Breaking Brand

Breaking Brand

Sir Kier Starmer survives to fight another day despite calls for him to resign as Prime Minister. But while his reputation being at a low ebb right now, he can rebuild it. The nation needs him to.

Brooklyn Beckham’s explosive six‑page Instagram statement has ignited a global media storm and could reshape not only the Beckham family narrative but also the high‑stakes world of personal branding.

Brooklyn Peltz Beckham, the oldest son of David and Victoria Beckham, accused his "controlling" parents of trying to ruin his marriage and said he did not want to reconcile with them, laying bare his ...

MarComs People launched as UK’s first PR knowledge transfer and skills development consultancy for in-house marketing teams.

6,598 likes, 262 comments - restispolitics on November 16, 2025: "Taking the podium as Keir Starmer, Alastair Campbell delivers a speech on the BBC.".

In just 24 hours, the online retailer has turned a reputation management challenge from hell into a potentially positive lasting legacy that could earn them even more loyal customers.

Prince Andrew has been stripped of his title the Duke of York. His reputation has been shattered, his career and public profile have now been consigned to the history books.

Clearly PR's Paul MacKenzie-Cummins answers: Can Prince Andrew pull off one of the greatest reputation-rebounds of the last decade?

Royal has two hobbies that keep him occupied in his life in exile

The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has upheld a complaint that Red Tractor, a food assurance scheme,…

People may often hear that a promotion isn’t possible due to budgets, but in some cases, there’s a lot more to the story than just the bottom line.

Learn the four non-negotiable steps for a successful crisis apology. See how Zara, Next, and M&S handled recent scandals and which strategy worked.

Both the media and PR industry have hailed the response to President Trump's damaging comments as being a gold standard approach to crisis comms. It isn't.

As reputations go, the Duchess of York's was one of the most enduring. But 40 years in the public domain have come to an end because of misplaced ethics and a selfish focus on personal advancement.

A specialist IP law firm has been accused of plagiarising tennis superstar Serena Williams' jewellery brand logo. They deny it, but will anyone buy it?

Costa 's reign as the stalwart British coffeeshop appears to be wobbling as experts say the 'predictable, bland and outdated' brand is losing customers to trendy artisanal cafes.

PR agency leaders give their verdict on the state of the recruitment market and their approach to hiring.

While anecdotal evidence had linked smartphone use on the toilet with an increased risk of piles, few studies had explored this in detail until now

B Social Breakfast - London – The British Library, 96 Euston Road, London, Thu 4 Sep 2025 - Join the B Lab UK team for our first ever breakfast B Social hosted by Origin Coffee. We're super excited to...

The challenge for struggling businesses is how to protect their reputation and maintain customer trust and loyalty until the storm passes.

Four minutes on why the Sanex shower gel ad ban was right and how brands can avoid similar missteps.

Swatch faces reputation crisis with ad campaign aimed at China market showing 'slanted eyes' model. Thoughtless, tone-deaf, and stupid? Yes. Costly, too.

Just as you wouldn't dominate a conversation at a dinner party by talking only about yourself, you shouldn't do so in your PR and branding efforts.

How an encounter with a café owner has sparked a need for businesses and brands to better understand how to manage reputational concerns when they are publicly wronged.

The rise and rise of GB News is not just a win for a four-year-old start-up – it is the biggest rocket up the backside for anyone with responsibility for communicating their news stories to the media.

Adding value is about sharing rather than selling, but what does this look like in practice and what are the benefits for businesses focusing on 'value'?

Reputation isn’t just what you say- it’s what people feel when they see your brand.

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Andy Byron, the chief executive of the AI company Astronomer, was caught out in an embrace with his head of HR. This is how he could salvage his reputation

Southern Water, the second most indebted water firm in the UK, faces growing reputation issues following doubling of CEO compensation in 12 months.

John Torode's MasterChef exit is under the spotlight, with the reputations of the BBC and Banijay in doubt following a series of media gaffes.

FTSE100 organisations are ditching their DEI and ESG policies. But the reputational (and probable bottom line) damage caused will be profound.