Netflix is paying Prague 3 less than CZK 7,000 for an 11-day The Gentlemen phone booth ad at Jiřího z Poděbrad, about a third of what a local merchant would pay for a stall at the adjacent farmers market over the same period.
The unusual deal has sparked debate over advertising in public spaces:
praguereporter.com
Ad for Netflix’s ‘The Gentlemen’ in Prague sparks controversy over bargain fee
A Netflix installation promoting The Gentlemen Season 2 has divided Prague 3 officials after the district charged less than CZK 7,000 for 11 days.