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Rolf Skeldon

@rolfskeldon.com
38 followers 15 following 220 posts

Menswear designer from Wales www.rolfskeldon.com

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Rolf Skeldon @rolfskeldon.com · 11/10/2026
A letter printed & posted to your house feels personal, even when it isn’t. I’ve had a few this year about photos on the blog. Here’s what it’s done to my head, what I’ve learned, and why I’ve started calling them vampires. Garlic, Sunlight and a Valid Licence blog.rolfskeldon.com/2026/10/11/g...
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Garlic, Sunlight and a Valid Licence
This year I found out that a few photographs on a blog can cost more than the blog will ever earn. I put them there in good faith. I thought a picture on the internet was a picture I could use, I h…
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Rolf Skeldon @rolfskeldon.com · 09/10/2026
Being needed feels like a strength. Needing to be needed is something else, and it usually costs the people you think you’re helping. A Stoic look at the difference. The Danger of Being Needed blog.rolfskeldon.com/2026/10/09/t...
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The Danger of Being Needed
Photo by Nathana Rebouças on Unsplash Most people would consider being needed a good thing, and in many ways it is. To be genuinely useful to the people around you, to have something real to contri…
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Rolf Skeldon @rolfskeldon.com · 06/10/2026
Thank you for reading, whether you've been here a while or found your way in last week. There'll be less to read from now on, and I hope it's better for it. Less Often, More Honestly blog.rolfskeldon.com/2026/10/06/l...
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Less Often, More Honestly
For a long time this blog has published something new every single day. From today it won’t, and I’d rather tell you why than let it quietly happen. When I started posting daily I paid …
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Rolf Skeldon @rolfskeldon.com · 05/10/2026
Illness has a way of showing you what actually matters, usually at the worst possible moment. What Illness Teaches blog.rolfskeldon.com/2026/10/05/w...
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What Illness Teaches
Photo by Daniil Onischenko on Unsplash Seneca wrote some of his best work from his sickbed, which is either an impressive act of discipline or a testament to how much enforced stillness can clarify…
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Rolf Skeldon @rolfskeldon.com · 04/10/2026
A brilliant new map of British makers launches today, and we're proud to be on it. Here's why buying British this Christmas matters. Why We're Proud to Be on the Map: Buying British This Christmas blog.rolfskeldon.com/2026/10/04/w...
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Why We’re Proud to Be on the Map: Buying British This Christmas
Every December, millions of us promise ourselves we’ll shop local and support British makers. Then life gets busy, the deadlines creep closer, and the easy option wins. A few clicks, a next d…
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Rolf Skeldon @rolfskeldon.com · 03/10/2026
A post about the wool trade being rebuilt in the hills around Gwynfryn, and the uncomfortable history a Welsh museum is now examining honestly alongside it. The Wool Under Our Own Hills blog.rolfskeldon.com/2026/10/03/t...
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The Wool Under Our Own Hills
Photo by Sam Carter on Unsplash Cambrian Wool sources its fleece from farms across the Cambrian Mountains, the same range of hills that sits behind Gwynfryn, traced back to individual farms with a …
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Rolf Skeldon @rolfskeldon.com · 02/10/2026
Not every life needs to be remarkable. The Stoics thought that was rather the point. The Courage to Be Ordinary blog.rolfskeldon.com/2026/10/02/t...
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The Courage to Be Ordinary
Photo by Jean-Baptiste D. on Unsplash There’s a pressure that runs through modern life that doesn’t always announce itself clearly but is difficult to miss once you notice it. The press…
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Rolf Skeldon @rolfskeldon.com · 01/10/2026
Our oceans are heating up faster than ever. Your wardrobe has more to do with it than you might think. The Sea Is Sending Us a Warning blog.rolfskeldon.com/2026/10/01/t...
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The Sea Is Sending Us a Warning
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. This week the Copernicus Ocean State Report landed, and it didn’t pull its punch…
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Rolf Skeldon @rolfskeldon.com · 30/09/2026
Failure is only useful if you're willing to look at it honestly. The Examined Failure blog.rolfskeldon.com/2026/09/30/t...
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The Examined Failure
Photo by Omid Ajorlo on Unsplash Nobody enjoys getting something wrong, and most of us have developed, over the years, a fairly sophisticated set of responses to failure that are designed primarily…
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Rolf Skeldon @rolfskeldon.com · 29/09/2026
Today a post about the forests hiding underneath other forests, ancient woodland that never actually died, just went quiet under a conifer plantation for sixty years. The Forests Hiding Under Other Forests blog.rolfskeldon.com/2026/09/29/t...
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The Forests Hiding Under Other Forests
Photo by Bryan White on Unsplash There is a particular kind of woodland in Britain that looks, to most people walking through it, like an entirely ordinary conifer plantation. Rows of fast growing,…
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Rolf Skeldon @rolfskeldon.com · 28/09/2026
Today a post about the small promises nobody tracks, and why they matter more than the big ones. Keeping Your Word blog.rolfskeldon.com/2026/09/28/k...
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Keeping Your Word
Photo by illitch real on Unsplash There’s a version of integrity that tends to get celebrated in grand moments, the whistleblower who speaks up at personal cost, the man who holds his positio…
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Rolf Skeldon @rolfskeldon.com · 27/09/2026
The Shop Never Closes in Your Head blog.rolfskeldon.com/2026/09/27/t...
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The Shop Never Closes in Your Head
There’s a moment most evenings where I physically stop working. I close the laptop, I put the phone face down, I might even sit outside for a bit. And it does nothing at all, because the busi…
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Rolf Skeldon @rolfskeldon.com · 26/09/2026
What a Vole Tunnel Has to Do With an Owl blog.rolfskeldon.com/2026/09/26/w... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
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What a Vole Tunnel Has to Do With an Owl
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. Four barn owl chicks hatched this summer in a nest box at Arlington Court in Devon, wa…
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Rolf Skeldon @rolfskeldon.com · 25/09/2026
Other People's Emergencies blog.rolfskeldon.com/2026/09/25/o... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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Other People’s Emergencies
Photo by Ronnie George on Unsplash Someone needs something from you. They need it urgently, or at least it feels urgent to them, and the urgency is real enough that it’s now sitting in your d…
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Rolf Skeldon @rolfskeldon.com · 24/09/2026
The Apple Detectives blog.rolfskeldon.com/2026/09/24/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
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The Apple Detectives
Photo by Ally Griffin on Unsplash Somewhere in a veteran orchard in Harrow, west London, there is an apple tree that does not officially exist. Not in the sense that it isn’t real. It is real…
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Rolf Skeldon @rolfskeldon.com · 23/09/2026
It's a Long Walk Home blog.rolfskeldon.com/2026/09/23/i...
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It’s a Long Walk Home
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. North Wales Police have a new way of putting it. If your vehicle is seen tearing up a …
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Rolf Skeldon @rolfskeldon.com · 22/09/2026
A Hundred Year Plan for Land That Used to Be Wild blog.rolfskeldon.com/2026/09/22/a... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
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A Hundred Year Plan for Land That Used to Be Wild
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. In the seventeenth century, engineers drained the Fens of eastern England on a scale t…
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Rolf Skeldon @rolfskeldon.com · 21/09/2026
The Burden of Potential blog.rolfskeldon.com/2026/09/21/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Burden of Potential
Photo by Kylo on Unsplash Someone told you, at some point, that you were capable of more. A teacher, a parent, a person whose opinion you respected. They meant it as encouragement, and in the momen…
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Rolf Skeldon @rolfskeldon.com · 20/09/2026
I used to think I wasn't cut out for reading. I'd get to the bottom of a page and realise I hadn't taken in a word, my mind somewhere else entirely. The fix wasn't trying harder to concentrate. It was a few small things I changed before I even opened the book. blog.rolfskeldon.com/2026/09/20/q...
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Quiet the Noise: On Reading When Your Mind Won’t Sit Still
I want to read more. Properly read, I mean. Not skim, not half listen to an audiobook while I’m packing orders, but sit down with a book and actually take it in. The trouble is I can get to t…
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Rolf Skeldon @rolfskeldon.com · 19/09/2026
A Nest That Hadn't Been Used Since Victoria blog.rolfskeldon.com/2026/09/19/a... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
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A Nest That Hadn’t Been Used Since Victoria
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. In June this year, three osprey chicks hatched at RSPB Campfield Marsh in Cumbria. Tha…
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Rolf Skeldon @rolfskeldon.com · 18/09/2026
What Forgiveness Is Actually For blog.rolfskeldon.com/2026/09/18/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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What Forgiveness Is Actually For
Photo by Pascal Debrunner on Unsplash The way forgiveness usually gets talked about, it sounds like something you do for the other person. A gift extended to someone who wronged you, an act of gene…
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Rolf Skeldon @rolfskeldon.com · 17/09/2026
The Reef Trainers Who Have Never Dived a Reef at Home blog.rolfskeldon.com/2026/09/17/t... #IdeasThatMatter #OceanConservation #MarineLife #ProtectOurOceans #EcoNews
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The Reef Trainers Who Have Never Dived a Reef at Home
Photo by Oleksandr Sushko on Unsplash Britain has no coral reefs of its own. Its coastal waters are too cold, too far north, too far from the narrow band around the equator where reef building cora…
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Rolf Skeldon @rolfskeldon.com · 16/09/2026
The Art of Doing Nothing Well blog.rolfskeldon.com/2026/09/16/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Art of Doing Nothing Well
Photo by Ben Turnbull on Unsplash There’s a version of rest that most of us are familiar with, and it isn’t particularly restful. The evening spent moving between screens, the weekend t…
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Rolf Skeldon @rolfskeldon.com · 15/09/2026
The Accidental Squirrel Solution blog.rolfskeldon.com/2026/09/15/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
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The Accidental Squirrel Solution
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. Between 2019 and 2021, a team from Gloucestershire Wildlife Trust trapped thirty five …
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Rolf Skeldon @rolfskeldon.com · 14/09/2026
When Anger Is Justified blog.rolfskeldon.com/2026/09/14/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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When Anger Is Justified
Photo by Robbie Down on Unsplash Let’s be honest about something the Stoics are often misquoted on. They didn’t say anger was always wrong. They said it was almost always costly, which …
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Rolf Skeldon @rolfskeldon.com · 13/09/2026
Eight Notes That Explain Every Bird That Ever Sang blog.rolfskeldon.com/2026/09/13/e... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
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Eight Notes That Explain Every Bird That Ever Sang
Photo by Nick Sokolov on Unsplash There are roughly 6,000 species of passerine birds in the world. Passerines are the perching birds, the ones most people mean when they think of birdsong, everythi…
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Rolf Skeldon @rolfskeldon.com · 12/09/2026
We Made a "Top 10" List blog.rolfskeldon.com/2026/09/12/w... #slowfashion #sustainable #menswear #madeinUK #ethicalfashion #Britishbrands
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We Made a “Top 10” List
No More Nobody run a slow fashion blog focused mostly on womenswear, and they’d put together a genuinely well researched Top 10 Slow Fashion Brands UK list. We got in touch to point out the o…
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Rolf Skeldon @rolfskeldon.com · 11/09/2026
The Man Who Asks for Nothing blog.rolfskeldon.com/2026/09/11/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Man Who Asks for Nothing
Photo by Jordan McQueen on Unsplash There’s a particular kind of freedom that doesn’t get talked about much, probably because it doesn’t look like freedom from the outside. It loo…
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Rolf Skeldon @rolfskeldon.com · 10/09/2026
Pi Comes Back Every Year blog.rolfskeldon.com/2026/09/10/p... #RolfSkeldon #IdeasThatMatter #OceanConservation #MarineLife #ProtectOurOceans #EcoNews
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Pi Comes Back Every Year
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. Between the 29th of December and the 8th of January one recent winter, seventeen separ…
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Rolf Skeldon @rolfskeldon.com · 09/09/2026
The Email That Changed How the Blog Looks blog.rolfskeldon.com/2026/09/09/t... #RolfSkeldon #IdeasThatMatter #SmallBusiness #Blogging #CopyrightLaw #BuyLessBuyBetter #SlowFashion
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The Email That Changed How the Blog Looks
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. It arrived on a Tuesday. A formal legal notice from a rights management company, infor…
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Rolf Skeldon @rolfskeldon.com · 07/09/2026
The Man Who Needs to Be Right blog.rolfskeldon.com/2026/09/07/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Man Who Needs to Be Right
Photo by Amin Zabardast on Unsplash You’ve met him. You might occasionally be him. The man who cannot let an argument rest, who keeps returning to the point after it’s been made, who ne…
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Rolf Skeldon @rolfskeldon.com · 06/09/2026
The Simpler Wardrobe blog.rolfskeldon.com/2026/09/06/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
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The Simpler Wardrobe
Marcus Aurelius stripped back his personal life in ways that puzzled the people around him. He was the most powerful man in the world and he chose a simple bed, plain food, and clothes that drew no…
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Rolf Skeldon @rolfskeldon.com · 05/09/2026
Grey Marl. Why It Works With Everything. blog.rolfskeldon.com/2026/09/05/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
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Grey Marl. Why It Works With Everything.
Grey marl is not a colour exactly. It is what happens when you spin together fibres of different natural shades and the result settles somewhere between white and charcoal, slightly heathered, slig…
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Rolf Skeldon @rolfskeldon.com · 04/09/2026
Solitude Without Loneliness blog.rolfskeldon.com/2026/09/04/s... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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Solitude Without Loneliness
Photo by Mayukh Karmakar on Unsplash There’s a confusion that runs through most conversations about being alone, which is that solitude and loneliness are the same experience at different int…
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Rolf Skeldon @rolfskeldon.com · 02/09/2026
What Envy Is Actually Telling You blog.rolfskeldon.com/2026/09/02/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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What Envy Is Actually Telling You
Photo by Natalia Trofimova on Unsplash Envy has a bad reputation, and most of it is deserved. It’s uncomfortable to feel, uncomfortable to admit to, and doesn’t reflect particularly wel…
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Rolf Skeldon @rolfskeldon.com · 31/08/2026
Fear of the Wrong Things blog.rolfskeldon.com/2026/08/31/f... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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Fear of the Wrong Things
Photo by simon on Unsplash Most of us are quite good at worrying. We do it consistently, often productively in its early stages, and with considerable dedication to things that haven’t happen…
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Rolf Skeldon @rolfskeldon.com · 30/08/2026
The Case for Heavyweight Cotton as the Weather Turns blog.rolfskeldon.com/2026/08/30/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
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The Case for Heavyweight Cotton as the Weather Turns
There is a version of this post that talks about the turning of the seasons and the poetry of autumn. This is not that version. This is the practical version. As the mornings get cooler, fabric wei…
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Rolf Skeldon @rolfskeldon.com · 29/08/2026
The Bit That Breaks First Is Never the Fabric blog.rolfskeldon.com/2026/08/29/t... #RolfSkeldon #IdeasThatMatter #SustainableLiving #Sustainability #CircularEconomy #ConsciousConsumption #RethinkTheSystem
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The Bit That Breaks First Is Never the Fabric
Photo by Marcus Urbenz on Unsplash A garment rarely dies where you’d expect. Not from the fabric wearing thin, not usually. It dies from a zipper that stops sliding, a button that works loose…
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Rolf Skeldon @rolfskeldon.com · 28/08/2026
How to Disagree Well blog.rolfskeldon.com/2026/08/28/h... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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How to Disagree Well
Photo by Lucas Santos on Unsplash Most disagreements don’t fail because the people involved have irreconcilable differences. They fail because at least one person stops being interested in th…
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Rolf Skeldon @rolfskeldon.com · 26/08/2026
The Discipline of Graciousness blog.rolfskeldon.com/2026/08/26/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Discipline of Graciousness
Photo by Towfiqu barbhuiya on Unsplash I don’t often follow celebrity news. I rarely listened to Dolly Parton’s music and, living in the UK, I never saw first hand the scale of what she…
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Rolf Skeldon @rolfskeldon.com · 25/08/2026
The Weight of Unspoken Things blog.rolfskeldon.com/2026/08/25/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Weight of Unspoken Things
Photo by Olga Nayda on Unsplash There are conversations most of us are not having. Not because the opportunity hasn’t arisen, but because something in us keeps finding reasons to defer them. …
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Rolf Skeldon @rolfskeldon.com · 24/08/2026
Patience as a Practice blog.rolfskeldon.com/2026/08/24/p... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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Patience as a Practice
Photo by Corey Young on Unsplash There’s a version of patience that most of us are familiar with, and it isn’t particularly pleasant. The gritted teeth version. The forced stillness of …
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Rolf Skeldon @rolfskeldon.com · 23/08/2026
What 330gsm Actually Means blog.rolfskeldon.com/2026/08/23/w... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
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What 330gsm Actually Means
The number on a fabric specification sheet that most people ignore turns out to be one of the most useful pieces of information about any garment. GSM, grams per square metre, is simply how much a …
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Rolf Skeldon @rolfskeldon.com · 22/08/2026
The Deadstock Sweatpants blog.rolfskeldon.com/2026/08/22/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
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The Deadstock Sweatpants
Most clothing is made to order. A brand decides what it wants, commissions fabric, has it woven, dyes it, cuts it, sews it, and sells it. The environmental cost of that process runs from the field …
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Rolf Skeldon @rolfskeldon.com · 20/08/2026
The Discipline of Gratitude blog.rolfskeldon.com/2026/08/20/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Discipline of Gratitude
Photo by Nicolas Lobos on Unsplash The word gratitude has been handled so much in recent years that it’s started to feel a little worn. Gratitude journals. Gratitude practices. The instructio…
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Rolf Skeldon @rolfskeldon.com · 18/08/2026
What We Owe Each Other blog.rolfskeldon.com/2026/08/18/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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What We Owe Each Other
Photo by Lucas Santos on Unsplash There’s a question that sits underneath a lot of daily life without often being asked directly. Not what do I want from this situation, or what can I get fro…
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Rolf Skeldon @rolfskeldon.com · 17/08/2026
The Ordinary Heroism of Showing Up blog.rolfskeldon.com/2026/08/17/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
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The Ordinary Heroism of Showing Up
Photo by Hannah Wei on Unsplash Nobody writes about the man who simply kept going through an unremarkable difficult year. No dramatic turning point. No visible achievement. Just the quiet, daily de…
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Rolf Skeldon @rolfskeldon.com · 15/08/2026
West Midlands fires are damping down, 19 homes lost in Stourbridge. Reports suggest they may have started with A-level celebrations, BBQs and burnt notes. Government's banned disposable BBQs, late for those who've lost homes and land. We say ban portable BBQs outright. Thinking of everyone affected.
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Rolf Skeldon @rolfskeldon.com · 14/08/2026
Fires still burning across the West Midlands this morning. Homes lost, hundreds evacuated, firefighters working through the night in brutal conditions. Thinking of everyone affected and everyone still out there fighting it. Stay safe.
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Rolf Skeldon @rolfskeldon.com · 13/08/2026
Turning Old Cloth Into New Cloth, Properly This Time blog.rolfskeldon.com/2026/08/13/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
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Turning Old Cloth Into New Cloth, Properly This Time
Photo by Bozhin Karaivanov on Unsplash Turning Old Cloth Into New Cloth, Properly This Time Less than one per cent of used clothing is currently recycled back into new garments. The rest, when it i…
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