iiinova — where your digital self keeps evolving

Rob McKay 🦘 @robgmckay.bsky.social · 30/09/2026

EXTRA! EXTRA! #PlayOnPod Drop!🎧 A special episode dedicated to the #AUSvRSA Test in Perth as we unpack a most eventful evening. Let us know what you think. #BestSeatInTheHouse #Rugby #AussieRugby #EntertainEducateAdvocate @WorldRugby @worldrugbymedia See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 26/09/2026

🎤 #PlayOnPod Drop!🎧 🏉 PLENTY of @rugbyworldcup news this week, including an imminent ticket window opening. 🏉 Thrillers wherever you look in the numerous Tests. We delve into highlights & insights, judiciary news, breakdown trends, a Golden Whistle debutant, & yet more. 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 21/09/2026

ICYMI #PlayOnPod Drop!🎧 Released a little later than normal, but still a treasure trove of rugby mischief. Super hacks, like how to hand out cards properly! And, of course, so much more. #BestSeatInTheHouse #Rugby #AussieRugby #EntertainEducateAdvocate See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 19/09/2026

With the #RugbysGreatestRivalry tour run and won, it's a good time for another dive into "Ask The Ref". As ever, jump in, ask questions and comment. #PlayOnPod #BestSeatInTheHouse #Rugby #EntertainEducateAdvocate @play_on_pod buff.ly/ZPMejLv 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 12/09/2026

#PlayOnPod Drop!🎧 Action aplenty again this week, with a review of country and city finals footy and Test matches. We dive into Law variations for #UltimateSevens and #SuperRugbyAUS - there's more to it than you may realise. 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 11/09/2026

Bucket indeed - this is making me hungry!

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Rob McKay 🦘 @robgmckay.bsky.social · 05/09/2026

The Beasties beat the Rats 31-15. And that's a wrap from Leichhardt Oval this year and the foreseeable future. To the third half now... @shuteshield #ShuteShield #Rugby @eastsrugby v @warringahrats

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Rob McKay 🦘 @robgmckay.bsky.social · 05/09/2026

Let the battle begin! Kickoff in the 2026 Shute Shield Grand Final. May the best team win. @shuteshield #ShuteShield #Rugby @eastsrugby v @warringahrats

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Rob McKay 🦘 @robgmckay.bsky.social · 05/09/2026

And that's a wrap in second grade. All action point per minute stuff, with Uni taking the chocolates. @shuteshield #ShuteShield #Rugby @galloping_green v @sufc1863

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Rob McKay 🦘 @robgmckay.bsky.social · 05/09/2026

Underway in second grade. Both temperature and intensity rising. @shuteshield #ShuteShield #Rugby @galloping_green v @sufc1863

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Rob McKay 🦘 @robgmckay.bsky.social · 05/09/2026

Redemption for the Marlins in third grade at Leichhardt Oval. A convincing 42-12 win over Uni. @shuteshield #ShuteShield #Rugby @sufc1863 v @manly.marlins.rugby

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Rob McKay 🦘 @robgmckay.bsky.social · 05/09/2026

Full time in fourth grade at Leichhardt Oval as Easts 26 defeat Uni 19. @shuteshield #ShuteShield #Rugby @sufc1863 @eastsrugby

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Rob McKay 🦘 @robgmckay.bsky.social · 04/09/2026

Zero media cost, high impact - a great way to grow a business. Nice work, Ben, and What's That Racquet. #Advertising #Branding #Marketing #OOH #DeliveringYourMessageOnRoad #FleetGraphics

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Rob McKay 🦘 @robgmckay.bsky.social · 03/09/2026

YOU DO NOT TALK ABOUT FLIGHT CLUB Springboks Soar just enough as Wallabies Win and Chile Champs Uruguay by Knock Out. We fly through a crazy weekend of rugby, breaking down the capers in Cape Town and the Wallabies' heroics in Jujuy. 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 28/08/2026

#PlayOnPod Drop!🎧 Finals Footy Fever! The team is back together to cover local community rugby through to Tests around the globe - grand final up & unders, a good weekend to be a Kiwi, & to celebrate some outstanding match officiating. #BestSeatInTheHouse #Rugby See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 21/08/2026

#PlayOnPod Drop!🎧 And it's a little different this week - a short, sharp, punchy episode, with a twist - CHEIK, CHECK, CHEQUE. Coaches, a prime example in Stat Central, some well deserved awards, memorable milestones and Sniper City strikes big time. See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 15/08/2026

#PlayOnPod Drop!🎧 All our usual chats, just in time for the weekend. Get your ears around it now. #BestSeatInTheHouse #Rugby #AussieRugby #EntertainEducateAdvocate See 🔗⬇ Listen: shows.acast.com/focus-is-on-... Watch: www.youtube.com/@Play_On_Pod...

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Rob McKay 🦘 @robgmckay.bsky.social · 07/08/2026

In this brief hiatus between Test matches, it's time once again to look at how the @WorldRugby rankings have changed as a result of all the recent Tests, and the implications for #RWC2027. Plus some chat about the rankings system itself. See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 07/08/2026

We're celebrating - #PlayOnPod raises the bat! In our 100th episode, we indulge ourselves as we tell a little of our origin story, the highs and lows, plus our usual bits and pieces. 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 01/08/2026

#PlayOnPod Drop!🎧 A rugby hiatus? I think not! There is always so much happening, and this week is no exception - so much so that it would be easy to miss some of the action. So no chance of phoning it in this week. Or was there??? #PlayOnPod #BestSeatInTheHouse #Rugby 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 31/07/2026

We're back! "Ask The Ref" returns, continuing the underlying mantra of Entertain, Educate and Advocate. Jump in, ask questions and comment. open.substack.com/pub/89rugby/... #PlayOnPod #BestSeatInTheHouse #Rugby #AussieRugby #EntertainEducateAdvocate @89rugby.bsky.social

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Rob McKay 🦘 @robgmckay.bsky.social · 24/07/2026

#PlayOnPod Drop!🎧 Messy Malvinas Mayhem. The final weekend of the #NationsChampionship and #NationsCup had action every which way you look, both on and off the field... That, and so much more. Get your ears around it. #BestSeatInTheHouse #Rugby #AussieRugby

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Rob McKay 🦘 @robgmckay.bsky.social · 16/07/2026

EPISODE 97 (Season 3, Episode 25) Recorded: 14/07/26. Released: 15/07/26 #PlayOnPod Drop!🎧 Week 2 of #NationsChampionship and #NationsCup - a LOT happening! A twist on May Day, plus plenty of other news and views. #BestSeatInTheHouse #Rugby #AussieRugby See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 10/07/2026

#PlayOnPod Drop!🎧 There was a lot to love about the first week of the Test window, and a few things we didn't. We unpack plenty around that, as well as community rugby & a HUGE day at Woollahra. Plus plenty of other rugby news too. #BestSeatInTheHouse #Rugby #AussieRugby 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 08/07/2026

ICYMI - #PlayOnPod Drop!🎧 Yes - we did a pod last week! No - you haven't missed it! Here it is. Bonus - the next one is out now. Teaser - what have we pictured here? #PlayOnPod #BestSeatInTheHouse #Rugby #AussieRugby See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 03/07/2026

Only 3 full Test windows remain until #RWC2027, so with one of those windows about to open this weekend, we took it upon ourselves to look at how the rankings race is unfolding. #BestSeatInTheHouse #Rugby #AussieRugby #PlayOnPod @WorldRugby @worldrugbymedia See 🔗⬇ 1/

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Rob McKay 🦘 @robgmckay.bsky.social · 28/06/2026

ICYMI - #PlayOnPod Drop!🎧 #SuperRugbyPacific may be over for another season, but don't for one minute think the world of rugby has gone quiet - so much happening all over the world and so much to discuss. 1/ See 🔗⬇

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Rob McKay 🦘 @robgmckay.bsky.social · 26/06/2026

The not-so-faceless men of @89_Rugby have donned the selectors' hats and chosen the form Australian team. Fire at will! #BestSeatInTheHouse #Rugby #AussieRugby @play_on_pod #PlayOnPod @bmcsport.bsky.social @89rugby.bsky.social @stevel15.bsky.social substack.com/@robgmckay/n...

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Rob McKay 🦘 @robgmckay.bsky.social · 18/06/2026

#PlayOnPod Drop!🎧 🏉 State Champs - Part 2 🏉 Mayday dos and don'ts 🏉 A new Disciplinary Process - you've been warned! 🏉 Subcontinental shifts 🏉 HUGE appointments! 🏉 Law of the Week And plenty more, as there always is. #BestSeatInTheHouse #Rugby #AussieRugby See 🔗⬇ 1/

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Reposted by Rob McKay 🦘

Annie Parker @annieparker.bsky.social · 17/06/2026

Absolute banger.

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Rob McKay 🦘 @robgmckay.bsky.social · 13/06/2026

#PlayOnPod Drop!🎧 🏉 State Champs - Part 1 🏉 SVNS!!!! 🏉 Gongs 🏉 Appointments 🏉 Law of the Week #BestSeatInTheHouse #Rugby #AussieRugby @WorldRugby @worldrugbymedia @SVNSSeries @rugbycomau @playrugbyau 1/3

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Rob McKay 🦘 @robgmckay.bsky.social · 11/06/2026

Another in our series of "Ask the Ref" pieces, underpinned by the "Entertain, Educate and Advocate" mantra. We welcome your thoughts, and further questions for next time. #PlayOnPod #Rugby #AussieRugby

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Rob McKay 🦘 @robgmckay.bsky.social · 05/06/2026

#PlayOnPod Drop!🎧 Out now! 🏉 A 7s double double. 🏉 Global Golden Whistles. 🏉 On Safari. 🏉 Stat Central. And plenty more. Get around it! #BestSeatInTheHouse #Rugby #AussieRugby @WorldRugby @worldrugbymedia @SVNSSeries @rugbycomau @playrugbyau @SuperRugby 1/2

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Rob McKay 🦘 @robgmckay.bsky.social · 01/06/2026

ICYMI #PlayOnPod Drop!🎧 🏉 MND: how different codes deal with high tackles... 🏉 Why basketball jersey sales are relevant to the growth of rugby. 🏉 What good To4 looks like. 🏉 The Iberian peninsula centre of gravity. 🏉 World Rugby appointments. 1/3

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Rob McKay 🦘 @robgmckay.bsky.social · 31/05/2026

Gold! Gold to Australia! Gold! It's plain - the main game is to reign in Spain. Well played @Aussie7s. The men built into the weekend beautifully, but the women did it tough. Awesome to watch. @SVNSSeries @rugbycomau #PlayOnPod #Rugby #AussieRugby

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Rob McKay 🦘 @robgmckay.bsky.social · 21/05/2026

#PlayOnPod Drop!🎧 Just in time for Friday. 🏉 Crystal Ball clarity 🏉 Naughty Corner (hint: it's busy!) 🏉 Scattered Shute Shield scenes 🏉 Only 500 to go!!! 🏉 W6N wrap 🏉 Match official appointments We're here for your ears. Listen: buff.ly/wlfqZhh 1/3

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Rob McKay 🦘 @robgmckay.bsky.social · 21/05/2026

Will your decisions kill someone today?

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Rob McKay 🦘 @robgmckay.bsky.social · 14/05/2026

ICYMI - #PlayOnPod Drop!🎧 Another packed pod! 🏉 #RefRetro - tell us when and where 🏉 A new Law Application Guideline 🏉 New trophy update 🏉 Key moments in matches around the globe 🏉 How big do you like your balls? On top of all the usual mischief. 1/2

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Rob McKay 🦘 @robgmckay.bsky.social · 10/05/2026

It has been quite some time since I was appointed to referee at the heritage grounds of my youth, and then, just like buses, two come along at once, all on a gorgeous autumnal Sydney day. Lots to like about that. 1/2

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