traffic coming from Google's AI platform.

Understand the most common structured data mistakes that hurt AI visibility and how to avoid them