iiinova — where your digital self keeps evolving

Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 14h

How do you add paid without walling off the people who supported you first? ❤️ That's what I want to ask Philip Hofmacher on Oct 15. Free: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 09/10/2026

Some growth tactics compound. Others just feel busy. Big difference. 📈 Philip Hofmacher, Thu Oct 15, 4pm ET: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 08/10/2026

Is your income still waiting on a bigger audience? Tonight at 8 PM ET I'm live on Substack with Veronica Llorca-Smith (Penguin author, Substack Bestseller). We're talking about how to build real income without waiting to get bigger first. open.substack.com/live-stream/...

Substack Live card: How To Build Real Income Without a Big Audience, with Bobby Umar and Veronica Llorca-Smith, Thursday October 8, 8:00 PM ET

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 08/10/2026

Your team may not have an ownership problem. They may have an authority problem. Marcus audited 2 weeks of decisions: 26 reached him, and 19 didn't need him. What decisions are you still making that someone else should own? bobbyumar.substack.com/p/the-founde...

Illustration: on the left, three team members wait in line at Marcus's desk piled with papers, captioned Everything waits at one desk. On the right, team members approve their own work while Marcus holds a coffee, captioned Decisions made where the work is.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 08/10/2026

📅 1 WEEK from today: From 0 to Over 2,000 Paid Subscribers on Substack with Philip Hofmacher. Free TLB Club Masterclass: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 07/10/2026

Building on Substack? Here's the question nobody asks early enough: when do you launch paid? Philip Hofmacher on Oct 15, 4pm ET. Free: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 06/10/2026

Lots of readers but nobody paying? That's not failure. It usually means the offer isn't built yet. Philip Hofmacher, Thu Oct 15, 4pm ET. Free: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 06/10/2026

New episode: Why LinkedIn Comments Beat LinkedIn Posts, with Niraj Kapur, Ariel Lee and Jonaed Iqbal. Comments drive reach, a good one runs 12 words, and effort is the whole differentiator. Listen: www.buzzsprout.com/2630626/episodes…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 05/10/2026

60 days. That's how long it took Philip Hofmacher to hit Substack Bestseller status. 🚀 He's joining me Oct 15, 4pm ET to show how. Free: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 04/10/2026

What should go behind your paywall, and what has to stay in front? 🤔 Philip Hofmacher and I dig into it Thu Oct 15, 4pm ET. Free: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 03/10/2026

Readers aren't revenue. 📚 On Oct 15 I'm hosting Philip Hofmacher, who grew a Substack from 0 to 50,000+ subscribers with 2,000+ paying. Free TLB Club Masterclass: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 02/10/2026

🔴 Going live in 30 minutes with Joey Himelfarb. The Sales Irony of Selling Yourself Is It's Not About You. Jump in: www.linkedin.com/events/75105473780…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 02/10/2026

🚨 TODAY 4pm ET: I'm live with Joey Himelfarb on relationship-based selling that doesn't feel like selling. Bring your questions. www.linkedin.com/events/75105473780…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 01/10/2026

Most people sell by talking. The best sell by listening. 👂🏽 TOMORROW 4pm ET, live with Joey Himelfarb: The Sales Irony of Selling Yourself Is It's Not About You. www.linkedin.com/events/75105473780…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 01/10/2026

⏰ 1 hour to go. If "how much?" makes you squirm, join me and Ivy Malik at 4pm ET. Free. www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 01/10/2026

🚨 TODAY 4pm ET: Business Charisma and Sales with Ivy Malik. What to say when price comes up, what to stop saying, and how to hold the room when someone pushes back. Free. Online. www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 30/09/2026

The irony of selling yourself? It's not about you. 🎯 Friday 4pm ET I'm going live with Joey Himelfarb on sales, relationships and why the pitch was never about you. Join us: www.linkedin.com/events/75105473780…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 30/09/2026

New episode, a live keynote from the DYPB conference. 27 minutes on the idea I've built a career on: your personal brand is what people say about you when you're not in the room. Listen: www.buzzsprout.com/2630626/episodes…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 30/09/2026

Canada Goose sold parkas to hardware stores until Dani Reiss changed who wore them. Nobody bought a warmer coat, they bought a repositioned one. Here's how to close your own authority gap: bobbyumar.substack.com/p/the-produc...

Cover graphic for The product that solves problem VS the Product that gets noticed

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 30/09/2026

Stop explaining your price. Start owning it. 💪🏽 TOMORROW 4pm ET: TLB Club Masterclass with Ivy Malik, Business Charisma and Sales. 19 years in business, owners coached in 34 countries. Free: www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 30/09/2026

Most business owners don't lose the sale on value. They lose it the second someone asks "how much?" 😬 Thursday 4pm ET I'm hosting Ivy Malik on how to communicate your value without justifying your price. FREE. Online. www.thoughtleadershipbranding.club/events/

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 27/09/2026

For one afternoon, I'm opening a members-only room. Mon Oct 12, 3 PM ET. Bring the thing that's stuck in your business and I'll work it with you, live. No deck, no pitch, free. DM me the word OPEN for the Zoom link.

Bobby Umar taking a selfie with a full room at a LinkedIn Local Toronto event

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 24/09/2026

🚨 TOMORROW 4pm ET You can have the clearest brand in your industry and still be invisible, because nobody has ever heard you say it out loud. Substack Live with Anjeanette Carter. Free and open to everyone. open.substack.com/live-stream/...

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 23/09/2026

Today my partner Ananda turns 50. 💜 50 years of a person getting steadily better at being herself. I wrote the whole arc down, from the quiet years to now. lnkd.in/p/euyJPYiX

Collage titled Happy 50th Birthday Ananda, with a family portrait across the top and 9 photos spanning her childhood, her 2002 wedding, raising Nyal and Ryah, the gym, and London.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 23/09/2026

My Ammi, Imtiaz Umar, turned 82 this week. 💜 I wrote about what I love most about her, including the friends who called her every single day for decades. If you still have a mom to celebrate, go do it today. lnkd.in/p/eSuDYA6M

Collage titled Happy 82nd Birthday Ammi, with a 1970 photo of Bobby Umar's parents and family photos spanning 2014 to 2026.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 23/09/2026

The story you tell out loud always lands. Write it down, it goes flat. 1 fix: swap the vague line for the detail that's only yours. bobbyumar.substack.com/p/5-ways-to-...

Bobby Umar Substack cover image for '5 Ways to Turn 1 Story Into a Post'

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 22/09/2026

Most people on Substack have readers. Very few have revenue. Oct 15, 4pm ET: Philip Hofmacher on going from 0 to 2,000+ paid subscribers in under two years. Free. Online. www.thoughtleadershipbranding.club/events/

TLB Club Masterclass promo card. From 0 to Over 2,000 Paid Subscribers on Substack, with Philip Hofmacher. Thursday October 15, 4:00 PM ET.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 18/09/2026

🔴 WE'RE LIVE RIGHT NOW Me and Derek Hughes on how to become the obvious choice, instead of one of three names someone compares on price. Come in and bring a question. We're taking them live. open.substack.com/live-stream/...

Substack Live promo card. How To Become The Obvious Choice. Headshots of Bobby Umar and Derek Hughes. Friday September 18, 11:00 AM ET.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 18/09/2026

🚨 TODAY 11am ET Substack Live with Derek Hughes: "How To Become The Obvious Choice" Are you the obvious choice? Or one of three names they compare on price? Derek takes the audience half. I take the brand half. Free. open.substack.com/live-stream/...

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 17/09/2026

🚨 STARTS 4pm ET, in 15 minutes TLB Club Masterclass: 4 LinkedIn DM Experts, One Tip Each That Still Works Richard Moore, Candyce Edelen, Darren Gibb, plus my own take. Four specific moves, no theory. Free. Online. Open to all. www.thoughtleadershipbranding.club/events/

TLB Club Masterclass event card: 4 LinkedIn DM Experts, One Tip Each That Still Works. Thursday September 17, 4pm ET, hosted by Bobby Umar.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 16/09/2026

Four people taught this club how to work LinkedIn DMs. Richard Moore, Candyce Edelen, Darren Gibb. Each left one tip I still use. Tomorrow 4 PM ET I take the best from each, and add my own. www.thoughtleadershipbranding.club/…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 16/09/2026

You get about 8 seconds before someone reading your LinkedIn About section scrolls past. Most of us spend all 8 confirming a job title nobody was confused about. The real fix is 1 sentence, not 10 credentials. bobbyumar.substack.com/p/resume-or-...

Résumé or Remembered? You Only Get 8 Seconds. - Bobby Umar

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 16/09/2026

Most people think pricing is a number problem. It isn't. It's a clarity problem wearing a price tag. Episode 10 of The Power of Connection is live. The moment you know your value, everyone else will know it too. open.spotify.com/show/033RTJKDz3itn…

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 11/09/2026

Going live in 1 hour. Ditch Autopilot. Design Your Life. With Ryan Hennessey, 4 PM ET. What makes someone finally leave, how to test a change before you bet your income on it, and what to do in the in-between. Come hang out: open.substack.com/live-stream/352295

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 11/09/2026

Two today. 2 PM ET, Ganesh Ariyur runs our Tech Clinic for TLB Club members. 4 PM ET, I'm live on Substack with Ryan Hennessey. Ditch Autopilot. Design Your Life. The livestream is free and open to everyone: open.substack.com/live-stream/352295

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 10/09/2026

Going live tomorrow, 4 PM ET on Substack, with Ryan Hennessey. Ditch Autopilot. Design Your Life. Most people don't choose their life. They accumulate it. A job becomes a title, a title becomes a mortgage, and 10 years later you're very good at something you never picked. Free and open to everyon

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 09/09/2026

You've read the surveys, saved the templates, watched the masterclass twice. You're still doing what you did in January. It's not a knowledge problem anymore. It's the 1 real attempt you haven't made. bobbyumar.substack.com/p/you-dont-h...

Cover image for the Substack post You Don't Have an Information Problem

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 04/09/2026

We're live on Substack right now. The harder half of getting things done isn't what you add to your day. It's what you decide to stop doing. Come join us and bring a question. open.substack.com/live-stream/...

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 04/09/2026

One hour. 1 PM ET. What You STOP Doing is the Strategy, live with Dana Zellers. Why capable people end up overloaded, and how to decide what to drop. open.substack.com/live-stream/342064

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 04/09/2026

Your calendar already knows what you actually prioritize. Not the goals doc, the calendar. Dana Zellers and I are live on Substack today at 1:00 PM ET on the harder half of productivity: what you stop doing. open.substack.com/live-stream/...

Substack Live promo card. What You STOP Doing Is the Strategy. Bobby Umar and Dana Zellers. Friday September 4, 1:00 PM ET.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 04/09/2026

Today at 1 PM ET. Note the time, it's an hour earlier than I usually go live. Dana Zellers and I are talking about the thing almost nobody builds a system around: what you stop doing. Bring the thing you've been carrying for months and can't justify anymore. We'll work it through live. op

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 03/09/2026

Tomorrow, Friday September 4 at 1 PM ET, an hour earlier than my usual time. I'm live on Substack with Dana Zellers: What You STOP Doing is the Strategy. Most of us try to fix an overloaded week by getting better at doing. We're working the other half of that equation, the part where you decide wh

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 03/09/2026

Today at 4 PM ET. Dana Zellers, award-winning and ICF-certified, 25 years inside Uber, Twitter, Publicis and GS&P, is running our TLB Club masterclass: What Matters, What Goes, What Actually Gets Done. A practical system for clarifying priorities and reducing overload. Bring the list you can't get

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 02/09/2026

Tomorrow, Thursday September 3 at 4 PM ET. Dana Zellers is running a TLB Club masterclass on something most of us were never taught: how to work out what actually matters, and what you're allowed to put down. What Matters, What Goes, What Actually Gets Done. She spent 25 years inside Uber, Twitter

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 02/09/2026

Two bot comments and a thumbs up from my mom, that's what 14 scheduled posts got me. Polished templates aren't a personal brand. Content fills feeds, connection fills minds. New piece w/ Claudia Faith: bobbyumar.substack.com/p/hiding-beh...

Hiding Behind Polished Templates Is Killing Your Conversion in 2026 - Bobby Umar Substack

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 02/09/2026

Every system I've been sold in 25 years of business was about fitting more in. A better calendar, a better tool, a better morning routine. Almost none of them started with the harder question. What comes off the list, and who gets to decide. That's the whole conversation I'm having with Dana Zelle

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 01/09/2026

Most productivity advice is about fitting more in. Almost none of it helps you decide what comes out. This Thursday September 3 at 4 PM ET, Dana Zellers is running a TLB Club masterclass: What Matters, What Goes, What Actually Gets Done. A practical system for clarifying priorities and reducing ove

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 01/09/2026

New episode of The Power of Connection is out. This one's a conversation I was invited into, and the host went straight at the thing most people get wrong about TEDx. We covered what actually changes after a talk. People answer your outreach. They take your calls. They say yes to your fee. That's

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 01/09/2026

Dana Zellers spent 25 years inside Uber, Twitter, Publicis and GS&P before she became an executive coach. She's award-winning, ICF-certified, and a member of the National Speakers Association. She's joining me live on Substack this Friday September 4 at 1 PM ET: What You STOP Doing is the Strategy.

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Bobby Umar - Keynote Speaker @raehanbobby.bsky.social · 28/08/2026

Most people use AI as a faster search box. Ask, answer, close the window, then start over tomorrow. I built one that knows my clients, my deadlines and my week, and tells me the 3 things that matter before I ask. The value was never the model. It was my own 15 years, organized.

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