iiinova — where your digital self keeps evolving

Samantha King & Gavin Weedon @proteinthebook.bsky.social · 05/06/2026

One of our co-authors, Dr. Samantha King, recently joined TVO for a conversation on GLP-1s, social media nutrition trends, and protein and fibre maxxing. Watch the interview here: www.youtube.com/watch?v=ZzF2... @dukepress.bsky.social @therundowntvo.bsky.social #protein #fibre #socialmediatrends

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 13/05/2026

Excited to see the book featured in this article from The Independent! Check out the link below. This piece explores how the high-protein trend became one of the defining symbols of modern wellness culture. www.the-independent.com/life-style/f... @dukepress.bsky.social @the-independent.com

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 08/05/2026

You don’t want to miss this one! Date: Monday, May 11, 2026 📍Location: Centre for Social Innovation 192 Spadina Ave, Toronto, ON ⏰ Time: 6 pm Registration appreciated but not required: www.eventbrite.ca/e/double-boo... @anotherstoryto.bsky.social and CSI. See you there! @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 09/04/2026

Thank you to everyone who came to our book launch in Kingston last week! We had a great turnout and can’t wait to see you at our next event in Toronto! Stay tuned for details 👀 #protein #booklaunch @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 27/03/2026

Join us to celebrate the release of Protein at our upcoming launch event! 📍 The Broom Factory 🗓 Wednesday, April 1 🕖 7:00 PM 📚 Books available from Novel Idea 🥤 Refreshments will be served All are welcome, we hope to see you there! #protein #booklaunch @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 22/03/2026

Thrilled to announce that the @NextBigIdeaClub team has selected Protein as a monthly must-read! Dive into the book’s big ideas here: nextbigideaclub.com/magazine/pro... #protein #bookrelease @nextbigidea.bsky.social @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 15/03/2026

Protein: the Making of a Nutritional Superstar is now available open access: read.dukeupress.edu/books/book/3... 📚 #protein #bookrelease @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 03/03/2026

The lessons of the so-called "Great Protein Fiasco" remain valid, as the fetishization of bigger bodies and bigger markets that underpinned protein’s appeal then continues to do so today. (3/3) #protein @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 03/03/2026

There was no gap. But protein supplementation was still mobilized as a market-friendly, technocratic solution to social, agricultural, and labor conditions driving malnourishment in the Global South. (2/3) #protein @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 03/03/2026

In the 1950s and 60s, Western governments poured resources into fixing an alleged “protein gap” between the world’s rich and poor. (1/3) #protein @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 17/02/2026

Protein boosterism was grounded in notions of white racial superiority and implicated in the making of an extractivist global food market - a history that echoes through our preoccupation with protein today. (2/2) @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 17/02/2026

What is protein, and why does it matter? Chapter 1 explores how protein came to be crowned the one "true" nutrient back in the mid-nineteenth century, despite scientific uncertainty that persists in contemporary debates about the importance of protein in our diets. (1/2) @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 10/02/2026

Protein is malleable and adhesive, lending itself to multiple, often contradictory, political projects. It might seem like a match made in MAGA heaven, but progressives love protein too. (2/2) #protein #booklaunch2026 @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 10/02/2026

Why are we obsessed with protein? We trace protein’s rise, explaining that the nutrient’s superstar status bears little relation to what our bodies actually need. (1/2) #protein #booklaunch2026 @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 15/01/2026

Our website is now live at proteinthebook.org 🥳 Here you will find information about how to access the book, as well as events, reviews, and media coverage. Checkout the link in our bio. Plus, stay tuned for chapter previews and more in the coming weeks! #protein #booklaunch @dukepress.bsky.social

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 12/12/2025

This has been a long time in the making, and now we get to share it with you ✨ The introduction to Protein is now available open access on the @dukepress.bsky.social website: assets-us-01.kc-usercontent.com/f7ca9afb-82c.... Let us know your thoughts in the comments or shoot us a DM. Happy reading!

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 01/12/2025

Our other author, Gavin Weedon, is an Associate Professor in Sociology of Sport, Health and the Body at Nottingham Trent University. He teaches and researches critical approaches for understanding social, cultural political, and ecological dimensions of human movement - including food and nutrition.

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 01/12/2025

Meet one of our authors, Sammi! Samantha King researches and teaches the social dimensions of the body, health, and sport at Queen’s University, Kingston, Ontario. Her interest in embodiment and consumption as sites of struggle carries through into her recent work on food and nutrition.

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 20/11/2025

Our episode on Willa Paskin’s Decoder Ring podcast is live! Listen to learn how protein muscled its way to the top of our diets. Let us know your thoughts! slate.com/podcasts/dec... @dukepress.bsky.social @slate.com #protein #booklaunch #decoderring #podcast

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 13/11/2025

From bodybuilding powder to potato chips, protein is everywhere. Pre-order Protein: The Making of a Nutritional Superstar and be among the first to learn how and at what cost protein rose to the top of the dietary hierarchy. Pre-order here: www.dukeupress.edu/protein #protein #booklaunch #preorder

A young pregnant woman, a senior on a mobility scooter, and two men in gym gear line up to purchase protein products at the grocery store checkout.

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Samantha King & Gavin Weedon @proteinthebook.bsky.social · 05/11/2025

We're excited to share the cover for our book Protein: The Making of a Nutritional Superstar! Learn the untold story of protein’s rise to nutritional superstardom and how it made its way to the centre of your dinner plate. To access the pre-order link, click here: dukeupress.edu/protein

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