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Denise | sandstonecastles

@sandstonecastles.bsky.social
69 followers 100 following 410 posts

There's more to life than this. 👉 My work, newsletter & coworking space: www.sandstonecastles.co.uk

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Denise | sandstonecastles @sandstonecastles.bsky.social · 29/09/2026
Have you sat down recently to post on social media for your business and thought "that's it - I've officially run out of ideas!". If so, I can help. Get in touch to find out more - let's work together to make a plan and maximise your efforts on social media! bit.ly/2BtuW3W
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Denise | sandstonecastles @sandstonecastles.bsky.social · 24/09/2026
Do the latest marketing trends pull you in – or make you want to run in the other direction? On Substack, I make the case for a third option. Read it here: sandstonecastles.substack.c...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 22/09/2026
Ready to take that leap & invest in your small business marketing? You've come to the right place! 👏 You can find my rates on my website (I'm an open book and will always give you the costs associated up front!). Explore my services, rates & client feedback here: www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 17/09/2026
Nobody wants to be sold to. But everybody wants to feel understood. And that's the point of customer-focused marketing. Check out my blog to find out more at www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 15/09/2026
Interested to know what I can help you with when it comes to your small business marketing? I've answered this common question in my FAQs ➡️ www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 10/09/2026
Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 08/09/2026
Do you want to get more loyal followers online? Are you planning on building a community around your small business? If you'd like some help with building your own tribe & growing your small business, I can help.  Curious? Let's have a chat: bit.ly/2BtuW3W
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Denise | sandstonecastles @sandstonecastles.bsky.social · 03/09/2026
Marketing your small business shouldn't mean guessing what to do next. That’s why I cover all the marketing foundations on my blog – straight, without the buzz or hype – so you can stop guessing and start marketing. 👉 Check it out: www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 01/09/2026
Feeling pulled in too many directions with your marketing? If nothing’s landing, it’s time to stop chasing trends and start looking at your strategy. Nail your niche, USP, positioning and value proposition – and everything clicks into place. Let’s work it out together.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 27/08/2026
Your marketing doesn't need to be louder. It needs to be more you. Join my mailing list and make your marketing unmistakably yours. Sign up here: sandstonecastles.substack.c...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 25/08/2026
Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 20/08/2026
Marketing your small business shouldn't mean guessing what to do next. Over the years, I've blogged about everything I get asked about marketing – from strategy to planning, customer experience and specific marketing channels. Have a look: sandstonecastles.co.uk/blog
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Denise | sandstonecastles @sandstonecastles.bsky.social · 13/08/2026
That summer slump? The post-Christmas quiet? There's a good chance it's your own doing. My latest on Substack is about why we cause most of our own slumps, and what a steadier approach could do instead. Have a read: sandstonecastles.substack.c...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 11/08/2026
Do you feel like you're shouting into the void rather than connecting with your customers? Your online spaces should feel like a community. But to get there, you need to be sharing the right content. Let's work together to make that happen! Get in touch: bit.ly/2BtuW3W
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Denise | sandstonecastles @sandstonecastles.bsky.social · 06/08/2026
What do you do when your business is experiencing a quiet period? There can be many causes of a lull, and knowing why it's happening & how to turn things around is crucial. So, I created a 3-part series to help you tackle quiet times: Check them out on my blog at: www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 04/08/2026
Unsure if working with a marketing consultant is the right move for your business? Here are my top three reasons to go for it! Taking the leap and bringing someone in from the outside can be daunting. However, investing in expert advice can be a total game changer.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 09/07/2026
Things I wish people knew about Germany: Our trains are unreliable, often with massive delays. We're one of the biggest wine producers in Europe. And we don’t have credit cards (you always have to pay off the full amount), cash is still king & most of our bureaucracy is still paper-based.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 08/07/2026
Struggling with your pricing strategy? There are lots of opinions on what is the "best" way! Over on my blog I've explored the pros and cons of the two most popular approaches. Let's take the overwhelm out of pricing and make sure you're setting your prices right, for both you and your customers.
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Pricing Strategy - finding the best approach for your small business
Struggling with your pricing strategy? Let's explore the different ways to set your prices to find the best approach for your small business!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 07/07/2026
Curious about how quickly we could start working together? Depending on which of my services you're keen to book, it could be as early as 2-3 weeks! Want to find out more? Book a free initial chat on sandstonecastes [dot] co [dot] uk!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 01/07/2026
Price shoppers can be a nightmare for small businesses. But when the economic climate is tough, it's something that will naturally come up more often. On my blog, I'm sharing my top tips for dealing with their requests (without wasting valuable time!) & even turning them into a business opportunity!
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Price Shoppers: How to Deal With Them As Small Business
Price shoppers can be a nightmare for small businesses. Check out how you can deal with their requests & even turn them into an opportunity.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 17/06/2026
Being busy is a nice position to be in as a small business owner. But it can also make it tricky to juggle your marketing, admin and other tasks. Check out my blog to learn my top tips on marketing your small business when you’re busy.
sandstonecastles.co.uk
How to Market Your Small Business When You're Busy
Marketing is vital for any business. So what do you do when you can't find time? Here's how to market your small business when you're busy!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 10/06/2026
Thinking about exhibiting at a conference or trade show? Having a stand at an event your target audience is attending can be a great way to get your business out there, but there's a lot to consider. To help you plan a successful visit, I've written a blog post covering my 6 top tips.
sandstonecastles.co.uk
Tips for Exhibiting at a Conference or Trade Show • sandstonecastles blog
Planning on getting a stall at an event for your small business? Here are 6 tips to consider when exhibiting at a conference or trade show!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 03/06/2026
Defining a unique tone of voice is a great way to present your small business in a more memorable way, and attract more of your ideal clients. Let's explore what exactly a tone of voice is, why you need one & how to define one.
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Tone of Voice: What Is It & How Do I get One? • sandstonecastles
Find out what tone of voice is, why it's important & how you can find yours to give your small business marketing a boost.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 22/05/2026
Finding marketing advice isn't the problem. Finding out what advice is right for you is. That's exactly what my newsletter is for. Sign up here! ➡️ sandstonecastles.substack.c...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 21/05/2026
Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 20/05/2026
Are you busy running your small business but still not making enough money? Recently, I've been thinking a lot about what we, as small business owners, can do to make sure we see our hard work pay off. Check out my blog post, sharing my top tips to help you work smarter not harder...
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Let Your Small Business Work Smarter Not Harder • Blog Post
Are you busy running your small business but still not making enough money? Check out my top tips to work smarter not harder!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 19/05/2026
So true: "Social media is a contact sport, leaders can't practice it from the sidelines". How proactive are you when it comes to your brand's online presence?
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Denise | sandstonecastles @sandstonecastles.bsky.social · 15/05/2026
When it comes to my consultancy rates, I'm an open book and will always give you the costs associated up front. If you're feeling ready to invest in marketing your small business, there are a few ways we can work together! Head to my website to find out more 🙌 www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 14/05/2026
This is probably one of the most common marketing myths I come across! The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 13/05/2026
Have you ever looked at your social media and realised a month has passed since you last posted? One of the easiest ways to gain control is to use a social media scheduling tool. I've explored some of the most popular scheduling tools for small businesses on my blog, to help you make the best call!
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Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best
With so many social media scheduling tools available to your small business, it can be hard to know what to choose! Let's explore the best.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 12/05/2026
Still funny.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 08/05/2026
We have a desk available at Co/Space – our small shared studio in Edinburgh's West End. We're a pretty good bunch, if we do say so ourselves. Come and meet us: www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 07/05/2026
Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 06/05/2026
Ever wondered "what exactly IS marketing?". You're not alone! Let's explore, and find out the important differences between marketing strategy and marketing tactics. bit.ly/41SoizR
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Denise | sandstonecastles @sandstonecastles.bsky.social · 05/05/2026
The perks of a West End office – a commute with all of the views, especially in spring!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 01/05/2026
Curious about how much my marketing consultancy services cost? Here's a breakdown of my hourly, half day and day rates. I also offer 1-to-1 sessions, and ongoing support, so there are lots of ways we can work together! To learn more, visit: www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 30/04/2026
Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎
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Denise | sandstonecastles @sandstonecastles.bsky.social · 29/04/2026
So you've defined your niche and USP, but how do you actually use this to stand out in your marketplace? Here are my 5 favourite ways to set yourself apart from your competition - with examples. Check it out! www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 28/04/2026
I feel like I should accompany this with a trigger warning... 😱
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Denise | sandstonecastles @sandstonecastles.bsky.social · 24/04/2026
If you're looking to dip your toe into the marketing consultancy pond, my 1-to-1 sessions are a great place to start. Head on over to my website to learn more - I'd love to chat about your business: www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 23/04/2026
Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 22/04/2026
A content strategy is one of the most useful things you can put in place for your small business marketing. It gives you a clear plan for what to say, where to say it, and when. The result? A steady flow of the right clients finding you for the right reasons. www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 21/04/2026
Lunch in the sun!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 20/04/2026
Are you late to the party with your marketing? In tomorrow's newsletter, I'm making the case that you probably are – and what to do about it. Sign up to get it straight to your inbox or follow me on Substack: sandstonecastles.substack.c...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 15/04/2026
There’s a fine line between promotional content that lets people know what you offer and feeling like you’re showing off – but if you don’t tell people what you do, how will they know? The good news, as I cover in my latest blog post, is there are plenty ways to do it! www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 14/04/2026
Whether you're a sole trader or small business owner, we were never meant to do this alone. If you want to see things clearly, need to get unstuck or are just looking to find the best solution for your business, getting a fresh set of eyes is a great way to get out of that jar.
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Denise | sandstonecastles @sandstonecastles.bsky.social · 10/04/2026
No time for generic marketing advice? Want to find out what works best for you?  My strategy & delivery consultancy helps you get clear on what makes you unique and become the go-to expert in your field. Let’s find the marketing that works for you – get in touch today for a free initial chat!
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Denise | sandstonecastles @sandstonecastles.bsky.social · 09/04/2026
Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way. Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 08/04/2026
Wondering how your business size impacts on marketing? Let's find out in my guide for small business owners! It might influence more than you think... www.sandstonecastles.co.uk/...
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Denise | sandstonecastles @sandstonecastles.bsky.social · 07/04/2026
This is from an agency website – it's a team of four. I'm just not sure if this is a joke or if they mean it... 🫣
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