iiinova — where your digital self keeps evolving

Philipp Tsipman @ptsi.bsky.social · 27/07/2026

I gained 30 pounds in building my previous company. And let’s just say, it wasn’t muscle. So this time around, I decided to do it different. Not gonna turn this into a food blog. But will post some pics along the way. Let’s call it my Cooking for Founders series Let’s go win this thing. 😊✌️

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Philipp Tsipman @ptsi.bsky.social · 21/07/2026

Hi friends - I'm launching Outfox. If you do marketing for a living, Outfox should hopefully become your best work sidekick. :) At launch, it can deeply understand your website and brand, and analyze your Facebook and Instagram ads with incredible insights.

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Philipp Tsipman @ptsi.bsky.social · 14/11/2025

As I shift focus within AI for marketing, I just wanted to look back at why AI for video marketing hasn’t panned out the way I thought it would. (Or, at least, hasn’t panned out yet!) I think it’s two things — 1. Tech 2. Market

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Philipp Tsipman @ptsi.bsky.social · 12/11/2025

In fact, I'm so bullish that I'm founding a new company for it. More on this very soon. 🙂

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Philipp Tsipman @ptsi.bsky.social · 12/11/2025

RIP digital ads. Long live AI agentic advertising. So AI is about to change marketing. It's been bubbling up for 2 years. It's here now. And I'm shifting focus to fully bet on it. It's a bit of a wild bet. Here's why: :)

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Philipp Tsipman @ptsi.bsky.social · 09/11/2025

I’m about to hit 43. It feels very different now. Health is now a big focus. I work out 5 days a week. Shifting my diet to plant-based proteins (fun!) Gotta outcompete all the 20-year-olds. 🫡😃

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Philipp Tsipman @ptsi.bsky.social · 06/11/2025

Gorgeous fall day in NYC. Come visit! 🍁😁

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Philipp Tsipman @ptsi.bsky.social · 04/07/2025

I hope helpful! What are your tricks to speeding yourself up? Please share.

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Philipp Tsipman @ptsi.bsky.social · 04/07/2025

4- 🧪 Run browser tests And last — being able to run Playwright tests right out of Cursor. What is it: Prompt + @playwrightweb MCP It runs your server, logs into your app, and navigates to test whatever and however you want. Like having a mini QA team always there for you.

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Philipp Tsipman @ptsi.bsky.social · 04/07/2025

3- 🐞 Smash bugs Sentry MCP + [REDACTED - in stealth] MCP ftw Not too long ago, being able to link @getsentry to Linear issues felt like a revelation. Now, you can just throw a Sentry bug into Cursor and have it go work on it immediately. 🤯 Other MCP I can’t talk abt yet, but it's even cooler. :)

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Philipp Tsipman @ptsi.bsky.social · 04/07/2025

2- 🔍 Review code Who likes code review? Yeah.. And engineers need to do more and more of it every day! 🤢 We run 3 code quality checkers for every PR: @greptile, mesa.dev, and Cursor BugBot They each catch something different — a lot of awesome detail. But it’s tedious as heck to fix up. No worry

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Philipp Tsipman @ptsi.bsky.social · 04/07/2025

1- 💡 Plan features: Finally found a flow to create detailed technical scope docs — including all the critical but boring stuff like edge cases & tradeoffs: a) Create a Linear ticket with loose thoughts. b) Then, have Cursor expand on it.

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Philipp Tsipman @ptsi.bsky.social · 04/07/2025

As an early-stage founder.... 10 paychecks at once... sounds pretty compelling? 😅 Got no answer there. But I did just crack a dev shortcut. MCP + Cursor = now my dev command center to: 1. 💡 Plan features 2. 🔍 Review code 3. 🐞 Squash bugs 4. 🧪 Test in browser Sharing is caring. My setup below.

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Philipp Tsipman @ptsi.bsky.social · 27/06/2025

"Agentic Marketing" — What is it? Who’s in the game? Where’s it headed? Here’s my first cut at a market map. What do you think? @ericfranchi @joe_zappa @chiefmartec @RioLongacre

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Philipp Tsipman @ptsi.bsky.social · 15/06/2025

My goodness I love being a dad. And am so grateful for my dad. Shout out to all the fathers out there! ❤️

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Philipp Tsipman @ptsi.bsky.social · 15/06/2025

Happy rainy Sunday from Brooklyn ✌️ 😎

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Philipp Tsipman @ptsi.bsky.social · 04/06/2025

AI ADS SHOULD NOT MEAN "SHILLING AVATARS" I can't emphasize this enough. It's been wild to watch how many AI companies have been pitching generated spokespeople in your ads. This is awful. Consumers are craving realness. Consumers can tell. You're burning through your brand equity.

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Philipp Tsipman @ptsi.bsky.social · 01/06/2025

I’d describe my job as a CEO as 50% managing people and 50% managing AIs right now. Here’s a hard take. My read is, two types of jobs are most at risk right now. (But it’s not all doom and gloom!) 1. Junior and offshore software developers

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Philipp Tsipman @ptsi.bsky.social · 29/05/2025

Reflection — 2 years ago, I made a bet. In a few ways very intuitive: 1. That AI will take over video and marketing 🌸📹

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Philipp Tsipman @ptsi.bsky.social · 04/05/2025

Prepping for @CamcorderAI.bsky.social 🌸📹Demo Week starting May 19. We get to show off our latest and greatest. Excited! WeWork @ 33 Irving Pl is home base 😊

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Philipp Tsipman @ptsi.bsky.social · 03/05/2025

FWIW - I would suggest to break up the task into things that each AI is best at. It’s like right brained va left brained people. Write the new copy with something like 4.5 or o3. But make the actual web page with v0 or Loveable. (Neat chart from @danshipper.bsky.social )

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Philipp Tsipman @ptsi.bsky.social · 18/04/2025

It’s very odd to be touching both AI and ecommerce professionally at the moment. Where, the first is on a once-in-a-lifetime swing up and the second is in the middle of a collapse that could easily become worse than 2020. truly a 🎢

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Philipp Tsipman @ptsi.bsky.social · 07/04/2025

As a startup founder, you gotta be prepared for every outcome. Here’s how I’m managing through this economic uncertainty. Sharing in case it may help others: My sense is- for our key customers (retail, agencies, media) all this instability will play out like this:

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Philipp Tsipman @ptsi.bsky.social · 07/04/2025

I mean it’s this same guy

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Philipp Tsipman @ptsi.bsky.social · 06/04/2025

Meta LLama 4 just broke the LLM price/smarts frontier. Wild improvement 🔥🔥 Maverick - estimated at $0.19/1M tokens at scale - is at 1417 Elo score

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Philipp Tsipman @ptsi.bsky.social · 05/04/2025

There is a lot to America. But also, the Declaration of Independence list of grievances is about the exact set of policies the US government is trying to attempt at the moment 😉 Being bothered by a bad economy is as American as it gets

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Philipp Tsipman @ptsi.bsky.social · 04/04/2025

In the world of advertising, I think this may be one of those years. Buckle up, friends

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Philipp Tsipman @ptsi.bsky.social · 29/03/2025

It’s not quite as bad. But it’s also really bad. The scariest parts for me of any historical movement are always “Reappearance” Sigh

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Philipp Tsipman @ptsi.bsky.social · 28/03/2025

This makes all sorts of research super fast...

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Philipp Tsipman @ptsi.bsky.social · 28/03/2025

Wow - Google really cooked with the new AI Mode ♊️✨ Just got access. This is not sped up. This sand can think. Is Perplexity toast?

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Philipp Tsipman @ptsi.bsky.social · 23/03/2025

Don't let your dreams be small Union Square, NYC 2025

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Philipp Tsipman @ptsi.bsky.social · 09/03/2025

Ha. Similar sentiment. It’s funny how brains get used to things that used to feel like magic 👇 :)

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Philipp Tsipman @ptsi.bsky.social · 07/03/2025

We pivoted @CamcorderAI 🌸📹 in January and are now growing week over week. The current goal is to 12x in 8 weeks. It’s a cool story. Can’t wait to share. 😊

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Philipp Tsipman @ptsi.bsky.social · 23/02/2025

Beautiful weekend after a long, cold week ❤️ nyc

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Philipp Tsipman @ptsi.bsky.social · 16/02/2025

fwiw - 1) I don’t really buy disinfo as the lead cause - this was a global wave election in response to a generational inflation spike. Harris actually did the best vs. all the other major country leaders.

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Philipp Tsipman @ptsi.bsky.social · 16/02/2025

Isn’t the answer just - do not put the most unpopular president of our lifetime or his VP on the ticket?

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Philipp Tsipman @ptsi.bsky.social · 26/01/2025

Posting just a couple of things on it, I pulled quickly:

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Philipp Tsipman @ptsi.bsky.social · 26/01/2025

Ok - this kinda baited me - so 2 things to say on it :) 1. Most of 2024 analysis on turnout was wrong Because it only compared to 2020, which was a weird outlier super-high because of COVID + vote by mail.

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Philipp Tsipman @ptsi.bsky.social · 22/01/2025

The accounting example is a little more complex than that. Bookkeeping and accounting clerk jobs did in fact disappear in favor of more senior jobs.

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Philipp Tsipman @ptsi.bsky.social · 21/01/2025

Watching all the tech titans at the inauguration today reminded me of Moscow in the early 2000s. Washington for the next 4 years will be swimming in cash — as everything is for sale: Executive orders, government contracts, small innocent-looking paragraphs added to legislation, tariffs, pardons…

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Philipp Tsipman @ptsi.bsky.social · 20/01/2025

Something something… deep state… something something…

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Philipp Tsipman @ptsi.bsky.social · 20/01/2025

Ok - I can be at peace now. - me, a crotchety Millennial

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Philipp Tsipman @ptsi.bsky.social · 14/01/2025

This aggregate line actually really hides how cooky it will be. China will lose 600 million people in our lifetime.

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Philipp Tsipman @ptsi.bsky.social · 11/01/2025

We are such a 2025 startup: we are building our b2b AI agent* by using a coding agent** and automating our sales with an agent*** Agents all the way down 🤷‍♂️😅 * based on @LangChainAI + @e2b_dev + @browserbasehq ** @cursor_ai *** @gumloop_ai

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Philipp Tsipman @ptsi.bsky.social · 07/01/2025

I like how Anthropic separates the definitions between AI Workflows and Agents. Most of what is launching in market today that's being called "agents" are Workflows. And they are great. I wish people would just call them that :-)

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Philipp Tsipman @ptsi.bsky.social · 25/12/2024

Merry Christmas from Brooklyn 🎄! 🤗😁

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Philipp Tsipman @ptsi.bsky.social · 23/12/2024

Holy ***, we're finally yay close to the video product I've wanted since we started @CamcorderAI 🌸📹😊. I'm feeling woozy and my head is spinning a bit, y'all.

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