iiinova — where your digital self keeps evolving

Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 30/09/2026

Is Big Food really selling food? Professor Tim Jackson has analyzed the updated report called The False Economy of Big Food, and the numbers are worse than two years ago. The hidden health cost of Britain's diet has gone from £268 billion to £298 billion a year.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 28/09/2026

The Added Sugar Repository (ASR) was originally made by the Eradicate Childhood Obesity Foundation (EChO), in collaboration with Perfact, to serve as a public reference for the many names of added sugar used in the U.S. food industry. This list of extends beyond the information provided by the FDA.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 27/09/2026

I want to once again highlight the amazing work happening at Eat Real, the organization already reaching school cafeterias of over 1,000,000 students: youtu.be/09fcalAQxHA?...

youtu.be

Tips for healthy school lunches your kids will actually eat

YouTube video by CBS Mornings

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 26/09/2026

Two years ago, I sat down with Steven Bartlett for almost two hours. Here's the part that clips leave out: a calorie of glucose and a calorie of fructose are not metabolized the same way. Count them the same, and you're doing bad math...

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 25/09/2026

Is sugar a primary driver of Alzheimer's Disease? There's data to support it, plus there are several clear mechanisms. But is it causative? Dr. Rick Johnson and talked it out, circa 2023: podcasts.apple.com/us/podcast/2...

podcasts.apple.com

#214 - Is fructose a driver of Alzheimer’s disease? | Dr. Richard Johnson & Dr. Rob Lustig

Podcast Episode · LEVELS – A Whole New Level · May 25, 2023 · 1h 7m

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 23/09/2026

Sugar ages you. How come? Want to live longer? Here is the skinny with Julia Bradbury : www.youtube.com/watch?v=ung6...

youtube.com

Sugar Is Ageing You | Dr Robert Lustig

YouTube video by Julia Bradbury

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 22/09/2026

The problem is: if you don’t fix the leak in the roof, you won’t have a house.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 20/09/2026

In case you missed it: I’m looking forward to speaking at the World Medical Innovation Forum in Boston, September 22nd–23rd. The Forum brings together leaders across healthcare, life sciences, and investment to examine what is driving innovation.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 18/09/2026

Diet sweeteners might trick your tongue, but they don’t trick your body.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 17/09/2026

With so many sugar producers out there, and with sugar tariffs in place (since about 1790 — one of the oldest pieces of legislation in US history), how can there be sugar price fixing?

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 15/09/2026

Believe it or not, I spoke to Alec Baldwin back in 2012 (back when Bloomberg was NYC's mayor). We talked about, among other things, explosive popularity of sugar alternatives. 28 minutes and you can listen for free: www.wnycstudios.org/podcasts/her...

wnycstudios.org

Robert Lustig | Here's the Thing | WNYC Studios

According to Lustig, sugar is as addictive as cocaine, heroin and crack, and it is producing the fattest, least-healthy Americans yet.  

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 13/09/2026

Another expert piece from Metabolica, this time from Dr Tracy Shafizadeh. We like to think we understand food. We know what’s “healthy”, we know what’s “unhealthy.” We know what we should eat. But the deeper we look, the more complicated the picture becomes.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 11/09/2026

I’m pleased to be speaking at the World Medical Innovation Forum, September 22–23, in Boston. The Forum brings together leaders across healthcare, life sciences, and investment to examine what’s driving innovation.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 09/09/2026

Enjoy Professor Barry M. Popkin's article via Metabolica - a space where science, policy, industry, and investment converge around lasting metabolic health. metabolica.global/big-food-des...

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 08/09/2026

Niko, Miguel, and I unpack the science and the systems driving our metabolic health - from sugar restriction and controlled feeding trials to ultra-processed food, agricultural subsidies, and the food industry’s influence on nutrition science.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 04/09/2026

The food industry cannot be given carte blanche.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 03/09/2026

In case you missed it, I sat down with Dr. Rachel Gow on the Nutritious Minds Podcast to talk about, among other things, the systems that shape our health. What happens when these systems are under pressure? open.spotify.com/episode/7Hll...

open.spotify.com

The Metabolic Mind: Sugar, Addiction & Ultra-Processed Food with Guest, Dr Robert Lustig

Nutritious Minds Podcast · Episode

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 31/08/2026

Real food is whole food with a minimum number of ingredients and no “food-like” additives. While most of us probably know what real food is, the sophisticated marketing engine of the processed food industry loves to manipulate the idea to justify selling you more junk.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 30/08/2026

Addiction is incredibly complex; its development and recovery can be influenced by an interplay of factors. At the Integrative Medicine for Mental Health (IMMH) Conference 2026, I’ll be joining an incredible panel of experts for “Rethinking Addiction: An Integrative Mental Health Panel.”

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 28/08/2026

To understand the linkage between our systemic, mental, societal, and planetary health crises, you have to understand the mitochondria. How they work, what makes them crash and burn.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 27/08/2026

Meta settled because they knew what they had done. And now, everyone knows it. Social media shows behavioral addictions are as dangerous as chemical addictions. Cocaine and heroin are illegal, but Instagram is the preferred method of communication for young people.

nytimes.com

Meta to Pay Up to $17.1 Billion in Landmark Settlement Over Social Media Addiction Claims

The social media giant settled with 47 states, the District of Columbia and U.S. territories, and agreed to make major changes to its products over claims its platforms endangered children.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 25/08/2026

The Western Diet is in the center aisles...

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 25/08/2026

In case you missed my appearance on Know Thyself last week: We’re facing a systemic, mental, societal, and planetary health crisis. But you have the agency to help change our course. We talk it out: www.youtube.com/watch?v=gisI...

youtube.com

The Food Industry Doesn’t Want You To Watch This | Dr. Robert Lustig

YouTube video by André Duqum

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 23/08/2026

Hook, hold, harvest, hide. The newest meme. As a scientist who has studied and written about technology addiction, my question for Meta is: What did they know, and when did they know it? The answer is now clear. It's not a bug, it's a feature.

theguardian.com

Hook, hold, harvest and hide: Meta’s alleged strategy laid out in first week of landmark trial

In trial that opened on Tuesday, California and 28 other states accused the company of designing addictive sites and violating laws protecting children’s privacy

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 21/08/2026

As you all know, medicine is in a transition phase, now called Medicine 3.0. Between AI, personalized therapies, healthcare delivery reform, and misinformation/disinformation, this decade will be known for medical upheaval.

2026.worldmedicalinnovation.org

Agenda - 2026 World Medical Innovation Forum

World Medical Innovation Forum

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 19/08/2026

We have a systemic, mental, societal, and planetary health crisis. All at once. Why? It's not your fault. But, you do have agency to change this catastrophe. For yourself, your family, your community, and ultimately all of society. Watch and find out. youtu.be/gisIb3UjcyI?...

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 19/08/2026

Dr. David Perlmutter has a unique skillset - neurologist AND nutritionist. And that gives him loads of insight on our panoply of neuro-nutritional diseases. Most doctors throw their hands up in disgust, or worse yet, tell you "it's genetic". That is so 20th century...

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 14/08/2026

Thrilled to have Decoding Health Podcast back on YouTube! Listen to my previous chat with Urban Kiernan about environmental impacts on public health, food innovation, and more: www.youtube.com/watch?v=_omJ...

youtube.com

How To Fix The Food System When Policy Won’t With Dr. Robert Lustig

YouTube video by Decoding Health Podcast

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 12/08/2026

Chronic excess reward interferes with contentment.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 12/08/2026

RFK Jr told us he would clean up the food supply. This new rule doesn't "close" the GRAS loophole; companies can still use any chemical they want, as long as they disclose it. Are you a chemical expert? Plus, he can't even define ultraprocessed food. How can you regulate something you can't define?

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 11/08/2026

In March, the Center to End Corporate Harm ( tobacco.ucsf.edu/content/cent... - I'm a member ) published an article in the New England Journal of Medicine called "Corporate Vectors of Chronic Disease" ( pubmed.ncbi.nlm.nih.gov/41880620/ ), in which we liken corporations to infections.

pubmed.ncbi.nlm.nih.gov

Corporate Vectors of Chronic Disease - Using Internal Industry Documents to Craft Counterstrategies - PubMed

Corporate Vectors of Chronic Disease - Using Internal Industry Documents to Craft Counterstrategies

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 09/08/2026

Dan Buettner of (Blue Zones fame) and I go deep into diet and chronic disease during our sit-down:

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 06/08/2026

This won't be solved from the top down. This will have to be a bottom-up movement.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 05/08/2026

Eat Real Certified continues to make a difference in school cafeterias across the country. Read about their work in Muskegon County, handing families a full week’s worth of breakfast, lunch, and fresh produce in a single pickup: eatreal.org/montague-sum...

eatreal.org

Not a Supply Chain. A Community.

Montague’s Model for Feeding Families and Supporting Local Farmers | What makes Montague Area Public Schools' Summer feeding program stand out isn't just what they serve, it's who they serve it with. ...

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 31/07/2026

Kudos to The New York Times for this piece. But let's make this much easier — the TL;DR version. Acute inflammation keeps us alive by fighting off infection. Chronic inflammation kills us by fighting off our internal organs. www.nytimes.com/interactive/...

nytimes.com

Inflammation Keeps Us Alive. It's Also Making Us Sick.

The discovery that chronic inflammation is a cause of myriad illnesses could be this century's biggest medical breakthrough.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 30/07/2026

For those of you who missed Elissa's and my workshop at the Esalen Conference Center (south of Big Sur) this past January, you get a second swipe at the brass ring! We are reprising our "Mindfulness, Metabolism, and Mitochondria" retreat next year, Jan 15th-17th at Esalen.

esalen.org

Mindfulness, Metabolism, and Mitochondria: Improve Your Vitality, Nutrition, and Metabolic Control | Workshops | Esalen

January 15–17, 2027 Elissa Epel and Robert Lustig

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 30/07/2026

There is nothing that will improve your health, your well-being, your achievement, your sense of accomplishment, your sense of community, and the health and happiness of your family as much as cooking yourself and enjoying a meal with others.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 29/07/2026

I've been involved in several lawsuits against the food industry. While "regulation through litigation" is a time-tested method for improving consumer exposure to hazards, it's very hard to mount such a case against the food industry, even against ultraprocessed food (which is not even food).

nytimes.com

Opinion | This Teen Took on a $10 Trillion Industry. We Might All Be Healthier Because of Him.

A teenager’s lawsuit against the food industry shows us the path to a better food system.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 28/07/2026

Prevention is not just better than the cure. Prevention is the cure.

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Robert H. Lustig, MD, MSL @robertlustigmd.bsky.social · 25/07/2026

In case you missed it this week: A far-ranging podcast all about what's wrong with our food and how to fix it. Lots of info here, and Decoded Health annotated the interview very nicely. www.youtube.com/watch?v=BhEs...

youtube.com

Why Food Companies Want You to Stay Fat and Die (It Makes Them Money)

YouTube video by Decoded Genius

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