iiinova — where your digital self keeps evolving

Sander van Hooft @sandervanhooft.bsky.social · 12/10/2026

Another batch of invites just went out to the vatly.com waitlist. EU-first billing, built by a small team that actually reads your feedback. Not on the list yet? vatly.com. See you on the other side!

A list displays multiple notifications for "Your exclusive Vatly invitation," all marked as sent one minute ago.

000

Sander van Hooft @sandervanhooft.bsky.social · 07/10/2026

🚀 We have lift-off! bsky.app/profile/sand...

000

Sander van Hooft @sandervanhooft.bsky.social · 07/10/2026

Vatly just processed its very first live payment. 0 → 1. Sound on. vatly.com #MoR

152

Sander van Hooft @sandervanhooft.bsky.social · 06/10/2026

Within the next 48h, Vatly will process its first live transaction. Years of building, and now the first real payment. Nervous, proud, grateful, all at the same time. Wish me luck! 🍀

140

Sander van Hooft @sandervanhooft.bsky.social · 09/09/2026

It ships with RSS too. Still the most underrated integration format: point a reader or an agent at the feed and get told what changed. No API key, no scraping. vatly.com/changelog.xml

000

Sander van Hooft @sandervanhooft.bsky.social · 09/09/2026

A changelog is the cheapest trust signal a software company has. I've picked vendors on it. Empty changelog, or three years of "various improvements and bug fixes", tells me plenty about the roadmap. Vatly's is live now: vatly.com/changelog

vatly.com

Changelog — what we shipped | Vatly

Vatly Pilot is live for European SaaS: merchant-of-record checkout, invoicing, and a self-service customer portal; all on Mollie.

100

Sander van Hooft @sandervanhooft.bsky.social · 08/09/2026

One week into the Vatly pilot. Finally in real users' hands. Still feels a little unreal. Plenty of feedback, some bugs too. But people keep telling me Vatly is easy to integrate and intuitive. Watching it click for someone who didn't build it? That's what makes it worth it.

000

Sander van Hooft @sandervanhooft.bsky.social · 02/09/2026

First green production deployment for Vatly!

000

Sander van Hooft @sandervanhooft.bsky.social · 08/04/2026

These trade-offs are tricky when everyone wants to go live ASAP. But we'd rather ship something we'd want to integrate with ourselves.

100

Sander van Hooft @sandervanhooft.bsky.social · 08/04/2026

That makes incident recovery much easier. If something breaks on either side, you can replay webhooks and fetch past calls from the API to sync your system with Vatly again.

100

Sander van Hooft @sandervanhooft.bsky.social · 08/04/2026

The current webhooks were fine. But we noticed that the third-party integrations we like most structure webhook payloads as if they are REST resources.

100

Sander van Hooft @sandervanhooft.bsky.social · 08/04/2026

Right now I'm reviewing and fine-tuning the final PRs, doing the last legal checks, and running end-to-end transaction flows with the team. One interesting last-minute change: improving our webhook payload design before launch.

100

Sander van Hooft @sandervanhooft.bsky.social · 08/04/2026

8 PRs open, 735 closed. We're going through the final items before deploying Vatly to production. The last two weeks were rough. Team and family members called in sick one after another. Everyone is back now, and we're picking up steam again.

100

Reposted by Sander van Hooft

Sander van Hooft @sandervanhooft.bsky.social · 17/03/2026

The EU-first shift is real. More market momentum, yes. But what really changed? The ⚡️ENERGY. Founders cheering each other on. Customers actively seeking out EU alternatives. People wanting European tech to succeed. 🧵

231

Sander van Hooft @sandervanhooft.bsky.social · 17/03/2026

For Vatly, I'm seeing it directly now. People reaching out asking if we're live yet. Not just for the features. Because we're EU-based. Not a Stripe wrapper. First pilot candidates launching before end of month. 🤞 More on this soon.

000

Sander van Hooft @sandervanhooft.bsky.social · 17/03/2026

I used to explain this to people. Now I don't have to. They already get it.

101

Sander van Hooft @sandervanhooft.bsky.social · 17/03/2026

231

Sander van Hooft @sandervanhooft.bsky.social · 12/03/2026

"We have a PHP SDK ready for you." What the developer did instead: pointed his AI at our documentation and let it figure out what to use. He vibe-coded his entire Vatly integration in one shot. Didn't even check what the AI had done. It just worked. Documentation > SDKs?

100

Sander van Hooft @sandervanhooft.bsky.social · 11/03/2026

Wild part: Robin vibe-coded the entire integration by pointing his AI at the Vatly docs. Didn't even use the SDK I prepared.

010

Sander van Hooft @sandervanhooft.bsky.social · 11/03/2026

First time handing over the keys to @VatlyOfficial to an outsider. Scary. Even with someone you know like @robindirksen1. Vatly held up. Squashed bugs. Great feedback. Seeing it come to life at the @MolliePayments x @lovable_dev hackathon? Incredible.

Sander and Robin (blue shirt) evaluating Vatly's first appearance. Two men in a video call, office setting. One smiles at a laptop, while the other appears on a video call, both engaged and friendly.

211

Sander van Hooft @sandervanhooft.bsky.social · 23/02/2026

Keep calm and carry on :). - I can relate! 👯

000

Sander van Hooft @sandervanhooft.bsky.social · 23/02/2026

Some might call it laziness. I don't think so. Boring task → automate it → automation becomes interesting → rabbit hole → emerge with a gigantic backlog → repeat Artists don't thrive on 9-5. Neither do engineers. New post on my blog: sandervanhooft.com/blog/the-ar...

000

Sander van Hooft @sandervanhooft.bsky.social · 22/02/2026

Writing a new blog post on how I've been working lately. Drops tomorrow.

000

Reposted by Sander van Hooft

Vatly Payments @vatly.bsky.social · 20/02/2026

This is exactly why we're building Vatly. EU-based. EU-hosted. No US jurisdiction exposure. If you're migrating from Lemon Squeezy, consider an EU alternative before defaulting to another US platform. bsky.app/profile/sand...

022

Sander van Hooft @sandervanhooft.bsky.social · 18/02/2026

If you know an EU founder currently migrating from LS, tag them here. Better to know the options before the migration is done.

110

Sander van Hooft @sandervanhooft.bsky.social · 18/02/2026

LemonSqueezy is pushing users to Stripe Managed Payments. You were already on US infrastructure with LS. The migration is a good moment to ask if you want to stay there. EU-based MoR launching Q2. vatly.com/vs/stripe

110

Sander van Hooft @sandervanhooft.bsky.social · 17/02/2026

Take the train to Bergen! One of the most beautiful train rides ever, guaranteed! 🏔️

010

Reposted by Sander van Hooft

Shawn McCool @shawnmc.cool · 26/01/2026

I had the please to speak with @eddmann.com about event sourcing lessons learned from 10 years of production and a bunch of related patterns and concerns that have surrounded this architectural choice. I'm glad that we were able to cover a lot of non-introductory material here.

162

Sander van Hooft @sandervanhooft.bsky.social · 17/02/2026

Thanks! And well… we started about three-four years ago actually 😅

110

Sander van Hooft @sandervanhooft.bsky.social · 17/02/2026

Know an EU SaaS founder planning to go global? Tag them — worth seeing the options before committing to a US-based MoR.

010

Sander van Hooft @sandervanhooft.bsky.social · 17/02/2026

The Vatly landing page is live. Global MoR, built EU-first. Pilot starts in March. European SaaS founder looking to sell globally without the compliance headache? Now's a good time. vatly.com

100

Sander van Hooft @sandervanhooft.bsky.social · 10/02/2026

4 years ago, "EU sovereignty" in tech was niche. Today, it's strategic infrastructure. That's why we're building Vatly - EU-based global MoR for European SaaS. Launches Q2. → vatly.com

vatly.com

Sell worldwide without the headache

Vatly is the Merchant of Record billing solution for European software agencies and SaaS. Say goodbye to the hassles of global compliance and sales taxes.

032

Sander van Hooft @sandervanhooft.bsky.social · 10/02/2026

I'm not here to convince skeptics. I'm here to build for the companies who take EU sovereignty seriously.

100

Sander van Hooft @sandervanhooft.bsky.social · 10/02/2026

The remaining 5% who aren't concerned? That's fine. Different risk tolerance, different priorities. No hard feelings.

100

Sander van Hooft @sandervanhooft.bsky.social · 10/02/2026

95% of my audience already gets it now. Recent geopolitical events did the education for me. The market woke up.

100

Sander van Hooft @sandervanhooft.bsky.social · 10/02/2026

Something shifted in the last month. I used to spend hours explaining why European SaaS companies need EU-based infrastructure. Why data sovereignty matters. Now? I don't have to. 🧵

210

Sander van Hooft @sandervanhooft.bsky.social · 04/02/2026

Three years ago Mollie said: "Fantastic idea. Build it yourself. We'll support you." So I'm building Vatly. A Merchant of Record for European SaaS. European team, European infra, European DNA. You integrate once. We handle global tax compliance. No more €10k/year per country for local reps.

121

Sander van Hooft @sandervanhooft.bsky.social · 02/02/2026

And Tim, you're welcome here. We have stroopwafels.

000

Sander van Hooft @sandervanhooft.bsky.social · 02/02/2026

ASML, the most valuable tech company in Europe, is already here. Building the chips everyone depends on. Right here in the Netherlands. The US had its century. Europe is quietly building the next one.

100

Sander van Hooft @sandervanhooft.bsky.social · 02/02/2026

Every founder I talk to assumes Big Tech views Europe as a headache. But what if Apple looked at the US and saw a bigger one? A country where policy changes overnight. Where your brand values are politically inconvenient. Where the talent you need is already packing bags for Berlin and Paris.

100

Sander van Hooft @sandervanhooft.bsky.social · 02/02/2026

Apple already has its European headquarters in Cork, Ireland. Already builds features for the EU first. Already reorganizes product strategy around European law. That's not resistance. That's rehearsal.

100

Sander van Hooft @sandervanhooft.bsky.social · 02/02/2026

The US is experiencing its biggest brain drain in decades. Scientists leaving. Researchers relocating. The EU just pledged €500 million to attract them. France, Germany, Norway. All rolling out the red carpet.

100