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Dr. Salla-Maaria Laaksonen

@sallamaaria.eurosky.social
1.1K followers 625 following 357 posts

Docent, Senior Researcher (tenured) at Uni Helsinki, working on Communication, Organizations & Technology. Using qualitative, mixed, digital and computational methods to understand how digital platforms change our society. 💚 SciComm. Previously @jahapaula

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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 02/10/2026
Time to defend and celebrate science today! 🎓 @tuohmas.bsky.social will defend his doctoral dissertation entitled "Standing up to misinformation - Observing corrective agency on social media" at @helsinki.fi, with prof. Emily Vraga as the opponent. I have the great honor to serve as the custos 🤩
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 04/09/2026
Time to celebrate knowledge! Elina Kiiski Kataja is just defending her PhD (in a packed room!) on the "Imaginaries of European Technology Frontrunners" at Uni @helsinki.fi . This is extremely important to help us see beyond the Silicon Valley visions.
Book in the front, lecture hall in the back, blurred
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 28/08/2026
Wow no cow, but a conflict! What happens when brands initiate sustainability-related discussion? The discussion might go heated and layered. In our recent article we investigated the response strategies of #Oatly during such a multilayered framing conflict. #openaccess here: doi.org/10.1177/0007...
Picture of a brick wall with a square window with taping that reads wow no cow and Oatly logo.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 28/08/2026
Kaipaisimme vielä muutamaa vapaaehtoista digisisältöjen kuluttamista koskevaan tutkimukseemme. Haluaisitko seurata pari viikkoa digitaalista arkeasi pitämällä vapaamuotoista päiväkirjaa? Meitä kiinnostavat erityisesti liiallisuuden ja yltäkylläisyyden kokemukset. blogs.helsinki.fi/greenerbits/...
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 17/08/2026
Academic author/contributor agreements always make one feel worthless and used, but this new AI training paragraph makes me feel even more so. #academicsky
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 28/06/2026
Hello Galway, new conference unlocked! Attending IAMCR for the first time, talking about the environmental crisis around AI in a #ecrea panel on Tuesday. And our study of political influencers is also on stage tomorrow. #iamcr26 #influnord
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 21/04/2026
So it's out! Our edited book, "Platforms and the Planet: Big Tech, Digital Platforms and Environmental Responsibility" is now published as an eBook by Emerald, co-edited with my amazing colleagues Mervi Pantti and Olga Dovbysh. bookstore.emerald.com/platforms-an...
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 05/02/2026
Spent the morning in Turku talking about #scicomm on social media to doctoral researchers in @inflames-flagship.bsky.social. These sessions are insightful and meaningful for me, love hearing the research topics and thoughts of these future stars! Hope to meet many of them online soon!
Introduction slide that reads "Why bother? Science communication on social media" with an illustration of the tablet and varous science-related drawings on the right. Yellow background.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 27/01/2026
Tiede kaipaa vapaaehtoisia! Haluaisitko seurata pari viikkoa digitaalista arkeasi meidän tutkimushankkeen hyväksi pitämällä vapaamuotoista päiväkirjaa? Kiinnostavat erityisesti liiallisuuden ja yltäkylläisyyden kokemukset. blogs.helsinki.fi/greenerbits/...
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 15/01/2026
Haluaisitko seurata pari viikkoa digitaalista arkeasi meidän tutkimushankkeen hyväksi? Kiinnostavat erityisesti liiallisuuden ja yltäkylläisyyden kokemukset. Päiväkirjan pito onnistuu helposti valitsemassasi pikaviestimessä. blogs.helsinki.fi/greenerbits/...
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 07/01/2026
CFP! 🤖 MEVI-päivien työryhmämme "Viestivän tekoälyn juuret ja joutomaat" pohtii tekoälyn juuria ja juurettomuutta. Kiinnostavat esimerkiksi materiaaliset kontekstit, joille tekoälyn viestintäkyvyt pohjaa, ja diskursiivinen työ jolle tekoälyhype rakentuu. DL 12.1. sites.uwasa.fi/mevi2026/tyo...
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 10/12/2025
Koko vuoden kestänyt maisteriseminaari päättyi. On ollut iso ilo seurata aiheiden, ajattelun ja ryhmän kehittymistä! Lisäbonuksena ollut sekakuoro, jonka harjoitukset aina naapurisalissa. Tänään kuulimme joululauluja, ja kuusikin oli ilmestynyt aulaan 🤩 Eräänlaista äänen avausta tämä gradusemmakin.
Tables and a decorated Christmas tree, pictured from above
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 29/11/2025
The bestest Juho Pääkkönen defending his PhD at @helsinki.fi on Credibility-building for social science big data. This is therapeutic but also fun, quite many jokes so far by all three in the front 😅
University classroom, a book cover in the front and blurry people in the back
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 13/11/2025
Best academic day of the year: the @rajapinta.co unconference! So far populism on Tiktok, AI porn and computational methods. Great to be home 🧡
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 12/11/2025
Tänään alkoi jälleen Asiantuntijana digitaalisessa mediassa -kurssi, jota olemme @petropoutanen.bsky.social kanssa opettaneet jo yli kymmenen vuotta (ja kirjoittaneet sen myös kirjaksi)! Aamun extrahaasteena opetustilasta puuttuivat kaikki tuolit. Jumppatunniksi meni 😅 #scicomm
Slide that says in Finnish: four good reasons to do science communication
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 23/10/2025
Our colleague Tuomas Soila is just defending his PhD thesis that looks at money in the consumer society. Great discussion going on, and even some revolutionary thinking in the air! 🥳
Book cover in the front, blurred persons in a classroom in the back.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 13/10/2025
📚 New paper alert! 🌎 "Platform power and climate responsibility: A longitudinal view on digital platform companies’ environmental discourse" was just published in Platforms & Society, a new-ish journal focused on critical social science and humanities research on platforms and platformization. (1/x)
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 22/09/2025
Alice in Wonderland vibes in the lobby of Copenhagen Business School Dalgas Have! Happy to spend five weeks of my autumn here on a research visit. Looking forward to seeing old and new colleagues and friends, pushing some ideas further, and getting some writing done too!
A building lobby, white shades, black-and-white tiled floor, a fountain in the middle, and an abstract greenish painting in the background.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 03/09/2025
Hot off the press! 🌻 Our article "Reluctant arbiters of truth: Discursive legitimation of platform interventions against COVID-19 misinformation" was just published in New Media & Society. Co-authored w/ the amazing @tuohmas.bsky.social and @mattipohjonen.bsky.social 1 /🧵
Screenshot of an academic journal article title and author list
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 06/06/2025
At Tampere Uni M.Sc. Johanna Horppu is defending her PhD thesis that looks at privacy in a digital world from the perspective of sociomateriality. A cool and needed reconceptualization I can say as a pre-examiner! What if privacy would be a default, and more adaptable to different social contexts?
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 05/06/2025
IDA-hankkeen loppuseminaarissa ymmärtämässä miten käyttäjät tasapainottelevat somealustojen ikeen alla. Suhteet ovat monimutkaisia ja paradoksaalisia.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 21/05/2025
Isojen asioiden äärellä professori Esa Väliverrosen jäähyväisluennolla: tiede, viestintä ja luottamus mediayhteiskunnassa. Huolipuhetta on paljon, mutta kyselyiden mukaan tiedeluottamusta kyllä on.
Person talking in front of a slide with Finnish text, yellow tone.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 12/05/2025
Organizing is increasingly mediated by digital platforms, which also collect digital trace data of communication and work. How can this data be used to understand organizing and facilitate work across organizational boundaries? 🤖 Join the final seminar of our SODA project on May 20 to find out!
Seminar title text on top of a blue liquid picture: Fluid Organizing on Digital Platform in the Age of "AI"
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 28/02/2025
Monica Porzionato defends her PhD thesis at U Lund, entitled "Feeling the changing climate: An affective approach to the strategic communication of floods in a tourist city". Opponent prof Sine Just gives the opening presentation. Great to see different traditions, looking forward to the discussion!
A person talking in front of slides, another person sitting
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 29/01/2025
Narratives about technology are shaping how digital infrastructures are developed, reminds @abpowell.bsky.social us in her #REPAIR talk in Helsinki, and makes a great analogy between tech narratives and tarot cards. I guess I have to dig up my old deck!
The fool tarot card
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 24/01/2025
Vallaton julkisuus? Tärkeiden teemojen äärellä kolmen viestinnän professorin vuosipäiväjuhlassa. Onnea kaikille, kukaan heistä ei tosin täällä sinitaivaan julkisuudessa ole! 🥳
Five people sitting in front of a projected slide
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 09/01/2025
Join us in #NordMedia25 to discuss the materiality and environmental consequences of digital media! Our newly established TWG “Digital Technologies, Materiality, and the Environment” calls for contributions among other divisions and working groups. DL Feb 28. nordmedianetwork.org/latest/news/...
Logo that read TWG 3 Digital Technologies, Materiality, and the Environment
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 10/12/2024
Thank you @koneensaatio.fi Kone Foundation for deciding to fund our project "Greener Bits: Oversoncumption of Digital Media and its Environmental Consequences". Very very happy to get to explore this important topic!
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 18/11/2024
Hello Louvain-la-Neuve! Spending the week here crunching our paper on platformed organising by moderators on Stack Exchange. A tiny writing retreat is just what I need right now 🙏
People walking in front of a red brick building
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 14/11/2024
Rajapinta Unconference today - my favourite academic event of the year. This is the digital social sciences association we founded 7 years ago, getting older but still bravely doing things differently 🧡
Screen with large letter R on it, orange background.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 31/10/2024
Greetings from the year 2000: "Internet may be just a passing fad". Ending the first #AoIR2024 day with the AoIR Eras Tour panel that revisits the 25-year history of the association.
People sitting in front of a slide that reads "Internet may be just a passing fad"
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 30/10/2024
How to refuse technologies so that it's not too late and not too little, asks Dr. Seeta Peña Gangadharan in her #aoir2024 keynote, using quantum computing as an example. Such a relevant question.
Person talking on stage
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 30/10/2024
Kicking off #aoir2024 today with a workshop on alternative platform archives. Research collaboration and bravery seem to be the best, if not the only, way to study platforms in this era of vanishing transparency. (Talking about open archives, the image comes from Openclipart.org 🤎 )
a thumbs-up figure made of line art books
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 22/10/2024
Tänään äänessä Tampereen yliopistolla Johtajuussymposiumissa teemalla "Johdammeko teknologiaa vai johtaako teknologia meitä?" Ensimmäisessä sessiossa kuitenkin tulevaisuuden johtajat eli opiskelijapaneeli! Tilaisuus striimataan myös YLE Areenaan.
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 15/10/2024
Hot off the press! 🌶️ This great book also includes our chapter "Instagram as an affective battlefield", written together with the amazing Nuppu Pelevina and Oksana Domina, looks at the different roles Ukrainian social media influencers adopted during the Russian full-scale invasion.
Book titled Influencer politics standing in front of the window
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 18/09/2024
Polarisation and social media bubbles are not a problem caused by media technology, but rather a social issue reminds @snurb.bsky.social in his talk at HSSH Institute at the University of Helsinki. Great to have you here!
lecture slide with two opposing male heads and the text polarization
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 04/09/2024
Our recent article presents a #textmining #datascience framework called INCEPT which suggests utilizing multiple text representation methods to detect duplicate text pairs - we demonstrate that it makes sense to combine text representation methods instead of relying on only one at a time. 🧵
a flowchart diagram that describe a text mining framework INCEPT
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 14/06/2024
🥳🤖 We are thrilled to share the news that the Research Council of Finland has decided to fund our project GET:ORG Generative Technologies in Communicative Organizing for the next four years, with the super PI-team of @jnkka Jukka Huhtamäki and Kaisa Lindholm and some top-notch postdocs too.
yellow circles or gearwheels on a blue background, decorative
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 11/06/2024
Just spent four hours this evening on Zoom with around 75 scholars affiliated with the Coalition for Independent Technology Research in a collaborative online event for coalition members. Whoa, I am impressed with how well this one worked with breakout sessions and shared note-taking! Super!
White text on black background: Independent Tech Researchers' Summit
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 08/05/2024
Hei informaatiohäiriöiden ja muun sisältösekaannuksen tutkijat! Submitoikaa Media & viestintä -lehden erikoisnumeroomme. journal.fi/mediaviestin... Abstraktit 10.6. mennessä.
Media & Viestintä Teemanumeron kirjoituskutsu Informaatiohäiriöt mediayhteiskunnassa Abstraktit 10.6. mennessä
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 18/03/2024
Influpol-hankkeemme päätösseminaari käynnistyi juuri Merkki-museossa. Miten somevaikuttajat, politiikka ja verkossa vaikuttaminen ovat kietoutuneet yhteen? Mukana myös somen vaaliviestinnän muutosta tutkinut sisarhanke. #tutkimus #influpol
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 16/02/2024
Pilaako TikTok journalismin? kysyy Tanja Sihvonen kollegoineen tutkimushankkeen päätösseminaarissa Merkki-museossa. Ainakin aihe muuttui matkalla alakulttuurista kansallisen turvallisuuden uhkaan, Tanja huomauttaa.
Presenter on a stage
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 09/02/2024
Great two days at the VAKKI conference in Vaasa. Talking about our own work with communicative AI and listening to several other talks, of course, about AI. The buzz has arrived indeed. #sodaproject
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 31/01/2024
Huumori, tuo yhä tärkeämpi keino politiikan valtakamppailuissa. Tiedekulman Stagella tutkimushankkeemme teemoista Joonas Koivukoski.
Person talking on stage, audience sitting
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 20/11/2023
Teaching digital methods at the University of Innsbruck this week. Found my spot on the wall!
Word sosiaalinen (social) written on a grey wall
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Dr. Salla-Maaria Laaksonen @sallamaaria.eurosky.social · 23/10/2023
Today afternoon well spent in Turku training immunology researchers of the InFLAMES flagship in science communication #scicomm. It's a bit hard to identify the go-to platform atm. LinkedIn, Instagram, or queue up here?
cartoon of science-related imagery floating from a tablet (illustrative)
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