iiinova — where your digital self keeps evolving

Pete Etchells @peteetchells.bsky.social · 04/11/2025

Unauthorised student turned up to today’s research methods class, I guess they wanted to brush up on their meow-tiple regression skills?

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Pete Etchells @peteetchells.bsky.social · 15/07/2025

Not the same guys obvs, but, plot twist:

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Pete Etchells @peteetchells.bsky.social · 08/05/2025

The yellow paperback edition of Unlocked is out today! It’s been a whirlwind of a first year, but I’m so glad that it’s out there. If you’ve read it, I hope you’ve found something reassuring and useful in it.

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Pete Etchells @peteetchells.bsky.social · 04/05/2025

The yellow edition of Unlocked comes out on Thursday - if you can’t wait, you can grab it on Kindle for 99p at the moment. Cheaper than a coffee and much more satisfying: www.amazon.co.uk/Unlocked-Sci...

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Pete Etchells @peteetchells.bsky.social · 07/03/2025

Here’s the new cover design for the mass market paperback edition of Unlocked, coming out 8th May!

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Pete Etchells @peteetchells.bsky.social · 15/02/2025

It’s this fella that’s creeping me out…

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Pete Etchells @peteetchells.bsky.social · 15/02/2025

I’ve been moved to a new room, and there are multiple cameras which is slightly unnerving 👀

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Pete Etchells @peteetchells.bsky.social · 14/02/2025

It’s been a pretty wild 48hrs, from relatively standard back pain, to a trip to A&E for a medical emergency and, today, neurosurgery. But today I got to meet this fella, and he totally made my day:

Ottie the therapy cockerpoo, making his round at the hospital.

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Pete Etchells @peteetchells.bsky.social · 08/02/2025

Not that well known, but I’m a massive wrestling fan, and love LA Knight. Love him even more now. He cut this promo last night, and boy do we need more guys with platforms saying stuff like this. It’s okay to cry.

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Pete Etchells @peteetchells.bsky.social · 15/01/2025

Genuinely think this is the swankiest-looking thing I’ve ever been posted 😃

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Pete Etchells @peteetchells.bsky.social · 27/11/2024

I’m sure this will be totally uncontroversial and everyone will be in polite agreement 😅

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Pete Etchells @peteetchells.bsky.social · 16/11/2024

I think it’s pretty outrageous that (a) this study was press released, and (b) it was picked up by a news outlet. This is an unpublished, non-peer-reviewed conference abstract about a rat study. It has absolutely nothing to say about screen time for kids. We need to do better.

Headline reads “Popular late night habit could make girls start their periods earlier, experts suggest”

Screen grab of text which reads “Teens who spend more than six hours a day staring at TV or computer could be more likely to enter puberty earlier than those who encounter less screen time, a study has suggested.”

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Pete Etchells @peteetchells.bsky.social · 14/11/2024

I see the Australian social media ban proposals are going exactly as expected.

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Pete Etchells @peteetchells.bsky.social · 29/08/2024

UK folks: Monday’s edition of BBC Panorama is on the fractious debate about smartphones and mental health. Having spoken extensively to the producers over the past few months, I’m really hopeful that it’s going to be measured, evidence-based and sensible. Also I’m in it!

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Pete Etchells @peteetchells.bsky.social · 19/08/2024

Been working on a thing this past week. This morning I’ve posted a copy of my book, and a letter, to a core group of MPs and Peers in DCMS, DSIT and DfE, to call for an evidence-based national digital literacy initiative.

Copy of the book Unlocked next to a letter, being wrapped in brown paper.

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Pete Etchells @peteetchells.bsky.social · 27/03/2024

Last week I published my second book. It's called Unlocked: The real science of screen time (and how to spend it better), and does exactly what it says on the tin. If you want to cut through the hype and scaremongering, this might be for you: linktr.ee/unlockedbook

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Pete Etchells @peteetchells.bsky.social · 23/03/2024

My new book, UNLOCKED: The real science of screen time (and how to spend it better) was published this week! New Scientist has called it “weighty, chummy, quirky and charming” and “a realistic tonic to the doom and gloom”. You can get it here: linktr.ee/unlockedbook

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Pete Etchells @peteetchells.bsky.social · 13/03/2024

Author copies of Unlocked have arrived in the post! I’m so excited to see this out in the wild! One week to go…

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Pete Etchells @peteetchells.bsky.social · 29/02/2024

Just over three weeks until Unlocked is published. If a book about screen time is up your street - what it is, why we're in a mess over it, and how to fix that mess - then I'd be genuinely grateful for a preorder. Links here: geni.us/VLRcYPN

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Pete Etchells @peteetchells.bsky.social · 06/12/2023

I’ve found Goodreads to be a bit of a hellsite author-wise, but god bless whoever has done this. Book’s not out for another few months. All downhill from here!

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Pete Etchells @peteetchells.bsky.social · 23/11/2023

Hey, Bluesky. I’ve written a new book. It’s about the messy science of screen time, our relationship with digital tech, and how we can make that healthier and better. I’m excited to be able to share the cover with you! It’s out in March, but you can pre-order now. Details next…

Book cover for Unlocked: the real science of screen time (and how to spend it better)

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Pete Etchells @peteetchells.bsky.social · 19/10/2023

I hear you. This one has a penchant for kid’s toys, tissues, anything with raisins in, and my glasses.

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Pete Etchells @peteetchells.bsky.social · 26/09/2023

The Korean version of Lost in a Good Game comes out tomorrow! I'm loving the cover:

Korean book cover for Lost in a Good Game

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