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Sam Higgins

@samhiggins.bsky.social
146 followers 314 following 22 posts

Marketing leader with 15+ years experience in ecom and retail. Scaled an ecom startup to acquisition, spent over £15m on Google ads. Reading, writing and chatting about anything digital, BI, product, growth or AI.

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Reposted by Sam Higgins
Tanya Shapiro @tanyashapiro.bsky.social · 10/12/2025
For the data folk out there doing all the thankless work that keep companies afloat: - cleaning dirty data - maintaining leaky pipes - building out dashboards so ppl can export to Excel - explaining why reports don't match, etc etc I see you. I appreciate you. You are better than any AI tool.
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Sam Higgins @samhiggins.bsky.social · 10/09/2025
Looks great Mike, going to install and have a play with the free version today.
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Sam Higgins @samhiggins.bsky.social · 10/09/2025
What AI tools are you subscribed to? What does your current stack look like? I've got licence plus subscription for ChatGPT, Replit and keep about $10 of credits in Open AI for anything I want to do API side although thinking of trading Replit out for Cursor... #ai #growth #marketing #product
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Sam Higgins @samhiggins.bsky.social · 23/01/2025
Go Substack 📈 Would be interesting to see the other end of this chart, the biggest drops, or the performance of the previous years top 10 .
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Sam Higgins @samhiggins.bsky.social · 17/01/2025
Haha yeah very true, that intrinsic curiosity is something found in all decent SEOs. Yeah that's a really good point. If it's templated structure it's likely an engineers job, if it's the variable part (that the CMS likely handles) probably the content manager/SEO 👌
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Sam Higgins @samhiggins.bsky.social · 17/01/2025
I was surprised to see what looks like fairly basic recommendations from a ScreamingFrog style audit under the technical banner on an audit, so just wondered what the take is on where these things sit.
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Sam Higgins @samhiggins.bsky.social · 17/01/2025
Yeah I was talking hypothetical I guess, but you're right. Person would be updating on-page off the back of some direction from an SEO/agency. Agreed - data eng definitely plays a part too. Plus potentially API/devops from the crawl analysis side of actions.
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Sam Higgins @samhiggins.bsky.social · 17/01/2025
What do you class as Technical SEO? I've seen meta, schema, internal linking recommendations on audits but for me this is CMS, on-page. Team should be able to self serve on this. I think my definition of tech SEO is anything that's going to require a code deployment or some structural changes.
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Reposted by Sam Higgins
Darren Shaw @whitespark.ca · 11/12/2024
When I try to log into admin tools, but I am logged into the wrong account. The robots are very kind.
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Sam Higgins @samhiggins.bsky.social · 09/12/2024
All I want for Christmas is the Cmd + K swap chat shortcut in Teams 🎅
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Sam Higgins @samhiggins.bsky.social · 04/12/2024
Nice one, will give them a spin tomorrow
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Sam Higgins @samhiggins.bsky.social · 04/12/2024
Haha nice, makes sense. I had a bet once with a friend to listen to Baker Street on repeat for 4 hours and wondered if that was training for a similar situation. Got a public playlist for your lofi tunes?
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Sam Higgins @samhiggins.bsky.social · 04/12/2024
Teenage dirtbag at #5 with that many minutes played is inspirational
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Sam Higgins @samhiggins.bsky.social · 01/12/2024
Haha yeah, he just sorta chomped with excitement! Did make sure he got his own little treat 🐶
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Sam Higgins @samhiggins.bsky.social · 01/12/2024
He’s a fan of day one 👌
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Sam Higgins @samhiggins.bsky.social · 01/12/2024
Dexter’s reaction to the first day of advent 🎅 🐶🌭 @brewdogofficial.bsky.social
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Sam Higgins @samhiggins.bsky.social · 27/11/2024
Same, got a link?
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Sam Higgins @samhiggins.bsky.social · 27/11/2024
Exported my Spotify data and imported to @supabase.com Made a quick UI with Vue JS Publishing it for my musical taste of the last 15 years to be judged 🥲 Let me know if you find an artist we both listen to and shout if you want the git repo to use with your data ✌️ spotifyplayhistory.netlify.app
spotifyplayhistory.netlify.app
My Spotify Play History
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Sam Higgins @samhiggins.bsky.social · 27/11/2024
Really interesting read and resource here from Carilu Dietrich. What and how are you reporting key metrics and progress vs forecasts to the wider team on a weekly basis? Full article: www.carilu.com/p/elevate-yo... Substack profile: substack.com/@carilu #digital #seo #sem #ppc #cro
carilu.com
Elevate Your Marketing Dashboard: How to Impress the CEO, CRO, and CFO
A Pro-Active Data Snapshot Can Help Everyone Focus on What Really Matters
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Sam Higgins @samhiggins.bsky.social · 25/11/2024
Hey 👋
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Sam Higgins @samhiggins.bsky.social · 20/11/2024
Got cold called via Teams today... is this a new thing? 👀
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Sam Higgins @samhiggins.bsky.social · 20/11/2024
Hey new followers 👋 Does anybody have any decent CRM starter packs or follow recommendations? #crm #digitalmarketing #ecom
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Sam Higgins @samhiggins.bsky.social · 19/11/2024
Ah nice, totally missed this, will give it a go 👌
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Sam Higgins @samhiggins.bsky.social · 19/11/2024
Installed it and have it running but not feeling like I’m getting anywhere near the most out of it. What are your favourite commands?
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