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Bob Wilson

@rwilson4.bsky.social
19 followers 63 following 16 posts

Marketing Measurement and Optimization at Meta Reality Labs

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Bob Wilson @rwilson4.bsky.social · 07/09/2026
New Paper Alert! I have posted a pre-print to the arXiv: Randomization Inference for Matched Pairs with Binary Outcomes (link in comments). If you're doing propensity score matching, optimal matching, etc, and you have binary outcomes, give it a look!
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Bob Wilson @rwilson4.bsky.social · 19/11/2024
Hi folks, new to Bluesky. I'm a data scientist at Meta where I work on marketing applications. I use a lot of causal inference, experiment design, and mathematical optimization in my work. I'm mostly a lurker on other platforms, and tbh don't have anything interesting to say that fits in these chara
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