iiinova — where your digital self keeps evolving

Rugrat Apparel @rugratapparel.bsky.social · 7h

Not all superheros wear capes, sometimes they wear cute briefs 🩲🦸‍♂️

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Rugrat Apparel @rugratapparel.bsky.social · 06/10/2026

It's true, they are the best briefs out there 😊

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Rugrat Apparel @rugratapparel.bsky.social · 05/10/2026

I guess they're right - you can't take the boy out of the cowboy 🤠👢🌵

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Rugrat Apparel @rugratapparel.bsky.social · 03/10/2026

🚨 FLASH SALE! 🚨 Time to treat your tush! 🍑 Get 25% OFF individual briefs for ONE WEEK ONLY! Use code OCTOBERFLASH at checkout. Hurry, the sale ends Sunday 11 October! Don't let your favourite prints slip through your cheeks! 😉 Excludes sale items & multipacks 🩲 👉 rugratapparel.com

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Rugrat Apparel @rugratapparel.bsky.social · 01/10/2026

I can feel the pull from the tractor beam...

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Rugrat Apparel @rugratapparel.bsky.social · 23/09/2026

Are the cowboys worried about a drought out in the Wild Wild West? No chance.

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Rugrat Apparel @rugratapparel.bsky.social · 17/09/2026

Cutest Captain and Copilot 👨‍✈️🧑‍✈️

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Rugrat Apparel @rugratapparel.bsky.social · 17/09/2026

Who knew there was the cutest butt underneath 🍑🩲

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Rugrat Apparel @rugratapparel.bsky.social · 17/09/2026

Today I choose to save a horse 🐎 🤠

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Rugrat Apparel @rugratapparel.bsky.social · 31/08/2026

🤠 This cowboy is rounding up all the attention… one pair of briefs at a time. 🌵 Yeehaw! 🐴

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Rugrat Apparel @rugratapparel.bsky.social · 29/08/2026

First day at school done right. Good to see we're taking proper precautions

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Rugrat Apparel @rugratapparel.bsky.social · 28/08/2026

Wow, 17 designs in just two years! 🥹 Thank you to all my Rugrats. Every new design is made possible by your support of my little business ❤️🩲 Thank you for the feedback, photos and messages. It warms my heart seeing so many of you reconnect with your inner kid Life’s too short to be serious 🧸

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Rugrat Apparel @rugratapparel.bsky.social · 24/08/2026

Look at how adroable this Rugrat is 😍

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Rugrat Apparel @rugratapparel.bsky.social · 23/08/2026

Something tells me I need to add flood insurance to my briefs 🩲

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Rugrat Apparel @rugratapparel.bsky.social · 15/08/2026

🎉 GIVEAWAY! 🎉 To celebrate the release of my FIFTH COLLECTION, I’m giving FIVE lucky Rugrats 2 pairs of their choice from the new collection! 🥳 ❤️ Like 👀 Follow 🔁 Repost Winners announced 1 Sept! Five collections in and it’s all thanks to you! Thank you for your support 🙏😘

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Rugrat Apparel @rugratapparel.bsky.social · 15/08/2026

Dont you just love it when you can add new underwear to your collection?

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Rugrat Apparel @rugratapparel.bsky.social · 08/08/2026

🚨 MY NEW DESIGNS HAVE NOW LANDED! 🚨 👑 Princess energy 🤠 Cowboy cool 🚀 Blast-off fun 🚗 Traffic jam chaos Four brand-new designs. Four ways to unleash your inner kid 💫 Which Rugrat are you? 👀 www.rugratapparel.com

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Rugrat Apparel @rugratapparel.bsky.social · 27/07/2026

I'm down to my last few "Aeroplane" and "Emergency!" Design Briefs. And like all the other designs before them, once they're gone, they're gone. But I'm making room for my next four designs (finally!) dropping on the 8th August. Speak now or forever hold your peace...

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Rugrat Apparel @rugratapparel.bsky.social · 05/07/2026

News is in! 🎉 The latest Rugrat designs have officially left the factory, and I can't wait to drop these four adorable new designs at the end of July. Trust me... they're worth the wait. 👀🩲

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Rugrat Apparel @rugratapparel.bsky.social · 07/06/2026

These dino briefs are 65 million years in the making... and somehow still more exciting than your plain black undies 🦖🔥🩲

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Rugrat Apparel @rugratapparel.bsky.social · 25/05/2026

Someone understood the assignment: dressed to impress 🩲

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Rugrat Apparel @rugratapparel.bsky.social · 19/05/2026

This Rugrat is going on holiday! 🏖 I'll be taking a little break from 1 June, so now’s the perfect time to stock up Grab 3 or more briefs and enjoy FREE SHIPPING with code FREESHIP (the 15% multi-buy discount still applies) 🩲 Double savings before I switch into holiday mode

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Rugrat Apparel @rugratapparel.bsky.social · 19/05/2026

Houston, we have lift-off 🚀 Our space-themed undies are ready to launch in July, built for little explorers with big imaginations ✨

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Rugrat Apparel @rugratapparel.bsky.social · 15/05/2026

Saddle up, kiddo… 🤠 Something boot-scootin’ is riding into Rugrat this July. New designs incoming, and let’s just say… yeehaw has never looked this good

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Rugrat Apparel @rugratapparel.bsky.social · 10/05/2026

Why play on the floor when you can wear the roads? 🚗 My July drop is almost here, featuring a design made for middle space, big imaginations, and big kids who are always on the move 🩲 Keep your eyes on the road… and this space 👀

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Rugrat Apparel @rugratapparel.bsky.social · 10/05/2026

Mirror Mirror, on the wall, who has the cutest tush of all? 🩲

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Rugrat Apparel @rugratapparel.bsky.social · 05/05/2026

Look at this big kid, showing off his big kid briefs

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Rugrat Apparel @rugratapparel.bsky.social · 25/04/2026

Loved designing these and tried the waters with a women's design and ... yeah, it didn’t quite land 😅 So… it’s gotta go. SALE — Women’s “Unicorn” briefs now over 40% OFF 🦄 (P.S. they’re literally the same as the men’s, just without the fly) www.rugratapparel.com/products/wom...

rugratapparel.com

SALE - Women's Little Kid "Unicorn" Design Briefs

Can't we all play in a world of unicorns and eat icecream all day long? This playful single release cartoon design with a vibrant pink waistband makes a fantastic alternative when you want to express ...

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Rugrat Apparel @rugratapparel.bsky.social · 14/04/2026

My next collection is dropping in July and I need to make room! 🩲 🚨GIVEAWAY🚨 Like, follow & repost. 5 lucky Rugrats score a free pair of their choice, drawn 3 May. Use code APRILSALE for 15% off (individual briefs only, until 30 Apr). Once stock runs out, they won't return www.rugratapparel.com