Destination DC going all in on "sports tourism" is a huge tell for what's coming in 2027. They know they can't sell DC as a destination in the normal sense so they'll just count people who turn up to sporting events as tourists to juice the numbers.
dcnewsnow.com
Destination DC to lean in on sports tourism in 2027
The D.C. tourism industry plans to go all in on sports tourism in 2027, as it looks to build off the momentum of the city’s investment in sporting events and venues.