Reposted by Richard Purves
As the World Cup winds down, a new piece by @richardpurves.bsky.social in The Conversation examines what alcohol sponsorship at the tournament has meant for the millions of children and young people watching. The researchers asked young people directly. Their answers are worth hearing...
theconversation.com
The 2026 World Cup has been a tournament where alcohol brands hoped to win influence through sponsorship
Tournament sponsors have a captive audience.