iiinova — where your digital self keeps evolving

Pete Brown @petebrownbeer.bsky.social · 6h

Over a thousand comments and reposts. Just 64 likes. Read the fucking room and reverse this betrayal of every single one of your members.

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Pete Brown @petebrownbeer.bsky.social · 14/10/2026

If you using generative AI in any way you clearly don’t give a shit your human members. Congratulations. You just lost a member of 20+ years. I’m sure you’ll be losing many more as a result of this disgusting, appalling decision. Fuck AI.

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Reposted by Pete Brown

But Andrew Hickey Died Ten Years Ago This Very Night @andrewhickey.500songs.com · 24/09/2026

DVDs aren't low-tech. They're just things you can actually own, that won't disappear overnight, that don't require a monthly subscription, that won't suddenly get reedited, that won't start putting adverts in the middle and that won't sell your data to the worst people in the world.

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Pete Brown @petebrownbeer.bsky.social · 11/10/2026

Funnily enough we went To see the Sweet last year and the only surviving original member had broken his hip and wasn’t there and they played Sweet covers too and mostly sounded like an Iron Maiden tribute act.

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Pete Brown @petebrownbeer.bsky.social · 11/10/2026

This is why we use one-star Trip Advisor reviews to decide where to go go on holiday. “The food was all foreign. TV in the room was too small. Not enough for the kids to do.” We had a lovely time.

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

There’s more! But those are the best examples of their wilful neglect of a beer culture they don’t give a shit about.

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

No, not unique, but a great example of how if you give a fucking shit about cask ale, you can make money from brewing it. I have a lot of time for Carlsberg in Denmark. Carlsberg UK are incompetent, stupid morons who neither care about nor understand the beer culture they are murdering.

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

The key thing being, 80% of British brewing is now owned by multinational corporations that are not based in Britain. This is not a Brexity thing. The French, Germans, Spanish, Italians etc are invested enough in national traditions that they wouldn’t let this happen.

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

No worries. But they have put no advertising or promotional support behind any of their cask brands. They have joined none of the numerous initiatives to try to promote cask. PR queries on their cask brands go unanswered. They don’t even have a single image of a cask beer on their website.

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

It's like Christmas come early.

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Pete Brown @petebrownbeer.bsky.social · 09/10/2026

The gall of these people. The biggest brewer of cask ale in the world have done absolutely NOTHING to support cask ale in recent years, and then they say they need to close the brewery because volumes are down so much. Vandalism, pure and simple. www.foodmanufacture.co.uk/Article/2026...

foodmanufacture.co.uk

Marston’s brewery to close as cask volumes nosedive

Carlsberg Britvic has announced it is proposing to close the Marston’s Brewery in Burton-upon-Trent amid dwindling cask ale volumes.

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Pete Brown @petebrownbeer.bsky.social · 07/10/2026

“He basically said some things that he literally didn’t say.”

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Pete Brown @petebrownbeer.bsky.social · 07/10/2026

"This establishment serves as a local watering hole, providing a typical pub atmosphere. Visitors can expect a range of beverages and a casual setting to unwind." Looks like human beer and pub writers are about to become obsolete.

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Pete Brown @petebrownbeer.bsky.social · 07/10/2026

Not the first weird thing she's said about Burnham. She obviously fancies him.

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Pete Brown @petebrownbeer.bsky.social · 07/10/2026

According to an AI tourism site I accidentally just stumbled across, Liverpool is in North Wales. The closest town to it is Liverpool. The pub I am researching is "either in or near Liverpool." All good to know, useful stuff.

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Pete Brown @petebrownbeer.bsky.social · 05/10/2026

“Transgender for everyone”. He keeps saying this as if it means something. Like a parrot that’s heard some noises it likes making.

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Pete Brown @petebrownbeer.bsky.social · 02/10/2026

Yeah right because it was just me who “misunderstood” her. It’s not like she’s angered thousands of people across the county or anything. I’m such a thick twat.

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Pete Brown @petebrownbeer.bsky.social · 01/10/2026

I’m afraid if she meant something different from what I took from the quote, she expressed herself pretty poorly. I’m an anti-racist socialist with no axe to grind.

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Pete Brown @petebrownbeer.bsky.social · 01/10/2026

“that warm ale, a black Labrador by your feet in a pub that doesn't exist, and with symbolism of fox hunting all around them, it'll be a very far-right nostalgic vision of Britain that we don't want to have, and never really existed." What have I misunderstood about that?

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Pete Brown @petebrownbeer.bsky.social · 01/10/2026

Pretty disgusting comments from Labour MP Jenny Ridell-Carpenter at the @labouruk.bsky.social conference this week, who equates a liking of dog-friendly country pubs with real ale (which she wrongly described as warm) with being on the far-right, at the same time as saying such pubs don’t exist.

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Pete Brown @petebrownbeer.bsky.social · 01/10/2026

It’s baaaack! Start your engines.

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Pete Brown @petebrownbeer.bsky.social · 30/09/2026

Very much so. See also “indie sleaze” - the 6music label now for the music of the noughties which no one, anywhere, used at the time and simply doesn’t make sense.

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Pete Brown @petebrownbeer.bsky.social · 30/09/2026

You must have seen different reporting than I did. And if that’s your view to no longer want you following my socials.

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Pete Brown @petebrownbeer.bsky.social · 29/09/2026

If you think about it carefully, it’s possible to be opposed to black-clad, balaclavaed thugs marching through the street to express their hatred of those different from them (fascism) and blinkered, slightly offensive nonsense like this, and not contradict yourself.

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Pete Brown @petebrownbeer.bsky.social · 29/09/2026

Had a busy year of events this year. Just two more to go in October! If you're anywhere near Lancaster on Thursday 8th October, or Sheffield Wednesday 21st October, come and drink some beer and listen to some tunes! (And me.) www.petebrown.net/events/

petebrown.net

Events Archive - Pete Brown

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Pete Brown @petebrownbeer.bsky.social · 29/09/2026

In my friendship groups, this is happening more and more. Issue by issue, over time. Some of us have to deprogramme years of conditioning and norms. But believe me it is changing.

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Pete Brown @petebrownbeer.bsky.social · 24/09/2026

You don’t have to drink it quickly. But we did.

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Pete Brown @petebrownbeer.bsky.social · 24/09/2026

That stone fruit quality is much more forward. Previously been a bit more citrusy when fresh. Of course this will fade when it ages.

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Pete Brown @petebrownbeer.bsky.social · 24/09/2026

A symphony of stone fruit on top of some light, gooey caramel. The new Fullers Vintage Ale, out this week. Yes, my camera angle has got wonkier. Last two beers were 8.4%.

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Pete Brown @petebrownbeer.bsky.social · 24/09/2026

Nope I got that wrong. Bb 01 Sep 2028. Then 2231 is a random number.

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Pete Brown @petebrownbeer.bsky.social · 24/09/2026

Best before 28 September 2231, apparently. Nice.

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Pete Brown @petebrownbeer.bsky.social · 23/09/2026

To Brewers Hall, London for the Future of Cask seminar. Does cask have a future? Of course it does! We just need to figure out what that looks like. And then go and drink some cask.

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Pete Brown @petebrownbeer.bsky.social · 23/09/2026

The article only mentions illicit drugs. Why are you calling it an alcohol problem and bringing in Czech alcohol consumption when your own reporting suggests this is not the issue?

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Pete Brown @petebrownbeer.bsky.social · 21/09/2026

Cracking weekend at Abergavenny Food Festival matchuing beer and music for 200 thirsty punters. Thanks to Wye Valley Brewery and Antur Brew Co for helping with beers, to the festival, and for a new-to-me audience for drinking, laughing and neurosciencing on a sunny Saturday afternoon!

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Pete Brown @petebrownbeer.bsky.social · 21/09/2026

“Been one” was meant to read “become”!

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Pete Brown @petebrownbeer.bsky.social · 21/09/2026

Looking for to reading this! Lara has been one a formidable historian.

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Pete Brown @petebrownbeer.bsky.social · 20/09/2026

This week in @thetimes.com (digital only this time) the revived beer brands coming back to life. Often better than the originals? Or empty nostalgia? (Paywall) www.thetimes.com/life-style/f...

thetimes.com

Boddingtons, Double Diamond and the old beers coming back to life

Déjà brew? Our expert welcomes the clever revival of some historic favourites

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Pete Brown @petebrownbeer.bsky.social · 19/09/2026

That’s amazing! Thanks for letting me know.

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Pete Brown @petebrownbeer.bsky.social · 18/09/2026

Distressingly young version of me in this.

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Reposted by Pete Brown

Roger Protz @rogerprotz.bsky.social · 18/09/2026

Deep socio-political dive into pub history, 2004. Commentary myself, @petebrownbeer.bsky.social, Rowan Pelling, late Jeremy Hardy, Landlords. Covering rich archive, @camraofficial.bsky.social, monopolies&mergers, pubcos pub name battles. Warning: some unpleasant sexist archive.

bbc.co.uk

BBC Four - Timeshift, The History of Pubs

Examining the core values of this definitively British institution.

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