iiinova — where your digital self keeps evolving

Tshering Peldon @peldont.bsky.social · 21/06/2026

#UCWPUBR300 Great reflection! I also agree that PR is about building trust, and I found crisis communication and storytelling really impactful too. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 21/06/2026

#UCWPUBR300 Using #BlueskyForLearning felt engaging and interactive with professor and my mates. It made it easier to connect course ideas with real-world discussions and see different perspectives in a more open learning space. @wahibachair.com

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Marc Robert Lamont (Caedrel): That's Really Effective

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Tshering Peldon @peldont.bsky.social · 21/06/2026

#UCWPURB300 No, Professor! I have already completed all of my presentations last week☺️ I assume that the Friday’s class will focus on reviewing the main course concepts, sharing our final reflections, and concluding the semester. Thank you once again, Professor! @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 21/06/2026

#UCWPUBR300 One of my takeaways from this course is the importance of clear and strategic communication. I enjoyed learning about media relations and real-world PR examples as they showed how communication can shape an organization’s reputation. These lessons will be valuable in my future career.

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Tshering Peldon @peldont.bsky.social · 21/06/2026

#UCWPUBR300 Happy National Indigenous Peoples Day! A key takeaway is that meaningful communication starts with listening, building genuine relationships, and respecting Indigenous voices and perspectives. Thank you, Professor for sharing this important conversation. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 21/06/2026

#UCWPUBR300 Hi professor, thank you so much for guiding us until today. I really enjoy your teaching and receive a lot of knowledge from you. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 14/06/2026

#UCWPUBR300 One skill I find more challenging is public speaking. I can improve this by practicing more, preparing thoroughly, and doing mock presentations in front of others to build comfort and confidence. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 14/06/2026

#UCWPUBR300 I am excited for the final group presentations. Good preparation and rehearsals help build confidence. My best tips are to be clear, maintain eye contact, and not rush through the slides. I also admire speakers who stay calm and deliver simple, engaging messages. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 14/06/2026

#UCWPUBR300 That’s a great takeaway. I also believe that PR relies on creativity, strategic planning, and strong communication. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 14/06/2026

#UCWPUBR300 I really enjoyed listening to her stories. My major key takeaway from her is that building connections, gaining experience, and being open to opportunities are important steps to starting a successful career in PR. It is a great insights from Logan! @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 14/06/2026

#UCWPUBR300 Hello Professor, so far so good and I really hope you too, Professor! It’s a week 9, yay! @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 07/06/2026

#UCWPUBR300 I like your approach. Starting in an agency can provide valuable experience by exposing you to different clients and communication challenges. Moving to an in-house PR role later can offer greater stability and the opportunity to build deeper relationships. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 07/06/2026

#UCWPUBR300 I agree with you! Social media has made crisis communication much faster, and organizations are now expected to respond almost immediately. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 07/06/2026

#UCWPUBR300 Social media has changed crisis communication by spreading information instantly. Organizations must respond quickly, be transparent, and engage with public. It helps companies provide real-time updates, allowing misinformation and negative reactions to spread rapidly. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 07/06/2026

#UCWPUBR300 I would choose agency the PR career path because my six years of experience in an education consultancy exposed me to working with different clients and addressing a variety of needs. I enjoy the dynamic environment and the opportunity to interact with diverse people and situations.

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Tshering Peldon @peldont.bsky.social · 31/05/2026

#UCWPUBR300 I agree that! Different stages need different KPIs, and tracking them shows if the campaign is working or not. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 31/05/2026

#UCWPUBR300 Nice in short! Another key difference is that a news release is usually written from the organization’s perspective, while a news article aims to provide a more objective and balanced view for readers. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 31/05/2026

#UCWPUBR300 Amazing point! AI is a great tool for saving time and improving clarity, but human input is still essential to ensure the message feels genuine, accurate, and aligned with the brand’s values. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 31/05/2026

#UCWPUBR300 In my opinion, AI can draft press releases quickly, but it may sound more generic or make mistakes. Therefore, human review and always fact-checking help keep the message authentic and accurate. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 31/05/2026

#UCWPUBR300 Yes I remember, Professor. In simple, a news release is written by an organization to share information and promote a message, while a news article is written by journalists to inform the public in an objective and balanced way. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 31/05/2026

#UCWPUBR300 Hi Professor, I am going great and hope you too! Nothing special this weekend but, I am enjoying my Sunday OGL session. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 24/05/2026

#UCWPUBR300 Yes, I remember evaluation is important in public relations as it measures if a campaign was successful and helps improve future campaigns. And the user journey affects KPIs because different stages need different measurements, like reach for awareness and clicks or sales for action.

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Tshering Peldon @peldont.bsky.social · 24/05/2026

#UCWPUBR300 Hi Professor, I am doing great and hope you too! It’s a beautiful sunny day today ✨

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Tshering Peldon @peldont.bsky.social · 17/05/2026

#UCWPUBR300 The recall likely happened due to safety issue such as contamination or undeclared allergens. The goal of PR campaign is to quickly inform the public, identify affected products, guide customers on what to do, show responsibility, and rebuild trust by explaining safety improvements.

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Tshering Peldon @peldont.bsky.social · 17/05/2026

#UCWPUBR300 Nice one! Owned media is fully controlled, paid media is partly controlled, and earned media isn’t. Your example of Instagram posts vs customer reviews makes it really clear. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 17/05/2026

#UCWPUBR300 I agree! Owned media is the only space we fully control in terms of content and platform. Your example of using Instagram or a website for sales announcements makes it really clear. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 17/05/2026

#UCWPUBR300 It can control owned media like its website, ads, and social posts, but not earned or shared media like customer reviews, influencer opinions, or viral posts. For example, a skincare brand can post its own ads, but it cannot control a TikTok review saying the product caused a breakout.

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Tshering Peldon @peldont.bsky.social · 17/05/2026

#UCWPUBR300 I’ll use competitor analysis and online reviews to know customer needs, with short surveys for feedback. For PESO model, I’ll focus on shared and earned media through content creation and micro-influencers, use simple website, and keep paid ads minimal by boosting only successful posts.

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Charmaine Roberts: It's My Opinion

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Tshering Peldon @peldont.bsky.social · 17/05/2026

#UCWPUBR300 I recently saw someone on TikTok using skincare products from The Ordinary, and sharing their routine and results. This fits into Earned Media in PESO model as the content was created by user, sharing their honest experience rather than the brand directly paying for it. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 10/05/2026

Happy Mother’s Day to all the wonderful mothers around the world💜✨ Thank you for your unconditional love, strength, and care that shape families and communities every day. Wishing you all joy, peace, and appreciation today and always. #UCWPUBR300 @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 10/05/2026

#UCWPUBR300 Yes! AI can help PR with research, trends, and content ideas. I like your example about social media insights. I agree we still need to fact-check and use it ethically. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 10/05/2026

#UCWPUBR300 I agree with you! If I use AI for ideas, I would be transparent. It’s true that clear rules and honesty would really help build more trust with audiences and clients. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 10/05/2026

#UCWPUBR300 I agree with your point. The planning process really brought structure and helped with resources. I also like how you mentioned it opened up future possibilities and flexible actions. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 10/05/2026

#UCWPUBR300 AI helps PR planning by finding trends, understanding audiences, and generating campaign ideas. For example, it can suggest different messages for different voter groups. But I’d still verify the information using official websites and sources so that I am not misled. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 10/05/2026

#UCWPUBR300 What surprised me is the disclosure gap. AI is widely used in PR, but it’s not reported transparent. I think introducing clear industry guidelines, requiring disclosure agreements with clients,and providing training would help ensure that AI use is applied and reported more consistently.

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Tshering Peldon @peldont.bsky.social · 10/05/2026

#UCWPUBR300 The planning process supported the outcome by using research and past election data to guide clear goals, target the right voters, and coordinate messaging. This made the campaign more effective, consistent, and improved voter awareness and access to information. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 03/05/2026

#UCWPUBR300 I enjoyed Kelsea’s session because she emphasized the importance of networking and shared practical career advice on securing a first PR job. What stood out to me was how engaging and talkative she was, which helped me learn a lot of other useful information. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 03/05/2026

#UCWPUBR300 Besides Google Analytics, we can use social media insights like Instagram, TikTok and Facebook, surveys such as Google Forms, and SEO tools like SEMrush when researching our audience. These help us understand the audience behavior, interests, and opinions. @wahibachair.com

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Tshering Peldon @peldont.bsky.social · 03/05/2026

Nice point! Psychographics really help us understand how people think and interpret messages🙂

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Tshering Peldon @peldont.bsky.social · 03/05/2026

#UCWPUBR300 Hi Professor, I am doing great, thank you. And I am having good time under sunshine and I hope you too! At the same time, I am excited for today’s OGL session☺️ @wahibachair.com

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