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Rebuilding the Fandom: Mattel’s Game-Changing 2018 Jurassic World Line
When Mattel took over the Jurassic World toy license in 2018, the stakes were high. Fans had been left frustrated by Hasbro’s previous offerings, which were often criticized for static designs, a lack of human figures, and inconsistent quality (also, screw holes). The franchise deserved better, and Mattel’s first line—launched to coincide with the release of Jurassic World: Fallen Kingdom—did not disappoint.