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Chris @ the Real Bread Campaign

@realbreadcampaign.bsky.social
165 followers 34 following 60 posts

Chris Young has coordinated the Real Bread Campaign for the food and farming charity Sustain since 2009. You can email me at realbread@sustainweb.org and find our about our work at www.realbreadcampaign.org

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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 15/10/2025
Fermented wheat flour is a preservative confirms trade body: Federation of Bakers states it is used to inhibit mould and extend shelf life. www.sustainweb.org/news/oct25-f... #RealBreadCampaign
sustainweb.org
Fermented wheat flour is a preservative confirms trade body | Sustain
FoB states it is used to inhibit mould and extend shelf life.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 14/10/2025
The future of bread: Minister of State responds: www.sustainweb.org/news/oct25-future-of-bread-defra-minister-of-state-responds/ #bread #RealBreadCampaign
sustainweb.org
The future of bread: Minister of State responds | Sustain
Little assurance from the latest incumbent at Defra.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 08/10/2025
The new issue of True Loaf, the Real Bread Campaign supporters' magazine, is out now! www.sustainweb.org/news/oct25-t... #RealBread #RealBreadCampaign
sustainweb.org
True Loaf magazine issue 64 out now | Sustain
Dive into the October to December 2025 edition of the Real Bread Campaign supporters' magazine.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 01/10/2025
Trading standards force M&S to review labels: Real Bread Campaign complaint leads to consumer protection intervention www.sustainweb.org/news/oct25-trading-standards-force-marks-and-spencer-m-and-s-to-review-labels #RealBreadCampaign
sustainweb.org
Trading standards force M&S to review labels | Sustain
Real Bread Campaign complaint leads to consumer protection intervention.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 23/09/2025
Where are The Bread Police? Who will protect us from questionable practices and promises? www.sustainweb.org/blogs/sep25-where-are-the-bread-police
sustainweb.org
Where are The Bread Police? | Real Bread Campaign
Who will protect us from questionable practices and promises, asks Chris Young
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Reposted by Chris @ the Real Bread Campaign
Children's Food Campaign @childrensfood.bsky.social · 17/09/2025
🎤 Meet the speakers for our Recipe for Change panel at #LabourPartyConference! We’re asking: “How can making food healthier help drive the shift to prevention?” Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool #RecipeForChange #LPC25
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 16/09/2025
Where to buy genuine #sourdough bread this #SourdoughSeptember www.sustainweb.org/news/sep25-w... #RealBread #RealBreadCampaign #breadweek
sustainweb.org
Where to buy sourdough this September | Sustain
Check, look and ask.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 09/09/2025
Dirty secret behind factory loaf 'clean labels'? Millions of supermarket loaves might hide a preservative in plain sight. www.sustainweb.org/news/sep25-fermented-wheat-flour-dirty-secret-behind-factory-loaf-clean-labels #bread #ultraprocessedfood #SourdoughSeptember #RealBreadCampaign
sustainweb.org
Dirty secret behind factory loaf clean labels? | Sustain
Millions of supermarket loaves might hide a preservative in plain sight.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 03/09/2025
New research from @sustainweb.org, Bremner & co and Ampney Brook Foundation shows how scaling up school meals could benefit children, farmers & the planet. Find out more at the @childrensfood.bsky.social webinar ⬇️ bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth
bit.ly
Follow the Carrot: How can more free school meals boost British farming? | Sustain
Join us for this interactive webinar exploring how expansion of school meals could deliver healthy, sustainable food for pupils and growth opportunities for British farmers and producers.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 01/09/2025
Happy #SourdoughSeptember! Whether making or buying this month, you are welcome to the Real Bread Campaign's annual, international celebration of genuine sourdough bread. Please share this post! #sourdough #sourdoughbread #RealBread #RealBreadCampaign
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 22/07/2025
Fermented wheat flour = stealth additive? www.sustainweb.org/blogs/jul25-fermented-flour-stealth-additive-clean-label-propionic-acid #RealBreadCampaign #UPF #ultraprocessedfood #bread
sustainweb.org
Fermented wheat flour = stealth additive? | Real Bread Campaign
Some manufacturers are replacing calcium propionate with a ‘clean label’ preservative.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 01/07/2025
Who's joining us at the march on Parliament for good food this Sunday? www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #RealBread #fightfakefood
sustainweb.org
Will you march to Parliament with us? | Sustain
Join the march against fake food towards good food for all.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 19/06/2025
Are you going to Groundswell? www.sustainweb.org/news/jun25-are-you-going-to-groundswell #regen #regenerativeagriculture #regenerativefarming #RealBread #RealBreadCampaign
sustainweb.org
Are you going to Groundswell? | Sustain
A Real Bread Campaign taster.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 17/06/2025
Good food march against fake food. Will you hit the street with us in central London on 6 July? Organised by Cookery School on Little Portland Street www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #goodfood #realfood #eatrealfood
sustainweb.org
Good food march against fake food | Sustain
Will you hit the street with us towards good food for all?
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 30/05/2025
Sourdough vs. sourfaux! Guests chatting with Leyla Kazim on BBC Radio 4 Food Programme at 11am today include Real Bread Campaign co-ordinator Chris Young www.bbc.co.uk/programmes/m... #sourdough #sourfaux
bbc.co.uk
BBC Radio 4 - The Food Programme, Sourfaux
Should the ingredients of sourdough be set out in law? Leyla Kazim investigates.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 21/05/2025
We're supporting our friends at Better Food Traders running an online microbakery workshop on 30 June >> www.sustainweb.org/news/may25-m... #microbakery
sustainweb.org
Online microbakery workshop | Sustain
Learn how to create a microbakery with a clear mission, ethos and financial strategies for success.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 13/05/2025
Chartered Trading Standards Institute (CTSI) supports Real Bread Campaign’s food labelling call >> www.sustainweb.org/news/may25-c... #tradingstandards #foodlabels #consumerprotection #bread
sustainweb.org
CTSI supports Real Bread Campaign’s food labelling call | Sustain
Trading standards body urges Government to protect shoppers from misleading marketing.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 06/05/2025
Words ‘woolly as white-sliced’: #RealBreadCampaign reacts to supermarket loaf pricing responses >> www.sustainweb.org/news/may25-s...
sustainweb.org
Words ‘woolly as white-sliced’ | Sustain
Real Bread Campaign reacts to supermarket loaf pricing responses
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 01/05/2025
What’s ‘wholemeal’ hiding? The Real Bread Campaign questions loaf label legality: www.sustainweb.org/news/may25-w...
sustainweb.org
What’s ‘wholemeal’ hiding? | Sustain
The Real Bread Campaign questions loaf label legality.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 30/04/2025
Supermarket loaves: why the massive markup? How do the multiples justify charging 200% more for a ‘premium’ loaf? www.sustainweb.org/blogs/apr25-...
sustainweb.org
Supermarket loaves: why the massive markup? How do the multiples justify charging up to 200%25 more for a ‘premium’ loaf? | Real Bread Campaign
How do the multiples justify charging 200% more for a ‘premium’ loaf?
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 23/04/2025
What Lidl doesn’t want you to know: leaked list exposes what retailer chooses to leave off labels. www.sustainweb.org/blogs/apr25-...
sustainweb.org
What Lidl doesn’t want you to know | Real Bread Campaign
Leaked list exposes what retailer chooses to leave off labels.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 15/04/2025
Is Kingsmill’s whole grain claim legit? www.sustainweb.org/blogs/apr25-is-kingsmill-50-50-whole-grain-claim-legit
sustainweb.org
Is Kingsmill’s whole grain claim legit? | Real Bread Campaign
Real Bread Campaign coordinator Chris Young questions the honesty and legality of Allied Bakeries’ claim.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 04/04/2025
Is M&S on a (non-UPF) roll? Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim. www.sustainweb.org/blogs/apr25-...
sustainweb.org
MandS on a (non-UPF) roll? | Real Bread Campaign
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
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Reposted by Chris @ the Real Bread Campaign
Sustain: the alliance for better food and farming @sustainweb.org · 11/03/2025
Asda taken to task over ‘freshly baked’ claim. Update from @realbreadcampaign.bsky.social 🔽
buff.ly
Asda taken to task over ‘freshly baked’ claim | Sustain
Latest in 8-month trading standards case.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 25/03/2025
Let’s look at loaf labelling, from both sides of the bakery counter. www.sustainweb.org/realbread/articles/mar25-lets-look-at-loaf-labels #bread #bakery #RealBread #RealBreadCampaign
sustainweb.org
Let’s look at loaf labelling: from both sides of the bakery counter. | Real Bread Campaign
From both sides of the bakery counter.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 14/03/2025
Which is your favourite #RealBread bakery? www.sustainweb.org/news/mar25-w...
sustainweb.org
Which is your favourite Real Bread bakery? | Sustain
Fly the flag for fab flour flingers!
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 11/03/2025
Real Bread bakers: consumed by their craft Food writer, presenter and third-generation baker, David Wright, considers the costs of the vocation. www.sustainweb.org/realbread/articles/mar25-real-bread-bakers-consumed-by-their-craft #bread #baking #bakery #RealBread
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 06/03/2025
New allergen information guidance issued by @foodgov.bsky.social www.sustainweb.org/news/mar25-f... #bakery #baking #bread
sustainweb.org
New allergen information guidance | Sustain
Updated FSA advice for the out-of-home sector.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 04/03/2025
#Waitrose 'in-store bakery' marketing: is the supermarket chain walking the walk it talks? www.sustainweb.org/news/feb25-w...
sustainweb.org
Waitrose 'in-store bakery' marketing | Sustain
Walking the walk they talk?
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 03/03/2025
Don't miss out! www.sustainweb.org/events/feb25...
sustainweb.org
BATCH: Stroud | Sustain
Gather with fellow grainiacs in support of the Real Bread Campaign.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 26/02/2025
M&S 'heritage wheat' marketing claim update www.sustainweb.org/news/feb25-c... #marksandspencer #heritagewheat #RealBreadCampaign
sustainweb.org
Marks and Spencer 'heritage wheat' claim challenged | Sustain
Real Bread Campaign asks retailer which 'heritage' variety and where the quantitative ingredients declaration is.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 25/02/2025
How was your #RealBreadWeek? www.sustainweb.org/news/feb25-h...
sustainweb.org
How was your Real Bread Week? | Sustain
Working together to maintain momentum
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 11/02/2025
#RealBreadCampaign challenges M&S 'heritage wheat' claim: www.sustainweb.org/news/feb25-c... #RealBread #bread
sustainweb.org
Marks and Spencer 'heritage wheat' claim challenged | Sustain
Real Bread Campaign asks retailer which 'heritage' variety and where the quantitative ingredients declaration is.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 07/02/2025
.@grubstreetuk.bsky.social edition of Knead to Know…more, the Real Bread Campaign's business guide to microbakery and beyond, is out today! @sustainweb.org patron, Dame Prue Leith, said: ‘Do you want to turn your baking hobby into a microbusiness? Because if you do, you should get this book.’
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Reposted by Chris @ the Real Bread Campaign
Barbara Crowther @barbscrowther.bsky.social · 04/02/2025
Health Secretary Wes Streeting is fed up of being lobbied apparently. Oh, but wait. Not annoyed by unhealthy BigFood lobby, no. But by charities like Royal #Osteoporosis doing their job to advocate policies to support public health. Seriously? www.civilsociety.co.uk/news/sector-...
civilsociety.co.uk
Sector reacts as Wes Streeting vows to ‘break the culture’ of charities lobbying government
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 05/02/2025
The Long Table Stroud, Hobbs House Bakery and the Real Bread Campaign invite farmers, millers, bakers and other flour-lovin’ folk to a day of chewing over the present state - and future - of better-bred bread. Tuesday 18MAR25 >> www.sustainweb.org/events/feb25-batch-stroud-networking
sustainweb.org
BATCH: Stroud | Sustain
Gather with fellow grainiacs in support of the Real Bread Campaign.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 03/02/2025
.@sustainweb.org Annual Conference, online, 27Mar25. Our food system is in crisis. How do we change it for good and what action is needed to bring that about? Join us as we map out a plan. Book your place: www.sustainweb.org/events/mar25-sustain-annual-conference-2025
sustainweb.org
Sustain Annual Conference 2025: How we change the UK food system for good | Sustain
Join us at the Sustain Annual Conference 2025, and hear from leading voices in food, farming and climate.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 31/01/2025
33% discount ends today! It’s your last chance to save £5 off Bake Your Lawn, your grow-a-loaf guidebook. Starting with just a small handful of wheat and a square metre of soil, you can help children to enjoy seed to sandwich journeys of discovery. www.sustainweb.org/realbread/bake-your-lawn
sustainweb.org
Bake Your Lawn: the Real Bread Campaign's grow-a-loaf-guidebook | Real Bread Campaign
JANUARY SALE! Your grow-a-loaf-guidebook.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 27/01/2025
Last chance to register: starts in an hour (1400GMT) www.sustainweb.org/news/jan25-b... #bakery #microbakery #RealBread #womeninfood #startups
sustainweb.org
How to establish a successful bakery | Sustain
Online workshop with Sourdough Sophia.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 24/01/2025
Flour: do you mill it yourself? Calling all millerbakers! www.sustainweb.org/news/jan25-c... #RealBread #bakery #microbakery #flour #freshflour #wholegrain
sustainweb.org
Flour: do you mill it yourself? | Sustain
Calling all millerbakers!
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 22/01/2025
New food waste separation law: is your business ready? www.sustainweb.org/news/jan25-n... #foodwaste #recycle #recycling #FoodBusiness #bakery #smallbakerybusiness
sustainweb.org
New food waste separation law | Sustain
Is your business ready?
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 21/01/2025
Stonemilled sourdough serendipity: homebaker Barrie Lewis reflects on what has helped to influence the Real Bread he makes >> www.sustainweb.org/realbread/articles/jan25-stonemilled-sourdough-serendipity #realbread #sourdough #freshflour #baking #bread
sustainweb.org
Stonemilled sourdough serendipity: Barrie Lewis reflects on what has helped to influence the Real Bread he makes. | Real Bread Campaign
Barrie Lewis reflects on what has helped to influence the Real Bread he makes.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 16/01/2025
Calling certified #organic Real Bread bakers (and other organic champions): @thesoilassociation.bsky.social's BOOM awards close soon: www.soilassociation.org/certificatio.... #realbread
soilassociation.org
BOOM Awards categories | Soil Association
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 16/01/2025
Government urged to 'make Healthy Start fit for purpose'. @sustainweb.org amongst more than 80 organisations and health experts calling on Government ministers for education, welfare and health to overhaul access to and value of the scheme: www.sustainweb.org/news/jan25-h...
sustainweb.org
Government urged to make Healthy Start 'fit for purpose' | Sustain
Over 80 organisations and health experts including Sustain have called on Government ministers for education, welfare and health to overhaul access to and value of the Healthy Start scheme, and provid...
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 14/01/2025
To kick-start #RealBreadWeek, The Scottish Festival of Real Bread returns to the Bowhouse food hub in Fife on Saturday 15 February. www.sustainweb.org/news/jan25-scottish-festival-of-real-bread-2025 #RealBread
sustainweb.org
The Scottish Festival of Real Bread 2025 | Sustain
The Real Bread Revolution: are you in?
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 13/01/2025
Bakers, teachers, millers and everyone else: are you ready for #RealBreadWeek? www.sustainweb.org/news/jan25-a... #breadthreads #RealBreadCampaign #RealBread #bread #baking #bakery
sustainweb.org
Are you ready for Real Bread Week 2025? | Sustain
Calling bakers, teachers, millers and everyone else!
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 10/01/2025
Calling all professional and hobby Real Bread bakers in Scotland! Online entries for The Scottish Bread Championship 2025 are now open www.sustainweb.org/news/jan25-s... #RealBread #Scotland #Scottishfood #baking #bakery #bread
sustainweb.org
The Scottish Bread Championship 2025 | Sustain
Entries open until 6 February.
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 09/01/2025
January sale: Save 33% on our grow-a-loaf guidebook, Bake Your Lawn! www.sustainweb.org/realbread/ba... #bread #baking #RealBread #RealBreadCampaign
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Chris @ the Real Bread Campaign @realbreadcampaign.bsky.social · 09/01/2025
50% discount for Real Bread Campaign supporters! How to establish a successful bakery: @betterfoodtraders.bsky.social online workshop with @sourdoughsophia www.sustainweb.org/news/jan25-b... @sustainweb.org #RealBread #bakery #RealBreadCampaign
sustainweb.org
How to establish a successful bakery | Sustain
Online workshop with Sourdough Sophia.
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