Pete Austin @pete-austin.bsky.social · 10/02/2025To celebrate (hopefully) explaining to students at this weekend’s City, University of London ‘Introduction to Branding’ course why AI will never replace brand agencies, I asked ChatGPT to make me a poster. Copy: full of typos Design: unoriginal Messaging: unclear Verdict: hire me instead 010
Pete Austin @pete-austin.bsky.social · 01/02/2025And breathe. Very lucky to have been able to take a proper winter break. As we come to the end of the trip the mind inevitably strays back to “real life”… Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥 020
Pete Austin @pete-austin.bsky.social · 12/01/2025“Do we launch a corporate account on Bluesky?”… Hands up if this has been a question in anyone else’s comms dept? 🙌🏻 We’re seeing insane engagement on TikTok and Instagram — far greater than anything we could imagine on here. Which begs the ultimate question… 100
Pete Austin @pete-austin.bsky.social · 05/01/2025Happy Kids Go Back To Childcare Day Eve…media.tenor.coma woman with a netflix logo behind herALT: a woman with a netflix logo behind her 010
Reposted by Pete AustinAntony Tiernan @antonytiernan.bsky.social · 25/12/2024An estimated 410,000 NHS staff will be giving up their Christmas Day to care for patients and their families. Thank you to them all! #ThankYouNHS 0199
Pete Austin @pete-austin.bsky.social · 17/12/2024How is it basically DARK at 2:30pm?!media.tenor.coma man in a suit is standing in front of a refrigerator with #schitts creek on the bottomALT: a man in a suit is standing in front of a refrigerator with #schitts creek on the bottom 000
Pete Austin @pete-austin.bsky.social · 14/12/2024TL;DR My daughter got sick and was treated in A&E of the Trust where I work and it was petrifying, life-affirming, humbling and ultimately wonderful. 🧵👇🏻 Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff. 100
Pete Austin @pete-austin.bsky.social · 06/12/2024As sure as day follows night, on the eve of the beginning of all the Christmas parties… …the toddler falls ill 🤒media.tenor.comdoc brown from back to the future is holding a cell phone in front of a brick wall with the words precisely on schedule below himALT: doc brown from back to the future is holding a cell phone in front of a brick wall with the words precisely on schedule below him 000
Pete Austin @pete-austin.bsky.social · 06/12/2024Guess the hospital 😜 #NHSXmastrees #ChelseaPensioners 020
Pete Austin @pete-austin.bsky.social · 05/12/2024The tree is up at West Middlesex University Hospital, complete with super festive “switch on” with local school children & Brentford FC mascots 🐝 Extra points for the very festive “switch on button” 🎄 #NHSXmastrees 000
Reposted by Pete AustinNottingham University Hospitals @nottmhospitals.bsky.social · 05/12/2024👋 Here's our lovely tree! 011
Pete Austin @pete-austin.bsky.social · 05/12/2024Who has got the best NHS Christmas tree? Hospital, ward, surgery, clinic - open to everyone. Feels like there should be a national competition… #NHSXmastrees 232
Pete Austin @pete-austin.bsky.social · 05/12/2024Pretty sure a comms guy who has been in the NHS for 10mins wasn’t who this free coffee was aimed at — but thank you anyway Starbucks! NHS colleagues — get to a Starbucks today ☕️ 000
Reposted by Pete AustinNHS Charities Together @nhscharitiestogether.co.uk · 04/12/2024The Starbucks NHS festive giveaway is back and bigger than ever! Tomorrow (Thursday 5 December) Starbucks are giving away a free Tall beverage to all NHS workers in stores across the UK. Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇 01310
Pete Austin @pete-austin.bsky.social · 04/12/2024Said man whose hologram band thing took £103m in ticket revenue in 12 months 100
Pete Austin @pete-austin.bsky.social · 03/12/2024Me: I could do with a new brand case study for our February course, but none spring to mind from the past few months… Jaguar: Hold my beer 000
Pete Austin @pete-austin.bsky.social · 02/12/2024So #NHScomms folk, what one thing do you wish someone had told you when you started out in the NHS? #askBluesky #NHScommsnewbie 100
Pete Austin @pete-austin.bsky.social · 02/12/2024Big surge of #NHScomms followers in the past 24 hours (thanks to @antonytiernan.bsky.social’s Starter Pack 🙌🏻). I’m 15+ years in corp comms but BOX FRESH to NHS comms! Right now it feels like the 1st day of school every day. The small print to following me is that you’re all now my support group. 2140
Pete Austin @pete-austin.bsky.social · 01/12/2024My socials are overwhelmed with people’s Christmas trees. How are you all so organised!? 000
Reposted by Pete AustinAntony Tiernan @antonytiernan.bsky.social · 01/12/2024I’ve made a starter pack of folk who work in NHS communications and engagement (aka #NHScomms). Please let me know if you’d like to be added (or taken off)! go.bsky.app/6NfZx5Q 177027
Pete Austin @pete-austin.bsky.social · 27/11/2024My obsession with finding a GIF to accompany every post seems to have crossed platforms from Twitter to Bluesky. Sorry.media.tenor.coma man with a mustache is sitting at a table and says `` i regret nothing , the end . ''ALT: a man with a mustache is sitting at a table and says `` i regret nothing , the end . '' 000
Pete Austin @pete-austin.bsky.social · 27/11/2024Twitter, X, Bluesky, whatever — it’s still a weird look to repost your own postsmedia.tenor.coma man is sitting on a bed with his mouth open and the words i 'm just saying below himALT: a man is sitting on a bed with his mouth open and the words i 'm just saying below him 000
Pete Austin @pete-austin.bsky.social · 27/11/2024Wonder how many people use AI to answer those LinkedIn “ask an expert” AI-generated questions, aimed at harvesting content to further feed AI LLMs…media.tenor.coma man with curly hair says it 's like this while pointing at his faceALT: a man with curly hair says it 's like this while pointing at his face 000
Pete Austin @pete-austin.bsky.social · 27/11/2024There is something wholesome about building a (digital) community from scratch again here. It’s a bit quiet to start with but you realise how much noise (even pre-Musk) there was on the other platform. Maybe #Bluesky is my mid-life crisis. Cheaper and less destructive than some alternatives. 020
Pete Austin @pete-austin.bsky.social · 25/11/2024Against all better judgment, asked a friend for TV recommendations. She told me Disclaimer* was “some of the best TV” she’s ever watched. Now, how to take this friendship forward — having watched it… #appallingTV #appallingwriting #askBluesky #advice #disclaimer #cateblanchettwhatwereyouthinking 010
Pete Austin @pete-austin.bsky.social · 25/11/2024Wrote my “I’ve left Twitter for Bluesky” tweet. Realised I’ve been there 12 years! Goodness knows how many ramblings. But also friends, debates, communities. What a waste. Anyway, onwards 🦋 #twitter #twitterexodus #leavingtwitter #helloblueskymedia.tenor.coma poster for the legend of vox machina shows a man standing in front of a burning cityALT: a poster for the legend of vox machina shows a man standing in front of a burning city 010
Pete Austin @pete-austin.bsky.social · 23/11/2024Everyone with toddlers looking at this weekend’s weather forecastmedia.tenor.coma man in a suit and tie is smiling in an office .ALT: a man in a suit and tie is smiling in an office . 110
Pete Austin @pete-austin.bsky.social · 23/11/2024I’m not new to comms but very new to #NHScomms so any folks out there who want to connect, say hello 👋🏻media.tenor.coma woman says i 'm new here with a buzzr logo in the backgroundALT: a woman says i 'm new here with a buzzr logo in the background 150
Pete Austin @pete-austin.bsky.social · 22/11/2024I’m hiding on Bluesky from all the LinkedIn “hot takes” on the new Jaguar logo. If you want to do a course on Branding at City University, this one is good: www.city.ac.uk/prospective-... *I teach on it *we probably won’t mention Jaguarcity.ac.ukIntroduction to Branding | City, University of LondonThis introduction course is a Brand Copywriting 101 – from audience, creative routes, tone of voice, marketing and PR campaigns to conversion and evaluation. 010
Pete Austin @pete-austin.bsky.social · 21/11/2024It does feel like the early days on Twitter on here — some news outlets are on here HARD (most of my feed is @theguardian.com stories) and other outlets/people are nowhere to be foundmedia.tenor.coma man in a hawaiian shirt is asking is anybody there .ALT: a man in a hawaiian shirt is asking is anybody there . 010
Pete Austin @pete-austin.bsky.social · 20/11/2024Used that plug-in to find people on here who I followed on Twitter and there were only 8… out of 800+… really?! 010