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Rosana Pinheiro-Machado

@pinheiromachado.bsky.social
17K followers 233 following 196 posts

Professor of Global Studies, UCD 🇮🇪 | Director DeepLab labdeep.com | PI #WorkPoliticsBIP - ERC Consolidator Grantee | Far-right, digital economy, precarity | Global ethnographer 🇧🇷🇮🇳🇵🇭🇨🇳

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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 07/05/2026
irgac.org/articles/art... In this new interview, I talk about contemporary changes in working-class subjectivity, desire for autonomy and far right.
irgac.org
The Authoritariat: An Interview with Rosana Pinheiro-Machado on Work, Subjectivity and the Far-Right
Across the Global South, platform work is transforming the labour market and the political imagination of the working class. In this interview, anthropologist Rosana Pinheiro-Machado discusses her con...
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 13/02/2026
Join the conversation! Next Wednesday in London!
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jess reia • 何杰茜 @jhereia.bsky.social · 14/01/2026
Join us for the 7th event in our Gender & Tech Online Talk Series "Dis/Misinformation & Political Extremism” on Jan 27 at 11am EST, with the amazing @pinheiromachado.bsky.social + @robyncaplan.bsky.social. Free & open to all: dtdlab.virginia.edu/event/gender.... See you there @yasmincurzi.com
This is a horizontal poster for the Gender & Tech Online Talk series in a combination of white, dark blue and teal. The topic is "Dis/Misinformation and Political Extremism,” the speakers are Rosana Pinheiro-Machado (University College Dublin) and Robyn Caplan (Duke University), and the moderation will be done by Jess Reia. Date and time: January 27, 11am EST.
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 12/01/2026
Heading to Oslo to deliver a talk in the Department of Anthropology of the University of Oslo. Big responsibility! www.sv.uio.no/sai/english/...
sv.uio.no
Rosana Pinheiro-Machado: Rage, dreams, and insubordination: How the far right and social media mobilize the working class - Department of Social Anthropology
The Departmental Seminar Series features Rosana Pinheiro-Machado, Professor of Global Studies in the School of Geography at the College of Social Sciences and Law, UCD Ireland.
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 21/11/2025
Happy and honored to give the closing keynote at #elad25.
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 12/11/2025
Very honoured to have delivered the keynote address at the Anthropology Association of the Philippines meeting. I missed my flight to Manila due to the typhoon, but thankfully Zoom did a great job today! 😊 Many thanks to the organisers for the kind invitation.
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deeplab @deeplab.bsky.social · 05/11/2025
Thanks to everyone who joined us for the launch of New Consumers in the Global South at UCD, a thoughtful discussion with the authors on class, consumption, and everyday life across the Global South. @erc.europa.eu @ucddublin.bsky.social @pinheiromachado.bsky.social @marinafrid.bsky.social
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 03/11/2025
Tomorrow!
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deeplab @deeplab.bsky.social · 29/10/2025
📚 Book Launch at UCD! Join us on Nov 4, 3:30 PM (Newman D101) for New Consumers in the Global South — exploring class & consumption beyond “poor” and “middle class.” Featuring authors Pertierra, @pinheiromachado.bsky.social Pinheiro-Machado & Saloma-Akpedonu 🍷 @ucddublin.bsky.social @erc.europa.eu
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 19/09/2025
Ótima conversa com o querido e brilhante @atila.bsky.social Marketing digital, precariedade, influencers e extrema direita 🤯 youtu.be/YVlZodTd2r0
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Atila Iamarino @atila.bsky.social · 19/09/2025
Hoje foi dia de compartilhar a conversa com a @pinheiromachado.bsky.social sobre precarização do trabalho e como a prestação de serviço foi em massa pro Instagram, onde tudo vira marketing digital (e curso) e coaches dominam os sonhos.
youtu.be
Por que o brasileiro adora um coach - PODCAST Não Ficção
YouTube video by Atila Iamarino
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 24/07/2025
Viva!!!!
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Centre for Political Ethnography @polethnography.bsky.social · 18/07/2025
To close the year, we hosted our first CPE Workshop 🎉 15+ scholars from across the UK & Europe joined us for an inspiring day—capped off with a keynote by Rosana Pinheiro-Machado! @pinheiromachado.bsky.social
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 17/07/2025
I spoke with The New York Times about Trump’s unpopular measures against Brazil and their impact on popularity. My quote says it does not impact Bolsonaro’s base, but I also believe this is a great opportunity for government to start mobilizing its base for 2026. www.nytimes.com/2025/07/17/w...
nytimes.com
Anti-Trump Bump Rekindles Support for Brazil’s President
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 14/07/2025
New paper in the Journal of Anthropological Research! The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social Free version here: works.hcommons.org/records/r3jd...
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 09/07/2025
This is fantastic. Over the past year, @deeplab.bsky.social has hosted dozens of visiting students from Brazil, who have enjoyed free access to the already exceptional sports hall. We hope this gratuity continues as the sports facilities expand.
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 04/07/2025
🚨 | Raiva, sonhos e insubordinação: como a extrema direita e as mídias digitais mobilizam a nova classe trabalhadora das plataformas Super feliz com a nova publicação — um ensaio estilo memorial em inglês e português, na Horizontes Antropológicos Espero que gostem ❤️ www.scielo.br/j/ha/a/yPt3D...
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 03/07/2025
Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg ❤️ Great to see @kkcheuk.bsky.social again! A room full of excellent scholars Can’t wait to continue the conversation!
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 03/07/2025
Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg is pushing Great to see @kkcheuk.bsky.social again! A room full of excellent early career researchers.
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Natalia Cintra @cintranatalia.bsky.social · 03/07/2025
Somebody pinch me cause I am in the same photo as @pinheiromachado.bsky.social ! What an honour to have welcomed you at Southampton - come back soon!
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Centre for Political Ethnography @polethnography.bsky.social · 03/07/2025
The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 30/06/2025
If you are in Southampton, join me for my public keynote and an engaging workshop on ethnography and political studies next Wednesday, hosted by the @polethnography.bsky.social alongside extraordinary colleagues.
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Dr Mariana Borges @marianaborges.bsky.social · 24/06/2025
🍒 The cherry on top? Our keynote speaker, @pinheiromachado.bsky.social, will share fresh insights from her global work at @deeplab.bsky.social , exploring how digital entrepreneurship and precarity shape far-right mobilization.
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Centre for Political Ethnography @polethnography.bsky.social · 24/06/2025
The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!
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EASA @easainfo.bsky.social · 23/06/2025
📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil 📍 @ucc.ie + online 🗓️ 27 June Organised by the European Network for #DigitalAnthropology (ENDA) 🔗 buff.ly/jMCAfOZ
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 24/06/2025
On my way to beautiful Cork to see my anthropologist fellows and deliver this keynote ❤️
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 24/06/2025
I’m so thrilled to be delivering the keynote at this event on such an important theme: ethnography and politics! I can’t wait to be surrounded by fellow ethnographers again. If you’re in the area, my keynote is open to the public—hope to see you there! Thanks @polethnography.bsky.social
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 19/06/2025
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 18/06/2025
Next week, I will head to Cork to meet an amazing group of anthropologists and give a keynote in this workshop organised by the ENDA and Cyber Social Research Very honoured by the invitation! Come along if you are in the region
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Mattia Zulianello @mattiazulianello.bsky.social · 17/06/2025
The mass party is dead, right? Not so fast. Our new book, "Populist Radical Right Parties in Action" explores the puzzle of why several of Europe's most prominent populist radical right parties are successfully reviving this "outdated" model. The book is completely Open Access 👇
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 17/06/2025
Looking forward to our @deeplab.bsky.social deep thoughts seminar series! If you are in Dublin, come along! If not, join us on zoom. Details below
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deeplab @deeplab.bsky.social · 19/05/2025
“The CLT worker can’t catch a break!” New DeepLab takeaway unpacks memes, labour precarity & the digital hustle dream. Read here labdeep.com/takeaways/ Image source - © Brenda Rocha Blossom via Canva.com #DigitalLabour #CLT #DeepLab @erc.europa.eu @ucddublin.bsky.social @jessicamatheus.bsky.social
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🍉paraver🟩🟡🟥 @paraver.bsky.social · 25/05/2025
Isto pode ajudar a perceber o que se passou em Portugal, onde o partido xenófobo e racista tem forte apoio da diáspora brasileira, onde estão presente radicias bolsonaristas. Análise da @pinheiromachado.bsky.social
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 25/05/2025
Falei longamente com o G1 sobre o fenômeno da rejeição de jovens à CLT. Matéria extensa que capturou as nuances e contradições desse processo. Meus comentários têm relação com as pesquisas com Lúcia Scalco (mais de 20 anos!) e recentemente com a postdoc Jessica Matheus. g1.globo.com/google/amp/t...
g1.globo.com
'Se tudo der errado, viro CLT': o que está por trás da aversão dos jovens ao trabalho com carteira assinada
Crianças e adolescentes associam modelo a rotina dura, com ônibus lotado e bronca de chefe, enquanto influenciadores aproveitam para vender ideia de sucesso fácil na internet.
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Guilherme Vasconcelos @guivasper.bsky.social · 24/05/2025
Compartilhando sentimento de orgulho, acabei de ver essa reportagem e nela tem a contribuição da minha colega de doutorado, @jessicamatheus.bsky.social ela é sensacional. Bom ter a @pinheiromachado.bsky.social levando esse debate pra mídia como o g1. Parabéns! g1.globo.com/trabalho-e-c...
g1.globo.com
O que está por trás da aversão dos jovens à CLT
Crianças e adolescentes associam a rotina dura, com ônibus lotado e bronca de chefe, enquanto influenciadores vendem a ideia de sucesso fácil na internet.
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BISA - British International Studies Association @mybisa.bsky.social · 23/05/2025
🚨Sign up now for @unisouthampton.bsky.social Centre for Political Ethnography Workshop🚨 July 2nd 2025 “Doing Ethnography in Political Contexts or Doing Politics via Ethnography?” 🎉 🌟 Inc/ keynote speech from @pinheiromachado.bsky.social 🌟 Info 👉 shorturl.at/VZcZj @cintranatalia.bsky.social
southampton.ac.uk
Call for Submissions: Centre for Political Ethnography Workshop “Doing Ethnography in Political Contexts or Doing Politics via Ethnography?”
Based in the Politics and International Relations Department (PAIR), CPE’s goal is to promote the use of ethnographic methods in political science and to foster interdisciplinary dialogue among researchers who use ethnography to explore topics related to politics — broadly understood.
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 20/05/2025
A must-read piece on the demonisation of CLT (labour rights legislation) in Brazil by @jessicamatheus.bsky.social
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 18/05/2025
🤗🤗🤗🤗
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 16/05/2025
You are too generous! It is my honour to join the centre!
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 16/05/2025
Can’t wait 🫶🏽
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A.J. Bauer @ajbauer.bsky.social · 12/05/2025
You can now pre-order my book *Making the Liberal Media* on Amazon! Hate Amazon? Tell your local bookstore you'd like to order a copy. It goes on sale Nov. 18. www.amazon.com/Making-Liber...
amazon.com
Making the Liberal Media: How Conservatives Built a Movement Against the Press
Amazon.com: Making the Liberal Media: How Conservatives Built a Movement Against the Press eBook : Bauer, A. J.: Kindle Store
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 08/05/2025
The good news is that our DeepLab's in-depth report on social media as a digital labour platform is now available in an open-access repository in full compliance with EU Open Science guidelines. 📢 Spread the word works.hcommons.org/records/2220...
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deeplab @deeplab.bsky.social · 07/05/2025
📢 Deeplab is delighted to host our next Visiting Researcher Seminar on 13 May featuring talks on gendered disinfo & educational inclusion. 🔗 Details: deeplab@ucd.ie | #DeepLab @ucddublin.bsky.social @erc.europa.eu #ResearchSeminar #DigitalPlatforms #Inclusion
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Teddy Wilson @reportbywilson.bsky.social · 03/05/2025
This week, Pardon Tracker published the first in a series of investigative reports on the statements, activities, and networks of the pardoned Capitol Rioters. This independent investigative journalism and data visualization project is not possible without your support — please consider donating:
fundrazr.com
Pardon Tracker
Pardon Tracker is an independent investigative journalism and data visualization project, documenting the statements, activities, and networks of the individuals that received pardons charges related ...
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deeplab @deeplab.bsky.social · 03/03/2025
📢 New on DeepLab: How ‘Right’ is the Future? 🇮🇳🗳️Rashmi Guha Ray explores India’s shifting political landscape post-2024 elections. Don’t miss it! 📚🔥 labdeep.com/takeaways/ #IndianElections #Deeplab @ucddublin.bsky.social @erc.europa.eu Image source: Image source: kremlin.ru, via Wikimedia Commons
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deeplab @deeplab.bsky.social · 30/04/2025
In April, we welcomed Dr. Ianaira Neves to the Philippines for a research immersion with DeepLab scholars, exploring the lives of food delivery riders in PH and Brazil. From fieldwork to local culture, meaningful exchange of insights, stories, and community. @erc.europa.eu @ucddublin.bsky.social
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Rosana Pinheiro-Machado @pinheiromachado.bsky.social · 30/04/2025
Our very own @deeplab.bsky.social Wagner Alves da Silva, is featured in this brilliant Rest of World article on Brazil’s child influencer industry. restofworld.org/2025/brazil-...
restofworld.org
Kidfluencers’ dreams of wealth clash with Brazil’s labor laws
Young Brazilians chase social media fame, selling “get-rich” schemes, while legal battles question platform responsibility and the cost to childhood.
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Anthony Kelly @anthonypkelly.bsky.social · 23/04/2025
Registration for the event is free, with lunch provided, although spaces are limited. Registration will close on Wednesday 14 May 2025! So please do register before then if you hope to join. Check the @ucdischool.bsky.social website for more info about registration: www.ucd.ie/ics/events/r...
ucd.ie
International Symposium — Reaction(ary) Media
International Symposium - Reaction(ary) Media: Situating, Influencers, Audiences, and Antagonisms
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Anthony Kelly @anthonypkelly.bsky.social · 23/04/2025
… Thomas Hughes, Rhona Jamieson, @gilliankennedy.bsky.social, @edelmcginley.bsky.social, Shane Murphy, @pinheiromachado.bsky.social, @johnnyryan.bsky.social, and @gavant.bsky.social!
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Anthony Kelly @anthonypkelly.bsky.social · 23/04/2025
Scheduled speakers include: @cat-baker.bsky.social, @joncollins.bsky.social, Eileen Culloty, @simoned.bsky.social, @profafinlayson.bsky.social, Marina Frid, @debbieging.bsky.social, @craighaslop.bsky.social, @kat-hig.bsky.social… (+ even more in the next post)
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