iiinova — where your digital self keeps evolving

sammy @samwilljam.bsky.social · 27/09/2026

Listening to a sad cowboy on repeat 😔🤠 When people ask what I do successfully, quickly, it’s being a melancholy king 👑

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sammy @samwilljam.bsky.social · 22/09/2026

A moment of serenity after a fucking dumb busy day 😅

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sammy @samwilljam.bsky.social · 08/09/2026

I am alive (barely) and my skin is angry. Send thoughts, prayers and whatever else will save me from this fresh hell 😂

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sammy @samwilljam.bsky.social · 24/08/2026

I’m hate watching Love is Blind UK and sorry straight people but this just reminds me why I love being gay. Like, LOVE being gay.

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sammy @samwilljam.bsky.social · 24/08/2026

Phoebe Bridgers album came out at the perfect time. Using it to mask my actual sadness, pretending that it’s just a personality trait 🥹

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sammy @samwilljam.bsky.social · 28/07/2026

As per usual I forgot to take many photos but what an absolute blast #FFXIV Fan Fest was. I had the best time, and it was lush to get to spend time with media and creators in person (makes a change from me bothering y'all online). Big thanks to all that make this event happen.

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sammy @samwilljam.bsky.social · 24/07/2026

And so my journey to #FFXIV Fan Fest in Berlin begins ✨

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sammy @samwilljam.bsky.social · 22/07/2026

Is anyone still playing Pokemon TCG Pocket? I want more people to trade and share with. Specifically looking for… Mega Camerupt (Pulsing Aura) Mega Sableye (Everyday Wonders)

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sammy @samwilljam.bsky.social · 19/07/2026

While Heartstopper Forever was not as good as the TV series, it will never fail to bring me both joy and feel overwhelmingly sad about a teenage experience I didn’t get to have. Brb gonna spiral 🥹

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sammy @samwilljam.bsky.social · 14/07/2026

FFXIV EU Fan Fest Attendees, I need your help! I work for the UK PR agency on #FFXIV and am looking to speak to Free Companies or friends who are attending together. More details in the thread below but please share if you can and drop me a message if interested. #FanFest

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sammy @samwilljam.bsky.social · 09/07/2026

The face of a bitch that left Bulgarian split squats until the end of the workout. Dead 💀

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sammy @samwilljam.bsky.social · 06/07/2026

Huge life update but happy to let people know that even though Pride month is over, I am still just as gay all year round. *gasp* But seriously, I was also promoted to Account Manager at Bastion. Reminder, you can catch me working on FINAL FANTASY XIV, Larian, Secret Mode, and more so hit me up!

A picture of a gay man on a train wearing a white sleeveless shirt and a cord bag.

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sammy @samwilljam.bsky.social · 29/06/2026

Do scream therapies exist? Because I could honestly do with a dose of just screaming into void. In fact group session of screaming therapy could be fun, right!?

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sammy @samwilljam.bsky.social · 28/06/2026

Mentally I’m at “burn it all to the ground.” Hbu?

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sammy @samwilljam.bsky.social · 22/06/2026

I finished Clair Obscur: Expedition 33 last week and I am still very much not over the feels. How am expected to function as a normal human being!?

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sammy @samwilljam.bsky.social · 26/05/2026

It's a long shot but if any London folks are looking for a friendly and very tidy house mate (I'm an obsessive cleaner), then please hit me up (or put me in touch with any folks you do know). Preferably aiming to stay in Woolwich and live with other fellow queers.

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sammy @samwilljam.bsky.social · 13/05/2026

It’s Wednesday and I’m feeling totally wiped so I’m shamelessly attention seeking because I’m feeling proud of my minor gym progress. Okay bye.

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sammy @samwilljam.bsky.social · 11/05/2026

It's Mental Health Awareness Week and I am very aware of my mental health, so what do I win? 💸

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sammy @samwilljam.bsky.social · 10/05/2026

Trying not to embrace my cringe millennial self by having a total meltdown about disconnection on here but I fear it’s imminent.

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sammy @samwilljam.bsky.social · 09/05/2026

Hit me with cool places to live in London. Asking for a friend.

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sammy @samwilljam.bsky.social · 15/04/2026

FFXIV NA Fan Fest Attendees, I need your help! I work for the UK PR agency on #FFXIV and am looking to speak to Free Company's who are attending together. More details in the thread below but please share if you can and drop me a message if interested. #FanFest

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sammy @samwilljam.bsky.social · 14/04/2026

To the one person at the gym who has taken one pair of each 8kg, 10kg, and 12kg to themselves. Politely, share with the class 😤

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sammy @samwilljam.bsky.social · 12/04/2026

Tits when? (Sorry to anyone I work with in any capacity)

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sammy @samwilljam.bsky.social · 08/04/2026

In no particular order… (These are watched as opposed to released in 2026 😅)

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sammy @samwilljam.bsky.social · 19/03/2026

This makes waking up at 5:30am to go to the gym worthwhile

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sammy @samwilljam.bsky.social · 14/03/2026

The West Country to London queer experience in a nutshell 🥹 Highly rate and recommend whether you’re a big old gay or not.

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sammy @samwilljam.bsky.social · 05/03/2026

If I read one more hinge prompt that says “dating me is like dating a golden retriever” I’m going to crash out.

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sammy @samwilljam.bsky.social · 21/02/2026

A fab evening showcasing the creativity with glamours in the #FFXIV community since the changes with patch 7.4. Big thank you to @noobtoons.bsky.social and @meoni.bsky.social for hosting the show and looking forward to more in future. Congrats to all the winners! Sam Pharos, over and out ✌️

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sammy @samwilljam.bsky.social · 19/02/2026

To celebrate the big glamour update in #FFXIV, we’ve organised Project Runway to find the strongest looks in Eorzea. Join @meoni.bsky.social and @noobtoons.bsky.social on Saturday 21 February at 6pm GMT over on Twitch. Categories + links can be found in the thread below (also we have prizes 👀)

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sammy @samwilljam.bsky.social · 05/02/2026

No you’re spiralling at just gone midnight

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sammy @samwilljam.bsky.social · 13/01/2026

My brain went there so everyone else must suffer with me. #FFXIV #HeatedRivalry

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sammy @samwilljam.bsky.social · 07/01/2026

Frosty pavements out here nerfing my gay walking speedy buff and I hate it

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sammy @samwilljam.bsky.social · 02/01/2026

Replace 2025 with 2026. (Also not sorry, this year is gonna be especially thirsty)

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sammy @samwilljam.bsky.social · 01/01/2026

The real question on Traitors is which hot man is going to get the cringy shower edit for their cutaway when they’re being discussed 😂

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sammy @samwilljam.bsky.social · 01/01/2026

Happy New Year from a heckin’ cold and hungover Sammy. 2025, that’s your lot! Ready for a strong 2026 💪🏻

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sammy @samwilljam.bsky.social · 17/12/2025

It’s Christmas party season and we threw one for some FFXIV community members with festive hide and seek, a Secret Santa, and then the classic family photo. Thanks to this lovely lot for coming along and getting in the festive spirit ready for the Starlight Celebration #FFXIV

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sammy @samwilljam.bsky.social · 15/11/2025

My job is pretty cool. Loved bringing these babes together for some fun and to endure me singing Honey B. Lovely’s theme into their ear holes. Also thanks bossman @zyonight.com for being the best wingman 😛 Here’s to the next… 🐝

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sammy @samwilljam.bsky.social · 20/10/2025

Back in my fuck boy era I guess 💅🏻

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sammy @samwilljam.bsky.social · 09/10/2025

I fear saying “it is what it is” is no longer a feasible coping mechanism.

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sammy @samwilljam.bsky.social · 06/10/2025

I’ve been going to the gym for a week. Where are my tits?

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sammy @samwilljam.bsky.social · 15/09/2025

There are days when my ADHD meds make me feel neurotypical, and there are days like today where they just drop off so early and I cease to function as an adult. Really love that.

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sammy @samwilljam.bsky.social · 02/09/2025

Running from my problems in all senses of the word.

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sammy @samwilljam.bsky.social · 01/09/2025

Two weeks off and back to the grind. Please be gentle with me 🥹

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Reposted by sammy

sammy @samwilljam.bsky.social · 17/08/2025

Probably a good time to say I will be at gamescom this year. Catch me with the Magic: The Gathering team from Wednesday - Friday! Industry folk, holler if you want to meet up! (And yes, this image was inspired by Emily in Paris)

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sammy @samwilljam.bsky.social · 17/08/2025

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sammy @samwilljam.bsky.social · 16/08/2025

I don’t know what this says about me but my Instagram algorithm keeps showing me pups doing K-Pop Demon Hunters choreo 🫢

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Reposted by sammy

FINAL FANTASY XIV @en.finalfantasyxiv.com · 05/08/2025

#FFXIV Patch 7.3 is here! As the Warrior of Light rushes from one crisis to the next, can they overcome Calyx's threat and protect the citizens of Alexandria? Full patch notes 📜 sqex.to/zzhto

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sammy @samwilljam.bsky.social · 05/08/2025

The most important question for patch day is how do I get the Yan mount? #FFXIV

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sammy @samwilljam.bsky.social · 04/08/2025

I was trying to think of the best way to say this but honestly it’s probably just easier to be direct. 🚨 Pronouns are they/them. The he-ra is over. Ta loves! 💛

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