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Rochelle Gold

@rochellegold.bsky.social
469 followers 177 following 37 posts

Head of User Research @NHSEngland (formerly @NHSDigital) and Head of UCD for Digital Primary Care. Cancer and genetics awareness advocate and patient representative.. Views my own. She/her.

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Rochelle Gold @rochellegold.bsky.social · 28/07/2026
Prevention is one of the areas where we can have a huge impact on people’s lives and future health. Here is your opportunity to use your skills and experience to do just that as Lead User Researcher in our Vaccinations portfolio www.healthjobsuk.com/job/UK/West_... #UserResearch #Jobs
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Katy Arnold @katyarnie.bsky.social · 07/05/2026
Powerful keynote from Himal Mandala on the parallels between personal burn out and organisations that require heroics from individuals in order to simply cope. Slack in the system is necessary for organisations and humans - it’s the space to sense risk and set boundaries 🙌 #CampDigital
Himal ok stage during his talk at the conference
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Nexer_Digital @nexerdigital.com · 21/04/2026
👏 We're delighted to welcome @rochellegold.bsky.social to #CampDigital with a talk titled 'National products, local reality: What neighbourhood work teaches us about co-design in the real world'. 2 weeks until we're back at the RNCM! Explore our schedule and book your tickets: tinyurl.com/2s35kfd9
Promotional image for Camp Digital featuring Rochelle Gold. Rochelle stands leaning against a wall with arms crossed, wearing a blue top and glasses. Text on the image reads: “Camp Digital, 7th May 2026, Manchester, Royal Northern College of Music. Rochelle Gold, Head of user research and user‑centred design, NHS England. National products, local reality: What neighbourhood work teaches us about co‑design in the real world. Brought to you by Nexer.”
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Rochelle Gold @rochellegold.bsky.social · 25/12/2025
Annual xmas day delivery with 1000's of others from the Jewish community to those giving up their day with family to look after us all Attacks on & hatred towards our community this year means unfortunately we are even more thankful for emergency services caring for & protect us #ATimeToSayThankYou
Girl in grey jumper and trousers with a bouquet of cholcolate at the reception desk in an emergency department
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Rochelle Gold @rochellegold.bsky.social · 25/11/2025
What an incredible and rewarding dream job for someone - Gamer in residence vacancy at Great Ormond Street Hospital. www.gosh.nhs.uk/working-here...
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Rochelle Gold @rochellegold.bsky.social · 17/10/2025
Come and help us ensure the NHS has the best digital tools available to support the frontline to deliver integrated care and meet the ever evolving needs of the NHS. Details of our Head #ServiceOwner vacancy here www.jobs.nhs.uk/candidate/jo... #Jobs
jobs.nhs.uk
Job Advert
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Lizzy Bell @lizzybell.bsky.social · 05/09/2025
Fancy a change? Seeking air traffic control for DHSC digital projects - small to large, mostly national not NHS-facing. Open to all flavours of ddat specialists. flexible, diverse team based in London and Leeds. Talk to me, or to one of the team. www.civilservicejobs.service.gov.uk/csr/index.cg...
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Tero Väänänen @teropsv.bsky.social · 18/08/2025
My first post here may as well be about an important topic; inclusion. I attended a high-profile workshop last week, which made me reflect on how easy it is to exclude people from the start. medium.com/@teropsv/wee...
medium.com
Weeknote – Exclusion starts at user journey mapping
This weeknote is a bit different. Instead of a list of things I did, I want to reflect more deeply on one theme from last week.
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Rochelle Gold @rochellegold.bsky.social · 17/08/2025
Today marks 10 years since I started in the NHS. A career that began as a user researcher, continued through working my way up to head of user research and now to a role which is unrecognisable from my job description and title, wider than user research or service design or user centred design.
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Matt Edgar @mattedgar.social.coop.ap.brid.gy · 29/03/2025
Between the tepid bath and the cloud of vapour: a plea for pragmatic ambition A man visiting a health resort is sitting in a steam box. Engraving, May 1869. Wellcome Collection In my most recent weeknote, I promised a blog post... Somewhere in all this between the tepid bath of short termist […]
social.coop
Original post on social.coop
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Rochelle Gold @rochellegold.bsky.social · 25/12/2024
Big thank you to everyone working today to help us all keep safe and well. This morning hundreds of members of the Jewish community took gifts to those working. I had the privilege to visit the delivery unit where my children were born. I took my daughter with so she could deliver a gift back
Midwufe in uniform holding a basket of gifts stood next to a girl with long dark hair in a hospital ward.
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Rochelle Gold @rochellegold.bsky.social · 24/12/2024
December #Monthnote including pre break rush, bright shoots in digital primary care, 5 little words that meant a lot and focus for next year. Thank you to my cheerleaders, challengers & fellow disruptors. Wish everyone a happy, healthy & peaceful new year rochellelgold.medium.com/decembernote...
rochellelgold.medium.com
Decembernotes 2024
There have been lots of strands of work this month that are starting to overlap and whilst at times things have felt chaotic and…
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Olly Benson @ollybenson.uk · 28/11/2024
▶️ NHS England is looking for two lived experience partners who use or who have recently used services in the NHS in England, or their carers. Aim of role is to help “strengthen the listening culture across the NHS and drive improvement”. 💴 Participation payment available. 📆 Closes: 08/12/24
england.nhs.uk
NHS England » Application information pack for lived experience partners – People and Communities Division: strengthening the listening culture across the NHS to drive improvement
Part 1: introduction Thank you for your interest in becoming a lived experience partner (LEP) with NHS England. Working in partnership with people and communities creates a much better chance of ensur...
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Rochelle Gold @rochellegold.bsky.social · 29/11/2024
This week's #weeknotes including observing user research, putting the human into digital and lead product manager roles rochellelgold.medium.com/weeknotes-29...
rochellelgold.medium.com
Weeknotes 29th November 2024
Highlight of the week was spending time in our UR lab observing a session facilitated by Aaron. The focus was our pathways and streaming…
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Rochelle Gold @rochellegold.bsky.social · 22/11/2024
This week’s weeknotes. TLDR: UCD Centre of Expertise leadership face to face, chief operating officer meeting, work on neighbourhood, community transformation and getting our final digital primary care user research and service design vacancies out. rochellelgold.medium.com/weeknotes-22...
rochellelgold.medium.com
Weeknotes 22nd November 2024
Highlight of the week was spending a day face to face with the user research leadership team. We now have 9 permanent lead user researchers…
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Rochelle Gold @rochellegold.bsky.social · 27/07/2024
In lieu of weeknotes and in celebration of our first Inclusive Design Lead, Max arriving, here is a write up of our journey so far in inclusive design and how we got to this role existing. rochellelgold.medium.com/inclusive-de...
rochellelgold.medium.com
Inclusive design in health
A couple of weeks ago, our first ever Inclusive Design Lead started. It has been a long road to get to this point so here is my view of the journey that got us to where we are. It is based on a…
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Rochelle Gold @rochellegold.bsky.social · 26/04/2024
One of the areas where we can really help to save lives as UCD folk is in Urgent and Emergency Care and here is your opportunity to use your skills and experience to do just that as a Lead User Researcher in our Digital Urgent and Emergency Care portfolio nhsdigitalweb.eploy.net/vacancies/32...
nhsdigitalweb.eploy.net
Lead User Researcher for Digital Urgent and Emergency Care in Leeds, London, Exeter or Southport | NHS Digital
View details and apply for this Lead User Researcher for Digital Urgent and Emergency Care vacancy in Leeds, London, Exeter or Southport. Technology and digital innovation has never been so importa...
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Dean Vipond @deanvipond.bsky.social · 18/04/2024
I know my Bluesky profile is exceedingly suspect (no avatar, low post count, handful of followers), but I’m definitely a legit human, and happy to buy a couple of Camp Digital tickets for folks in early stages of career. The Nexer bods are matching me too, so do pass it on. Thanks.
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Rochelle Gold @rochellegold.bsky.social · 23/03/2024
After a break I am back with more notes including the launch of of #UCD centre of expertise, unveiling our AI powered UR finder, patient rep work and the familiar sound of Tero 's despair at my handwriting rochellelgold.medium.com/more-notes-5...
rochellelgold.medium.com
More notes
In the 6 weeks since my last weeknote what have I been doing? I have been leading the inclusive design lead recruitment process, meeting…
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Rochelle Gold @rochellegold.bsky.social · 10/02/2024
Fortnightnote mainly covering recruitment, apologies and thank yous rochellelgold.medium.com/fortnightnot... #Weeknotes
rochellelgold.medium.com
Fortnightnote 9th February
It feels like more than a fortnight since my last note yet it doesn’t feel like there’s lot to write about. I feel like I’ve done nothing…
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Rochelle Gold @rochellegold.bsky.social · 26/01/2024
Fortnightnote including big room planning, recruitment and using AI to enable people to find, share and access the knowledge generated through our user research (aka 'not a repository') rochellelgold.medium.com/fortnightnot... #Weeknotes
rochellelgold.medium.com
Fortnightnote 26th January 2024
Weeknotes didn’t happen last week as although I had a train journey to London and back, I had so much other work to catch up on, writing…
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Rochelle Gold @rochellegold.bsky.social · 15/01/2024
Last weeks Weeknotes including people, procurement, planning and the opportunity to join us as our first Inclusive Design Lead rochellelgold.medium.com/weeknotes-12...
rochellelgold.medium.com
Weeknotes 12th January 2024
View from an early evening walk during the festive break
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Rochelle Gold @rochellegold.bsky.social · 25/12/2023
Privileged to be one of 2000 members of the Jewish community spending Christmas morning delivering thank you gifts to people who have given up their day with their family to look after others. #ATimeToSayThankYou
Girl holding bouquet of chcolate bars in a hospital corridor
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Rochelle Gold @rochellegold.bsky.social · 22/12/2023
Not #Weeknotes just notes including why I've not published any since August, recruiting an inclusive design lead, update on the 'not a repository' and a brief reflection on the year rochellelgold.medium.com/just-notes-3...
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Rochelle Gold @rochellegold.bsky.social · 21/12/2023
My festive gift, an opportunity to join our great community as a Lead User Researcher. We are expanding our user research leadership team and these roles will lead the delivery of great user research that makes a difference and helps to save lives. www.linkedin.com/posts/rochel...
linkedin.com
Rochelle Gold on LinkedIn: Lead User Researchers Multiple Opportunities Across NHS England in Leeds�...
My festive gift, an opportunity to join our great community of user researchers as a Lead User Researcher. We are expanding our user research leadership with…
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