iiinova — where your digital self keeps evolving

Reuben Armstrong @reubenarmstrong.bsky.social · 13h

Hear me out. European Super League. No rules. Players can juice themselves up as much as they like. Get bionic limbs. Actual robot Haaland. Players who can run 45mph. Man City, PSG, Chinese AI, Boston Dynamics. Get Craig Charles on commentary. Then the rest of us can focus on the real football.

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Reuben Armstrong @reubenarmstrong.bsky.social · 15h

Better not be sacking the dinosaur again

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Reuben Armstrong @reubenarmstrong.bsky.social · 15h

That’s some serious coverage for 45 minutes 😍

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Reuben Armstrong @reubenarmstrong.bsky.social · 15h

Every piece of criticism makes me want him to succeed even more 😆 I hope he feels similar and they all power him up into an absolutely ruthless machine 💪😅 He can be as silky as Thiago Alcantara, which I realise is a ridiculous pinnacle of technical excellence 🤪 but he is that good

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Reuben Armstrong @reubenarmstrong.bsky.social · 15h

Sometimes an assist is just a generic pass and the finisher has done all the work. Not this time… That pass from Wirtz, combined with Barcola’s excellent first touch, takes 4 defenders out the game in half a second. Incredible.

Wirtz shapes to pass, with 6 defenders behind the ball

Barcola receives through on goal, one on one with the goalkeeper

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Miguel Delaney @migueldelaney.bsky.social · 11/10/2026

A freak show that emphasised the farce of the Premier League's current unreality The response of City fans, which does complicate some of the discussion I think they are "victims" but that's harder when you're revelling in it (before the win) www.independent.co.uk/sport/footba...

independent.co.uk

Man City blow Liverpool away at Anfield – but was it all meaningless?

Liverpool 0-3 Manchester City: Jeremy Doku transformed a strange game from the bench after Ryan Gravenberch was sent off for two yellow cards

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Nick McGeehan @ncgeehan.bsky.social · 12/10/2026

I get the closing of ranks, but the lionisation of people like Khaldoon Al-Mubarak is really odious given who he works for and what his job entails. These are very bad, very dangerous people and they work for a state that is responsible for death and destruction of a scale that's hard to fathom.

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Reuben Armstrong @reubenarmstrong.bsky.social · 12/10/2026

One Battle After Another For Tax Purposes

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Reuben Armstrong @reubenarmstrong.bsky.social · 11/10/2026

The juxtaposition of decades-old woolly scarves and hand-crafted banners celebrating legendary players and managers iconic achievements… …against inflatable plastic bananas and AI-generated banners to back corrupt owners who destroyed our national sport for geopolitics. It says it all.

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Reuben Armstrong @reubenarmstrong.bsky.social · 11/10/2026

Scouser Lewis Koumas leading the press 🤪 Love that from Andoni 💪

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Reuben Armstrong @reubenarmstrong.bsky.social · 11/10/2026

Since Covid people prefer to buy tickets (for all kinds of things) on the day. How do they not know this?

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Reuben Armstrong @reubenarmstrong.bsky.social · 11/10/2026

Man City fan on The Anfield Wrap: “I’m all for spending limits, but the premier league should implement that through rules and regulations rather than punishments.” What do you think FFP is?! We have rules and regulations and your club deliberately broke them and then repeatedly lied about it!

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Viktor Fagerström @viktorfagerlfc.bsky.social · 10/10/2026

Swedish top division game today. 0-0 at half time. 5-6 at full time. From 5-1 down to getting the equalizer in the 97th. Still lost it in the 99th. Oh and it was a derby.

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Reuben Armstrong @reubenarmstrong.bsky.social · 10/10/2026

He charmed and he encouraged and he inspired, collating an incredible database of volunteers in his local community. Through a shared sense of purposeness they have restored something physical, tangible, offline, important, magnetic. A place to connect once more. Their town’s pier.

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Reuben Armstrong @reubenarmstrong.bsky.social · 10/10/2026

Before sycophantic AI bots and relentless advertisers… there was a moment when Facebook could play a genuine role in connecting communities. My grandad, as a retired computer engineer, was not afraid to use technology. He could see it for what it was. And he used it for good.

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Reuben Armstrong @reubenarmstrong.bsky.social · 10/10/2026

Chuffed to received 1,000 views in 24 hours with kind messages coming in from audience members all over! And over £3,000 raised last weekend for the pier’s ongoing, defiant, community-run restoration. 💪

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Reuben Armstrong @reubenarmstrong.bsky.social · 09/10/2026

This was the video clip. My grandad presented Alfy - a young boy from Ramsey - with a key. And with that, the opportunity to unlock the pier, that had been derelict for 30 years. It was a perfect moment. Two very different generations momentarily aligned. That’s what this film is about.

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Reuben Armstrong @reubenarmstrong.bsky.social · 09/10/2026

10 years ago I saw my grandad in a video clip on Facebook. It had been posted by someone from his small town in the Isle of Man. Everyone was cheering. It made me cry with pride. It sparked me into action. This is the documentary film we made. ❤️ Finally online. Tonight.

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Reuben Armstrong @reubenarmstrong.bsky.social · 08/10/2026

Jon Stewart: “so you’re saying if we have enough unfettered capitalism… we can capitalism ourselves to… socialism.” 🤣🤣🤣 youtu.be/S18jxWZntUo?...

youtu.be

Jon Stewart Unpacks AI’s Dubious Promise of a "Better Future" | The Daily Show

YouTube video by The Daily Show

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Nick McGeehan @ncgeehan.bsky.social · 05/10/2026

City’s slick public relations machine has helped sell us the comfortable delusion that whatever is happening somewhere over *there* isn’t happening *here*. As this case is finally revealing in full, the UAE’s abuse of power is happening right on our doorstep. josimarfootball.com/2026/10/05/m...

josimarfootball.com

Mob Rule - josimarfootball.com

Manchester City is run by, and in the interests of, the United Arab Emirates, a state whose appetite for conflict and violence is matched by its contempt for rules and norms. By Nick McGeehan, the dir...

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Reuben Armstrong @reubenarmstrong.bsky.social · 05/10/2026

And he almost got the £900m figure spot on…

the net losses of the previous five seasons totaled £491.3 million - £121.3 million in 2009/10, £197.5 million in 2010/11, £97.9
million in 2011/12, £51.6 million in 2012/13, £23 million in 2013/14. When you throw in the cost of buying the club, estimated at £210 million, the losses from the 2008/2009 season, which the club do not appear to have published, and the £161 million net spend on players since it signed off its latest accounts, the net loss is probably close to £850 million. If the idea is to generate alternative revenue streams for the post-oil economy, they're not doing a very good job of it.

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Reuben Armstrong @reubenarmstrong.bsky.social · 05/10/2026

Welp! 😬 “In other words, the most talked-about nonfiction film of the year isn’t entirely nonfiction, and it came from a company that had already decided nonfiction wasn’t a business.” theankler.com/2-million-vi...

theankler.com

2 Million Viewers or Bust: Inside Documentary’s ‘Darwinian’ Collapse - The Ankler

Sheila Nevins, Dawn Porter, Josh Braun and more tell me it started with the algorithm and finished with the White House

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Alison @alisonbee.bsky.social · 03/10/2026

Have a lovely weekend 🐑🐏

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R&Co @reubenand.co · 01/10/2026

On Friday 9th Oct we have the online premiere of 'Grandad & The Pier'. After screenings in the Isle of Man, the UK, Ireland, Holland, Italy, Spain, Malta, Romania, Hungary and even South Korea, we are finally able to put this film online and share it free-to-view. ❤️ youtu.be/LDvCg5peXoU?...

youtu.be

Grandad & The Pier (full documentary)

YouTube video by R&Co

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Reuben Armstrong @reubenarmstrong.bsky.social · 29/09/2026

By taking this long to determine wrongdoing, is this not the Prmeier League declaring themselves unfit stewards for the sport? Yes they’ve shown courage now, but it also shows their systems and procedures are incapable of implementing fairness — on a relevant or useful timeline.

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Gareth Roberts @robbohuyton.bsky.social · 29/09/2026

City don't have fit and proper owners. How can they continue running a club? How can "sponsorship deals" be taken seriously? Why should they be allowed to skew another competition? They've made City a laughing stock and, far from "washing" their reputation, they've made it worse. They need to go.

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Reuben Armstrong @reubenarmstrong.bsky.social · 29/09/2026

The PL had one job. Run the competition fairly. They failed as much as Man City cheated.

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Reuben Armstrong @reubenarmstrong.bsky.social · 29/09/2026

They should have people inside each and every club auditing the financials every season. Every ownership group should have to requalify for the ‘fit and proper’ owners test every season.

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Reuben Armstrong @reubenarmstrong.bsky.social · 29/09/2026

The Premier League don’t deserve any credit at this point. Yes they have showed courage, but it’s all far too late. We all knew the numbers didn’t stack up at the time. It was clear as day. There’s no point in having annual Financial Fair Play rules if it takes 10 years to come to a conclusion.

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Reuben Armstrong @reubenarmstrong.bsky.social · 28/09/2026

There’s a moment where you’re halfway through making a bottle for the baby and then you have to open a new tub of formula, but it’s a different brand… In the coffee shops they’d probably call it ‘the house blend’. 🤣

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Reuben Armstrong @reubenarmstrong.bsky.social · 26/09/2026

Shout out to Rui Pinto. A hero of our times. Without his bravery we may not have had these investigations.

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Reuben Armstrong @reubenarmstrong.bsky.social · 26/09/2026

Not sure I agree with this. But it is funny. 😅

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Reuben Armstrong @reubenarmstrong.bsky.social · 26/09/2026

“Arguably everyone who bought a Sky Sports subscription in that period now has a legal claim against City. I signed up for sport. This was an exhibition event.”

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Neil Atkinson @knoxharrington.bsky.social · 25/09/2026

It's very important to make the argument City shouldn't be relegated but should be expelled. The EFL should get to choose whether it takes them and at what tier. The bad faith dealings have impacted many sides that are currently EFL teams.

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Reuben Armstrong @reubenarmstrong.bsky.social · 26/09/2026

Saw Philippe Auclair post this. That suggests we should know within 4.5 months what the punishment is.

According to the Premier League rulebook, the appeal process has a stricter time frame, whereby any party who wishes to appeal a decision by a judicial panel must do so by email within 14 days of a decision being announced. Under rule W.86 any hearing should conclude no longer than 12 weeks after the first appeal is submitted. Any decision by the appeal board must also be published, alongside full written reasons, within 30 days of the conclusion of the hearing.

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Reuben Armstrong @reubenarmstrong.bsky.social · 26/09/2026

The arrogance of Man City fans saying “we been down in the second division in the 90s, we’ll do it again.” … who’s saying the EFL will accept your cheating club!!? They should be sent straight down to non-league. Keep going down until you find a league that will accept them.

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Acyn @acyn.bsky.social · 24/09/2026

Room empties out at the UN as Netanyahu begins his speech.

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Dave Vetter @davidrvetter.bsky.social · 24/09/2026

Happy Kicked In The Head By A Horse Day, to all who celebrate. It's the 7th anniversary of this absolute banger.

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Reuben Armstrong @reubenarmstrong.bsky.social · 24/09/2026

It was a ruthlessly clean takedown, like when he just takes the ball off the striker like NOPE. NOT TODAY. 😅

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Reuben Armstrong @reubenarmstrong.bsky.social · 24/09/2026

He said something like “yeah but you don’t have to take it out on me…” and then the press officer shut that journalist down at that point. They moved on to the next question. The whole interaction was in Dutch.

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Reuben Armstrong @reubenarmstrong.bsky.social · 21/09/2026

I got the full set of cold callers today. Phone, email and front door. The unholy trinity. 🤦🏻‍♂️

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Reuben Armstrong @reubenarmstrong.bsky.social · 20/09/2026

Took my grandad to the pub. 94 years old last week! ❤️ Turned out they were screening the Man City game rather than Liverpool. Saw 8 goals, had a cracking roast, reckon we lucked out. 😄

Reuben and grandad, at the club, pointing at the Isle of Man map pasted on the ceiling.

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Reuben Armstrong @reubenarmstrong.bsky.social · 19/09/2026

From the highlights it looked like Brighton could’ve beaten Arsenal 6-0! Absolutely wild tha Shearer says it’s not a red card when Rice aggressively kicks his opponent when the ball is 25 yards away. Cashed in on his England international status big time there! 🤯 #MOTD

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Reuben Armstrong @reubenarmstrong.bsky.social · 16/09/2026

100%. There are so many things wrong with modern football. But the e PGMOL are the number one thing making me want to give up following the sport altogether. 😔

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