iiinova — where your digital self keeps evolving

🙅🍔 McDonald's opened a pop-up butcher shop in London to show people HOW its beef burgers are made, so @petauk.bsky.social showed up with two giant billboards reminding visitors WHO they’re made from 🐄 That burger was once a cow who fought to stay alive. Don’t make her death your meal.

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PETA is holding these horrific experimenters accountable 👏 Experimenters Greg Horwitz, Robi Soetedjo & Jonathan Ting, are drilling into monkeys’ skulls, injecting viruses into their brains & leaving them injured or dead. Welcome them to PETA’s Hall of Shame!

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Hellboy star Ron Perlman heard about the hellish brain tests monkeys endure in his alma mater University of Minnesota’s lab & jumped into action ✊ He wrote to UMN's president calling to end these tests, retire the animals to sanctuaries, & ban experimenters from testing on animals 👏

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If Daisy lived indoors, none of this would've happened to her 💔 Daisy's story is all too common. "Outdoor" cats suffer injuries, attacks, infections, & worse—they usually die before reaching five years old. Use this as a reminder to ALWAYS keep your cat indoors!

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🐒🚨 This monkey had something to say to President Trump as his motorcade rolled through NYC. Monkeys are being caged, mutilated, and killed in cruel experiments. Donald Trump, cut the funding and CLOSE the National Primate Research Centers!

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There is something deeply disturbing about watching someone’s body violated like this. Buying a French Bulldog pays breeders to keep doing this.

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🤔 Raising Cane's made a dog their mascot and chickens their victims. If you’d never want Cane in the fryer, extend that same compassion to chickens 🐶🐔💞

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Together with @marchforanimals.bsky.social, 1,000+ people joined the 207-mile March to Abolish Animal Testing from Albany to Marshall BioResources, the world’s largest breeder of dogs destined for laboratories to demand an end to animal testing. Animals are NOT ours to experiment on ✊🐾

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Happy birthday to the comedian, actor, and devoted cat dad, Marc Maron 🎉🐱 He totally gets it, it’s the cats' world, and we’re just lucky enough to be living in it 🫶 Here’s to another year of respecting the feline agenda.

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In case you didn't know, these kinds of labels are made to trick customers just like you. No matter what companies slap on their egg cartons, eggs come from hens who are often packed so tightly many can't even turn around or spread their wings 💔

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🎣 TRADE YOUR TACKLE: We’re at a Florida Beach Pier handing out FREE trash-fishing kits in exchange for fishing gear. Leave fish in the ocean and ditch the hooks and fishing line that can pierce, trap, and kill wildlife.

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Maggots aren’t fooled by words like “pork” and “bacon.” That’s someone’s decaying body 🤢

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Leather has a face, a family, and someone left behind grieving 💔 Cows form close bonds, remember one another, and feel the absence when someone they love is gone. Their relationships matter more than anything made from their skin.

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You can’t call yourself a “horse girl” or say you “love” horses while cheering at a rodeo. Horses are abused, neglected, injured, and even killed for these cruel events. Their suffering is not a show. NEVER go to a rodeo.

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🚨 Mayor Karen Bass promised a crackdown on animal abuse on Skid Row. Yet dogs are still suffering in plain sight. PETA and local rescue Starts With One Today are calling out her empty promises and demanding LA officials enforce the laws meant to protect animals.

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Having your baby taken from you so humans can turn your milk into cheese is no laughing matter 💔 Keep moms and babies together, get the vegan cheese from The Laughing Cow.

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They survived the crash. They didn’t survive the system that had already decided their fate 💔 Chickens deserve to live, not be treated as product. Leave them off your plate.

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🚨👮 PETA France activists interrupted Pope Leo’s procession and were carried away by police! Bulls are provoked and stabbed until they’re weak and defenseless, then killed in the name of Catholic saints or during Christian celebrations. Pope Leo, end the Church’s ties to bullfighting.

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PETA France activists refused to be ignored, even as police carried them away 👮🚓 Bulls are stabbed, left bleeding, and killed in bullrings. Pope Leo, show them the mercy and compassion the Church preaches and CONDEMN BULLFIGHTING.

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THIS is what Charles River Labs does to monkeys. Monkeys are snatched overseas and shipped to a life of suffering, where they’re tortured & killed in labs. Now, Charles River has bought a breeding farm in Cambodia to imprison even more monkeys. Text in & join the fight to end it!

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He deserved a safe, loving home 💔 Instead, fleas were EATING HIM ALIVE. PETA fieldworkers rushed to help, but his tiny body couldn’t hold on. He died on the way to the shelter. Please keep animals safe inside with you.

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At the premiere of his new film Heart Of The Beast, Brad Pitt reminded everyone that so many wonderful dogs are waiting in shelters for loving homes 🐾❤️ If you're ready to welcome a dog into your family, adopt, don't shop.

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Dogs don’t belong in labs. Monkeys don’t belong in labs. Cats don’t belong in labs. Mice don’t belong in labs. Rats don’t belong in labs. Animals don’t belong in labs.

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PETA @peta.org · 24/09/2026

🚨Mayor Karen Bass promised a crackdown on animal abuse on Skid Row, but animals are still chained, bred, and abused in plain sight and in violation of animal protection laws passed to protect them.

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Of course he wants to get away 💔 Bulls are stabbed, weakened from blood loss, run until they’re exhausted, and ultimately killed in the ring. He doesn’t want to fight, he wants to live. Never attend a bullfight.

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PETA @peta.org · 24/09/2026

Don't be fooled. Sheep only "need" to be shorn because they're genetically bred to overproduce wool. They're beaten, mutilated, and killed, but H&M still calls wool "responsible." Think before you buy.

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POV: your morning plans include getting body-painted as a parakeet and taking on Petco 🩸🦜Come spend the day with Courtney Stodden as she gets ready to make some serious noise for birds! Tell Petco to end live-animal sales.

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The same animals you share your home & life with are being tortured & killed in experiments. If you can't imagine your cat or dog going through this, then support the COMPACT Act! Thank you, Rep. Nick Langworthy & Rep. Mark Pocan, for introducing this bill that could change EVERYTHING ✨

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After a nearly three-year halt, PETA has identified a sharp surge in monkey smuggling from Thailand into Cambodia as Cambodian monkeys are once again being imported into the U.S. for experiments 🚨 Shut down the monkey-smuggling pipeline: www.peta.vg/48ve

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Fall is finally here 🍂 Here’s to crisp air, peaceful days & showing a little more kindness to every animal we share this beautiful world with 🤎

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THIS stopped LA in its tracks 🩸🦜 Courtney Stodden made sure people couldn’t look away after our investigation exposed staff crushing parakeets’ necks at a factory in Petco’s supply chain. Parakeets need you in their corner, too. Call on Petco to END live-animal sales.

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Now THIS is how you make a scene for birds 🦜👀 Courtney Stodden climbed into a cage outside Petco after nearly 10,000 parakeets were found crammed into filthy cages at a factory in the store's supply chain. Join her in demanding an end to live-animal sales!

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This orca was filmed repeatedly hitting his head against the glass at a marine park in China 💔 In the ocean, orcas can travel vast distances, dive deep, and stay with their families. Don’t support marine parks that keep orcas and other animals captive. Video source: 渡嶼風

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Deep frying dog = outrageous Deep frying chicken = ??? We shocked Raising Cane's customers with a “dog” in a deep fryer to make one thing painfully clear: a chicken’s life is worth just as much as Cane’s.

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PETA pressure pays off 👏✊ NIH is taking concrete steps toward human-based science! It just announced five new programs, including an $88M investment in animal-free research, an animal-free lab, better transparency, & more. The future lies in animal-free research!

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If Cane were the one in the deep fryer, nobody would be lining up for a combo 😳 We put a “dog” in a fryer outside Raising Cane's to expose the fast-food chain’s hypocrisy! Chickens deserve the same empathy we give dogs 🐶♥️🐔

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Eating meat comes at everyone’s expense. Billions of animals are horrifically killed while enormous amounts of crops that could feed people are used to raise them, draining precious land and water in the process.

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It’s clear where foxes belong 🦊 Their fur is theirs, not ours. Never buy or wear it.

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No one should die for a tube of toothpaste, @fda.gov! Rats' bodies are being cut apart for a 100-year-old test that does not reflect how humans brush their teeth! Replace these nightmare tests with animal-free methods now: www.peta.vg/48tx

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EXCLUSIVE footage shows horse, Heat Missile, who sustained broken bones and was killed opening weekend at the new Belmont Park. This track was built with a taxpayer-funded loan and is already FAILING horses. How much of the half-billion $$ they took was spent on protecting horses?

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Great news for rabbits, doves, and other animals 🐰🕊️ Animal acts are now prohibited at the 2027 European Championship of Magic! Animals used in magic acts are often crammed into tight, hidden compartments, causing distress and physical trauma 💔 We're glad to see this change!

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We’re heartbroken to say goodbye to Chad Gilbert, whose kindness toward animals was as genuine as the music he shared with the world 🖤 He’ll hold a special place in peta2’s history, and we’re grateful our work for animals gave us the chance to cross paths. Rest in peace, Chad.

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