iiinova — where your digital self keeps evolving

Sara Tavasolian @saratavasolian.bsky.social · 04/10/2026

Luck didn’t get you here. The effort you’ve been putting in every single day is what actually keeps you going. You’ve been showing up and doing the work and that’s usually what makes all the difference. 🫶

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Sara Tavasolian @saratavasolian.bsky.social · 02/10/2026

Cubbi launched in February 2024. About a year later, in early 2025, a producer reached out to Olivia and Tanyka Davson and asked if they’d come on Dragon’s Den. Then, in May 2025, they filmed the episode JUST one week before Olivia gave birth to her second child. 🫶

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Sara Tavasolian @saratavasolian.bsky.social · 26/09/2026

From Corporate PR to Dragon’s Den | Tanyka Davson Sunday on YouTube or wherever you get your podcasts 🎙️

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Sara Tavasolian @saratavasolian.bsky.social · 21/09/2026

Besides 'Buy Bitcoin early' 😅, Fredrik shared some really grounded advice for anyone who is navigating their career: focus on understanding the big picture, stay genuinely curious, and don't fear major tech shifts like AI when they arrive.

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Sara Tavasolian @saratavasolian.bsky.social · 20/09/2026

GIVE SOMEONE A SECOND CHANCE A job isn’t just a paycheck—for many, it’s a second chance. In this clip, Hugh shares how watching a quiet logistics driver named Bob change the lives of long-term unemployed team members transformed his whole perspective on work.

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Sara Tavasolian @saratavasolian.bsky.social · 14/09/2026

AI is affecting different generations in very different ways. Senior workers say, “I know how to do this better than AI. I’ve spent years learning my craft.” For Gen Z, the concern is almost the opposite. Will I even get the chance to learn that craft in the first place?

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Sara Tavasolian @saratavasolian.bsky.social · 09/09/2026

Founders fear missing out on new tech, while employees are scared about losing their jobs James Poulter calls this FOMO vs FOJO

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Sara Tavasolian @saratavasolian.bsky.social · 05/09/2026

What happens when you lose the chance to learn from people with more experience than you? They tell you that AI will just make you faster. But here's what we don't talk about. What it could also take away!

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Sara Tavasolian @saratavasolian.bsky.social · 03/09/2026

Giving people access to AI is the easy part The harder question is what happens after that Do people actually change how they work? Or do they try it a few times and go back to doing things the way they always have? That’s where AI adoption gets interesting.

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Sara Tavasolian @saratavasolian.bsky.social · 02/09/2026

My next guest on This Is Creating is @jamespoulter the author of AI at Work. James started his career in advertising and digital marketing, back when social media was still taking shape.....

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Sara Tavasolian @saratavasolian.bsky.social · 26/08/2026

“Code is not as valuable today as it was five years ago or even two years ago.” For a while, the code was the hard part to replicate. That’s changing with AI. So, where does the value sit? 💻

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Sara Tavasolian @saratavasolian.bsky.social · 24/08/2026

“Programming test - that’s just a waste of time, to be honest” A coding test can show you whether someone knows how to code. But when you’re hiring an engineer, you also want to see how they think. Give them a problem that’s too big to solve quickly and see what happens.

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Sara Tavasolian @saratavasolian.bsky.social · 22/08/2026

“We are problem solvers, not just an area of coding.” Fredrik Scherstén Your code isn’t your identity. AI can write code faster. That can be hard to take when being good at coding is a big part of how you see your value.

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Sara Tavasolian @saratavasolian.bsky.social · 19/08/2026

“Not building the features, but building a very close looking thing on what we want to achieve” Fredrik explains how his team is using AI prototypes to figure out what they actually want to build before they spend time developing it.

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Sara Tavasolian @saratavasolian.bsky.social · 18/08/2026

I’ve worked with some of the best engineers in the industry. One of the most interesting conversations I’ve had recently was with Fredrik Scherstén, CTO at Howwe Technologies. I wanted to hear how he thinks AI is changing engineering.

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Sara Tavasolian @saratavasolian.bsky.social · 11/08/2026

For a while now, workers have naturally panicked whenever leaders announce a massive software overhaul. You know that automation can process data in 2 seconds.

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Sara Tavasolian @saratavasolian.bsky.social · 08/08/2026

CAN AI BE LESS BIASED THAN HUMANS? It's easy to only worry about the algorithms. But let's not forget that humans are very biased too.

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Sara Tavasolian @saratavasolian.bsky.social · 06/08/2026

more time to actually talk to your candidates!! Jon's best advice for recruiters right now is to implement AI and stay up to date with everything new that's coming out. Big companies usually take a while to implement new things so smaller teams should take advantage of that.

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Sara Tavasolian @saratavasolian.bsky.social · 04/08/2026

recruiting is a stressful job specially when raround 95% of candidate aren’t a good match. What makes it so tricky is that you need to match two completely separate strangers to commitment to collaborate.

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Sara Tavasolian @saratavasolian.bsky.social · 02/08/2026

everyone is talking about how AI will change creative work. for a while now, the tools have kept changing. We went from working with our hands to using computers. The job itself hasn’t changed. To give you some background, a designer 200 years ago built a chair because someone needed a place to sit.

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Sara Tavasolian @saratavasolian.bsky.social · 27/07/2026

WHY DESIGN ETHICS CAN'T BE IGNORED Good intentions aren't enough when you're designing products people will use every day. Every decision shapes someone's experience, so ethics needs to be part of the process from the start. Ziqq Rafit simplifies it into 3 questions any designer can ask.

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Sara Tavasolian @saratavasolian.bsky.social · 24/07/2026

DOES AI ALREADY BEAT THE AVERAGE FAMILY DOCTOR?

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Sara Tavasolian @saratavasolian.bsky.social · 22/07/2026

SAY YES NOW, FILTER LATER Early on, you kind of have to jump on every chance that comes along. You say yes, figure things out as you go and learn from whatever goes wrong. Every opportunity moves you forward a little bit, even the bad ones.

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Sara Tavasolian @saratavasolian.bsky.social · 20/07/2026

FOUNDER IS A JOB, NOT A STATUS Calling yourself a founder isn't a badge of honor, it's just a job. Anyone can hop online, fill out a form, and call themselves a founder, but the title doesn't mean much on its own.

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Sara Tavasolian @saratavasolian.bsky.social · 19/07/2026

The Anatomy of AI Product Architecture 🤖 Building a viable AI product requires far more than just writing code or generating text. In our latest interview, Ziqq breaks down the critical cross-functional alignment needed to bring AI out of the lab and into production.

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Sara Tavasolian @saratavasolian.bsky.social · 17/07/2026

We spend so much time talking about artificial intelligence that we completely forget about our human intelligence. Ziqq Rafit says this your uniquely human value proposition. It is your ability to treat machines as thought partners without losing your own judgment and empathy.

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Sara Tavasolian @saratavasolian.bsky.social · 15/07/2026

“Sometimes, not designing anything is much better than designing something that will cause more harm than good.” Early in his career, design leader Ziqq Rafit was offered a quarter-million dollars to build a project in a developing country.

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Sara Tavasolian @saratavasolian.bsky.social · 14/07/2026

📀 NEW EPISODE “Sometimes, not designing anything is much better than designing something that will cause more harm than good.” Full conversation on YouTube 👇 🎧 Listen now! “Why the Future of Design Needs Human Judgment | Ziqq Rafit”

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Sara Tavasolian @saratavasolian.bsky.social · 10/07/2026

Listen now! 🎧 “Finance Expert Reveals His Secrets To Financial Clarity” Find us on Spotify or Apple Podcasts - search ‘This is Creating’ or Sara Tavasolian on YouTube ♻ Share with someone who needs to hear this

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Sara Tavasolian @saratavasolian.bsky.social · 07/07/2026

🎧 Full episode below   🔴YouTube: linktw.in/zNQVeO 🟢 Spotify: linktw.in/PYbaRl

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Sara Tavasolian @saratavasolian.bsky.social · 06/07/2026

Full conversation on YouTube 👇 🎧 “What Really Happens Behind The Clothes You Buy | Vinchy Chan” Find us on Spotify or Apple Podcasts - search ‘This is Creating’ or Sara Tavasolian on YouTube

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Sara Tavasolian @saratavasolian.bsky.social · 02/07/2026

Sometimes people don't need saving. They just need stability. Give talented people the right opportunity and they'll show you what they're capable of. Potential is everywhere. Opportunity isn't.

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Sara Tavasolian @saratavasolian.bsky.social · 28/06/2026

What if cash flow forecasting was actually simple? most of us founders have an accountant…..**but** that doesn't mean that we have someone that is helping us make better financial decisions.

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Sara Tavasolian @saratavasolian.bsky.social · 24/06/2026

One of the biggest mistakes we make as founders is that we assume that we can just hand off our finance to our accountants and stop worrying about it.....and sure at first that feels completely reasonable. You hire an accountant, they send over the reports and you think everything is under control

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Sara Tavasolian @saratavasolian.bsky.social · 23/06/2026

Listen now! 🎧 “Finance Expert Reveals His Secrets To Financial Clarity” Find us on Spotify or Apple Podcasts - search ‘This is Creating’ or Sara Tavasolian on YouTube

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Sara Tavasolian @saratavasolian.bsky.social · 21/06/2026

📀 NEW EPISODE OUT TOMORROW! 🎧 Most founders check their bank account at the end of the month and go... "Did I really spend that much?" That moment of panic? That's exactly the problem Hassan built Flowcast to solve.

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Sara Tavasolian @saratavasolian.bsky.social · 16/06/2026

friendly reminder for my founder friends: stop optimising for perfection...the market rewards shipping, not your flawless, unreleased draft. get it out the door and fix it live.

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Sara Tavasolian @saratavasolian.bsky.social · 14/06/2026

Before you spend weeks rebuilding features because sales are slow, take a step back. Could this be a demand issue rather than a product problem?

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Sara Tavasolian @saratavasolian.bsky.social · 10/06/2026

“You said you don't like to be called an entrepreneur. Why is that?” "The more I give myself a title the more I limit myself within the function of that title." When I asked Christophe El-Khoury whether he sees himself as an entrepreneur he said no.

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Sara Tavasolian @saratavasolian.bsky.social · 07/06/2026

Hugh predicts AI will create a "missing middle" effect in business and employment. Middle management jobs will be heavily impacted by AI automation. He also foresees a barbell economy: at one end, massive tech companies raising enormous capital with centralized power.

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Sara Tavasolian @saratavasolian.bsky.social · 30/05/2026

Juniors and AI: Can Tech-Savvy Youth Lead the Future of Work? Full conversation on YouTube 👇 🎧 “How Offshore AI Teams Are Changing Business | Hugh Chichester” Find us on Spotify or Apple Podcasts - search 'This is Creating' or Sara Tavasolian on YouTube

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Sara Tavasolian @saratavasolian.bsky.social · 28/05/2026

This will change how you think about starting something new. We all wait until we feel ready. Until we know enough. Until we look like we belong. But what if not knowing was actually the point?

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Sara Tavasolian @saratavasolian.bsky.social · 25/05/2026

According to Hugh: AI will hit middle management hardest. Not entry level, not the top — the middle layer of businesses is getting hollowed out. Power centralises in a few big tech companies. Small businesses survive. Everything in between is at risk.

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Sara Tavasolian @saratavasolian.bsky.social · 24/05/2026

Waiting for the "right moment" to start usually means never starting... Hugh Chichester explains that purpose isn't something you find before you begin. It's something you discover in the process of doing. He admits he never felt qualified, but took the risk anyway.

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Sara Tavasolian @saratavasolian.bsky.social · 23/05/2026

"AI isn’t a one-time project anymore. It’s a permanent function every business needs." In this clip from my interview with Hugh (Niya), he explains why companies in the UK and US are now building dedicated AI teams:

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Sara Tavasolian @saratavasolian.bsky.social · 22/05/2026

🚨 New Episode Alert! 🎧 Dive into the podcast! 🔴Find us on YouTube: linktw.in/ACtjFa 🟢 Spotify: linktw.in/oHYiRm 🔵 LinkedIn: linktw.in/ubkKKn

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Sara Tavasolian @saratavasolian.bsky.social · 13/05/2026

Pressure and limitations are what gets creativity going, it doesn’t shut it down. When you have no rules, no deadline, no restrictions, it’s actually harder to create. You freeze 🥶

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Sara Tavasolian @saratavasolian.bsky.social · 11/05/2026

The factory economy was built on volume. The more you produce, the more you make. That was the whole model. It looks like that model is changing.

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Sara Tavasolian @saratavasolian.bsky.social · 10/05/2026

Brands order more stock than they can sell on purpose. Not by accident. Ordering in bulk lowers the cost per unit which looks good on their targets. The factory wants the volume so they push for bigger orders. Everyone hits their numbers and thousands of pieces end up unsold.

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