Reposted by David Micallef
So cool to see this article out by me and @juanfeng.bsky.social and @saysdavid.bsky.social!
It's about how audiences on Instagram responded to a government-backed anti-vaping campaign that employed influencers.
www.sciencedirect.com/science/arti...
sciencedirect.com
Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign
Social media influencers (SMIs) have become role models for younger audiences, making them important stakeholders for engaging young people with healt…